Website Redesign Pros and Cons

Web Development Posted On: Feb 22, 2018

Does your website really need a makeover? Unless it is aging (unlike fine wine), do you need to think about redesigning your website? While that is a call that you will have to take yourself, let it suffice to say that website design is definitely one of the most important factors influencing the success of an online enterprise including search engine rankings, customer traffic, and other parameters. Many services, companies, businesses and website owners have found it necessary to focus on website redesigning as a strategic move for boosting their businesses.

 website redesigning

website redesigning endeavor can often help in lending the following attributes to a site:

  • Relevant And Contemporary Look And Feel
  • Fast Loading Time
  • Properly Structured; Offers Direct Insights Into The Purpose And Nature Of Business
  • Higher Lead Conversion And Sales Volumes
  • Appealing Look On Mobile Devices
  • User Friendly In Terms Of Design And Navigation
  • Updating Content Is A Breeze

A good website redesign service may help infuse any of these attributes into any site but before you zero in on the right website redesign India company for your needs, you should definitely know more about the sheer advantages on offer.

Website redesign company from India

Here are some of the key advantages-

  • Easy Navigation:- Navigation becomes easier sometimes once a website has been redesigned and visitors can get all information more easily. Links and menus can be neatly structured and this makes a website more user-friendly.
  • More Attractive:- Websites are redesigned and then sport newer themes, colors, and designs. This makes them look more appealing to visitors and certainly contributes towards bringing in higher customer traffic. Redesigning often leads to a change in images, graphics, fonts, colors, text, and backgrounds and this keeps the website fresh in the public eye.
  • Better Search Engine Perceptibility:- Redesign enhances not only the creative look of your website it also assists in improving your website’s search engine perceptibility. Addition of new SEO tags for suitable pages helps in scaling up rankings even higher.
  • Compatibility Assured:- While most websites these days are compatible across diverse platforms, devices and browsers, redesigning often helps in integrating the latest tools and technologies
  • More Speed:- Redesigning often clears up clutter and helps websites load fast
website redesign key advantages

Standing out amidst the crowd requires a distinctive look and identity, one that defines any successful online brand/entity. As a result, redesigning may sometimes be a vital strategy towards even more success, more improvements and plain overhauling in order to keep an idea fresh in the minds of the target audience.

When it comes to the cons, there are some natural ones of course. Understandably, adapting to any new layout and technology takes a minimal amount of time and this will have to be given to you and your customers alike. This is a natural development but if the user experience remains good and the design and menus are neatly arranged and uncluttered, you can expect to win plaudits for the new look as well.

Changes in URLs can be tackled with SEO as most experts state and search engines can easily be informed as to the older ones.

Website redesign is a highly strategic move that is often necessary for an online business, not to change tack completely but to add something more to the original site and premise with learnings gleaned from recent experiences. AToP Digital can be a good option if you are looking for a website redesigning company along with other mobile and web development solutions.

5 Must Check Tips to Hire Best Web Design Services India

Web Development Posted On: Feb 20, 2018

Finding the right web design company or agency is not impossible; but then, it is not a walk in the park either as several global firms/clients will tell you! These are people who’ve stuck their neck out, searching for the right web design service providers, gone through countless profiles and yet, were unable to make the right choice! These are people who have sometimes taken a decision only to regret it later (and by regret we mean burning a lot of unnecessary money and spending their valuable time without getting anywhere).

best web design company

Fearing a similar predicament? Of course, it’s natural, considering the thousands of web design service providers, companies, and agencies in India. While you’re looking, be sure to know that it’s not just a killer website that you need to build here. You also need a company that understands what you want and how you want it, an organization that helps you take care of the maintenance and other aspects post development and most importantly, an organization that is evolved enough (technologically and creatively) to give you results.

You should certainly look to hire the best web design service provider out of the lot. However, how do you find this company? Here are a few tips and tricks that will help you land the best bet for your upcoming project:

best web design service provider

View the Web Design Company’s Website

Oh yes, prior to considering their technological expertise and experience, the first thing you should check out is the web design company’s own site! After all, their site will certainly tell you how professional they are, the work they’ve done and most importantly their flair for design. Check out websites of a few web design companies that you have shortlisted. Look out for sites which load fast, are responsive, visitor friendly and appealing.

Look for Reviews & Feedback

Getting extensive feedback about any web design and development company is highly necessary. Even if it sounds time-consuming, it will save you from prolonged misery in the long run! Look for online reviews and feedback posted by users about some of the best web design service providers in India that you are interested in working with.

Carefully examine client reviews on their websites and other information available across multiple online platforms before deciding. Watch out for any complaints or any expressions of disappointment about their services and expertise.

View the Company’s Portfolio

The portfolio is the main calling card for an experienced and skilled team of web designers. Check the portfolio of the service provider or company that you are interested in and take a look at what has been done so far.

You’ll know the answer yourself. And if you have a business to run, you should be aware of the sheer potential that mobile apps have. Many businesses have already mastered the ever-coveted art of successful customer connect with mobile apps. Many companies are promoting their products and services like crazy. The sheer levels of personalization offered by mobile apps help you create more intricate and long-lasting relationships with customers.

Once a customer downloads your app, that’s it! You’ll slowly start becoming an integral part of his/her life and this is personal access that any sales/marketing whiz would give his/her right arm for!

This will help you get a picture of how your website may look like and how you can tap into their technological abilities for building a great site.


Costs always matter and you should definitely check the price structures followed by the web design and development service provider. Check whether the costs fit your budget or not. Do not go for something overly expensive unless you have a total grasp of the entire process.

Communication Skills

This is something that you should ideally look at when you have narrowed down a couple of web design service providers in India. Talk to both companies and see how best they understand your requirements. Look at communication skills possessed by people at these companies. A reputed web design company dealing with global clients should have excellent communication skills which help in identifying requirements, discussing and finalizing plans and of course, keeping the client assured and happy about the work being done.

Properly understanding and caring about client inputs is important. Also, see what solutions these companies have to your needs. Once this process is over, you will automatically know which web design company to choose.

These are some key tips that will help you hone in on the right web design service for your needs. While you’re at it, consider ATop Digital that wins brownie points with its expertise, skilled team, interesting portfolio and innovative mobile and web development solutions.