Latest SEO Trends for 2020 You Must Check Out (For Proven Rankings)!

#Amazon Marketing Posted On: Dec 25, 2019

[vc_section][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_single_image media=”80979″ media_width_percent=”100″][vc_column_text]Thought current SEO trends will remain the same next year? Not really. As 2020 is just around the corner, the rise of new search engine trends has already become more prevalent.

Look, today it’s more than just putting some relevant keywords in your content and optimizing your on-page SEO to rank your page in top results of Google.

Sure that’s still there but it’s still the tip of the iceberg.

With Google’s aim in making its search engine more easier and seamless for users, it has made plenty of changes in its algorithms and its overall framework.

So if you really want to get yourself out there and rank #1, you’ll have to take your SEO efforts further by following the newest trends in SEO.

How?

By checking out some of the top SEO trends we’ve curated below. These will definitely keep you ahead of the game and boost your organic rankings by a good deal.

Check them out![/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]User Intent Will Become More Important than Ever[/vc_custom_heading][vc_column_text]Alright, this is the first IMPORTANT thing you’ll have to keep in mind when crafting your SEO plan. User intent will clearly become the heart of SEO in 2020 and will shape your overall strategy.

For starters, you’ll have to understand Google’s newest BERT algorithm update. BERT stands for Bidirectional Encoder Representations from Transformers and is Google’s neural network-based deep learning algorithm.

According to Google, it will do a better job of understanding the relationship between keywords, their relevance, and use in the context to rank and display relevant content for users.

Considering this big update, there is no surprise content with high search intent will rank on top much easier than the one with over-stuffed keywords.[/vc_column_text][vc_single_image media=”80982″ media_width_percent=”100″][vc_column_text]

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Here’s an example of the BERT algorithm in action. The query is about a Brazilian asking about US visa and not the opposite. Earlier Google couldn’t understand the relationship of the word “to” in the query and would show a different result (a blog article). After the BERT update, it can understand the meaning and shows the relevant result.

This is what you should also focus on too.

To optimize for BERT, you’ll have to plan your SEO strategy not just for the sake of search engines but for your end-users. You’ll have to go really deep and understand your end-users’ nuances better and give them what they want to succeed.

Doing this and avoiding any blackhat tactic will help you rank faster in SERPs and avoid penalties from Google.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Optimization for No-click Searches Will Rise[/vc_custom_heading][vc_column_text]

Let’s face it.

How many times have you looked for generic information on Google and got the answer right in the SERPs without having to click all the way through?

A lot right?

That’s what No-click searches are all about and, according to top SEO experts, they will gain major importance in 2020 as well as in the following years to come.

Zero-click or No-click searches are those results in SERPs that present useful information in the result page itself without redirecting users anywhere else.

Like this:

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Think Featured Snippets, Local Map Packs, and Knowledge Graphs, you get the point.

According to a post by Rank Fishkin, it’s seen that less than half of Google’s searches receive clicks and the reason behind that is undoubtedly zero-click searches!

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What does this mean for you? That ranking only in the top position isn’t necessarily enough and won’t bring you the desired outcome.

If you’re ranking on the first page of Google but are under a featured snippet from your competitor, then you’ll have a hard time driving traffic.

To really succeed in SEO you’ll have to optimize for no-click searches and bag that first place in the form of a featured snippet or a knowledge graph.

To take advantage of this SERP marketing trend make sure you strategically optimize for featured snippets, leverage new schemas like FAQ & How To as well as optimize your images.

You can also reconsider your keyword strategy for your blogs and websites and use those that perform well by doing some effective keyword research.

Doing so will definitely help you get ahead of your competitors.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]E-A-T Guidelines Will Impact Content Ranking[/vc_custom_heading][vc_column_text]

Remember E-A-T? Google’s search algorithm factor that was released way back in 2014?

If not, here’s a refresher.

In simple words, E-A-T is a factor that determines the overall Expertise, Authority, and Trustworthiness of the content creator. Think of it as a checklist that lets Google check whether the written content is genuine and matches it’s quality guidelines.

With that being said, in 2020 Google will use it as a major parameter to test the overall reputation of businesses creating content.

This means if your business has a poor reputation, customer service issues, trust issues, or if your content fails to match the E-A-T guidelines then you’ll have difficulty ranking your business in Google.

These issues could include anything from reviews to security flaws and other technical problems.

Bottom line: If you really want to come across as a genuine entity in the face of Google then writing robust content, providing exceptional customer service, and delivering a great user experience will help you make the mark.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Valuable Content to Become the Driving Force of SEO[/vc_custom_heading][vc_single_image media=”80985″ media_width_percent=”100″][vc_column_text]

If you’re serious about gaining your audience’s attention and driving up your organic traffic and sales in 2020 then there’s nothing better to do than this:

Write 100% GENUINE AND VALUABLE CONTENT.

As Google is going all user-centric with its search engine updates writing high-quality and relevant content to benefits users will, naturally, let Google reward you the top spot in search results.

What you can do?

In order to surpass your competitors, you’ll either have to follow SEO content writing best practices or hire someone who can write high-quality SEO-optimized content for you.

One way to dominate search rankings is by covering a single topic in-depth instead of covering bits of it for a single keyword.

For example, instead of writing a simple blog of 600 words, you can create an in-depth guide of 6,000 words or more that’s actually worth your audience’s interest.

By writing evergreen content, you’ll stand a much better chance of ranking for multiple keywords, drive more audience engagement, shares, and traffic which will thus boost your organic SEO.

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Structured Data has always been an integral part of SEO and for 2020 it’ll gain more importance.

Thanks to a bunch of updates by Google and support for new types of structured data you’ll be able to organize your content more effectively than before.

For example, if your business website has an FAQ page then with the help of a structured data type like FAQ Page Schema you can optimize it for your customers directly in search results.

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This will let you optimize your content for not just search engines but also voice assistants and chatbots and help your ideal customers reach you.

By perfectly organizing your data for search engines you can make it easier for them to understand what’s on a page and how it’s related to other pages on your website. Not to mention, you can reap immense SEO benefits with structured data snippets.

With such rich snippets available for businesses, there’s no doubt the trend of structured data will rise even more in the future.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Mobile SEO is Here to Stay[/vc_custom_heading][vc_column_text]

That’s right, the trend of mobile SEO will still remain popular in 2020 and that’s because of the undisputed popularity of mobile searches over desktop ones.

As the popularity in voice search queries through smartphones keep on rising, it will become inevitable for businesses to adopt mobile SEO best practices.

To clearly gain an edge you’ll have to ruthlessly optimize each and every element of your website for mobile devices.

This could mean anything from making your website completely mobile responsive to optimizing your page speed and website structure.

Not just that, SEO experts also suggest that you perform a deep analysis of mobile SERPs to figure out how regular results differ from mobile ones.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Final Thoughts[/vc_custom_heading][vc_column_text]

Well, there you have it! The latest and top SEO trends for 2020 you should definitely not ignore.

Adopting and implementing relevant ones in your SEO strategy will drive significant growth in your organic rankings and will help you stay ahead of your competitors.

Don’t know which trend will work out for your business or need an SEO strategy that drives more organic traffic and sales? We can help!

We are a digital marketing agency that has helped plenty of businesses grow their sales and organic traffic using effective SEO strategies and can help you too.

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Get in touch with us and we’ll take care of the rest.

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6 Ways to Leverage Facebook Advertising for More Followers, Growth & Sales

#Amazon Marketing Posted On: Dec 18, 2019

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Has someone ever come up to you and said, “Facebook as a marketing tool is just another bad idea for your business”?

Let us tell you something MINDBLOWING!

According to the latest stats, more than 2.32 BILLION people used Facebook DAILY back in 2018 and about 93% OF COMPANIES use b2c and b2b Facebook advertising to market their products and services.

Surprised? Here’s what we, as a Facebook marketing agency, think:

While Facebook is used by millions around the globe for staying connected with friends, it’s certainly the best platform you can use for your business.

By honing your Facebook advertising objectives and leveraging Facebook ads for marketing, you can easily discover a huge array of audiences, keep your spends low, and generate more ROI for your business.

Here are a few Facebook advertising tips and strategies to help you do that. Make sure you try them out for some awesome results!

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Start Creating Facebook AR Ads

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As you might be aware of how Augmented Reality is taking the internet by storm, it’s no surprise that AR is making its way into advertising as well.

Facebook AR ads is Facebook’s creative marketing solution that uses AR to make more engaging connections with your audience.

Once in the news feed, these ads can grab visitors’ attention, let them interact with your brand’s AR camera effects, and get a first-hand experience of your product, all within the ad. This makes AR ads perfect for b2b marketing on Facebook.

For example, if you are a game developer or a cosmetic company you can create AR filters to mimic your products through real-time simulation and give your visitors an interactive experience.

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Visitors also have the option to visit the store to make a purchase after trying out the product in the ad through a call-to-action.

AR ads give you the opportunity to engage, impact, and advertise your products much more creatively and drive revenue.

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Get Creative With Facebook’s Video Creation Kit

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Want to drive more engagement on Facebook with videos but don’t have a robust editing software? Facebook’s Video Creation Kit takes care of that for you.

The Video Creation Kit is a creative tool by Facebook that lets you turn your photos into creative mobile-optimized video ads.

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With this handy tool, you can take your existing images, add overlays, logo on top of them and create quick videos for your Facebook ads.

The best part? You don’t necessarily have to be a professional Facebook marketing specialist to create them.

With simple ready-to-use templates and plenty of features, you can start creating video ads in a jiffy. The Video Creation Tool’s latest update now lets you automatically create multiple versions of your video in different aspect ratios.

You can also gain access to new templates, fonts, seasonal stickers, and more features to take your video marketing to the next level.

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Captivate Using Instant Experience Ads

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Another type of ad you should definitely us is Instant Experience.

Formerly known as Canvas, Instant Experience is an advertising solution by Facebook that lets you immediately grab your visitor’s attention with immersive content and drive up the engagement rate.

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These ads have a quick load time, are completely mobile-optimized and, once clicked, offer a full-screen view with captivating media-rich content.

You have the option to add anything from photos and videos to carousels, form fill-outs, etc.

By using these ads in your Facebook content marketing strategy, you can drive more engagement and tell your brand story in a very creative way.

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Make Marketing Personal With Messenger Ads

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With advertising becoming more one-to-one and personal, more businesses are refining their strategy to deliver a more customer-friendly experience.

To make that simpler, Facebook has a special set of ads called Messenger ads. These ads come with a special call-to-action that helps initiate a text conversation within Facebook Messenger.

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So instead of your ad looking like a typical advertisement with call-outs like “Shop Now”, or “Buy Now”, your visitors see a “Send Message” or “Learn More” button that helps them make the move.

These ads are available in three variations namely Destination ads, Sponsored Messages, and Home Section ads.

They are great if you want to strategically engage and nurture each and every customer as well as turn them into advocates of your brand.

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Take Advantage of Value-Based Lookalike Audiences

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Here’s the thing.

Facebook has billions of active users and targeting the right set of audiences from scratch and turning them into customers can be an overwhelming task.

Luckily, Facebook has a solution for that.

With Value-Based Lookalike Audiences, you can find a new set of target audience with similar characteristics of your best customers.

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This means the tool can help you discover people that are more likely to become your ideal customers than generic audiences.

All you have to do is tell Facebook what you’re looking for in your new audience. This is done by inputting the source audience data like customer information, app activity, engagement, website visitors, etc.

Once received, Facebook will analyze it and create a new Value-based Lookalike Audience with traits similar to your existing customers.

Thus, Value-Based Lookalike Audiences can help you generate high-converting leads and also optimize your ad spend.

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Retarget with Facebook Dynamic Ads

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One ad type you should definitely make use of is Facebook’s Dynamic Ads.

Facebook Dynamic Ads are primarily used for promoting products to relevant customers, those that are most likely to be interested in them.

This makes Dynamic Ads ideal for retargeting purposes where a customer has shown interest in the product but didn’t purchase it.

Once targeted, they can appear on your customers’ Facebook feed and remind them to complete their action which can result in a boost of sales.

Make sure you use these ads to spark interest in your customers and drive up revenue of your products.

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Final Thoughts

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Now you know how to leverage Facebook advertising for your business, it’s time to start planning and experimenting for success.

By using the right set of ads and targeting strategy mentioned above you can achieve much higher growth on Facebook in terms of followers and sales.

Don’t know where to start? We can help!

We are a digital marketing agency with experience in driving more sales and followers on Facebook and other top social media platforms.

With an ideal social media strategy, we can help you deliver more growth on social media and take your business ahead of the competition.

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Get in touch with us and we’ll take care of the rest.

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7 PPC Trends for 2020 That Will Bulletproof Your Strategy

#Amazon Marketing Posted On: Dec 11, 2019

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Let’s face it, PPC marketing has dramatically evolved since its inception. With new features and improvements coming forth each year, the trends have kept changing and shaping the future of PPC.

While PPC trends in 2019 were all about paid audience targeting and remarketing, the new PPC trends will be a lot more about cutting-edge technology!

Keeping these amazing search marketing trends under your radar will not only help you save your budget but also automate your performance and keep a step ahead of the competition!

Excited? Let’s dig in!

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]PPC Automation & Machine Learning Will Grow Strong[/vc_custom_heading][vc_single_image media=”80911″ media_width_percent=”100″][vc_column_text]

The first and most important thing marketers have to consider in 2020 is automation and the role machine learning will play in PPC campaigns.

Google’s constant investment in artificial intelligence and with automation shown to drastically improve campaign performance, marketers foresee it to become the next big thing in PPC marketing.

Some even predict automation to completely take over manual bidding in the future (more on that later). With such rapid changes, businesses will be required to optimize their PPC strategies in favor of search engine algorithms.

This could mean defining the right audiences and keywords based on your audience’s intent, optimizing conversion tracking, and writing conversion-centric ad copies.

Long story short, PPC automation isn’t just another fad in PPC advertising.

Google, with tons of data at its disposal, can help you get more personalized with your advertising efforts. It can show your ads to relevant audiences and save you plenty of time for other strategies.

In the end, automation will let Google learn better about your marketing goals and help you drive good results.

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The Choice for Video Ads Will Grow

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The next trend that will be hot in 2020 is, you guessed it, video ads.

While it’s not kept secret that video content is DOMINATING the internet right now. In fact, research suggests that a website with video content tends to keep visitors hooked for longer than websites without videos.

So how can marketers leverage video ads for the campaigns?

Enter: YouTube Bumper Ads.

YouTube Bumper ads are a new form of ads released by YouTube that lets advertisers market their offerings under six seconds. These short videos appear before a YouTube video and give viewers a quick preview about a brand.

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Touted as a new creative tool by YouTube, it could be a fantastic brand awareness option for businesses.

Marketers can either run these ads as full-fledged campaigns or in conjunction with TrueView Ads. They can be easily set up in Google ads much like other paid ad campaigns.

Considering the effectiveness of these ads, there’s no doubt more marketers will jump in the video marketing bandwagon and so should you.

Make sure you opt for a good video content marketing strategy before planning your PPC campaigns.

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Audience Targeting to Drive Future Campaigns

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Another big thing marketers will have to pay attention to is audience targeting.

If you’re familiar with Google Ads (formerly Google AdWords) you might be aware that it lets you deeply target your audience. From in-market audiences to affinity and audience targeting, Google has released a ton of options for search campaigns.

However, one amazing feature that marketers expect will drive PPC in 2020 is the ability to layer audience targeting on keywords.

What this means is you will be able to use demographic targeting and keyword targeting together in your campaigns.

Such an amazing combination will definitely take your targeting to the next level and deliver a more relevant ad experience to your customers.

Taking advantage of layered audience targeting will accurately help you display your ads to relevant people and thus save your PPC advertising management costs.

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Amazon Advertising Will Dominate

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Till now PPC had only been associated with familiar names like Facebook and Google. However, with the growing popularity of online shopping and Amazon’s arrival in the advertising space, things are rapidly changing.

Today, Amazon is the third-largest known advertiser and offers businesses plenty of options to sell their products. Amazon’s ads are also diverse as they can appear both on and off Amazon.

With that being said, the growing trend of Amazon advertising and adoption for Amazon PPC management is expected to skyrocket even more in 2020.

This means if you’re an eCommerce business then alongside using Google and Facebook PPC ads, investing in Amazon PPC ads will be more crucial for your business growth.

You can start running Amazon PPC ads on your own or hire a dedicated Amazon PPC agency to do it for you. These agencies offer Amazon marketing services and can take care of the entire management on your behalf.

A crucial advantage of investing in Amazon PPC ads is their potential to drive more sales. Amazon compared to Google or Facebook has audience traffic that’s highly convertible, meaning people visiting Amazon are ready buyers with more chances of conversions.

Thus by running PPC ads on Amazon, you have the potential to drive more sales compared to Facebook or Google.

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Multi-Platform Advertising Will Become More Important Than Ever

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Still running your ads on Facebook or Google? It’s time to level up!

According to marketing experts, more people are spending their time on social media like Instagram, Snapchat, Pinterest, etc.

This means more people are discovering their next brand on these platforms and ignoring them for paid advertising would be a huge mistake.

As the trend of new social media platforms grows, so will the opportunity for advertising on these platforms grow too.

The rule of thumb here is to build a presence on these platforms and segregate your advertising budget for each platform. This will let you test the competition, allocate budget more wisely according to ad performance, and win more customers.

It’ll also be crucial to keep an eye on new updates and features released on these platforms, this will give you more room to experiment with your campaigns and stay ahead of the game.

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Smart Bidding Will Gain Momentum

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Smart Bidding is a conversion-based automated bidding system that lets businesses optimize their PPC campaigns to get the desired results.

Smart Bidding uses machine learning to optimize conversions and can help you maximize anything from clicks to conversions and even enhance your CPC.

The goals Smart Bidding provides include Enhanced CPC (eCPC), Target Cost Per Acquisition (tCPA), and Target Return on Advertising Spend (tROAS).

With advancements in artificial intelligence, smart bidding is expected to take over manual bidding in the future. In 2020 and ahead, it’ll become even more powerful and more businesses will be using it for executing their PPC strategy.

As a business, it is recommended that you optimize your PPC campaigns with Smart Bidding for 2020.

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CPC Cost Will Rise Further

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One important trend you should definitely pay attention to is the growing competition in SERPs and the impact it will have on CPC costs.

Marketers have predicted that due to lack of search query growth the rise in CPC inflation is inevitable and will stay strong in the coming year.

While not something to be happy about, it’s certainly an eye-opener on why you should allocate your budget wisely in 2020.

By carefully adjusting your budget, you’ll stand a better chance of making the most of your PPC campaign.

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Final Thoughts

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Well, now that you know what will drive PPC in 2020, it’s time to start preparing your strategy accordingly.

By taking into account these seven PPC trends you’ll be able to make more informed decisions and stay ahead of your competitors with increased conversions and sales.

Not sure where to get started? We can also help you out.

We are a result-driven digital marketing agency that’s helped plenty of businesses drive sales using PPC campaigns. We offer a diverse range of solutions like Facebook Advertising, Google Search Ads, and also Amazon PPC Marketing to help businesses dominate their sales.

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Get in touch with us and we’ll help you drive some sales.

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How to Promote Your Business on Pinterest (With 10 AMAZING Features)

#Amazon Marketing Posted On: Dec 4, 2019

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If you thought Pinterest is just some platform to find fancy images in your free time, spare yourself this fact: Pinterest marketing in 2019 has transformed social selling!

More businesses are using Pinterest as a marketing tool today than ever before thanks to its rollout of features exclusively for businesses.

Think about it.

If you are a small business Pinterest could be the ideal marketing tool for you!

With excellent features, few creative ideas, and Pinterest marketing strategies, you can make your campaigns more effective and powerful with Pinterest.

To help you do that and save you some legwork, we’ve curated some of the best Pinterest features for businesses. Use them for your next social media campaign for some remarkable results!

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Promoted Pins

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Let’s start off with the most essential one on the list.

Promoted Pins are Pinterest’s paid advertising solution for businesses. Think of them as a “Boost Post” alternative to Facebook.

These Pins let you reach your intended target audience through demographic targeting and work on the CPC model, meaning you are charged only if someone clicks on your Pins.

You have the option to target using keywords, gender, location, and even device type. These Pins have a good engagement rate and Pinterest offers different types of Promoted Pins suitable for visitors at the top, center, or bottom of the marketing funnel.

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The best part about these Pins is that they’re not only keyword focused but also context-dependent.

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Promoted Video

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Promoted Video ads are similar to Promoted Pins but, as you might’ve guessed already, contain videos.

As Pinterest is already a visual platform, these ads add much more engagement than other types of Pins. In fact, according to Pinterest themselves, 67% of users are more keen to engage with a brand after watching a video.

The advantage of video Pins is that they start playing instantly whenever users stumble upon them in the feed, making them stop in their tracks. This gives them a  much more immersive experience allowing you to tell your brand story in an interactive way.

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Video Pins also have the power to make users take action. Thus with a creative video campaign, you can instantly drive sales. For example, L’Oreal with its Cinematic Pins was able to drive awareness of its True Match Lumi Glow Illuminator by a staggering 30.7%.

Promoted Video ads can be used for any marketing objective be it brand awareness or conversion-driven campaigns.

You also have the option to choose where you want your video ads to appear. Similar to Promoted Pins, Promoted Video can also be targeted according to audience, keyword or interest type.

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Shop the Look Pins (AKA Buyable Pins)

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Shop the Look Pins is Pinterest’s answer to Instagram’s Shoppable Posts.

As many shoppers use Pinterest to do their research Pinterest has made it much more convenient for shoppers to buy products with Shop the Look Pins.

These Pins appear with clickable white dots on shoppable products in a photo, helping customers “shop the look” of the particular product as well as similar other products.

They can be set up in Pinterest’s Ad Manager and are available to all types of businesses.

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Shop the Look ads

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Inspired by the Shop the Look Pins, Shop the Look ads is Pinterest’s new collection format.

It allows businesses to display multiple products in one single ad. This enables audiences to check out various other products that are similar to the feature Pin’s image.

Pinterest allows advertisers to use up to 25 images in one image.

These Shop the Look ads help shoppers see a preview showcase of four products at first and, by clicking through, can see the remaining products.

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Shop By Brand

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Recently, Pinterest has added a section underneath branded Product Pins that lets visitors view related products offered by a brand.

This features dubbed “Shop By Brand” makes it easier for businesses to showcase their entire product catalog and seamlessly order their product line.

By activating this feature, businesses can hook prospective visitors with Pins of their new releases and keep them coming for more.

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Personalized Shopping Recommendations

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Another neat feature Pinterest has brought for businesses is personalized shopping recommendations for users.

Understanding the power of personalization and the impact it can have on buyers Pinterest has definitely made a move in the right direction.

Users now get product recommendations based on their pinning behavior or what they have pinned in the past.

As a merchant, your shoppable Pins can appear in these recommendations for users depending on how much inventory you have. Users can pin your products or even get land on your site to look for more products.

These recommendations appear on the home page, Style, Beauty, or DIY boards.

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Dynamic Business Profiles

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To enhance brand presence to a new level, Pinterest introduced something called “Dynamic Business Profiles” that lets businesses showcase their Pins in a much more engaging fashion.

This feature allows businesses to revamp their business profiles with dynamic cover images and bring forth their most important Pins in the spotlight.

The profile also features a Shop tab that lets viewers shop items from the profile helping you drive traffic to your website. As a business, you can also view key statistics like monthly visitors right from your business profile.

All in all, it’s a fantastic tool to make the perfect first impression on your audience.

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Rich Pins

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Rich Pins are basically Pinterest Pins with added information that give more context to what the Pin is about and update information from the website.

Compared to regular Pins, these are much more “rich” in information and help engage visitors at first sight.

Based on the purpose, marketers can use Rich Pins to enhance their content and attract more users. There are six types of Rich Pins currently available:

  • Recipe: Gives info about ingredients, cooking instructions, recipe type, etc.

  • Article: Displays headline, title name, description, and publisher of the article or blog post.

  • Product: Gives product information such as status and description.

  • App: Gives information about the app and redirects the user to the App/Play Store for download.

  • Place: Place Pins include address, contact. no, and location information to help visitors reach businesses.

  • Movie: Movie Pins cover ratings and reviews of movies to help visitors learn about a particular film.

Rich Pins are great if you want to increase your engagement rate on Pinterest and drive more traffic to your blog or retail website.

Here’s an example of a Recipe Rich Pin:

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Pincodes

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Pincodes is an interesting Pinterest feature that basically brings more online traffic and interaction through offline means.

These are unique codes that businesses can create and display them offline in stores or banners. Pinners or interested Pinterest users can then scan them using the Pinterest Camera Lens to find similar Pins.

By getting a little creative, businesses can even create an offline campaign, use Pincodes, and bring some good engagement on their Pinterest profile or board.

The Pincodes are also shareable meaning you can share them with other people and make it easier for them to find your brand.

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Catalogs

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Catalogs is one of Pinterest’s new features for businesses lets them seamlessly upload their entire product catalog to Pinterest. Upon creating the catalog, their products are converted into Dynamic Product Pins that help users to shop for Pins.

This comes in handy if a business wants to showcase products other visitors are not aware of or haven’t searched yet.

It’s especially a handy feature for retail businesses with a large catalog as it can help organize their entire portfolio on Pinterest.

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Final Thoughts

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Well, now that you’re aware of the most amazing Pinterest features, make sure you start using them for your next social media campaign.

Whether you’re a small business or a large corporate firm, marketing on Pinterest with these features will definitely help you make a difference in your sales.

If you’re not quite sure how to use Pinterest for marketing or need a hand in setting up a campaign on Pinterest, we can always give you a hand.

We are a full-service digital marketing agency that has helped plenty of businesses drive sales and growth using social media strategies. We offer Pinterest marketing services as a part of our social media packages and would be more than happy to grow your business sales.

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Get in touch with us and let us know your requirements.

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