6 Lead Generation Techniques to Immediately Turn Your Business Into a Sales Magnet
Digital Marketing Posted On: May 29, 2019
Ever looked up for a solution on Google and found the answer in a blog?
That’s lead generation in action and here’s why it’s a big deal.
It’s one of the most widely used strategies today in digital marketing. It costs less, generates awareness and brings you a good ROI for your efforts.
Not to mention a good lead generation strategy can insanely ramp up your sales and attract customers to you like a magnet.
Want to know how to generate free leads for your business? Try these great lead generation techniques to convert customers faster.
USE VIDEOS IN YOUR SALES PAGES
You know what they say, a picture speaks a thousand words whereas a video speaks a million.
Okay, we made that up.
Anyway, what we’re saying is this: Video marketing is hot right now.
From Facebook feeds to YouTube channels more people are creating video content than ever before and it’s not surprising to see why.
Videos are easy to consume, are more interactive, and help your customers understand more information in less time.
But did you know with video marketing, you can take your lead generation to the next level?
As one of the most emerging lead generation techniques and strategies used by businesses today, here’s how you can use it:
Try using videos in your sales pages.
If you are offering a webinar or a course, you can create an introductory video to highlight the value your customers will be getting once they sign up for it.
Here’s an example from The67Steps.com which is a website dedicated to personal growth.
The video is neatly placed in the center and gives a glimpse of what the subscribers can expect. The persuasive CTA also goes hand-in-hand with the headline and the video.
Make sure you choose a video that’s informative like a case study or a customer testimonial. It will easily help you generate leads quickly.
POST AND INTERACT ON SOCIAL MEDIA
We’ll just say it again: Social media is one of the most important channels for lead generation. Period.
With a high number of active social media users, consistent posting will not only help you engage with your existing followers but also bring new ones and generate leads.
The key thing to note here is engagement.
Make sure you engage on a daily basis with your audience. This will create a positive impression amongst your audience and will ensure that you are caring about them.
Another way you can leverage social media to generate leads is by cross-promoting your content on different social media channels. You can advertise your blog on Facebook, run contests, or use LinkedIn Lead Gen Forms.
WRITE HIGH-QUALITY BLOGS ON A DAILY BASIS
Here’s the thing.
Blogs can literally turn your website into a lead generating machine.
With people craving for information all the time, you have a great chance of bringing significant traffic to your website and generating genuine leads through in-depth viral content.
There are plenty of benefits to business blogging too which is why about 69% of businesses credit their lead generation success to blogging. This makes it one of the most sought after activities when it comes to lead generation.
Not only this, but blogs also help you keep your website fresh in the eyes of search engines, build trust amongst your customers, and help you come across as a thought leader in your industry.
Here are a few things to keep an eye out when writing a high-quality blog:
- Keep your headline catchy.
- Make sure it’s over 1,000 words.
- Incorporate a lot of multimedia like images, videos, and links.
- Use subheads and highlight valuable content.
- End with a strong CTA.
Make sure you incorporate blogging into your overall content marketing strategy.
START AFFILIATE MARKETING
When it comes to revenue generation it is seen that as many as 81% of marketers are taking advantage of affiliate marketing to boost their sales.
Affiliate marketing is a great way to generate sales leads for your business. After all, what’s better than having someone spread the name of your brand for a small incentive?
If you are a B2B company, you can offer a commission to your referrers and let them bring in leads for your business while you sleep.
One of the best ways to do that is through Amazon. You can find plenty of affiliate websites that come under your business niche and generate leads and sales on the fly.
Wirecutter is a review website that offers in-depth reviews on a wide range of products. They use Amazon affiliate links to promote products and generate revenue.
If you want to further leverage your affiliate marketing strategy you can also partner with an internet advertising agency to get things done for you.
OPTIMIZE YOUR LANDING PAGES AND CTAS
Optimizing your landing page is one of the most underrated lead generation tactics most businesses fail to implement.
Apart from having a stunning looking landing page, you should also ensure that it’s responsive for mobile displays as well as optimized for page speed.
Not only that but your landing page CTAs should be optimized for user intent. When you know why a user landed on your landing page you have a much higher chance of tailoring it to your customer’s intent.
TRY EMAIL MARKETING STRATEGIES
Of all lead generation channels, email marketing is undoubtedly one of the most important.
There are plenty of ways you can use email marketing to generate leads.
To begin with, you can start building a mailing list for your prospects to keep them updated with your product releases and service updates.
Providing unique and valuable content straight to your subscribers’ inbox will help you form a deeper relationship with your subscribers which, in turn, will help you drive conversions and sales.
You can also set up automated triggered email campaigns for each action your subscribers take. This will ensure that your leads receive the right message at the right time.
Here’s when to use triggered emails:
When you get a new subscriber: Try sending a triggered ‘Thank you’ email whenever new subscribers sign up for your newsletter.
When customers have signed up but have not taken any action: Try sending a triggered ‘Re-engagement’ email when your customers have shown interest but haven’t taken any action. For example, abandoned carts, zero software installs, etc.
When leads fill a form: Try sending a ‘Reach out’ email to leads that have shown interest in your products to let them know that you’ll be getting in touch with them shortly.
Here’s a great example of a triggered email from Dropbox:
This email is automatically sent to people who’ve signed up for dropbox but who haven’t installed it on their computers. It does a good job of re-engaging with customers.
As you can see, with some really great lead generation techniques tripling your leads won’t take long, especially when you know which ones work for you.
With the right social media and blogging strategies for lead generation, you’ll be able to increase your conversions and generate tons of sales.
Not sure which of these lead generation tactics will work for you? Or need some great lead generation ideas for your business? You can always reach out to us.
We are a leading internet advertising agency for small and large businesses and have helped many companies generate leads and ramp-up their sales.
Just head over to our contact page and let us know your requirements. We’ll be more than happy to help.
6 Unavoidable Reasons Your Business Needs a Digital Marketing Strategy in 2019
Digital Marketing Posted On: May 20, 2019
So you decided to start marketing your business online using digital marketing channels like Facebook, Instagram, PPC, email, etc.
You created the most stunning looking Facebook page, posted the best looking product photos to your Instagram, ran ads on search engines, and sent emails to prospects about the latest discounts and contests.
You then realized that you’d wasted not only your time but also your resources and spends without any significant ROI.
Did you lack the vision? Probably not. But here’s something you did certainly lack.
A digital marketing strategy.
Believe it or not it’s like a digital road map of your entire marketing campaign, and without it you are as good as lost.
A digital marketing strategy can give a direction to your marketing campaigns, unify your digital channels, and help you generate more traffic and leads while you sleep.
Don’t believe us? Here are some reasons why you should have a digital marketing strategy for your business.
YOU ARE UNSURE ABOUT YOUR MARKETING GOALS
Let’s face it.
How many times have you tried to market your products in different ways only to get dejected by a “Why did I ever do this?” feeling?
Without a proper digital marketing plan and strategy in place, this is bound to happen.
By having a digital strategy you can easily form your goals and align key targets for your company.
One way a digital marketing strategy can help you is by setting SMART goals for your business. SMART here stands for Specific, Measurable, Actionable, Relevant, and Time-bound.
Specific: Your goal must be specific and shouldn’t be too broad. For example, if you are running a marketing campaign, ask yourself what do you specifically want to achieve with the campaign? It could be anything like achieving 10 leads over a period of one week. That’s what it means to have a specific SMART goal.
Measurable: Your goal must be measurable in the sense that you should be able to track your goal’s progress. For example, increasing engagement from a Facebook campaign isn’t a SMART goal whereas increasing engagement by 35% is.
Actionable: Actionable in this context refers to the attainability of your goal. For example, if your engagement did increase by 35%, your next step would be to increase it by another 35% rather than aiming for a much higher 50%.
Relevant: Your goals must be relevant and should make sense with your overall business objectives. For example, unnecessarily opting for an email marketing strategy instead of an SEO strategy would prove irrelevant and is not a sign of a relevant SMART goal. Setting relevant goals will help benefit not only you but your entire company.
Time-bound: Your goals should be able to deliver results under specific time constraints. For example, increasing traffic on your blog by 35% every 3 months would help you achieve better results by the end of the year than trying to increase it by 80% without any deadline.
When your goals are defined around these parameters you have a much higher chance of achieving success with your marketing efforts.
YOU ARE UNAWARE OF YOUR TARGET AUDIENCE
Prominent content and digital marketing strategist Martin Jones once said:
“Knowing your audience is key to marketing success.”
Was he wrong?
Knowing your target audience is important.
You don’t want to sell products aimed at children to 50-year-olds in the wrong parts of the country, do you?
Such kind of targetting hardly gets any returns. On the contrary, it depletes your marketing budget significantly.
However, this can be avoided with a digital marketing strategy.
By defining your target audience and creating personas you’ll get plenty of insights on your customer’s age, behavior, interests, likes, dislikes, etc.
One way to do this is through target audience analysis. You can start by researching demographics, interests, likes, location, etc. of your prospective customers in a group and analyze them to bring insights on how they can be targetted.
THE WORLD IS GOING DIGITAL
From small-scale shops to self-employed people and big corporates, everyone is taking their business online.
Customers, on the other hand, are making their daily purchases online be it through apps or the web.
The digital revolution has made it even more challenging for companies to win customers online.
In such cases, only a creative strategy can help you market your products.
For example, take a look at brands such as Domino’s which is using creative digital strategies to leverage sales.
They do a great job of providing a hassle-free ordering experience using different digital channels. Customers can order on Facebook via Facebook chatbots and even through voice commands via Amazon Echo.
By coming up with such creative digital strategies, you can stand out from your competitors and generate more revenue from your marketing.
ONLINE REPUTATION HAS BECOME MORE IMPORTANT THAN EVER
This means if your online business listings have low or negative reviews it can indirectly impact your sales.
Not only that, if you’re not addressing your customer’s concerns on social media or other digital channels your reputation can be severely damaged.
After all, what could be worse if you’re getting a response like this:
This makes it important to adopt an online reputation management strategy.
It’s a type of strategy that can help you promote and maintain a positive reputation for your business online.
If you don’t have time to manage your company’s reputation online, you can also take the help of a digital marketing agency to do it for you.
YOUR CUSTOMERS ARE BECOMING SMARTER
Here’s the thing.
Today people don’t just look at ads and buy products. They go on the internet, do their research, read reviews, ask their friends about it, and then buy.
Today’s information age has given customers access to smartphones and the internet which helps them make better buying decisions.
So how can you sell your products using the information? Enter content marketing.
Content marketing is the new way of selling products online.
By creating content that educates and informs, your customers are more likely to buy from you than through a bland sales advertisement.
A stellar content marketing strategy can help you raise your brand awareness and improve your rankings on search engine results pages. Not only that, it can tremendously engage your audiences and nurture already existing customers.
Content such as informative blogs, whitepapers, YouTube videos, captivating infographics, etc. are great at driving traffic and increasing subscribers which will help you generate plenty of leads.
Here’s an example of content marketing done right.
Intrepid Travel uses travel content of its customers to leverage their engagement on social media as well as their own website.
By posting inspiring travel images from travelers on Facebook and by sharing their stories on their website, content helps Intrepid Travel connect with their core audience.
RANKING ON TOP MATTERS MORE THAN EVER
What’s the use of a stunning looking website if people are not able to find it?
In research, it was found that about 93% of people searching online don’t go past the first page on search engines. On top of that, it was seen that of all the internet traffic brought by Google, 96% of it came through mobile.
This indicates that ranking on top of search engines and making your website mobile-friendly today is crucial than ever before.
In order to rank on top and drive results, companies make their websites responsive to mobile devices and use different search engine marketing strategies.
Here’s why you should too.
Search engine campaigns help you rank your website for both paid as well as organic traffic.
By targetting the right keywords, creating PPC ads, and testing out different organic SEO strategies, you will not only be able to rank your website on top of search engines but also generate more traffic and sales.
As you can see, there are plenty of reasons to have a digital marketing strategy for your business. For every digital platform, there are different strategies and tactics you can use to leverage your campaigns.
However, keep in mind that every strategy needs in-depth planning and brainstorming to achieve maximum success.
There is a possible chance that you might not always come up with creative strategies for your campaigns which is why it makes sense to let someone do it for you.
If you aren’t sure how to create a digital marketing strategy, you can always ask us for help.
We are a reputed digital marketing agency ourselves that specializes in creating unique campaigns on different platforms.
Our team of digital and content marketing wizards can help you craft digital marketing strategies to generate traffic and leads.
Just head over to our services page and let us know your requirements. We’ll be more than happy to help.
These Industries are Multiplying Sales Tenfold Using Digital Marketing & Why You Should Too
Digital Marketing Posted On: May 3, 2019
It all started in the bakery of Dominique Ansel, a French pastry chef based in New York.
Though not a doughnut fan himself, one thing he was familiar with was croissants as he grew up eating them as a child.
One day when someone told him he didn’t have doughnuts on the menu he decided to do an experiment. Little did he know that it would change his business forever.
The result? A new kind of pastry called Cronut, a hybrid between croissant and doughnut, was born.
Wait. The story didn’t end there and here came the twist.
Ansel’s new pastry really caught attention when a food blogger narrated his experience in a blog. It ramped up the traffic to his website by a staggering 300%.
What’s more, hundreds of people would line up to taste the newly invented pastry which was like a limited edition back then.
Such is the power of blogs and digital marketing. They can take your business to new heights when you least expect them.
The case study could be taken as a good example of digital marketing within the food industry.There are also several other businesses from different industries that are benefiting from digital marketing.
Curious to know which? We’ve compiled the top ones for you to check out.
Here they are:
Ever found any social media feed without ads from retail stores? At least we haven’t.
The retail industry is said to be one of the most rapidly growing industries in the market.
Whether we’re talking about huge e-commerce companies or small-scale stores, retail companies are reaping great benefits through digital marketing be it social media, PPC ads, or SEO.
Most companies from this industry have heavily invested in social media marketing. With social networks like Facebook and Instagram bringing up advanced marketing features for brands, it has become much easier to target and engage customers.
For example, Instagram allows you to add shopping links directly to your photos by tagging different products.
Upon tapping the product tags, people can find the product description, its cost, and a shopping link to the website.
With the help of such features and a well-planned digital marketing strategy, businesses can sell products and convert visitors in creative ways to boost their ROI.
The entertainment industry is one of the rapid adopters of digital media and it’s not surprising to see why.
Marketing in the entertainment industry today has not stayed restricted to just TV, posters, or billboard ads.
Whether it’s the trailer of any latest movie, live celebrity videos, or a review of television series, entertainment companies are taking advantage of websites like YouTube or social media to share content and engage with their target audiences.
Take a look at Netflix, for example. They have a long history of using social media in eccentric ways to promote shows, movies, and updates with their fans.
The best part? They don’t disappoint a bit.
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR— Netflix Film (@NetflixFilm) December 28, 2018
Using such digital marketing strategies media and entertainment companies are successfully promoting their upcoming films and content. Not only do they help them entice their audience to check out their content but also boost engagement and sales.
Your shoulders and knee joints have started paining at the same time and you’re feeling a bit unusual.
What would you do next?
Perhaps take out your smartphone and look for likely symptoms of some disease right?
Well, there are thousands of others that do the same which brings us to something important in digital marketing—content.
Content is THE MOST crucial part of any digital marketing campaign.
After all, for doctors and consultants in the healthcare industry what could be better than sharing useful advice for their audience?
If your business belongs to this industry, you can leverage your sales tenfold using content marketing.
It can help you rank higher in search engines and benefit other digital advertising channels too.
Here’s an example of healthcare digital marketing by Bapist Health using an infographic.
The content and visuals not only give you useful information but also make it more shareable on social media and other platforms on the web, thus further enhancing your reach.
Like the infographic above, numerous businesses in the healthcare industry leverage their marketing efforts by creating similar useful content like articles, blogs, case studies, and whitepapers.
It helps them reach relevant people faster and boost thought leadership within their industry.
Some even partner with digital marketing agencies to further leverage their content strategy and boost their reputation and brand awareness.
People love their food, and most interesting of all, they love sharing it on their social media profiles.
What does this mean for companies in the food and restaurant industry?
Endless opportunities for promotion.
Marketing in the food industry has always been on the creative side and brands within this industry have gone heavy on digital marketing.
Knowing the emotional connection people have with their food, brands have realized the potential of digital marketing and the impact it can have on their growth and sales.
Whether it’s creating mouthwatering content on social media, informative recipe on their blog, or just engaging contests to boost their sales, brands are taking advantage of digital tools and strategies to generate significant revenue.
Take a look at this excellent example by cactusclubcafe.
Their contest is simple, enticing, and buzzworthy enough to spread their name. This one post helps them fetch a good amount of followers in no time.
By creating contests like these you can generate buzz around your products and business.
It can be as easy as taking the best picture of your products and asking your audience to describe why they like it in exchange for a gift voucher or a coupon.
The internet is becoming the new hotspot for discovering, buying, and selling real estate.
Not only are there apps by developers but also Facebook pages and interactive websites that help you book a site visit.
This has made digital marketing a great choice for generating business revenue for the real estate industry.
If your business falls in this category, you can experiment with Facebook ads and target your audience with promotional discounts and posts.
You can also rank your website on the top spot of Google’s search results using paid search advertising to generate more revenue than your competitors.
If you are a property broker or dealer, you can also create informative blogs to market yourself as a consultant.
The choices are endless.
With all that said, digital marketing is a great way to generate leads and profits. Needless to say, leaving it out of your marketing plan will be a serious mistake.
Whether your business belongs in the aforementioned industries or not, digital marketing can still significantly help you boost sales in your respective industry.
All you need are the right tools and strategies to help you generate more than what you’re spending.
And we can help you achieve that.
We’re a digital marketing agency that has helped countless brands and start-ups generate revenue through digital marketing.
Our team of digital marketing strategists and creative designers will not only help you craft campaigns to reach your target audience but also help your followers convert into advocates for your brand.
Ready to jump in the digital marketing bandwagon? Check out our digital marketing services, tell us your requirements, and we’ll take it from there.