How to “Prime” Your Business for Amazon Prime Day

#Amazon Marketing Posted On: Aug 29, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Amazon Prime Day just passed last month. You must be thinking about creating a prime strategy whenever Amazon sends you the mail for next year, right? However, that’s the biggest reason why most Amazon Prime strategies fail to generate the expected sales.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You practically have an entire year to plan your Amazon Prime strategy for 2020. If you plan and execute it right, your sales would go through the roof in just 48 hours.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Amazon Prime Day has become one of the most celebrated shopping events all around the world alongside Black Friday. In fact, Amazon mentioned that it sold over 173 million products on Prime Day, last month.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Needless to say, it is the best opportunity for businesses to maximize sales through aggressive marketing. And considering your competitors will be doing the same, you’ll need something to stand apart.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Don’t know how to get started? Fret not, this blog is just for you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]By the time you finish this blog, you’ll learn:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]

  • What is Amazon Prime Day?
  • How to have the right mindset for Prime Day Marketing?
  • How to plan your Prime Day strategy throughout the year, during a month prior, and on Prime day itself?

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Without further ado, let’s get started.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]What is Amazon Prime Day?[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]Amazon Prime Day is a once-in-a-year shopping opportunity exclusive for Prime subscribers, where they get huge discounts on a variety of products for 48 hours. So basically you’re targeting over 75 million Prime subscribers who are ready to purchase the product at a moment’s notice.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]And we’re not even mentioning shoppers who create temporary accounts during Prime Day to avail the benefits of Amazon’s Free Trial. This makes Amazon the biggest consumer base for any e-commerce platform.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The question is, how can you make your products more visible during Prime Day? After all, you definitely don’t want to miss out on such a huge opportunity to multiply your sales. Right?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Having the correct approach and mindset will always keep you a step ahead and help achieve your goals.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”] The Right Mindset for Amazon Marketing Strategy[/vc_custom_heading][vc_single_image media=”80045″ media_width_percent=”100″ alignment=”center” image=”23995″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]Remember, every marketing strategy requires the right mindset to execute it properly. A well-planned, refined, and executed strategy can take your business ahead of your competition.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]That being said, Having a well-informed and innovative mindset is perfect for planning your Prime Day strategy. You must do thorough research on Amazon marketing before getting started with your planning process.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Most importantly, you should think of innovative solutions to manage your cost and generate better sales than your competitors.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You should also dedicate the entire year understanding your product’s performance, consumer behavior, and keywords trends on Amazon to create a Prime Day strategy that is unique to your business.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Now that we have the right mindset, let’s start planning your marketing strategy for Prime Day 2020.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]Planning Throughout the Year[/vc_custom_heading][vc_single_image media=”80046″ media_width_percent=”100″ alignment=”center” image=”23994″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]For a business, Amazon Prime Day is not all about keeping up with your competitors but about outperforming them. It requires a sound strategy, planning, and most importantly, a vision. The earlier you start, the better.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Think of it as a year-long training for a 100-meter sprint.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here are a few things you should do throughout the year to prepare yourself for the big day:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]

  • First and foremost, make sure that your everyday Amazon marketing strategy is on point. Take note that the projected sales you’re generating every month keep growing periodically.

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  • Spend your time creating a comprehensive list of the most trending and ranked keywords for your products. Don’t forget to rate them as per the search volume and CPC.

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  • Keep tweaking your store page with new layouts and segregate your products into different categories like Bestseller, Recommended, Newly Launched, etc.

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  • Write compelling product descriptions that state key benefits and not just features of your products.

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  • Use all marketing features provided by Amazon like Flash Deals, Consumer Retargeting, Amazon’s Choice, Sponsored Products, Event Sales, etc.

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  • Make sure your products get good reviews from customers and try to address negative ones.

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  • Lastly, refine your strategy throughout the year to find a perfect link with your customers.

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]All these factors will keep your Amazon marketing strategy healthy and ready for Prime Day. If you follow these tips throughout the year, you’ve won half the battle already.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you want to learn every aspect of marketing on Amazon in detail, check out our comprehensive insights on Amazon marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With that out of the way, let’s see how you can prepare your business a month before Prime Day.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]Planning a Month Before the Prime Day[/vc_custom_heading][vc_single_image media=”80047″ media_width_percent=”100″ alignment=”center” image=”23994″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]Now that we’re a month closer to Prime Day, you’ll need to make some strategic changes in your Amazon marketing plans. Here are a few recommendations to make the most of these 30 days:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]1: Reduce Your Budget for the First Few Weeks[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Understand this:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Amazon will send you a mail regarding the upcoming Prime Day in advance (1-2 weeks prior) and ask you to increase your bidding and promote your products aggressively.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is where most businesses make a mistake. The most common thing they do is that they exhaust most of their budget in the first few weeks and limit their potential during the actual day.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You have to do the exact opposite.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Rather than spending a huge amount of money early on and exhausting your budget, you can save money by reducing your biddings in the first 1-2 weeks and use all the resources on Prime Day itself.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Our goal here is to manage your resources effectively to multiply your sales on Prime Day. Don’t worry about potential losses by reducing the budget, you’ll more than make up for it on Prime Day.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]2: Make Use of Small Discounts[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s be honest, people explore Amazon especially during Prime Day to find some great deals online.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Now imagine, your product appears with a 10% listing coupon, whereas your competitor has no discount. What will happen?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Of course, they will prefer your product over your competitors’, especially when they are planning to save money by shopping during a Prime Day month.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Needless to say, adding listing coupons will skyrocket your conversion rate and CTR in no time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You don’t necessarily have to give heavy discounts, but enough to catch your buyer’s eyes. It’s all about using consumer psychology to your advantage to beat your competition.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Caught up with everything so far? Good! Because we’re now approaching the Big Day.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]Planning the Amazon Prime Day[/vc_custom_heading][vc_single_image media=”80048″ media_width_percent=”100″ alignment=”center” image=”23992″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]Congratulations! You’ve followed all the previous steps efficiently and have successfully implemented Amazon marketing strategy throughout the year. Now, it’s time to double those sales in 48 hours.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]And believe us, it’s possible.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here, you can use all your saved resources to outperform your competitors. However, that too should be done in a well-planned manner so that you aren’t wasting your budget.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This brings us to our first tip for Amazon Prime Day marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Shut Down all Non-Performing Campaigns During Prime Day[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You’ve saved a considerable amount of money in the first few weeks by reducing the budget, you’ve also increased the CTR and conversions using listing coupons. Now, you have to be extra specific while promoting your campaign.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]That means you have to focus only on promoting your best-selling products with best reviews. Make sure that your best-selling products are ranking for high-performing keywords. Shut down all the campaigns for products that you think might bring zero sales during Prime Day.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You don’t want to waste a fraction of your funds on campaigns with no returns. Remember, you have to be at your ultimate efficiency to stay leagues ahead of your competition.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can do it by investing all your resources on products with the highest conversion rate and CTR.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Leave a Small Part of Your Budget for Trending Products[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For the products that have shown steady growth in sales and generated some positive feedback over time, you should definitely use a small percentage of your budget.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]These products might not be on your top-tier products list, but they’re showing some growth in sales which means visitors are accepting this product. Promoting them during Prime Day will accelerate your sales velocity, which can come in super handy to rank your products faster.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you follow these steps, you can definitely outperform your competitors and even double your sales on Prime Day. Just make sure that you’re using the right amount of resources at the right time.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]Final Thoughts[/vc_custom_heading][vc_column_text class=”blog-font-p font-weight-400″]From a business perspective, Amazon Prime Day is quite challenging but an extremely rewarding period. It tests your marketing and cost management skills and rewards you with huge sales and boost in rankings.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Consider these tips as an exercise for your next Prime Day strategy. You can also feel free to share your results with us.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Think these steps are too overwhelming? Worry not, we’re always there for help. We are amongst the leading Amazon marketing agencies in the business and can help you plan the perfect Amazon marketing strategy for you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]To witness an unprecedented increase in your Amazon sales, get in touch with us.[/vc_column_text][vc_custom_heading css_animation=”typewriter”]To witness an unprecedented increase in your Amazon sales, get in touch with us.[/vc_custom_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section]

What is Digital Marketing? The Ultimate Guide for Businesses

#Amazon Marketing Posted On: Aug 6, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Is your business struggling to get more customers?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Are you frustrated with less sales in spite of spending a fortune on your marketing?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Tired of your business getting bad reviews and negative feedback?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Worried that your business might fail and be taken over by your competitors?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If the answer is yes, then there’s a problem.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Don’t worry the best part is the problem isn’t with your business at all, but with your approach of marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s why.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Understand that the world has gone digital.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Almost every company on the planet has brought its presence to the online world.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This has not only changed how people buy products and services but also how businesses market them to their customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In short, it has become easier for companies to bring their business in good shape and achieve all their goals seamlessly.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]What has made this happen?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]A new form of marketing which is known today as the buzzword digital marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s understand it better.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]What is Digital Marketing?[/vc_custom_heading][vc_single_image media=”23995″ media_width_percent=”100″ alignment=”center” image=”23995″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]As you might’ve guessed by now digital marketing, or online marketing as it is popularly called, is a way of marketing your products and services digitally using technological or online mediums.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It involves any type of marketing that is carried out using the internet or through an electronic device to connect or engage with existing or prospective customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For starters, think of it as a rich toolbox.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can take advantage of its numerous tools to market your product just the way you want.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can measure every single effort, monitor it in real time, A/B test it to see what works and what doesn’t, and even optimize it to leverage your sales. There are digital marketing solutions for pretty much everything![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Imagine tracking your every single effort and getting an update on how things are working right before your eyes in real time![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is what makes online marketing a preferred choice over traditional marketing mediums like print ads, direct mail, broadcast media like television and radio, etc. where you don’t have enough control over your marketing efforts.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Did we tell you that it’s all the rage right now in pretty much every industry?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]And if you thought online marketing is some overrated buzzword without any significant benefits, think again. It brings some serious benefits to the table.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]No kidding, here they are![/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]It’s used by businesses from every industry you can think of whether you’re looking at retail, entertainment, healthcare, or lifestyle.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Whether you are big or small business, there are plenty of benefits of using digital marketing for your campaigns. Some being:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]1. It’s cost-effective:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is the number one benefit of using digital marketing. It helps you save money![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]How?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s say you are a small company that deals in apparels for kids. You have plenty of mediums to market your products but decide to spend a lot of money on a billboard ad in the most populated area of the city.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The ad gets you little to no sales but drains a lot of money from your budget.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]However, with digital marketing, it’s the other way around.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Think parents of 6 to 12-year-old kids living in Washington interested in Gini & Jony. What’s more, if your campaign isn’t working, you have the option to stop it without having it spend your money.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You have full control over your digital campaigns. You get to target a specific set of people whom you think are relevant to your business and only they see the ad.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Savings, savings![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]2It lets you track your marketing activities:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]One thing traditional marketing doesn’t allow is performance tracking in real time. This means you don’t get enough control over your campaigns.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With digital marketing, you can track almost every aspect of your campaigns with ease.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Let’s go back to our previous example and understand how.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you are running a campaign for your online kids’ store to boost sales, you can not only track who visited your website but also where those people came from, their location, interests, age, engagement, duration on your website and a lot more.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]By testing such data and optimizing your efforts, digital marketing can help you experiment with different techniques to leverage your sales.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]3. It builds engagement with your audience:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Due to the growing usage of smartphones and the internet, customers have grown used to buying products and services online.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This has forced businesses to come online and interact with their customers, engage with them in numerous ways to maintain a good relationship and customer satisfaction.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital platforms in this context give you an opportunity to engage with your audience.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Not like a typical business but as a friendly personality.
[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With social media websites like Facebook and Instagram, you can host contests/giveaways, connect with your audience on forums like Reddit or Quora, and address feedback with customers through online reviews.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]All in all, digital marketing can help you build engagement with your audience in numerous creative ways.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]4. It widens your reach:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can also discover other underrated niche marketing channels like AngelList to reach out to your audience.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Remember, the ideal ones will bring out the best results.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]One advantage of choosing a digital medium over more traditional ones is that you get to reach out to your audience on a global scale.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Not your city, not your country, but the entire world![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This means you can create an ad in your office and use it to market your products to multiple people around the world.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Think your products and services in the United States might appeal to someone from Japan or the UK? Then all you have to do is create an advertisement on a digital platform, target your relevant audience in Japan or the UK, and once they come to you, convert them into customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Simple.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital marketing allows you to break the boundaries and connect with a wider audience by maximizing your reach.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]5. It helps you outperform your competitors:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Believe it or not, with digital marketing tools you can literally spy on your competitors.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Whether it’s figuring out top ranking keywords used by your competitors or gathering research data to understand their strategy, you can use dedicated tools to outrank your competitors.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Not only that, some tools literally give a binocular view of what’s happening on your competitor’s site. These show you everything from the number of clicks on their ads to impressions, and even traffic.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]All in real time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]6. It boosts your ROI:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Admit it.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The most important thing businesses are concerned with is getting higher returns for their marketing efforts.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Right?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital marketing strategies such as email marketing, social media marketing, and content marketing have shown to bring significantly maximum ROI than other channels.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For example, according to a study by Data and Marketing Association (DMA), it was found that email marketing alone is capable of generating a median ROI of about 122%. This proved that email is still a great channel to leverage sales.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Another feature and benefit of digital marketing is that it generates leads far quicker than traditional channels. This helps you improve your conversion rates over time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Cool.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]So you know about digital marketing and the benefits it offers to your business. But how does it actually work? In order to understand the process behind digital marketing, we have to dive in further.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s important for you as a business owner to know the inner workings of digital marketing as knowing it will help you make better decisions during your next digital campaign.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Understanding the Buyer’s Journey[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]To begin with, you have to first understand each aspect of digital marketing and how it helps your customers in their buying journey.[/vc_column_text][vc_single_image media=”23992″ media_width_percent=”100″ alignment=”center” image=”23992″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]

Source

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Awareness Stage:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is the initial stage from where your customers start their journey.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In the awareness stage, your customers have just known you for a while and aren’t keen on making any purchase from you. Your job is to make your customers aware of possible solutions to problems they might have.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is where digital marketing comes in.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital marketing helps create awareness about your company through various awareness strategies using content, online ads, email marketing, and PPC.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]As businesses are usually looking for solutions online during this stage, businesses have a high possibility of getting found using different awareness strategies.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Consideration Stage:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In the consideration stage, your visitors take their first step.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]They might have clicked your ad or interacted with your website but are still looking for likely solutions from different companies as they still aren’t convinced to make a purchase from you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here digital marketing helps engage and convince these customers using different approaches.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Using mediums like email and social media, you can further engage with your customers and highlight the benefits your products have.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Purchasing Stage:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Through automated emails, SMS reminders, and retargeting strategies digital marketing takes the customer ahead of its journey by helping them make a purchase.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Now your customers have made it past the consideration stage but still haven’t completed a sale. This could be in the form of abandoned carts or incomplete forms yet to be submitted.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Once the purchase is done it means that you have converted your lead (visitor) which you then have to retain.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Retention Stage:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Once your customers have reached this stage it means they have tried out your product and are looking for a great performance out of it. Not to mention, a good customer service from you too.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]All in all, this stage is crucial as it will give you the opportunity to retain your customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital marketing in this context helps the customer to learn more about the product through informative articles or blogs and provide support through communities or forums.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Digital strategies like online reputation management also help establish your business’s reputation online and build a positive engagement with your customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Advocacy Stage:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This is the final stage in the buyer’s journey and highlights the post-purchasing experience of your customer.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If your customers have reached this stage, there is a good chance of them becoming advocates or avid followers of your brand to further spread the word of your products.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It is also likely that your customers might be interested in buying more products from you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Marketers use multiple digital strategies to make their customers become advocates. They take the help of email newsletters, blogs, and social media to promote their products thus keeping their existing customers happy and coming for more.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In such a way, digital marketing fuels the journey of your buyer in every stage.[/vc_column_text][vc_single_image media=”23994″ media_width_percent=”100″ alignment=”center” image=”23994″ img_size=”full”][vc_column_text class=”blog-font-p font-weight-400″]There are various types of digital marketing you must know as each aspect has its own purpose and use in different stages of the buyer’s journey.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]They are also offered as different digital marketing solutions by digital marketing agencies which makes it more important to understand them.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]As we’ll be covering each topic in-depth, we’ve created an index to make it easier for you to jump between different topics.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Ready? Let’s dive in![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]

INDEX

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Search Engine Marketing

Social Media Marketing

Social Media Optimization

Email Marketing

Content Marketing

Online Reputation Management

Viral Marketing

 Affiliate Marketing

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]1. Search Engine Marketing[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Search Engine Marketing is a way of promoting your website on search engines like Google, Yahoo, Bing, etc. using paid and organic strategies.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It is one of the most important and widely used digital marketing techniques today.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s why:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]When someone searches for a keyword or a set of keywords in a search engine they are shown those websites which rank on top for that particular keyword.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Search engine marketing techniques help you rank for specific keywords you are interested in and that are related to your business so that your website appears on the top of SERPs (Search Engine Results Pages).[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This makes it easier for your prospective customers to find your business website when they search for such keywords on the web.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can improve your search ranking organically using Search Engine Optimization or through paid strategies like Pay-Per-Click Advertising.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Search Engine Optimization:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You may have asked yourself what does SEO really stand for? Why it’s so popular? Here’s the answer:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In simple words, Search Engine Optimization is a technique of driving visitors to your website by organically ranking it in the top position of search engine result pages without spending a single penny on ads.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]SEO has gained significant importance over the past few years and it’s not surprising to see why: It is able to generate 300% more traffic than social media.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Not only that, SEO is effective in building authority of your website and can help you generate trust and credibility for your business.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It also helps improve your website’s performance and boost growth in the long run.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]PPC Advertising:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]PPC or Pay-Per-Click Advertising is a method of advertising in which a marketer places ads on digital platforms like a search engine and gets charged only when someone clicks it.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]That’s why it’s called ‘Pay-Per-Click’ as you pay only when someone clicks on your ad.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Marketers use PPC on different advertising networks like Google or Bing, especially in search ads to rank their website on the very first position in search engines. It works on a RTB or Real-Time-Bidding principle where advertisers bid on keywords in real time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]PPC helps you bring quality traffic that is likely to convert. It is also highly measurable meaning you can see which of your PPC campaigns are actually performing well and which aren’t.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can track everything from total number of views your ad received to the performance of your ad and even the conversion rate.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Learn more about PPC Advertising.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″ pofo_text_color=”#1e73be”]

Pro tip: If you are new to SEM and want to carefully manage your budget then it is recommended to hire a SEO or Pay-Per-Click agency. They can help you plan a good marketing strategy and bring more ROI.

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]2. Social Media Marketing:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Ever seen your favorite brand host a contest on Facebook or market their products in creative ways on Instagram or Twitter? Welcome to the world of social media marketing![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Social Media Marketing (SMM) is a digital marketing technique that utilizes social media platforms like Facebook, Instagram, Twitter, etc. to help marketers target relevant people and promote products and services.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It is a great way to reach out to prospective customers and ensures that your ad reaches the right people at the right place, and at the right time.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]A social media marketing strategy is ideal for both small and large businesses and comes with plenty of benefits. It helps increase the exposure of your business on social media platforms. Not only that, it helps you engage and connect with your audience through fun contests, engagement posts, and quizzes.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With SMM, you can also acquire useful insights through customer interaction and get to know your target audience better, enabling you to further strengthen your marketing efforts.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]3. Social Media Optimization:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Using social media advertising to leverage your marketing already? Your job is not done yet until you optimize your profiles so that people recognize it’s actually you! This brings us to social media optimization.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Social Media Optimization (SMO), in simple words, can be defined as a technique of streamlining your social media profiles so that they get discovered on the web.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It is a technique of building and promoting your social media profiles not only on platforms like Facebook, Instagram, or Twitter but also on social bookmarking sites like StumbleUpon, Reddit, Tumblr, etc.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Optimizing and presenting your social media profiles help you come across as a brand and makes it easier for people to find you on both the web as well as search engines.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can optimize your social media profiles by keeping the same profile photo on different social networks. Another way you can do it is by maintaining consistency of language in your posts on different social media platforms and creating content relevant to your niche.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Social media optimization companies use such strategies to help businesses build their online presence on social networks and help them get discovered by prospects.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]4. Email Marketing:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you thought emails are just used for communication, think again. They can also be used as a powerful marketing channel with email marketing.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]To put it simply, Email Marketing is a marketing technique that uses emails as a medium to promote products and services online.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s one of the most popular and cost-effective ways of promoting your business online and comes with plenty of benefits.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]5. Content Marketing:[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]If you are familiar with digital marketing, you may have come across the word ‘content’ at least once.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It includes anything from informative blogs, to rich infographics, whitepapers, podcasts, and videos.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Content marketing is all about creating such valuable and useful content and then promoting it to attract a certain type of audience.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Creating content helps you build trust with your audience which then helps them become your customers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Content marketing is also widely used by big and small business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]6. Online Reputation Management[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]How often are we concerned with maintaining our own reputation? Always right? Well, the same is also important when it comes to your business.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Your business online is vulnerable to negative reviews and comments from customers which could negatively impact the reputation of your business.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]In order to maintain a positive reputation, online reputation management techniques are used.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Online reputation management is a set of digital marketing techniques and strategies that protect a company’s online assets like a digital store or social media profiles from negative publicity and promotes positive reputation and engagement.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s estimated that about 85% of customers trust reviews posted online as personal recommendations. Not only that, for local businesses 97% of customers read reviews online before they make the move.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]These factors make online reputation management more important than ever before.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]7. Viral Marketing[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You may have seen some funny or bizarre videos clogging your social media feed every once in a while with thousands of likes, shares, and comments.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]This phenomenon of content spreading faster on the internet is called ‘going viral.’[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Viral marketing or viral advertising can be defined as a type of internet advertising intended to make customers spread information about a company or a brand in order to generate interest and popularity.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With more than 80 percent online firms adopting viral marketing strategies it makes sense to pick a viral marketing campaign to reach your audiences faster.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Viral marketing is a great strategy if you want to raise brand awareness and create a buzz in your industry. You also get a great opportunity to reach a global audience with the right viral marketing strategy.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]8. Affiliate Marketing[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Ever seen links on review sites or blogs that take you to a particular product page for buying? These links are affiliate links which are given by a seller to a blog or a review website to promote their products for a commission.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]These website owners become affiliates for the seller and the seller gets to promote their products.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Affiliate marketing is hence a type of performance-based marketing where a business gives a commission or a reward to affiliates for every customer or sale they bring by their marketing efforts.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]By using an affiliate marketing strategy, you can bring some great amount of website traffic, make a lot of sales, or both.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It’s also quite cost-effective as you pay only for the sales or the desired conversions your affiliates bring. Affiliates can even boost your reputation and promote your business even further.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Affiliate marketing is also popular on Facebook, Instagram and even Pinterest.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]

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[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/3″ desktop_alignment=”text-center” desktop_mini_alignment=”md-text-center” ipad_alignment=”sm-text-center” mobile_alignment=”xs-text-center”][vc_button button_color=”color-jevc” border_width=”0″]GROW MY BUSINESS[/vc_button][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Creating a Niche Marketing Strategy? Don’t Ignore These Tips

#Amazon Marketing Posted On: Aug 1, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p font-weight-400″]Let’s get practical. You can’t make everyone like you, your products, or your services. You may target your audience in and out but it’s unlikely that everyone will buy your products and services. That’s where niche marketing comes into play.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Like most businesses, if you don’t have the required time and budget to target every marketing channel, a niche marketing strategy can work wonders for you.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]It can help focus your attention on your most valuable audience (those who actually care about your products or want to buy from you) and crank up your ROI like never before.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]With that being said, if you want to craft a sensational niche marketing strategy, then you’re in luck since we’ve curated some tips to help you do just that.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Read along.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]Research Your Niche Audience[/vc_custom_heading][vc_single_image media=”23955″ media_width_percent=”100″ alignment=”center” image=”23955″ img_size=”large”][vc_column_text class=”blog-font-p font-weight-400″]As you may know already, the foundation behind every successful strategy is in-depth research.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]So before you create anything you must definitely do your homework.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Knowing your niche audience will help you streamline your marketing efforts and channel your strategy in the right direction.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]The audience of each niche business is different from the other.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For example, the target audience of generic lawers will be different than those who only specialize in family law. The same could be said about dog trainers who provide training to all types of dogs compared to those who only specialize in training older dogs.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Start by digging deeper into your main target audience. Who are the ones that are in need of a solution? What are their characteristics?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]You can take advantage of social media websites like Facebook, Twitter, and LinkedIn or forum websites like Quora. Try joining online groups and take part in discussions.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Understand their pain points and see if your product can solve their problems. This will help you form the right type of marketing strategy later on.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]Define Your Key USPs[/vc_custom_heading][vc_column_text]

The next thing you should focus on is your product’s USPs.

This is important as it will set your products apart from your competitors and give your customers what they are actually looking for.

In other words, it’s the secret ingredient that will help you establish your niche.

Take GoPro’s niche marketing strategy, for example.

We all know how popular their action cameras are but how did they make a name for themselves in the competitive portable camera market?

The answer is they leveraged their USP.

They studied their buyer persona: A young audience that likes adventure, outdoor sports, who are social media savvy and love vlogging. They then created a product just what their customers wanted.

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Source

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Instead of creating a camera with a lot of bells and whistles, they created a durable, pocket-friendly action camera that was water-proof and captured high-quality video.

And the rest, as you know, is history.

You should do the same for your products. Think what’s special about your product? What does your product have that others don’t?

Take insights from the buyer personas of your ideal audience and plan your product’s USPs.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_color=”color-146181″]PICK YOUR MARKETING PLATFORM CAREFULLY[/vc_custom_heading][vc_column_text]

As you’re going niche, you should also narrow down your marketing channels to a handful.

Targeting a lot of platforms without a plan will only waste your time and budget.

Select the social media platforms where your niche audience is likely to be found.

If your business is B2B then LinkedIn is arguably the best choice, it can help you discover potential customers that belong to your industry.

If your niche audience is primarily female or if you sell products that cater to women in general, creating a presence on Pinterest will greatly help you promote your products.

You can also take cues from prominent brands that use specific social media channels for niche marketing.

An example of one such brand is Whole Foods. They use Twitter to share recipes of healthy and organic food with their audience.

[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text]

You can also discover other underrated niche marketing channels like AngelList to reach out to your audience.

Remember, the ideal ones will bring out the best results.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_color=”color-146181″]USE PPC SEARCH ADS[/vc_custom_heading][vc_column_text]

PPC Search Ads is your ultimate weapon when it comes to targeted marketing and you should definitely use them.

They can help you reach people looking for super-niche products such as bamboo toothbrushes, beard oils, and even vegan food.

So it is a no brainer to use Google Search ads if you sell such kind of products.

Launch a niche marketing campaign by targeting your audience with long-tail high-converting keywords.

Strategically use extensions in your ads and monitor your performance to see if they are performing well.

One brand that nailed it with niche PPC campaigns is the San Francisco-based retail store Lefty’s.

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They sell your usual gardening tools, office stationery, and kitchen items but for, you guessed it, left-handed people.

Left-handed products being a niche market in itself gave Lefty’s an open opportunity.

They took advantage of Google PPC ads for search terms used by their customers such as “left-handed scissors.” Their PPC ad ranked their website for that particular term which greatly benefited their business.

This shows how useful PPC ads can be for niche businesses. If you’re not using them already, better late than never!

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Want free promotion for your niche products? Then you should definitely make user-generated content a part of your niche marketing strategy.

Why?

User-generated content is a smart marketing tactic that lets your audience promote your products themselves. In short, you get free promotion for your business and get to re-engage with your audience.

Some examples of user-generated content include customer tweets, user-generated images, posts with branded hashtags, Vine/YouTube videos, etc.

Think #ShotoniPhone campaign by Apple, or the #WhiteCupContest by Starbucks, you get the point.

They are some of the best marketing strategy examples around and show you how effectively user-generated content can spread the word about your products.

BaubleBar is also one brand that does exceptionally well with its user-generated content strategy.

They leverage their own branded hashtag #BaubleBar and ask customers to share a photo of them wearing their products. Those who do get featured on their feed.

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Bottom line: Leverage user-generated content in your marketing and on the right platforms.

You can also team up with a specialized digital marketing agency to plan and launch a robust user-generated content strategy for you.

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Last but not least, you should definitely look out for competition.

No matter what niche market you belong to, doing a competitor analysis can help you get a birds-eye view of your competitors’ strategy.

Look out for what keywords your competitors are using. What platforms they are targeting? What better strategy can you use to outperform them?

There are plenty of tools in the market like Adbeat and MixRank that can help you track down your competitors.

Make sure you do a thorough analysis using these tools and get an edge over your competitors.

[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_color=”color-146181″]FINAL THOUGHTS[/vc_custom_heading][vc_column_text]

All in all, niche marketing can greatly help you differentiate your business from the crowd, win on valuable customers, and uptick your ROI.

Make use of these tips to craft a sensational niche marketing strategy for your business.

If you need one-stop professional expertise for planning your marketing strategy or launching your niche campaign, you can always get in touch with us.

We are a reputed digital marketing agency that can help you boost the growth of your niche business with excellent niche-marketing campaigns.

Get in touch with us and we’ll help you out.

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