How Content Personalization Can Transform Your Business

#Amazon Marketing Posted On: Oct 31, 2019

[vc_section][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_single_image media=”80796″ media_width_percent=”100″][vc_column_text]Now sure what content personalization actually means? Imagine this!

You have recently shopped on Amazon and bought a Fuji camera at a 20% discount. You are happy about your purchase. You visit Amazon again but upon reaching the home page, you see something that catches your eye.

You see a list of Fuji camera lenses and they’re on sale at a discounted price.

Next to that, you also see a bunch of camera related accessories which you think might be useful.

What next?

You add them to your cart and bang!

Now you’ve not just bought yourself those lenses but also a lens filter, a monopod and a camera bag.

Did you intend to buy them? Nope.

Here’s what happened:

The homepage of Amazon dynamically changed based on your previous browsing interactions and showed you products most relevant to your purchase history.

How?

Dynamic content personalization!

And it’s revolutionizing content marketing like CRAZY![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]What is Content Personalization?[/vc_custom_heading][vc_single_image media=”80797″ media_width_percent=”100″][vc_column_text]Essentially, content personalization is the art of customizing different type of content and displaying them to different audiences based on the personal data you have about them.

Content personalization leverages a user’s generic data such as location, searched keywords, clicks, purchase history, etc. and compares it against metrics like gender, age, interests, session details, and device type to display relevant content to each user.

 

Long story short, it’s all about using content to provide a more targeted and exclusive experience to your customers.[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Why Does Content Personalization Matter?[/vc_custom_heading][vc_column_text]You may think, so what? Does it make any difference in actually driving sales?

Truth be told, it absolutely does!

In fact, according to a report from Instapages it was seen that just by personalizing web experiences and content for users marketers were able to see an average improvement in sales by 19%!

Not just that, about 78% of Internet users said that relevant content shown by brands increased their purchase intent!

While about 80% of buyers said they were more likely to buy from brands that provided a more personalized experience.

Considering all those numbers, it’s a no brainer that personalization is the key to successful sales after all.

With the right type of content personalization, you can make a significant impact on your content marketing strategy.

Great, now that you know why content personalization matters, let’s take a look at different ways you can personalize content for more effective results.[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Types of Content Personalization[/vc_custom_heading][vc_single_image media=”80798″ media_width_percent=”100″][vc_custom_heading css_animation=”typewriter”]

1. Segmentation

[/vc_custom_heading][vc_column_text]This is a commonly used personalization method used by a majority of digital marketers today.

You can simply segment your audience by industry, geography, age or job title and tailor your content to appeal to different people.

Segmentation is best used in email marketing campaigns as well as website UX and have shown to bring a great impact. However, the cons of using segmentation is that it doesn’t offer a deeper level of personalization.

On top of that, it’s highly resource intensive. You can only create a limited number of segments which greatly reduce your personalization options.[/vc_column_text][vc_custom_heading css_animation=”typewriter”]2. Persona-based Personalization[/vc_custom_heading][vc_column_text]Persona-based content personalization is another popular type of strategy that relies more on customer representation or buyer personas. Here the content is segmented according to the characteristics of a typical customer to deliver a personalized experience.

Ever stumbled upon an ad while scrolling through your Facebook feed which was actually relevant to your business? That’s persona-based content right there!

The great thing about this personalization type is that you can gather more data about your audience in real-time and create more tailored content to attract more leads.[/vc_column_text][vc_custom_heading css_animation=”typewriter”]3. Customer Journey-based Personalization[/vc_custom_heading][vc_column_text]You can also personalize your content based on your buyer’s journey. This form of content personalization uses customer journey maps to figure out the phase a particular customer might be in the buyer’s journey.

The content shown to a customer in the awareness phase will be different to the customer who’s in the decision-making phase.

By aligning your content according to different phases you can deliver a more meaningful experience to your customers and help them progress further to the end of the sales funnel.[/vc_column_text][vc_custom_heading css_animation=”typewriter”]4. Individualization[/vc_custom_heading][vc_column_text]As the name suggests, individualization is all about offering a truly personalized experience to each individual user rather than targeting broader segments or groups.

Think of those personalized emails you might’ve received after dining at a top-rated restaurants or the ones from an airline company after booking a flight ticket.

Today AI can create content can be heavily personalized by analyzing customer data and making smart decisions.

Using that and other strategies like one-to-one emails and dynamic web content you can offer a more robust personalized experience to your customers.[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Examples of Content Personalization[/vc_custom_heading][vc_custom_heading]

Dynamic Personalized Recommendations

[/vc_custom_heading][vc_column_text]Barillaince, a company focusing on providing personalized eCommerce solutions uses machine learning and content filtering to offer smart product recommendations to customers.

It’s a great example on how AI and content can be used together to provide a more tailor-made experience for customers shopping for products.[/vc_column_text][vc_single_image media=”80799″ media_width_percent=”100″][vc_column_text]

Source

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Dynamic Landing Pages & CTAs

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Source

[/vc_column_text][vc_column_text]Dynamic landing pages are a great example of content personalization. Dynamic landing pages use dynamic text replacement that changes the headline instantly based on the search query the user used to land on the page.

For example, if the user landed on the page by typing “Best Sports Shoes For Men” the Banner headline would automatically change to “Shop for the Best Sport Shoes for Men”[/vc_column_text][vc_custom_heading]

Dynamic Banner Ads

[/vc_custom_heading][vc_single_image media=”80801″ media_width_use_pixel=”yes” media_width_pixel=”350″][vc_column_text]Dynamic Banner ads are another fantastic examples of how content can be personalized to the next level.

These ads are mostly used for retargeting and display products that it thinks is most relevant to the users. It could depend on several factors like time spent on the website, products searched in the past, or products recently brought.[/vc_column_text][vc_custom_heading text_color=”color-146181″]Final Thoughts[/vc_custom_heading][vc_column_text]As you can see, the perks of using content personalization are promising!

With personalization becoming the next big trend in the world of digital marketing, it makes sense to make it part of your digital campaign as well.

Using content personalization will not only help you provide a more cohesive experience to your customers but also significantly increase your chances of driving more sales in the long run.

Make sure you use it in your content marketing campaigns for some excellent results.

If you need a hand, you can always count on us.

We are a reputed digital marketing agency that can help you create everything from dynamic landing pages to personalized blogs or even email campaigns to skyrocket your business leads.[/vc_column_text][vc_column_text css_animation=”left-t-right”]

Get in touch with us and we’ll help out to you.

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ATop Digital Bags a Top Rating on a Top Review Site!

#Amazon Marketing Posted On: Oct 18, 2019

[vc_section][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]You probably know that today, digital marketing is not a choice; it’s a necessity. Businesses of all sizes rely on digital marketing to engage consumers and ultimately obtain ROI.

But perhaps you don’t know where to begin looking. Finding the right digital marketing agency for your business needs is challenging.

ATop Digital is here to end your search; after all, we don’t call ourselves the full-stack digital marketing powerhouse for nothing. Based in Mumbai, India, and with offices in California, we offer digital marketing services as well as content writing, web design and development, and branding. And our most unique specialty? Amazon marketing![/vc_column_text][vc_single_image media=”80778″ media_width_percent=”100″ alignment=”center” el_class=”specialblog-img”][vc_column_text]We’re not just any digital marketing powerhouse — we’re a vetted powerhouse.

Our company enjoys partnering with Clutch, the Inc. 500-ranked platform that connects buyers with the absolute best service providers. So far, we’ve received 2 reviews on Clutch from our loyal clients.

Our most recent review came from JAGZ Marketing, an e-commerce company that sells direct-to-consumer health products.

They approached us to improve their Amazon business — and that’s exactly what we’re doing. We run their Amazon business and execute a wide range of services, including listing optimization, keyword research, content creation, and image placement.[/vc_column_text][vc_single_image media=”80780″ media_width_percent=”100″][vc_column_text]We also run their Amazon PPC ad campaigns. Since we began working together, they’ve seen a 3–4-fold INCREASE in daily sales, while their cost-per-sale has DECREASED by 50%!

“I’m very impressed with their Amazon services, and they did everything they said they would. Their content writing and the images they choose are excellent, and they are open to feedback.” — CEO, JAGZ Marketing

We were thrilled that JAGZ Marketing left us 5 stars.

We also received a perfect ranking from a writing agency that hired us to design and develop a custom WordPress website with a custom tagging feature. The agency was so impressed by our work that they’ve commissioned us for other projects, such as incorporating a timer feature from their Wrike project management software into their QuickBooks Online system.

We also created a CRM system that tracks leads through their website, stores them in a backend database, and then assigns statuses and follow-ups to each lead. Another project entailed developing a software system to manage the company’s 20 on-call writers.[/vc_column_text][vc_single_image media=”80783″ media_width_percent=”100″][vc_column_text]Thanks to such amazing client feedback, Clutch ranks us as the top digital agency in Mumbai, India! We’re also deemed one of the 30 best digital marketing agencies in India on Clutch’s sister site, The Manifest. Both of these sites are fantastic business resources and will show you how ATop Digital Technology Consulting stays on top.[/vc_column_text][vc_column_text css_animation=”left-t-right”]

If your business needs marketing solutions, don’t hesitate to contact us today!

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This is How Artificial Intelligence is Transforming Digital Marketing

#Amazon Marketing Posted On: Oct 16, 2019

[vc_section][vc_row][vc_column width=”1/1″][vc_single_image media=”80759″ media_width_percent=”100″ css_animation=”zoom-in”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]What if we told you that in the near future a computer program would assist you in creating your next big digital marketing campaign?

Would you believe us? But it’s true!

Artificial intelligence is insanely revolutionizing the digital marketing industry rapidly than ever before.

Marketers today are using AI to fuel their digital strategy, make smart decisions, and grow their sales.

Long story short, it is becoming the all-in-one toolkit for marketers to simplify their digital marketing efforts.

Here’s how:

By using AI you can automate your tasks, gain valuable insights about your target audience, and even deliver a unique experience to every different customer.

Not quite familiar with artificial intelligence? Here’s a refresher:[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]What is Artificial Intelligence?[/vc_custom_heading][vc_column_text]To put it simply, Artificial Intelligence (or AI) is the ability of machines or computer programs to mimic human-like intelligence to perform tasks smartly.

To put that into perspective…

It’s the underlying technology that brings you the exact results you’re looking for when you type something in Google like “Age of Barack Obama” or “When did the beatles played their first concert?”[/vc_column_text][vc_single_image media=”80760″ media_width_percent=”100″][vc_column_text]Smart.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]So How is Artificial Intelligence Impacting Digital Marketing?[/vc_custom_heading][vc_column_text]Today AI is used by everyone from digital giants like Google, to e-commerce companies like Amazon to solve business problems and deliver smart solutions.

Here’s how artificial intelligence is shaping digital marketing:[/vc_column_text][vc_custom_heading]

Fortelling Customer Behavior Through Propensity Modelling

[/vc_custom_heading][vc_single_image media=”80761″ media_width_percent=”100″][vc_column_text]In recent times, marketers have started using predictive analytics like Propensity Modelling to supercharge their marketing strategy.

It’s a tool that helps companies predict their customers’ behavior by associating their characteristics with tendencies.

For example, if you are a toy manufacturing company, you can use Propensity Modelling to determine how likely a customer would buy a newer model of your toy with certain accuracy.

It will track your customers’ buying habits and propensities like opening an email, signing up for a form, or even clicking the buy button to predict their buying possibility.

INSANE![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]AI is The Next Big Thing in Email Marketing[/vc_custom_heading][vc_single_image media=”80762″ media_width_percent=”100″][vc_column_text]Many have the misconception that emails are an old-school way of connecting with customers, but that’s certainly NOT true.

Today AI is impacting email marketing in a HUUUUGE way.

Want to send personalized emails? With AI, you can!

AI offers you an option to personalize your email marketing campaigns based on customer preferences and behaviors. This helps you better connect with your audience.

Not just that, machine learning can also analyze tons of data about your customers and suggest the best time to contact them via email. Not just that, it can even personalize email content for each subscriber.

It can suggest which customers are more likely to convert, who is in which phase of the sales funnel, which subject lines grab the most attention and a lot more.

Crazy right?

These would help you highlight the most important metrics for your email marketing campaign.[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Digital Advertising Has Changed Because of AI[/vc_custom_heading][vc_single_image media=”80763″ media_width_percent=”100″][vc_column_text]Digital advertising is another area of digital marketing where AI is becoming more prevalent.

Be it big social media platforms like Facebook or search engine giants like Google, almost everyone is infusing AI and machine learning in their platforms.

Thanks to AI, advertisers are now able to determine which customers are more likely to take the desired action. They can also analyze customer information more smartly and even detect the best audience for their business.

There has also been a rise of many Audience Management as a Service (AMaaS) systems that use deep learning and machine learning together.

They can handle and optimize your ads on advertising platforms like Google AdWords and Facebook Ads.

Which is revolutionary!

With them you can not only test different audiences but also figure out who are more likely to make a conversion. Or, even identify the best advertising platforms for your business![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]AI Has Transformed Web Design and UI/UX For Good[/vc_custom_heading][vc_single_image media=”80764″ media_width_percent=”100″][vc_column_text]Here’s a frightening fact!

Today it’s not only developers and designers that can design good websites, computer programs can too!

Yup.

There are certain applications like Grid that utilize AI to design websites based on certain user inputs such as CTAs, images, copy, etc.

So if you had yourself thinking that machines still have a long way to go, then that time has already arrived!

Not just that…

Using different smart algorithms, you can also customize your website’s UX for each visitor.

AI can analyze hundreds of thousands of data points like a user’s location, demographics, device type to display content that is more relevant to each user.

Through such groundbreaking advancements in UI/UX, AI has shown to dramatically increase the website’s conversion rate by a huge margin![/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]AI-Enabled Chatbots Are Taking Over[/vc_custom_heading][vc_column_text]What customers are more concerned with these days is a quick and meaningful response from companies.

This is why AI chatbots are becoming the norm for many businesses. The trend of using these new chatbots is also rising each day.

By implementing AI companies are becoming more smarter at delivering responses that are less robotic and more human.[/vc_column_text][vc_single_image media=”80765″ media_width_percent=”100″][vc_column_text]

Source

Today businesses use AI-powered chatbots to deliver more personalized support to their customers.

Compared to regular chatbots, AI chatbots are more powerful. They can deliver more personalized responses, suggest recipes, and even track orders.

What’s more, they can enhance brand reputation by delivering contextually appropriate messages and minimizing delays, thus increasing customer satisfaction significantly.

Long story short: If you’re tired of dealing with hundreds of queries from those frustrated customers, AI chatbots are the way to go![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]AI is Revolutionizing Content Marketing[/vc_custom_heading][vc_single_image media=”80766″ media_width_percent=”100″][vc_column_text]If you thought AI is only able to beat you at a game of chess and become your personal assistant then guess what!

It can also write like humans and produce content!

WHAT?!

As crazy as it may sound, it’s true.

There are software programs that use natural language processing to create content that reads as if it was written by a human.

These programs are usually used by companies to create data-centric content like reports and insights for their content marketing goals.

AI-enabled Content Generation Engines fetch input from thousands of sources, fetch keywords, and create an article or blog.

Though the content might not be that creative it’s still a revolutionary thing achieved by technology today.[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Audience Targeting for Search Ads[/vc_custom_heading][vc_column_text]Another way AI is redefining digital marketing is by letting search engine marketers target audiences through interests and habits.

If you run Google search ads then this is definitely worth a try!

You can target your customers based on who they are, what their interests are, what they’re looking for, or how they’ve interacted with your company.

For example, if you are a seller of peanut butter, you can increase your reach for customers who have searched for terms like ‘peanut butter with no sugar’ and ‘peanut butter with coconut milk chocolate.’

Google offers an option in AdWords called In-market audiences which uses machine learning to understand your customers’ purchase intent.

With that, you can boost the impact of your search campaign and drive more sales![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Final Thoughts[/vc_custom_heading][vc_column_text]As you may have guessed by now, artificial intelligence has become the cornerstone of digital marketing.

By implementing AI in your digital marketing strategy, you make your campaigns more powerful and effective. Not just that, you can deliver a more personalized brand experience and outperform your competitors.

If you don’t know the right way to leverage artificial intelligence in your marketing campaigns then fret not!

We, as a digital marketing company, can always lend you a hand.

We have helped plenty of brands and companies grow their business by implementing AI in their marketing strategy. Be it SEO, PPC or Content Marketing, we can help you with it all.

Get in touch with us to grow your business today![/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][/vc_section]