Inbound Marketing vs. Outbound Marketing

#Amazon Marketing Posted On: Aug 24, 2018

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Marketing- The sword of the business genius and Achilles Heel of those who don’t get it right! Now, if you’re into marketing in some form or the other, you must have heard of the terms inbound and outbound marketing.

[/vc_column_text][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]If you didn’t know already, there’s a major debate amongst experts with regard to the efficacy of inbound marketing over the outbound variety or even vice versa. Without taking sides or wading right into this classic argument, let’s take a look at these two marketing concepts and the key differences between them. [/vc_column_text][vc_custom_heading]

Outbound Marketing- Figuratively Pushing Sales

[/vc_custom_heading][/vc_column][/vc_row][/vc_section][vc_section css_animation=”fadeInUp”][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Think conventional advertising and jingles that we’ve seen all these years on TV or in the newspapers or heard on the radio or even strained our necks through the car window to see on billboards. Think cold calls and telemarketers tapping probably thousands of calls a day. [/vc_column_text][vc_row_inner initial_loading_animation=”slideInLeft”][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p”]Yes, you’ve stumbled into outbound marketing territory! [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image media=”22903″ media_width_percent=”100″ image=”22903″ img_size=”full”][vc_column_text class=”blog-font-p”]This concept relies more on the push to the customer, one that gets him/her to buy a product/service by driving home the brand philosophy and that’s that! Yet, hasn’t a saturation point been reached? Problem is, most people these days have stopped paying attention to these ads and in fact, in some circles, they’re regarded not much relavent[/vc_column_text][vc_single_image media=”22902″ media_width_percent=”100″ image=”22902″ img_size=”full”][vc_column_text class=”blog-font-p”]There’s another inherent issue that’s cropped up nowadays and this can be best illustrated with an example- Think of a cold cream that’s targeted for a female-only audience between the ages of 20-60. Now imagine a scenario where the product reaches possibly 40% of this audience and the remaining 60% is made up of small children (risky) and males of varying ages (preposterous!). Get the drift? [/vc_column_text][vc_column_text class=”blog-font-p”]Returns on your advertising dollars are steadily becoming harder from outbound advertising and this has a lot to do with the fact that these advertising mediums demand a king’s ransom for showcasing your product/service. [/vc_column_text][vc_custom_heading]

Inbound Marketing- Playing the Pied Piper

[/vc_custom_heading][/vc_column][/vc_row][/vc_section][vc_section css_animation=”fadeInUp”][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]You might wonder at the Pied Piper parallel (assuming you’ve read the legend pertaining to the Pied Piper of Hamlin) but inbound marketing is something on those lines. [/vc_column_text][vc_single_image media=”22904″ media_width_percent=”100″ image=”22904″ img_size=”full”][vc_column_text class=”blog-font-p”]A pull strategy is used in this case to draw customers (you’re the Pied Piper) organically without bombarding them with ads or pushing them to buy something. This form of marketing gives something (mostly information) of value to the customer and gets him/her coming to the brand for more. This builds loyalty to a brand along with fostering superior engagement and helping you develop brand authority (rare in today’s opinionated times). [/vc_column_text][vc_single_image media=”22910″ media_width_percent=”100″ image=”22910″ img_size=”full”][vc_column_text class=”blog-font-p”]The key towards successful inbound marketing? Value-based and relevant content creation. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

How the twain don’t meet

[/vc_custom_heading][vc_column_text class=”blog-font-p”]For a moment, put the push and pull of things aside; they’re no Yin and Yang. Inbound marketing, for one, is dependent on the creation of high-value content that draws potential customers and gets them interested in a brand and its products/services. The customers come to the company and this form of marketing is also reliant on modern technology including the internet, mobile devices and social media channels for developing, growing maintaining customer bases. [/vc_column_text][vc_single_image media=”22908″ media_width_percent=”100″ image=”22908″ img_size=”full”][vc_column_text class=”blog-font-p”]Particular target audiences are drawn to the company in lieu of instant information and something of value, i.e. knowledge and they are pulled towards the business. Key tools in this case would include blogging, paid and optimized advertising for specific searches, social media posts, mobile apps and many others. [/vc_column_text][vc_single_image media=”22911″ media_width_percent=”100″ image=”22911″ img_size=”full”][vc_column_text class=”blog-font-p”]So what’s the flow of communication like when it comes to inbound marketing? It’s always a two-way affair between the brand and customers and is not interfering while being cost-effective at the same time. Customers get instant value and superior engagement while the push strategies of outbound marketing do not generate value instantly for customers. Also, outbound marketing is a one-way affair without engagement, personalization or organic targeting of key audiences. Nowhere does outbound marketing also solve customer issues or address queries, something that is par for the course in case of inbound marketing initiatives.[/vc_column_text][vc_column_text class=”blog-font-p”]As they always say, successful communication has to be a two-way street. No two ways about it! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

Our Verdict

[/vc_custom_heading][vc_column_text class=”blog-font-p”]Inbound Marketing? A big yes!

Outbound Marketing? A yes only if you’ve got vast pockets and still wish to push the general audience in a bid to shore up sales and publicity quickly. [/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section disable_element=”yes” css=”.vc_custom_1533135579266{background-color: #e5e5e5 !important;}” el_class=”blog-bottom-section”][vc_row][vc_column width=”1/1″][vc_column_text]ATop Digital is a digital marketing agency in India having offices in US & UK. We offer We fully understand or put in our best efforts to gather the needs of our customers.[/vc_column_text][/vc_column][/vc_row][/vc_section]

7 Actionable Marketing Tactics To Grow Your Business Online

#Amazon Marketing Posted On: Aug 1, 2018

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]The internet is the most democratic yet ruthless arena for businesses looking to make their mark. Whether you’re a start-up or rapidly growing enterprise, you’ll always look to get into the minds of successful marketers with regard to cracking the online conundrum and taking your business to newer heights. At the core of any successful online marketing campaign is the main strategy. There should be a clearly defined blueprint in place and a good digital marketing agency can help you frame your action plan in this regard.[/vc_column_text][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Here are the 7 key actionable marketing tactics that are worth considering for online business growth: [/vc_column_text][vc_custom_heading]

1. Have a website built

[/vc_custom_heading][/vc_column][/vc_row][/vc_section][vc_section css_animation=”fadeInUp”][vc_row][vc_column width=”1/1″][vc_single_image media=”80428″ media_width_percent=”100″ image=”22739″ img_size=”full”][vc_column_text class=”blog-font-p”]In today’s times, no business is complete without a cutting edge website that is responsive, user friendly and helps get the message across to existing and prospective customers. Building the right website is what is needed when it comes to disseminating information about your company, promoting your services and products and most importantly, building your online presence. Of course, this also helps in brand design and management.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css_animation=”fadeInUp”][vc_row][vc_column width=”1/1″][vc_custom_heading]

2. Mapping Inbound Channels

[/vc_custom_heading][vc_single_image media=”80429″ media_width_percent=”100″ image=”22742″ img_size=”full”][vc_column_text class=”blog-font-p”]The Holy Grail of paid/owned/earned media channels encompasses SEO and content marketing, Social media marketing, Google Adwords, Email marketing and display advertising via remarketing. These will be the biggest sources of visits and eventual sales for your business online. Focusing on optimizing initiatives in these spaces will help you grow your business online.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

3. Analytics and Insights

[/vc_custom_heading][vc_single_image media=”80430″ media_width_percent=”100″ image=”22742″ img_size=”full”][vc_column_text class=”blog-font-p”]Businesses need to gain valuable information and insights about their target audience and how best to position products/services. This is only possible with data analytics and real-time insights. Artificial intelligence (AI) can also play a vital role in this regard. Investing in futuristic AI technologies for greater efficiency in terms of data gathering, predictions, analysis and better decision making can go a long way towards equipping your business for the future.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

4. Don’t forget social media

[/vc_custom_heading][vc_single_image media=”80431″ media_width_percent=”100″ image=”22746″ img_size=”full”][vc_column_text class=”blog-font-p”]When it comes to marketing a business, you cannot forget social media. Use Facebook, Instagram and Twitter for business promotions and marketing purposes. Engage with potential customers online and respond swiftly to queries. Have a dedicated social media strategy in place.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

5. Frequent SEO Audits

[/vc_custom_heading][vc_single_image media=”80432″ media_width_percent=”100″ image=”22745″ img_size=”full”][vc_column_text class=”blog-font-p”]Make sure that your service/product is reaching out to people through the SEO (search engine optimization). SEO  services can help your website rank on the first page of Google Search Engine, which will, in turn helps you get more business.  However, you should frequently audit your SEO strategy and update the same in order to keep leveraging keywords that help you get more visits on search engines. You can opt for  SEO Agency in India, if you want to be a brand that is easily discoverable and searchable.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

6. Quality Blogging

[/vc_custom_heading][vc_single_image media=”80433″ media_width_percent=”100″ image=”22744″ img_size=”full”][vc_column_text class=”blog-font-p”]In tandem with SEO, relevant and informative blogs can go a long way towards drawing more traffic to your social media pages and website. Along with scaling up your search rankings, good blogs help in generating more leads online. Once you start building a dedicated reader base, it rubs off positively on your brand in terms of trust, reliability and authenticity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]

7. Cutting-edge digital marketing solutions

[/vc_custom_heading][vc_single_image media=”80434″ media_width_percent=”100″ image=”22744″ img_size=”full”][vc_column_text class=”blog-font-p”]Digital marketing is your key buzzword. Have suitable social media marketing and SEO campaigns and aim to boost the number of conversions. Have an email marketing blueprint and subscription plan for your target audience. Try and provide recommendations to customers as much as possible. Be seen, heard and viewed as much as possible via the right digital marketing strategy. Professional digital marketing services will help you immensely in this regard.

Following these actionable marketing tactics can help you grow your business online in quicktime. Get in touch with leading digital marketing professionals at ATop Digital for professional branding services and digital marketing solutions. Get your brand on top of the internet pyramid by investing in the right digital marketing and branding services.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section disable_element=”yes” css=”.vc_custom_1533135579266{background-color: #e5e5e5 !important;}” el_class=”blog-bottom-section”][vc_row][vc_column width=”1/1″][vc_column_text]ATop Digital is a digital marketing agency in India having offices in US & UK. We offer We fully understand or put in our best efforts to gather the needs of our customers.[/vc_column_text][/vc_column][/vc_row][/vc_section]