Latest Content Marketing Trends for 2020 You Can’t (and Shouldn’t) Ignore!

#Amazon Marketing Posted On: Nov 27, 2019

[vc_section][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_single_image media=”80871″ media_width_percent=”100″][vc_column_text]Have you started planning your content strategy for 2020?Are you aware of the emerging marketing trends that will be hot in the coming year? If not then here’s why you should!

Content in 2020 IS NOT going to be what it used to be.

With rapidly evolving search engine algorithms, new social media features, and highly-advanced tools, content creation can deeply impact your marketing strategy.

This makes sense to take a look at what new content trends will be in demand. It’ll help you craft a better content strategy and scale your content marketing growth.

We’ve curated some latest content marketing trends to help you achieve just that! Take advantage of them and take your content marketing to the next level![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]

Immersive Content to Revolutionize Marketing

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Of all digital content trends, immersive content is the one that can significantly impact your content marketing strategy.

Thanks to the popularity of 360-degree videos on YouTube, augmented reality stickers on Snapchat, and AR stories on instagram, immersive content is becoming the new trendsetter for marketers and brands.

With tons of AR content created every day on social media platforms, there’s no doubt such content will be an ideal choice to engage customers and market your products and services.

Such content can help you give a more rich and immersive experience about your products to your customers.

By taking advantage of smart stickers, AR filters, and even AR ads, you can come up with a creative content marketing strategy and delight your customers with surprise!

Like how Bareburger did with its Snapchat marketing campaign:

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They created an irresistible AR burger just to show how their product will look like instead of displaying the usual menu.

Pretty creative huh?

With campaigns like these, you stand a much greater chance to hook customers leave a more lasting impression of your brand.

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Video Content Will Be the Future

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If you’re following recent trends in digital marketing, you might be aware that video content is EXPLODING!

Like literally!

From video ads on Facebook to user generated viral videos on Instagram, video testimonials on websites, and tutorial videos on YouTube, video content is, well, everywhere.

And that’s the reason why it’s the biggest trend for 2020.

The reason? Effectiveness!

According to recent content marketing facts, video content is far better at engaging viewers than any other content out there! Videos are easier to consume, more impactful, and help retain 95% of a message than other content formats.

This is also a reason why 78% of people watch videos online every week, not to forget 1 billion hours of video are consumed each day on YouTube alone!

Live video has also sparked popularity among audiences with over 80% preferring live videos over blogs.

So if you really want to crank up those conversions and give a good exposure of your brand, a video marketing strategy is definitely the way to go.

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Visual-Rich Social Media Content Will Boom

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Deciding on an ideal content format or a dedicated marketing platform to target customers? Don’t ignore social media and visually appealing content because they’ll be more important than ever.

Today, a lot has changed in the social media space thanks to enhanced imagery and dynamic content such as smart filters, live video, and interactive contests.

People have grown accustomed to sharing their lives through visuals than text and this has given platforms like Instagram, Snapchat, and Tik Tok a boost in popularity.

As visuals in content become more interesting, crafting your strategy accordingly will make it even more effective.

Not to forget, visually rich content on social media will help you triple your engagement and growth rate as well as drive better brand awareness than your competitors.

Bottom line: Don’t ignore social media in 2020. Optimize your social media strategy with striking visuals to appeal to your audience.

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Customer-centric Targeted Content to Take the Spotlight

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Remember search intent? Figuring out the exact motive behind the use of a particular keyword?

Guess what, it’ll be one of the biggest trends in online marketing when it comes to ranking your content in SERPs, especially ranking for #1 in Google.

This means, if you’re still relying on copy-pasted, boring, and redundant content marketing tactics for your blogs, you’ll have no chance of ranking on the first page of Google.

On the other hand, by deeply understanding your audience personas, using long-tail keywords, and optimizing content for voice search queries you’ll have a higher chance of achieving success with your content strategy.

Make sure you create more in-depth content that’s tailored to solve your customers’ problems.

Try to offer as much help and information as possible without sounding too promotional.

By asking relevant questions, engaging with your audience (both online and in real-time), and finding out their deeper interests, you’ll be able to produce content that truly resonates with them.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Omnichannel Content Marketing Will Become Popular[/vc_custom_heading][vc_column_text]

With brands building their presence on all sorts of platforms like social media, websites, forums, etc. the need to deliver a consistent experience remains crucial.

This has led brands to adopt an omnichannel content marketing strategy which is said to become a rising trend in 2020.

This strategy lets you perfectly integrate different communication channels you use to interact with your customers.

By identifying unique strengths of each channel, you can optimize them according to your customer’s journey.

One brand that does it well is Disney with their holiday bookings. They give their customers a seamless experience across every channel.

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Customers can book their tickets on their mobile-responsive website, plan their events on their app, and use another app that also acts as their hotel room key with other integrations of Disney holiday experiences.

You can do the same with your content strategy. By creating an omnichannel content marketing strategy, you can use blogs to drive traffic to your landing page, redirect them to your app and let them take the intended action seamlessly.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Final Thoughts[/vc_custom_heading][vc_column_text]

Well, there you have it! The latest content marketing trends for 2020 that will drive your content strategy in the right direction.

Whether you’re a startup or an enterprise, adhering to these trends will not only make your content effective but also drive more leads and revenue for the upcoming year!

Make sure you take advantage of them and craft the ideal content strategy for your business.

Or if you don’t want to do the heavy lifting, we’d be more than happy to do it for you.

We are a digital marketing agency that has helped plenty of brands and companies build successful content strategies and marketing campaigns.

With a professional team of designers, marketers and bloggers we can help you skyrocket your business with effective content marketing.

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Get in touch with us and we’ll handle the rest.

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Want Your Business to Take Advantage of Instagram? Use These 7 Features

#Amazon Marketing Posted On: Nov 21, 2019

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If we were to pick one social media platform that’s nailing it with useful features, then we’d give the crown to Instagram.

And it’s not surprising to see why!

Since years, Instagram has been adding ground-breaking features that have made headlines. Think Instagram Stories, Stickers, and our favorite, the legendary Instagram Shoppable Posts!

But with tons of features released every now and then it can get overwhelming to use those that are actually beneficial to your business.

Which is why we’ve cherry-picked some of our own favorites to help you make the choice!

Taking advantage of these features will dramatically help you triple your growth on Instagram and get ahead of the competition.

Ready to dive in? Let’s get started!

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If you’re a retail business with an Instagram business account and want to sell your products like hot cakes then Checkout on Instagram is for you.

Seeing the social commerce trend boom in recent years, Instagram has specifically added this feature for eCommerce businesses. It’s said to be their first move that could very well turn Instagram into the next shopping portal.

Here’s what makes it truly remarkable!

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Checkout on Instagram basically lets your customers choose the products they like, customize their picks, and place orders for your products ALL WITHIN THE APP without ever leaving it!

Not just that, it also saves the user information in case of future purchases to make for an even smoother shopping experience.

Make sure you take advantage of this gem to sprout your retail business in 2020.

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Instagram Stories Countdown Timer

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This Instagram feature is arguably the most interesting ones of the bunch and a handy tool for businesses!

With this feature you can add a dedicated countdown timer to your Instagram stories to spark urgency and excitement.

There are several ways to use it for your Instagram strategy. You can use Instagram timers to:

  • Announce an upcoming event, a promotion, or a new product launch.

  • Sign up new customers in exchange of free giveaways.

  • Create buzz for limited time offers.

The great thing about these timers is that whenever your customers subscribe to them, they get a notification in the form of a reminder when the countdown ends.

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Post to Multiple Accounts

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We all know how frustrating it can get to create an excellent post with the most captivating image, eye-grabbing caption, and relevant hashtags only to find out later that you’re on the wrong account!

Well, not anymore!

The Post to Multiple Accounts feature lets you post to multiple accounts by seamlessly toggling between different ones.

This can come in handy if you want to share a common message like a promotion or update with your customers across different accounts without drafting individual messages for each one.

Great for brands with multiple subsidiary accounts.

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Name Tags

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Name Tags are Instagram’s way of revolutionizing QR codes and bringing them back in the trend.

Basically Name Tags allow you to share your Instagram account with other people or businesses by generating a scannable image.

If you’re a personal brand or a niche business, you can use them to share your Instagram account with potential businesses, just like a fancy business card.

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Instagram Explore Tab

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The Explore tab on Instagram is another major feature that’s got an update and is one feature that can help your business grow on Instagram.

It now showcases trends and content that’s more related to you. The updated feature brings together IGTV and on-platform shopping right in one place.

What does this mean for businesses?

This means IGTV and Shopping Posts will all show relevant content based on your customer’s interests, giving you more options to get discovered.

For example, if you are a restaurant brand that consistently uploads a video or a post using the right hashtags, Instagram can recommend your posts to people interested in categories like restaurants, food, lifestyle. This will uptick your chances of ranking in your customer’s Explore Feed.

Instagram now also lets you display your publicly posted Instagram stories right in the Explore tab. As story content has a high engagement rate, they can help you grab the attention of your customers and grow organic followers on Instagram.

What’s more, Instagram will also allow businesses to run sponsored ads right in the Explore tab. This feature along with the right Instagram advertising strategy will definitely help you drive more sales and reach on Instagram!

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Close Friends

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Close Friends is a handy Instagram feature for businesses.

It basically lets you create a list of ‘special’ followers making it easier to send them exclusive content, Instagram stories you’d not otherwise want to send to your other followers.

Though it’s specifically geared towards friends, you as a business, can use it to create a list of your own loyal customers.

You can then use that list to share exclusive offers, promotions, or sneak peeks about your upcoming products with your customers to keep them hooked.

This makes it a great tool to keep track of your most devout customers on Instagram.

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Instagram Alt Text

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The aim of this particular Instagram feature is to help visually impaired people enjoy the platform. In a general sense, alt text is a form of text that describes the content of a post to a blind person.

Visually impared people can listen to the alt text through screen readers and make sense of what the image is about.

Although its purpose may be defined, it has another application that can transform your post rankings on Instagram.

Here’s what we mean!

Alt text has long been used by marketers to help rank content in search engines. By considering Instagram as a type of search engine in its own right, it can function the same way.

In future updates it’s highly possible that Instagram might use alt text to identify images and rank relevant ones as it’s already using an algorithm that ranks posts in the Explore feed.

For example, think of the possibilities of your post ranking for #foodblogger in the feed if it contains an alt text like “girl taking pictures of food” or “girl doing food photography” without actually including the hashtag at all.

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Final Thoughts

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There you go! The top 7 Instagram features that you should definitely take advantage for your business.

By using all the relevant features and crafting a solid Instagram strategy on the side, you’ll already be a step ahead of your competitors. Not to mention, keeping an eye on top social media trends will also give you a bird’s eye view on best ranking trends and strategies.

Need help with top Instagram or other social media strategies to help drive sales for your business on social media? We can help!

We are a reputed digital marketing agency that has helped plenty of businesses grow their presence through organic and paid social media strategies.

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Get in touch with us and we’ll be glad to help you out!

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These Social Media Trends Will Transform Digital Marketing (And Your Business) in 2020

#Amazon Marketing Posted On: Nov 12, 2019

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Planning to stick to your old social media strategy for Facebook or Instagram in 2020? Don’t.

Since recent years, social media has dramatically transformed. Today, people don’t just use social media to kill their time and connect with friends. They use it to engage with brands, book reservations for events, read news, and even educate themselves.

And now that 2020 is just around the corner, social media is going through a MASSIVE SHIFT. This means, what worked for you in 2019 will not necessarily work for you in 2020.

To help you make the most of social media strategy in 2020, we’ve compiled some top and important trends. Keeping a track of them will easily help you strengthen your strategy.

Ready? Let’s dig in!

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It’ll All Be About VR and AR

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People not new to the world of technology or sci-fi films will be familiar with the term ‘VR’ or ‘AR’. Think virtual reality movies, videos, etc…

But if you’re new to augmented reality concepts or don’t know how does virtual reality works. Here’s a refresher on the two:

Virtual Reality or ‘VR’ is a technology that allows you to create entirely artificial computer-simulated worlds from scratch with no real-world elements.

Whereas, Augmented Reality or ‘AR’ is a kind of technology that superimposes computer-generated objects in real-world scenarios to bring an interactive experience.

Alright..

But what does social media got do with all of this?

Well, that’s the thing.

More businesses will be adopting these technologies in 2020 and beyond to deliver a more engaging experience to their users.

Facebook’s recently released platform called Horizon could be considered a good example of future social networking. It’s a recently released virtual reality platform where users can build worlds, play, and socialize with each other in virtual reality landscapes.

AR filters will also be the next big thing in social.

As Snapchat is already leading the league with its AR filters and stickers, more companies are expected to join the trend which will make it even more popular.

One way brands can leverage the power of AR in their strategy is by delivering a rich buying experience. For example, if you’re a provider of interior design solutions, you can let your users try out different wall shades or interior furniture using augmented reality.

This will provide them with a much more immersive experience and boost engagement with your brand.

What’s more AR content such as live events, videos and posts are also expected to transform social media in the future!

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Data Segmentation With AI Will Rise

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Data segmentation is another major thing that will determine your social media strategy.

Recently, social media platforms have started equipping AI in their algorithms to deliver a truly personalized experience for users.

In 2020 and beyond, this will reflect in a much bigger way. AI will help social media algorithms do a better job at segmenting content.

It’ll help rank relevant posts in people’s feeds, improve suggestions based on user activity, and even restrict rumors or sensitive content.

This can profoundly impact your social media content in a huge way!

Here’s what you can do: Create more personalized content.

By tracking down analytics of your posts, you can create content based on your customers’ behavior on social media. This increase in relevance will give you an edge and drive more engagement with your customers.

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Ephemeral Content Will Soar

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Before you stop and think for a while “What is ephemeral content?”, let us remind you it’s not something alien.

Basically, ephemeral content could be defined as content that has a short duration and that disappears after a certain time.

Instagram or Snapchat stories?

WhatsApp Statuses?

That’s ephemeral content right there, and it’s the next big trend for social media in 2020.

Here’s why.

Today, people’s habit of consuming content has changed. Ephemeral content like Instagram Stories is light, short, and addictive which easily allows people to scroll through endless hours without getting bored.

This limited-duration characteristic is what has made ephemeral content so popular among social media folks.

So how can you leverage this trend for 2020? By incorporating ephemeral content in your content strategy.

You can use Instagram story ads and drive great results from them. They will not only help you increase your brand awareness but also drive conversions, reach, and views.

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Social Commerce is Expected to Grow

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According to a social media report, it was found that about 54% of people use social media to research the products they want to buy.

But with the rapid transformation in social commerce that number is said to rise.

With social networks like Instagram and Pinterest already used by retail businesses to sell products, more businesses will take to social media to grow their business in the coming years.

This will make social commerce even more popular in 2020.

Remember, the purpose of social commerce is to enable brands to engage customers with a more personalized shopping experience on social media.

So if you’re a retail brand, the key takeaway here is to NOT IGNORE key social media features like Instagram shopping posts and Storefronts.

You can also keep an eye out for new features and updates from social networks.

As social networks evolve further and bring more selling features for brands, we can expect social networks to become major retail channels alongside big names like Amazon and Google.

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Don’t Ignore Video Content

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You saw that coming didn’t you?

We cannot stress the importance of video marketing. It’s the hottest form of content consumed by billions online and it’s what will fuel social media next year.

According to stats from Biteable, video content is estimated to make around 82% of all online content by 2022.

Which is HUGE!

Whether you’re looking at short advertisements on Facebook or long-running reviews on YouTube, video content should definitely be a part of your social media calendar for the coming year.

By making videos a part of your content marketing strategy, you’ll have a higher chance to engage your audience and driving more leads than your competitors on social media.

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Lesser-Known Social Media Platforms Will Rise

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With the rise of platforms like TikTok that has over 500 million active users, one shouldn’t underestimate the power of new social networks.

While Facebook and Instagram may have remained the top dogs in the social media game, more people will be moving towards lesser-known platforms like Lasso, and Caffeine (a social broadcasting platform for gaming and entertainment), or even Twitch.

If your social media strategy is about marketing to a niche audience then creating businesses accounts on any of these can be a great idea.

This will help you discover a new audience and strengthen the presence of your brand.

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Final Thoughts

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Well, there you have it! Some of the most crucial social media marketing trends you should definitely NOT IGNORE in 2020.

Paying attention to these top social media trends will definitely help you stay a step ahead of your competitors.

Not just that, by leveraging the right tools and social media strategy, you’ll be able to engage more customers and drive more leads for your business.

Want to grow your own business on social media using result-driven strategies? We can help!

We are a reputed digital marketing agency that can help you drive more leads on social media platforms like Facebook, Instagram, LinkedIn and more!

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Get in touch with us, and we’ll give you a hand.

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Use These Secret Digital Marketing Hacks to Spike Your Local Business

#Amazon Marketing Posted On: Nov 7, 2019

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Here’s the thing. Many local businesses either try digital marketing strategies that are so yesteryear or are completely irrelevant to their marketing goals.

They end up targeting the wrong audience, waste money on ads, and don’t leverage the right tools.

The result? They ultimately FAIL.

Which, if you’re a local business yourself, is not what you’d want to do, right?

This is why we’ve compiled some of the most underrated yet SUPER-EFFECTIVE tips. The secret sauce that will definitely spice up your local business sales.

Try these best hand-picked tips to grow your local or small business.

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Leverage Google’s MyBusiness Listing Features

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Google’s MyBusiness is definitely one of the most important tools you can (and you should) use to boost your local rankings.

It’s a free tool from Google that lets you manage your business’s online presence on Search and Google Maps.

Recently Google has added plenty of new features to it, especially to help small businesses rank better.

You can now add short names to your business listing, add cover photos, and even make your business look visually appealing with photo displays.

You can also share offers with new customers once they start following your business. This feature is one of the most useful features for small businesses which can help attract their customers and claim discounts or other offers after purchase.

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What’s more, you can also track conversion through those purchases straight from your Google Business listing.

Don’t have a Google Business listing? You can get in touch with us and we can help you set it up in no time.

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Take Advantage of Local SEO Keywords

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Let’s start with the meat of local SEO: Keywords!

The first major mistake local businesses do is stuff a hell lot of keywords and expect Google to rank their website.

But that’s not how it works.

To rank locally, you need to add a specialized set of location-centric keywords along with your main target keywords.

Start by doing some extensive keyword research. The best way you can curate location-centric keywords is by finding words and key phrases actually used by people living in your area.

You can get those simply by asking questions like “What words they might be using?”, “What’s the common dialect used by people in my area?”, etc.

Here’s a neat little trick you can use to rank for local searches: For all your industry-relevant and important service-based keywords try adding the city or region name next to them.

For example, if you own a small bakery in New York City, you can add keywords like “New York City bakery”, “Buy cakes in New York City”, “Pastry shop in New York”, etc.

This technique will help you generate plenty of localized search phrases. It’s also one of the most popular local seo services offered by companies to help businesses rank locally.

You can also experiment with different keyword combinations and using the most relevant ones on your website to generate higher conversions.

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Create Irresistible, Shareable Content!

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The whole goal behind content marketing is to attract and engage a certain target customer by providing value to them.

REAL VALUE.

And for small and local businesses, that’s true as well.

Which means you have to stop creating dull and boring content for some fresh and highly-engaging content, that actually GETS SHARED.

To make your content shareable, here are a few tips:

  1. Create content that stirs some inner emotions: Emotional content drives the senses and make people take action. Basically the content that goes viral!

  2. Look out for latests trends in your area and create content around the buzz.

  3. Make valuable content that’s FREE: People love valuable stuff, bonus points if it’s free. It also has a high engagement rate and is thus more shareworthy.

  4. Implement storytelling: We’re hard-wired for stories. Stories can help people remember events and also your brand so implement storytelling elements in your content.

Another simple yet effective way to make your content more shareable is through blogs.

By writing quality and local keyword-rich blogs, you can enhance your chances of ranking for local searches.

For example, if you are a juice company in Abilene, Texas that sells healthy fruit juice you can craft a blog like “Top Fruity Drinks to Try in the Texas Summer.”

In that way, the location-centric keywords and useful content will help you rank higher in local searches and drive more shares.

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Try Organic Social Media Strategies

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Social media is the holy grail of customer engagement channels, the place where your audience ‘hangs out!’, so small businesses shouldn’t miss the opportunity.

The best thing about social media is that you don’t necessarily need to have a big budget to run campaigns, by using some smart organic strategies you can grow your brand and get AMAZING results.

Start by creating a social media calendar and maintaining a daily posting schedule. You can incorporate important days and use relevant hashtags for your posts.

Stay consistent with your efforts and post on a timely basis. Also, actively engage with your customers. Your daily posting will increase trust with your audience and even outrun your competitors (if they’re not consistent).

You can also change the settings of your posts to target more specific type of demographic and geographical areas. This will give you a heads up in terms of organic potential.

Once you start gaining followers, you can try paid social media ads to generate more leads.

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Run Local PPC Ad Campaigns

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Speaking of paid ads, if you do have the budget to run promotional campaigns you should definitely not overlook Local PPC campaigns.

Never heard of them?

Basically Local PPC or ‘Geo-targeting’ is a paid advertising strategy that lets you target an audience within a particular region or area. It’s the ultimate tool to create custom and highly-targeted ads.

To get started, first choose the exact locations you want to target, those that are relevant for your business. This will let you display your ads to the right people and also save your ad budget.

Then using the aforementioned local SEO keyword strategies you can add relevant location-centric keywords in your campaigns.

By adding a varied mix of long-tail keywords, short-tail keywords, area codes and street names you can target your customers by location and search intent for more effective results.

You can also incorporate more hyper-local messaging specific to the area you’re targeting.

By researching your targeted areas, you can learn about the language spoken by locals and use it to resonate with customers.

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Final Thoughts

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There you have it! Some of the most underrated yet result-oriented digital marketing tips to help you grow your local business.

While there are plenty of other strategies you can use, these will help you achieve practical results and cost-effectively promote your business in local searches.

Ready to make your small business grow big? We can also help you out.

We are a reputed digital marketing agency ourselves that has helped countless small businesses and startups grow their sales using digital marketing and advertising strategies.

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Let us know your requirements and we’ll handle the rest.

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