Top SEO Trends You Must Follow in 2019 (For Guaranteed Success)

#Amazon Marketing Posted On: Jun 27, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Ranking on search engines is a top priority these days, especially when you’re facing some fierce competition from your business rivals. So what should you do to take your SEO game to the next level? Easy, just check the top SEO trends.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s why.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]SEO is evolving every day due to constant changes in algorithms done by search engines. So what worked for you last year, might not work for you today.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Sticking with some top and recent SEO trends help you get a headstart.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Ready to supercharge your SEO strategy in 2019? Check out these latest trends in SEO.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]WATCH OUT FOR VOICE SEARCH SEO[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]We knew you saw that coming.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you’re not yet optimizing your SEO strategy for voice search, you may fall behind in terms of rankings in 2019.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Because this year it’s all about voice search SEO.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s estimated that by 2020, more than a quarter of all internet traffic will come through voice queries. With the rapid evolution of machine learning and voice assistants, people will use their phones to look up for restaurants, book flights, and even call a salon to book appointments.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Don’t believe us? Take a look at what Sundar Pichai has to say:[/vc_column_text][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI0MDAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRDVWTjU2alFNV00lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[/vc_raw_html][vc_column_text class=”blog-font-p font-weight-400″]See?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With voice optimization, you stand a great chance of ranking on search engines.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Pro tip: Start using long-tail keywords with higher search intent to rank for voice queries.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you want to learn more, you can read our blog on voice search SEO. It will help you give a better understanding and help you rank on top.[/vc_column_text][vc_custom_heading text_transform=”uppercase” text_color=”color-146181″]VIDEO SEO WILL BECOME A PRIORITY[/vc_custom_heading][vc_column_text]

If you were thinking only optimizing for voice will help you land in front of your audience, you might be mistaken.

Because it’s not only voice but also video that is redefining SEO.

That’s right.

Apart from ranking for the web, ranking for video content has become a top priority for businesses. They can bring a staggering 157% increase in organic traffic.

But what is Video SEO? It’s a technique of improving the rankings of your video in a video search engine like YouTube or a generic search engine like Google.

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YouTube alone is a massive search engine. Due to the growing number of video content on YouTube and the web, businesses are taking advantage of it and more will happen to do so in the future.

Make sure you optimize keywords for the title, description, and video tags and boost your chances of getting discovered by your audience.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]HIGH-QUALITY CONTENT IS STILL THE KING[/vc_custom_heading][vc_single_image media=”23689″ media_width_percent=”100″][vc_column_text]

If you’re still creating content just for the sake of maintaining your blogs then think again.

While that may have been a good strategy in the past, things aren’t the same today.

The reason?

It is predicted that high-quality, valuable content will remain a top ranking factor when it comes to SEO.

And no we’re not talking about those generic 500-word posts that go obsolete. We’re talking long, valuable, and quality content with rich links and media that will bring the most traffic.

Google’s E-A-T (Expertise – Authoritativeness – Trustworthiness) standards are a bunch of guidelines that offer important information on what Google expects in high-quality pages and how websites can do better when it comes to rankings.

According to experts, it’s said that having high-quality content will help you meet these guidelines and will thus help you rank.

Bottom line: Don’t overlook long-form, high-quality content for websites, blogs or other important pages of your website.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]MOBILE-FIRST INDEXING WILL GAIN MORE IMPORTANCE[/vc_custom_heading][vc_column_text]

Let us ask you a question: Is your website optimized for mobile devices?

Does your phone still opens the desktop version of your website and not a dedicated mobile version of your website?

If yes then it’s a red alert in terms of rankings and SEO traffic.

Why?

Mobile-first index is Google’s way of ranking websites based on the quality of UX the websites provide on mobile devices.

This means if your website lacks a mobile-friendly version, Google will index your website’s desktop version instead. Due to bad UX, your visitors will get frustrated and will leave your website. Worst of all, you will lose traffic.

What to do?

Get yourself a mobile-friendly version of your website by making it responsive to mobile devices. You can do that by hiring a professional web developer to do it for you.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]WEBSITE SECURITY TO BECOME A SERIOUS NECESSITY[/vc_custom_heading][vc_single_image media=”23690″ media_width_percent=”100″][vc_column_text]

Alright. How many of you have seen the above message in your browser?

We assume a lot of you.

Here’s the reason behind this message: Google since its July 2018 security update has started marking websites without an HTTPS certificate as ‘non secure.’

What this means is, if your website still runs on the older HTTP protocol, your visitors will encounter this message before they can even see the face of your website.

A bad welcome sign for a website isn’t it?

It has hence become mandatory to have an SSL certificate in 2019 if you want to enjoy some credibility. By having one, not only will you improve the security of your website but also boost your rankings on search engines.

What’s more? You’ll gain more trust from your visitors.

So if you’re planning to nail that top spot, better make your website secured.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]STRUCTURED DATA TO STILL REMAIN A CRUCIAL ASPECT OF SEO[/vc_custom_heading][vc_column_text]

One thing that’s not going away anytime soon is the trend of making your website more organized in the eyes of Google. AKA Paying attention to Structured Data.

Why?

As artificial intelligence is drastically evolving day by day, Google has started giving more importance to structured data.

Structured data is nothing but an on-page markup that organizes your website’s content. This helps search engines make a better sense of what the content is all about and rank relevant content based on specific queries.

Using AI Google crawls webpages faster, understands the relation between different phrases, words, content, etc. and indexes data quickly.

If your website’s data such as metadata, structured markup, tags, etc. is well-organized Google can rank your website for specific search queries.

These can be in the form of rich featured snippets, knowledge graphs, or even Google Now cards for mobile users.

[/vc_column_text][vc_single_image media=”23706″ media_width_percent=”100″][vc_column_text]Here’s a tip: Make use of Google’s own Structured Data Testing Tool, it will help you structure your website’s data and make ranking easier on search engines.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]FINAL THOUGHTS[/vc_custom_heading][vc_column_text]

There you have it! Some top SEO trends of 2019 to help you spike your traffic and rankings.

If you really want to boost your SEO performance and beat the competition in your industry just staying on top of trends won’t do it.

You should have a well-planned SEO strategy in place. In that way, you’ll be able to skyrocket your rankings with the perfect keywords right off the bat.

And we can always give you a hand.

We’re a digital marketing agency ourselves that has helped numerous companies rank on search engines with effective on-page and off-page SEO strategies.

Get in touch with us and let us help you rank higher.

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What Does a Digital Marketing Agency Do & How It Works (Explained)

#Amazon Marketing Posted On: Jun 17, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Admit it. When searching for marketing strategies online for your business, you may have stumbled upon the term ‘digital marketing agency’ multiple times and asked: “What do these agencies do anyway?”[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]We know what you’re thinking.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Marketing agencies have been around since the golden age of advertising and have evolved through a series of transformations since the advent of digital media.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This has changed their approach to marketing in a big way.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you are already curious to know more about digital marketing agencies then read along.  They can add tremendous value to your business and make it more successful online.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s first understand what they are all about.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]

WHAT IS A DIGITAL MARKETING AGENCY?

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]A digital marketing agency is a dedicated company that specializes in providing internet marketing solutions for companies and startups to help them achieve their business goals.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]They are different than traditional marketing or advertising agencies and use digital tools with result-oriented strategies to achieve their targets.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]These internet marketing agencies come in all sorts of different shapes and sizes. Each agency offers a unique set of services to big and small businesses based on their specializations, team size, methodologies, and agency culture.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]

WHAT ARE DIFFERENT TYPES OF ADVERTISING AGENCIES?

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There are different types of advertising agencies that exist today.

From the classic Mad Men-inspired traditional marketing agencies to modern internet marketing companies of today, there is one to suit every bit of your requirements.

Check out some of the popular ones below:

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]TRADITIONAL MARKETING AGENCY:[/vc_custom_heading][vc_column_text]

Traditional marketing agencies are the ones that use traditional mediums like TV, radio, and print media to market their client’s products and services.

Prominent back in the old days, traditional agencies dominated the TV and radio advertising channels before the advent of the internet.

Most of these agencies today have made a shift to digital but are best suited for creative advertisements for TV ads, billboards, print ad campaigns, and radio jingles.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]CREATIVE AND BRANDING AGENCY:[/vc_custom_heading][vc_column_text]

Branding or creative agencies are specialized agencies that offer a certain set of services rather than a whole range of services. For this reason, they are also often called boutique agencies.

Their core expertise lies in services like branding, graphic design, logo design, brand identity design, and other creative aspects of advertising.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]FULL-SERVICE MARKETING AGENCY:[/vc_custom_heading][vc_column_text]

As opposed to boutique agencies, full-service marketing agencies offer an extensive range of services.

Be it traditional marketing or digital marketing, their list of services includes everything from media planning/buying, copywriting, product design, package design, and print advertising as well as other type of internet marketing solutions.

These agencies usually have large teams and resources but at the same time are more expensive than other types of agencies.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]PUBLIC RELATIONS AGENCY:[/vc_custom_heading][vc_column_text]

Public Relations or PR Agencies are distinct agencies that help promote companies through editorial coverage as opposed to direct paid advertising done by marketing agencies.

They help build awareness for brands through articles, press releases, media events, etc.

PR agencies are ideal for companies who want to enhance or protect their reputation through media rather than advertising.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]DIGITAL MARKETING AGENCY:[/vc_custom_heading][vc_column_text]

A digital marketing agency (commonly known as internet advertising agency) is a new breed of advertising agency that specializes in online marketing.

Digital ad agencies offer a wide variety of internet marketing solutions like search engine marketing, social media marketing, PPC advertising, content marketing, and digital branding.

Some even offer a mix of traditional, branding, and creative marketing services which includes print ads, TVCs, packaging, UI/UX design, etc.

They are also the most rapidly growing and most popular type of agencies around. They have a high demand due to their varied offerings of services across multiple online channels and mediums.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]SOCIAL MEDIA AGENCY:[/vc_custom_heading][vc_column_text]

Social media agencies are a type of digital marketing agencies that specialize in providing only social media marketing services like Facebook ad campaigns, Instagram marketing, LinkedIn marketing, Social Media Strategy, etc.

Their list of digital marketing services includes everything from creating social media campaigns for businesses, to running paid ads, and even managing their presence and reputation on social media.

They are ideal if your goal is to generate buzz on social media channels or build engagement with your customers on social media.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]

WHAT DIGITAL MARKETING AGENCIES ACTUALLY DO

[/vc_custom_heading][vc_column_text]Great! Now that you know the different types of advertising agencies it’s time to understand what they (specifically digital marketing agencies) do.[/vc_column_text][uncode_list]

  • They give direction to your business

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The core job of any digital or internet advertising agency is to lay the foundation of your marketing goals and help strengthen that foundation through online execution and testing.

A digital marketing agency helps you evaluate your company’s needs and develop an in-depth strategy to achieve a higher ROI.

They help you define your target audience which gives you an idea about your customer’s likes, interests, desires, age, location, etc. This data lets you target your exact customers and helps understand their needs better.

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  • They establish your business online

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As online creators and professional web marketers, digital marketing firms work closely with you to create and establish your business online.

This is done in multiple ways starting with your website. Digital agencies have in-house UI/UX designers and web developers that create beautiful and professional websites to showcase your business online.

From there, digital agencies pick several channels and digital platforms for your business that are suitable to reach your audience.

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  • They position your company as a brand

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One thing digital agencies are adept at is branding.

They are aware of top industry trends when it comes to branding and promote your business as an established brand in your industry. This is done by creating a unique logo, brand guidelines, typography, packaging, etc. for your business.

An experienced digital agency also helps position your business as a thought leader using content marketing strategies. This helps attract your customers, provide them value, and generate sales.

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  • They grow your business

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Digital agencies have a plethora of marketing strategies to enhance the growth of your business.

Whether your business is large or small, they use different organic and paid digital marketing strategies to increase your website’s authority, rankings, and value on the web.

Using a mix of social media ads, search engine optimization, and ppc campaigns they fuel the growth of your business giving you a boost in engagement and revenue.

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  • They protect and nurture your online reputation

[/uncode_list][vc_single_image media=”23633″ media_width_percent=”100″][vc_column_text]One crucial thing businesses overlook is managing their company’s online reputation. Online reputation, if not maintained, negatively impacts brand image, and worse of all, sales.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text class=”blog-font-p font-weight-400″]The great thing here is, digital agencies themselves take care of your company’s online reputation so you don’t have to.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]They offer online reputation management services which includes everything from handling comments on your company’s social media profiles, to engaging with customers on forums, and managing other platforms your company is present on.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]

WHY HIRE A DIGITAL MARKETING AGENCY?

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]You may have been in a dilemma whether to do online marketing yourself for your company or hire an internet advertising company to do it for you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s the thing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]While it may look easy on the surface, doing all the legwork yourself can consume a lot of your time and money. On the contrary, hiring an internet advertising agency brings you a lot of benefits. Check out a few below:[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

ACCESS TO EXPERTS ALL IN ONE PLACE

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]Unlike freelancers, when you hire an agency you don’t hire a single marketer, web developer, or a writer you hire a whole team of experts.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This saves you from the worry of resolving any problem yourself and helps you get the job done in a professional way.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

YOU GET ENDLESS IDEAS

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]Comprehending creative ideas is a time consuming process and could eat up a lot of your time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]When hired, a good agency will help you brainstorm creative ideas together and offer you some great insights on which would work and which wouldn’t.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]As experts, they can help you in every phase of your buyer’s journey and generate unique strategies.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

YOU SAVE MONEY

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]When you’re all on your own you are exposed to the risk of overspending your budget without getting expected results.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]That’s not the case when you team up with a digital agency.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With careful planning, the right tools, and targeted marketing efforts a digital agency helps you manage your advertising spends and brings more returns on your investments.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

THEY BRING MEASURABLE RESULTS

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]For every company, successful results is what matters the most. After all, who would like to invest in something that brings no results? With that being said, tracking successful metrics and identifying real ROI can get tricky in digital marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is where digital marketing agencies come in handy. They help you determine KPIs or Key Performance Indicators to let you determine which campaigns are performing according to your objectives. They send weekly, monthly, or quarterly reports so know exactly which part of your campaign was successful and which needs improvements.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

FINAL THOUGHTS

[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]To sum it all up, digital marketing agencies do much more than market your business.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With a skilled team of professionals, extensive marketing experience, and the right tools a digital agency can glorify your business in the online world.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you are frustrated with unsatisfactory results and want some professional help to market your business online, we can lend you a hand with our digital marketing solutions.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]We are an internet advertising agency with a strong blend of creative and technical teams that can help you boost your company’s growth. Whether you need a creative or more specialized digital marketing agency for your big or small business, we offer the best of both worlds.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Get in touch with us and we’ll take it from there.[/vc_column_text][/vc_column][/vc_row][/vc_section]

What is Amazon PPC & Why You Need It For Your Business?

#Amazon Marketing Posted On: Jun 5, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Have an e-commerce store? Need a high-converting selling platform for your business? Then look no further than Amazon.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Amazon, in recent years, has created some sensational buzz in the world of digital marketing, particularly PPC![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s why.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It is estimated that more than 197 million people worldwide visit Amazon on their devices each month. To put that into perspective, that is more than the total population of Russia![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Which is insane.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]On top of that, Amazon is a goldmine of customer purchasing data which lets marketers up their targetting across the whole purchasing funnel.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This means if you are serious about boosting some real sales, going for an Amazon marketing strategy will be a no brainer.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]But how?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]To understand how you can use Amazon for paid search advertising you must make yourself familiar with Amazon’s platform and the types of ad formats it offers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s dig in![/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT IS AMAZON MARKETING SERVICES (AMS)?[/vc_custom_heading][vc_column_text]

Amazon Marketing Services is Amazon’s version of PPC which got recently rebranded to Amazon Advertising Console. It’s their paid advertising platform in which advertisers pay a fee to Amazon only when someone clicks on a particular ad.

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It supports three major ad formats namely: Sponsored Product Ads, Sponsored Brand Ads, and Product Display Ads.

It’s similar to Google’s Adwords with the only difference that ads appear within Amazon.

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With the Amazon Advertising Console, vendors and sellers can promote their products within Amazon.com.

The targeting with these type of ads is on keyword level and each ad appears on different position of the results page.

Benefits of AMS ads:

AMS ads are great if you want to target shoppers using exact search terms or generate a lot of clicks. They are especially helpful if you want to target buyers at the bottom of the purchase funnel that are more likely to convert.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT IS AMAZON ADVERTISING PLATFORM (AAP)?[/vc_custom_heading][vc_column_text]

Amazon Advertising Platform or AAP is a platform for advertisers to run programmatic ads which lets brands target audiences either on or off Amazon sites.

AAP uses the CPM or Cost-Per-Impressions model compared to the PPC model used by Amazon’s search ads.

AAP gives advertisers the opportunity to use Amazon’s powerful targeting to reach users based on their purchase history, recent purchase intent, and shopping patterns. The ads that come under AAP include Desktop and Mobile Web Display Ads, Mobile Banner Ads, and Video Ads.

Brands can either work with Amazon’s in-house team to run the ads or execute the ads themselves.

Benefits of AAP ads:

AAP ads are great if you want to target your audience based on their purchase history, intent, lifestyle, or their shopping behavior. They also work great if you want to promote a plethora of products and net some quality traffic.

Alright, now that you know about AAP and AMS it’s also important to know the difference between the two.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT IS THE DIFFERENCE BETWEEN AMS & AAP?[/vc_custom_heading][vc_column_text]

Both are equally important when it comes to advertising on Amazon. The question here is which phase of the marketing funnel are you trying to target? Are you trying for the top or the bottom part of the funnel?

Answering these questions will help you identify which one is for you.

AMS campaigns are perfect for targeting customers that are at the lower end of the funnel i.e. Customers that are more likely to make a purchase.

AAP, though ideal for any part of the marketing funnel, is best for targeting customers at the top of the funnel who have a longer purchasing journey. So if you want to generate interest for your products in the minds of your customers then AAP is the way to go.

Got the difference? Great! Let’s move ahead with the type of ads Amazon offers.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]TYPES OF AMAZON PPC ADS[/vc_custom_heading][vc_column_text]

There are three major types of formats when it comes to Amazon PPC ads:

  • Sponsored Product Ads
  • Sponsored Brand Ads
  • Product Display Ads

Sponsored Product Ads:

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Sponsored Product Ads are the most popular type of ads on Amazon that show up at the top or bottom of Amazon’s SERPs.

The reason they are popular is that they are available to both vendors and third-parties and are easy to create.

These ads allow advertisers to promote individual products and can be either Automatic or Manual. This means they can be set to manual or automatic keyword targeting based on your requirements.

The products promoted with these types of ads on Amazon display ‘Sponsored’ on each of the products making them easily distinguishable from organic search results.

Sponsored Brand Ads:

Sponsored Brand Ads (previously called Headline Search Ads) are another popular type of keyword-driven ads which appear on top of the search results.

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Sponsored Brand Ads are available to different agencies, regular vendors, book vendors, and sellers enrolled in the Amazon Brand Registry.

They are targeted to customers who are the top of the funnel and have just started their buying journey (Great if your goal is to drive brand awareness.)

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text class=”blog-font-p font-weight-400″]These headline banner ads have shown to have the highest CTR amongst all the three and can be customized up to three clickable products.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Product Display Ads:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Product Display Ads are those ads which target users based on interest rather than specific keywords. They are also used for product-targeting and appear on product listing pages.[/vc_column_text][vc_single_image media=”23609″ media_width_percent=”100″ alignment=”center” image=”23609″ img_size=”large”][vc_column_text class=”blog-font-p font-weight-400″]These ads are only available to Amazon vendors and feature a single image which redirects customers to make a purchase on the product listing page.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Product Display Ads are mostly for customers who are at the bottom of the funnel about to make a purchase on a product page.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]These ads can be a great addition to your Amazon marketing strategy as they can appear on your own page and even your competitors’ pages.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]HOW DOES AMAZON PPC WORKS?[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]The working of PPC in Amazon can be understood in six simple steps. If you were executing a PPC campaign yourself, this is what you’d usually do.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 1: You start with your Amazon Listing Page:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The ad which you create takes your users to the listing page and is the starting point.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You first spend some good time creating a stunning listing page. This is done by writing an optimized title, creating detailed descriptions, working on the search terms and important ranking keywords.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 2: You set the ACoS Targets:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]ACoS or Advertising Cost of Sale is a metric which determines your ad’s performance in Amazon.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You set ACoS targets and calculate the amount which you can spend on ads. The tool called Amazon Fulfilment Revenue Calculator is used to accomplish this.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Once you are done, you either do step 3 or 4.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 3: You run Auto Campaigns (For beginners):[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Auto Campaigns are for those who are are not well versed with Amazon ads. You let Amazon automatically run the campaigns on your behalf for keywords it thinks are relevant.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 4: You run Manual Campaigns (For experienced):[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Manual Campaigns are run by those who have experience running ads on Amazon. You run these campaigns to determine keywords which you think are relevant.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 5: Analysis of the Search Term Report:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You then check the Search Term Report to determine which search terms were used by customers to find your products.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Step 6: Optimize the campaigns:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In the final step, you optimize and test your campaigns further to leverage revenue. You adjust your bid and repeat step 1 to 5.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In this way, you experiment with your ads and test them over a period of time so that they bring maximum sales for your budget.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT ARE THE BENEFITS OF AMAZON PPC[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]After going through various types of Amazon PPC ads and their working you may be wondering what benefits can Amazon marketing bring to the table in terms of sales and revenue?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Good news! There are plenty of them. Here are some to consider:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Get Higher Rankings:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The first and most important benefit of going with Amazon PPC ads is getting more higher rankings for your products.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]By running sponsored PPC ads, your products get displayed at the top of the results page over other products giving you a high possibility of making a sale.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It boosts your search visibility and helps your customers discover your products easily.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s Cost-effective:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The benefit of having Amazon PPC is that you’ll be billed for the number of clicks you get on your products and not the number of times people have seen your sponsored ad.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]So having to only pay for clicks means more savings on costs.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]On top of that, Amazon also bills you based on your credit limit so you don’t have to worry about getting billed for each click individually. This makes for an overall hassle-free experience.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s You Track Your Metrics:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Another advantage of using Amazon PPC ads is that you get total control over your PPC campaigns.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can see which keywords are performing well and which ones need improving.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With the sponsored products reporting feature, you can measure and optimize your campaigns further to leverage your ROI.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Optimized for Mobiles Devices:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With the whole world shopping on their smartphones these days, it makes sense for ads to be mobile optimized as well.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Amazon ads are tailored for mobile devices and appear differently on different devices like smartphones, tablets, etc. The right ad size doesn’t spoil the experience of the customer making up for a better shopping experience.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]IT BOOSTS BRAND AWARENESS[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]Did you know that running Amazon’s PPC campaigns help you promote your brand and build awareness?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you have a revolutionary new product and want to release it in the market, Amazon’s PPC ads can bring it in front of customers and help you spread the name of your brand.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Amazon’s paid platform gives you an opportunity to rise above your competitors and build your brand without affecting your sales.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]PERFECT FOR SEASONAL SALES[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]If you want to take advantage of seasonal trends and special days like Mother’s Day, Thanksgiving, Easter, New Year’s Day, etc. then Amazon can fetch you tons of sales.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s during this time when most businesses keep discounts or special offers for customers who, during this period, spend most of their time shopping online.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Whether you sell kids toys, shampoos, or televisions, utilizing PPC ads during the season is the ideal strategy and will generate plenty of business revenue for you.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]FINAL THOUGHTS[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]It’s no wonder Amazon has become a top choice for businesses when it comes to boosting their e-commerce revenue. By opting for an Amazon PPC marketing strategy you can drive sales, generate traffic, and increase brand visibility without any significant efforts.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you want to take advantage of Amazon’s platform but don’t know where to start we can always lend you a hand.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]We are a top-tier internet advertising agency whose core competency lies in Amazon PPC marketing. Our marketers can help you plan a solid Amazon advertising strategy and execute PPC campaigns for your business so you don’t have to.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Have anything in mind? Just let us know and we’ll reach out to you.[/vc_column_text][/vc_column][/vc_row][/vc_section]