How to Do SEO on Shopify (9 Tips for Fastest SEO Results)

#Amazon Marketing Posted On: Jan 28, 2020

Let’s admit it: Shopify is one of the most used eCommerce CMS platforms out there with millions of businesses using it. However, only a few manage to improve their Shopify ranking using SEO.

Using SEO for Shopify can be a deadly tool in boosting your eCommerce performance on the web. Once used, it can dramatically help you rank for top positions in SERPs and help you get more traffic and leads.

To make it simpler, we’ve curated some of the best Shopify SEO tips for you. Using these will help you improve SEO on Shopify.

Ready to boost your search engine rankings? Use the Shopify SEO checklist below:

Register with Google Search Console &Bing Webmaster Tools

Register-with-Google-Search-Console-Bing-Webmaster-Tools



This is your first key step to Shopify SEO success.

Google Search Console and Bing Webmaster Tools are two indexing tools owned by the world’s most important search engines: Google and Bing.

Having your website registered on Google and Bing will let them know about your presence and result in an instant crawl of the pages on your Shopify store.

It’s a minor but crucial step you should take before proceeding further with anything else when optimizing your Shopify store.

Make sure you register both www and non-www domain versions of your website.

Add Shopify Sitemap.XML File to Webmaster Tools

Add-Shopify-Sitemap.XML-File-to-Webmaster-Tools

A ‘sitemap’ or a ‘site structure’ is a file that contains a list of all the webpages of your Shopify site. It’s an XML file that tells search engines what pages to crawl and index on your website.

From an SEO point of view, optimizing your sitemap is a key to ranking in search engines and must never be avoided. A well-structured site helps your customers easily navigate through pages, thus increasing their dwell time on your store.

Shopify, by default, creates a sitemap for you where it is stored in the root directory of the website. For example, MyShopifyStore.com/sitemap.xml

You can then submit your sitemap file to Google Search Console or Bing Webmaster Tools.

To upload your sitemap on Google Search Console:

  1. Sign in to your Google Search Console account.

  2. Click on the URL of your website.

  3. Then on the left, click on ‘Sitemaps’ and click ‘Add/Test Sitemap.’

Doing so will make it easier for search engines to crawl your store.

Do In-depth Keyword Research

Do-In-depth-Keyword-Research



Source

Keywords drive SEO and that should always be your rule of thumb when doing SEO for Shopify stores.

Without the right set of keywords, you’ll have a hard time ranking your store and its content in search engines.

When searching for relevant keywords, make sure you target those that people are actually searching for.

Try to pick keywords with high intent. These keywords have higher chances of conversions as they call for a customer need that requires immediate solving.

For example: “Buy medium-sized full-sleeve pink women t-shirt” is a long-tail keyword that tells you exactly what the customer’s intention is and they might be looking for.

Another thing to keep in mind when doing keyword research is looking for low difficulty keywords with good search volume.

You can also use specialized keyword research tools like Ahrefs, Keywords Everywhere, or Answer The Public to look up keywords for your products.

Optimize Your Shopify Meta Descriptions,Titles & URLs

Optimize-Your-Shopify-Meta-Descriptions



Source

For anyone proficient in SEO will know how important metadata is for successfully ranking in search engines. It’s that key information that tells search engines what the page is about and what visitors can expect once they land.

For every Shopify regular and Collections page, make sure you write solid SEO-optimized URLs, titles, and meta descriptions.

The effective way to do that is to incorporate highly-ranked keywords in your store’s title and description without making it sound stuffed or redundant.

Also, when writing your descriptions keep them short and crisp. They shouldn’t exceed the desired character limit.

Optimize Your Shopify Images for SEO

Another way to take your Shopify SEO further is by also optimizing the images on your store. Adding alt tags has shown to impact search rankings so make sure you don’t skip it.

You can do that including appropriate Alt-tags and adding relevant keywords.

When adding alt-tags remember to keep them short and unique. The aim of alt tags is to help crawlers understand what the image is all about so try to keep it simple.

Also, when adding keywords in alt text do so in a way that they sound natural. Unnecessary stuffing of keywords might result in a red flag from Google and can hurt your rankings.

Write High-Quality Content

Write-High-Quality-ContentWrite-High-Quality-Content



Writing content is, hands down, an excellent way to improve SEO on Shopify.

In most cases, business owners on Shopify don’t create engaging content and shift their focus on writing descriptions instead. While that’s a good thing it reduces your chances of ranking organically as product description content doesn’t necessarily rank higher in search engines.

On the other hand, high-quality content like blogs, articles, and guides rank much higher in search engines, attract more traffic from visitors, and thus drive chances of making more sales.

On top of that, high-quality content also brings plenty of backlinks to your store which further straightens your store’s authority on the web.

As you can tell, good content is the cornerstone if you want to spike the website rankings and traffic of your Shopify store.

Takeaway: Write insanely good content that will make people share it across the web.

Start Building Backlinks

Start-Building-Backlinks



Backlinks, like content, are a great way to drive rankings, authority, and sales for your Shopify business.

A link back from a high authority website gives search engines a signal about the overall usefulness of your website. It’s like getting an exclusive reference that results in a boost in rankings (Great if you want to surpass competitors in search results.)

There are plenty of ways you can build backlinks. The most common and effective way is through posting regular and guest blogs.

You can use one or both techniques together to build backlinks around your store.

When guest blogging, always target websites with a domain rating higher than your own. A backlink from such websites is always better than from a website with domain authority lesser than you.

Optimize Your Page Speed

Optimize-Your-Page-Speed



Believe it or not, the time taken to load your Shopify page can positively or negatively impact your rankings.

This is why it’s always a good idea to optimize the loading speed of your webpages so search engines give it a preference over other pages.

Thankfully, there are a few ways you can optimize the speed of your Shopify pages so that they load faster.

  • Switch to AMP: Accelerate Mobile Pages is a Google framework designed to help pages load faster on mobile devices. Using AMP for Shopify pages and blogs will definitely enhance their loading speed.

  • Compress Images: Compressing high-res images reduces the opening time of a page. You can use compression tools to reduce the size of images in your store.

  • Install a Responsive Theme: A faster and more responsive theme increases the page opening speed. Try to look for one that’s highly supported by developers.

  • Remove Unnecessary Apps: Shopify installs apps from the store which, if not used, can slow down your website. Try removing those which are not needed.

(Bonus Tip) Hire a Shopify SEO Expert

Doing SEO for Shopify doesn’t have to be a difficult task. However, as SEO is dynamic in nature, using outdated strategies from yesteryear won’t help you rank.

That’s why partnering with a dedicated SEO expert specialized in Shopify is always a good idea. These can be a single individual or a group of people that have immense knowledge and technical expertise in SEO.

Best of all Shopify SEO experts, unlike generic marketers, use professional tools and strategies to help businesses rank their Shopify business.

Thus by reaching out to such professionals, you can save yourself plenty of legwork and time to focus on more important tasks for your business.

And guess what, you don’t have to look for one.

We are a digital marketing agency that specializes in SEO services for Shopify and eCommerce websites. We have helped plenty of businesses drive SEO success and can help you generate plenty of leads, traffic, and sales.

Get in touch with us and we’ll help you out!



ATop Digital Bags Another 5-Star Review! (New Achievement Unlocked)

#Amazon Marketing Posted On: Jan 27, 2020

Look, I know we’ve talked about our Clutch reviews before, but we just can’t hold it in! ATop Digital has yet again bagged another 5-star review with a new project.

That’s right! It’s another big win for us in terms of client satisfaction and a testament to our expertise in terms of excellent digital marketing services.

Why a Clutch review?

Clutch reviews are important to us because they help distinguish us from the crowd as well as help customers better understand our broad range of digital marketing expertise.

Getting featured on Clutch also means we belong to a list of India’s top digital marketing agencies.

There’s also a reason why we call ourselves a full-stack powerhouse—we don’t just offer packages but an entire range of creative solutions. We focus on cultivating a multi-channel approach, including social media marketing, SEO, and PPC.

Digital-Marketing-services



Beyond that, we’re also known for our WordPress and e-commerce development as well as our content creation and branding skills. Clutch lists top firms in various segments, ranking them by their service lines and ability to deliver.

Just take a look at our most recent project with Teilen System Walls. The office partition manufacturer initially hired us to help increase their digital sales, starting with a site revamp.

We designed a new WordPress site and drove traffic to it by developing robust SEO and PPC campaigns. That included creating ads for Google Ads in addition to Bing. Even now, we still deliver monthly reports to show just how many leads they’re getting through investing in digital marketing.

A few words from our client:

5-Star-Review



What wowed Teilen System Walls the most was our ability to maximizing their marketing operations, particularly in terms of targeting, lead tracking, and suggested optimizations. As their president said:

“…they have also gone out of their way to suggest new things that we could be doing to improve our success. I appreciate the fact that they think about ways that we can do better as a business.” — President, Teilen Systems Walls

Thanks to their support, and the support of all of our clients, we’ve been able to rank well on Clutch’s sister sites, too.

According to The Manifest, ATop Digital is one of the best social media marketing agencies in India. And not just that, we’re working on being listed with other industry experts on an emerging creative portfolio site called Visual Objects.

Interested in working with us? Check out some of our previous work, or you can also reach out to us to find out more!

We love challenges and are always on the lookout for exciting new projects to tackle. If you have anything in mind, we’d love to help you bring it to life.

The Beginner’s Guide to YouTube Hashtags (With Examples)

#Amazon Marketing Posted On: Jan 21, 2020

What could be worse than creating an excellent video for your YouTube channel only to find that it is not getting enough views? Here’s one reason: Not using any trending Hashtags on YouTube.

Believe it or not, hashtags on YouTube play a key role in maximizing the reach of your YouTube videos. Using the wrong hashtags can hamper your reach whereas relevant hashtags can skyrocket your video views through the roof!

But how do you do it? What are the best practices to leverage the best YouTube hashtags? That’s what this blog is about.

In this blog, we’ll help you understand some best practices and learn how to use hashtags on YouTube the right way so your videos get more reach and views.

What are YouTube Hashtags?

YouTube hashtags are nothing but words and phrases on YouTube that are preceded by the octothorpe (hash #) symbol. These hashtags are clickable and are used to tag videos to a particular theme or topic so others can find them easily.

They work as excellent filter words and help make your search for a topic much easier. Many YouTubers use popular YouTube hashtags on a regular basis, either as a part of their campaigns or to make their videos known to new viewers.

What-are-YouTube-Hashtags



For example, The Tech Chap (a popular YouTube tech channel) uses hashtags like #OnePlus7T, #OnePlus7Pro, and #OnePlus in his OnePlus 7T vs OnePlus 7T Pro review.

When visitors type for a relevant keyword like “tech review”, YouTube places his video as a recommended suggestion on the results page.

In this way, hashtags can help your videos get the spotlight they need in search results.

With hashtags, visitors can also discover related videos surrounding a particular topic.



Types of YouTube Hashtags

There are four main different types of YouTube hashtags:

  1. Title Hashtags.
  2. Description Hashtags.
  3. Branded Hashtags.
  4. Location Hashtags.

Each of these serves a different purpose. You have the option to use either one of these or all of them in your videos.

How to Add Hashtags to YouTube Videos

Adding hashtags to your YouTube videos isn’t difficult. By using a different set of hashtags you can make your videos stand out from the rest of the competition.

The best way is to mix match and strategically sprinkle them in certain locations. Doing so dramatically improves the rankings and reachability of your videos.

Once added they appear in blue and can be clicked by your visitors to further explore the topic.

However, keep in mind not to overuse these hashtags as they can redirect users from your videos to somewhere else. Hence, it’s always better to follow some best practices when using them.

How to Add Hashtags to Your YouTube Title

How-to-Add-Hashtags-to-Your-YouTube-Title



To best way to add hashtags to your YouTube title is by picking a relevant topic as your hashtag.

You can pick a topic that broadly covers the subject you’re talking about in your video. Try to keep a maximum count of two and not overuse the hashtag.

For example, StylEnrich uses #BestOutofWaste and #DIY as its title hashtags of choice to enhance the discoverability of their topic: Making a DIY Jewelry Organizer using a waste cold drink bottle.

How to Add Hashtags to YouTube Description

Description Hashtags are those that appear in the bottom section of your YouTube video. To effectively add hashtags in your YouTube description, select the ones with the highest reach.

Keep in mind the first three hashtags you’ll use will be displayed above your YouTube title so make sure you pick some of the highly relevant ones to add in your description.

Also, if your title already contains a hashtag in it then the description hashtags won’t show up above the title.

Add-Hashtags-to-YouTube-Description



In the above example, Sweetwater does a great job with its hashtags, the channel uses pretty self-explanatory but highly broad hashtags like #PianoLessons and #PianoStylings for its video tutorials.

How to Add Branded Hashtags on YouTube

Branded hashtags are custom hashtags created by YouTubers for subscribers where the main intention is to drive more brand awareness for the channel.

These types of hashtags work best if you’re running a campaign (for example a contest giveaway) or live video stream for your fans (Q&A.)

To create your own branded hashtag think of a good slogan or tagline that goes with the topic of the video.

Add-Branded-Hashtags-on-YouTube



For example, the YouTube channel PropertyLimBrothers use branded hashtags called #AskPropertyLimBrothers and #MelvinLim for Q&A sessions with their subscribers.

How to Add Location Hashtag to Your YouTube Video

Location hashtags on YouTube can only be used if you’re uploading a video from your smartphone.

When uploading your video, click on the location tab in your YouTube uploader, search the area you want to highlight, pick the ideal location and you’re good to go.

Like title hashtags, location hashtags also cover the description hashtags so they won’t show up if you add a location to your title.

Do You Need Hashtags on YouTube?

It’s not mandatory that you need to include hashtags in your YouTube video. However, adding hashtags in your videos can improve the discoverability of your channel and increase the reach of your videos. They can be used as a good brand awareness tool.

Do Tags Help on YouTube?

Yes, Tagging definitely helps rank your video on YouTube. They make it easier for users to filter content and streamline their search. If you have tagged your video, there is a great chance of it getting noticed by viewers in the recommendations.

How Many Hashtags Can You Use On YouTube?

There is no limit to how many hashtags you can have on YouTube. However, it’s best to keep the count to 3-5 hashtags per video. Overstuffing hashtags in videos can result in YouTube blocking your videos so make sure you don’t overdo them.

Best Practices & Tips to Use YouTube Hashtags

  • Keep it Minimum

    The number one rule to remember when using hashtags on YouTube is not overusing the hashtags in your titles and descriptions.

    Keep a limit of your hashtags between 3-4 for each video. This will make your title and description look neater and also prevent YouTube from penalizing you for stuffing.

  • Pick Relevant Topics as Your Hashtags

    When using hashtags, only pick those that are relatable to the topic and have something to do with the subject of your video.

    Using irrelevant hashtags could lead to policy violations of YouTube and could bring a negative impact on your content.

  • Use Online Hashtag Generating Tools

    If you’re not sure about the right hashtag, you can take the help of online hashtag tools. Most of these tools are free and generate a list of curated hashtags for a particular topic. All you have to do is input the key term and you’ll have some best YouTube hashtags ready to be used.

  • Use YouTube Suggestions to Mine Hashtags

    If you don’t want to search the internet for hashtags, you can simply mine a few right off YouTube.

    Just go to the YouTube search bar and type “#” followed by the topic name you want as your hashtag.

    Once added, YouTube will automatically start suggesting some of the trending YouTube hashtags that are popular.

Final Thoughts

Well, now that you know how to take advantage of hashtags on YouTube it’s time to start leveraging your video content strategy.

Use all the key tips and tricks and drive your YouTube marketing for higher reach and more subscribers.

If you’re not sure how we can always give you a hand.

We are a digital marketing agency that has helped plenty of businesses drive sales and growth using result-driven content marketing strategies and can help you too.

Get in touch with us and we’ll help you out.

46 Eye-opening Digital Marketing Stats for 2020 (Don’t Miss Them)

#Amazon Marketing Posted On: Jan 15, 2020

Not sure if you’re using the right marketing strategy or leveraging the latest digital marketing trends? The only way to find that out is through some eye-opening digital marketing statistics.

Here’s why!

Digital marketing facts can help you better understand the ever-changing digital world.

Not just that, they also tell you why a particular thing trended in digital marketing and what you can do to take your marketing strategy to outperform your competitors.

From social media to content and SEO statistics, we’ve curated a bunch of important digital marketing statistics for 2020 to solidify your marketing this year. Check them out!

Social Media Marketing Statistics

Social-Media-Marketing-Statistics



Social media usage statistics are exploding with new data and it’s no surprise why!

#1. As many as 2.65 BILLION PEOPLE use social media worldwide and is expected to touch 3.1 BILLION by 2021! (Statista)

#2. Facebook, YouTube, and Instagram have the MOST ACTIVE USERS of all social media platforms with MORE THAN 2 BILLION, 1.5 BILLION, AND 1 BILLION users respectively. (Our World in Data)

#3. Facebook is the BEST PLATFORM FOR BUSINESSES with 89% of marketers using it for brand marketing, 83% of customers using the platform, and 66% saying they Like or Follow brands on Facebook. (Sprout Social)

#4. Of all visual content shared on social media, INFOGRAPHICS ARE SHARED 3X MORE. (Jeff Bullas)

Takeaway:

As you can see from these statistics about social media, marketing on top social networking platforms is a must if you really want to leverage your ROI. We suggest doing solid research of your target audience and using compelling visual content in your posts for effective engagement.

Search Engine Optimization (SEO) Statistics



#5. ABOUT 70% OF ALL MARKETERS view SEO as a more effective strategy than PPC. (Databox)

#6. As much as 51% OF THE ENTIRE WEB TRAFFIC COMES FROM ORGANIC SEARCH while only 10% COMES FROM PAID SEARCH and 5% FROM SOCIAL. (BrightEdge)

#7. Due to the lack of backlinks, 91% OF ALL WEB PAGES NEVER GET ANY ORGANIC TRAFFIC from Google! (Ahrefs)

#8. The sites listed on the first page of Google SUCK UP 91.5% OF ALL SEARCH TRAFFIC! (Search Engine Journal)

#9. Of all voice search answers, 40.7% COME FROM A FEATURED SNIPPET. (Backlinko)

Takeaway:

Considering these mind-boggling stats about search engine optimization, make sure you pay maximum attention in honing your on-page and off-page SEO.

Aim at writing super-useful content that’ll fetch you backlinks. Also, don’t forget to write intent-based content, and optimize for voice search using long-tail keywords.

Pay-Per-Click (PPC Advertising) Statistics

Pay-Per-Click



According to the latest PPC stats, paid search marketing is viewed as a highly important digital advertising strategy in 2020, especially for eCommerce and retail businesses.

#10. Paid ads on Google have an estimated 11.38% CLICK-THROUGH RATE. (Sparktoro)

#11. Paid ads bring $2 for every $1 spent on advertising, that’s a 200% ROI. (SmallBizGenius)

#12. Paid search ads can increase brand awareness by up to 80%. (Google)

#13. Compared to organic visitors, PPC visitors are 50% MORE LIKELY TO BUY something once they land. (Unbounce)

#14. On an average basis, 41% of all total clicks go to the top 3 paid ads in the Search Engine Results Page. (Wordstream)

Takeaway:

To make the most of your digital marketing efforts, make sure you allocate a dedicated budget for PPC search ads. Using PPC automation to further optimize your search campaigns is also a great idea. It’s a top PPC advertising trend and will help you drive better results for your ad campaigns.

Content Marketing Statistics

Content-Marketing-Statistics



Content marketing is expected to remain a crucial digital marketing tactic in 2020. Here is what top stats on content marketing have to say:

#15. Compared to traditional marketing, content marketing COSTS 62% LESS and generates about 3X AS MANY LEADS. (Demand Metric)

#16. Video content is 50X more likely to generate organic search traffic compared to regular plain text. (OptinMonster)

#17. 86% OF BUYERS say they prefer interactive content which is accessible on-demand. (DemandGen)

#18. Content marketers who prioritize blogging as their strategy are 13X MORE LIKELY to generate successful ROI. (HubSpot)

#19. 70% of the US population knows what ‘Podcasting’ is and 51% of them have listened to at least one podcast. (MusicOomph)

Takeaway:

As you can see, blogging and interactive content, mostly video, are top content types among content marketers so we’d suggest focusing your content marketing strategy around high-quality blogs and video ad campaigns. Creating podcast content will also prove effective.

Doing so will bring you more leads and ROI for your content marketing efforts.

Email Marketing Statistics

Email-Marketing-Statistics



If you think email marketing won’t be effective in 2020, then you may be wrong according to these stats on email marketing:

#20. People spend as much as 2.5 HOURS EVERY WEEKDAY checking their personal emails when at work. (Adobe)

#21. Emails that are personalized can produce a transaction rate 6X HIGHER THAN OTHER MARKETING EMAILS. (Business2Community)

#22. Marketers who have segmented their email marketing campaigns have seen an INCREASE IN REVENUE AS HIGH AS 760%. (HubSpot)

#23. The CONVERSION RATES FOR EMAILS ARE MUCH HIGHER compared to social media, direct traffic, and search. (Smart Insights)

#24. About 75% OF EMAIL MARKETERS use at least one type of automation tool for email marketing. (Social Media Today)

#25. As many as 42.3% OF CUSTOMERS will delete an email if it’s NOT OPTIMIZED FOR SMARTPHONES. (Backlinko)

Takeaway:

To make the most of your email marketing campaigns, we’d suggest implementing personalization, segmentation, and automation in almost all of your email marketing campaigns. Not only that, make sure all of your emails are mobile-optimized for better customer experience.

Online Reputation Management Statistics

Online-Reputation-Management-Statistics



The strongest element of good Online Reputation Management in 2020 will be reviews as the following stats suggest.

#26. About 76% TRUST ONLINE REVIEWS LIKE PERSONAL RECOMMENDATIONS from family and friends (BrightLocal)

#27. 60% OF CUSTOMERS say negative reviews made them lose interest while 49% OF THEM SAY THEY NEED AT LEAST A 4-STAR RATING for businesses before they use them. (StatusLabs)

#28. Positive reviews make as many as 73% OF CUSTOMERS TRUST A LOCAL BUSINESS MORE. (reputation x)

Takeaway:

As you may have guessed already, to drive positive online reputation management for your business you have to focus on getting good reviews.

Try to stay active on social media and resolve customer queries swiftly with positive engagement strategies.


Maintaining your business listing on the web will also help you keep a positive reputation for your business.

Amazon Marketing Statistics

Amazon-Marketing-Statistics



Amazon has rapidly established itself as the new Google for shoppers. With many sellers flocking the shopping website for businesses opportunities, Amazon marketing will boom in coming years as recent stats suggest.

#29. Every month about 197 million people or more around the globe use their devices to visit Amazon.com. (Equivalent to the whole population of Russia!) (BigCommerce)

#30. 90% compare Amazon’s price when making a decision. (CNBC)

#31. 89% of buyers say they are more likely to purchase products from Amazon compared to other ecommerce retail websites. (Feedvisor)

#32. There are more than 2.9 million active sellers on the Amazon marketplace with 86,849 new ones joined in 2019. (Marketplace Pulse)

#33. 43% of teenagers mention Amazon is their favorite website when it comes to shopping. (Piper Sandler)

#34. In 2019, Amazon dominated 50% of the entire US eCommerce market. (TechCrunch)

#35. More than 60% of customers start their online shopping search for a new product on Amazon. (Statista)

Takeaway:

With such eye-opening numbers, it’s no surprise marketing on Amazon will bring profitable results for retail businesses. If you’re a retail business, the key is to have a good presence as a seller and solid expertise in running different Amazon ads. You can also hire an Amazon marketing agency to setup and market your business on Amazon.

Influencer Marketing Statistics

Influencer-Marketing-Statistics

Influencer marketing is considered by marketers as one of the most effective marketing strategies. Thanks to the growing popularity of micro and nano influencers on social media, influencer marketing will still remain popular in 2020 as per the following statistics.

#36. About 92% marketers think influencer marketing to be an effective type of marketing strategy. (Influencer Marketing Hub)

#37. Raising brand awareness is considered one of the top three influencer marketing campaign objectives by 86% of marketers. (World Federation of Advertisers)

#38. As per estimates, brands are likely to spend up to $15 billion on influencer marketing by 2022. (Business Insider Intelligence)

#39. 8 out of every 10 customers have bought something after viewing it as a recommendation from an influencer. (Rakuten Marketing)

#40. About 40% of Twitter users mentioned they purchased as a result of a Tweet made by an influencer. (Twitter Blog)

#41. 70% of subscribed teenagers on YouTube mentioned they related more to YouTube creators than celebrities. (think with Google)

Takeaway:

If you have a good marketing budget, it’s wise to invest in influencer marketing. Partnering with nano or micro influencers in your respective niche will dramatically drive more brand awareness and sales. It will also help turn your long-term customers into devout advocates for your brand.

Programmatic Advertising Statistics

Programmatic-Advertising-Statistics

Programmatic advertising has dynamically changed over the years giving businesses new opportunities to leverage customer data. Here’s how the current state of programmatic advertising will impact the overall digital marketing landscape in 2020.

#42. Of all the digital display ad spending in the US, more than two-thirds is bought programmatically. (eMarketer)

#43. Among podcast advertising for episodes, about 51.2% accounts for programmatic ad insertion. (The Drum)

#44. The market size of Digital Out of Home Advertising (DOOH) was worth 6.7 billion in 2019 and is expected to grow to 15.8 billion by 2027. (Statista)

#45. Close to 80% of mobile display advertisements in the United States are bought programmatically. (Digi Day)

#46. Considering the first three months of 2018 compared to the same period in 2017, the total global programmatic ad spending for video rose by 238%. (InMobi)

Takeaway:

With recent development in programmatic technology, the trend behind it isn’t stopping anytime soon. We suggest incorporating programmatic mobile display ads as a part of your campaign for personalized marketing.

Final Thoughts

If you really want to drive your digital marketing to the next level, then make sure you adhere to our hand-picked digital marketing stats for 2020.

These will easily help you craft an effective strategy and drive more leads and growth for your business.

If you’re not sure what strategy will work out for you, we can always help out.

We are a specialized digital marketing agency that has helped plenty of businesses drive growth on digital platforms and can help you too.

Get in touch with us and we’ll take care of it all.

Sources:

Statista

Our world in data

Sproutsocial

Jeff Bullas

Databox

Brightedge

Ahrefs

Search Engine Journal

Backlinko

Stateofinbound

SparkToro

Smallbizgenius

Google Blog

Unbounce

WordStream

Demand Metric

Optinmonster

DemandGen

Musicoomph

Adobe

Business2community

HubSpot

SmartInsights

SocialMediaToday

Backlinko

Bright Local

Status Labs

Reputationx

7 HOT Digital Branding Trends for 2020 You Should Know Right Now!

#Amazon Marketing Posted On: Jan 8, 2020

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Planning a give an overhaul to your brand? Without new branding ideas or expert guidance of a top branding agency, you’ll be far off in making your branding efforts amazing, let alone successful.

Think about it.

Branding today isn’t what it used to be back in the day. Thanks to rapid digitization and changes in the way consumers interact with a brand, digital branding has transformed completely!

So sticking to old-school branding tactics of yesteryear might not be a good idea after all.

Which is why we’ve curated some really hot branding trends for you take cues from.

Adopting and using them in your branding strategy will definitely help you revamp your brand to perfection!

Here they are:

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The Era of ‘Phigital’ Marketing

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If you’ve just scratched your head wondering what “Phigital Marketing” means, let us explain.

Phigital marketing is nothing but a hybrid between “physical” and “digital” marketing. It combines both aspects of physical and digital strategies to give a unique and immersive brand experience to the user.

Thanks to the growing potential of virtual and augmented reality in marketing, brands have stepped in to give an unforgettable experience to their customers using Phigital marketing, making it a popular creative branding strategy.

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An early example of Phigital marketing could be taken from a Brazilian store called C&A.

The store used real-time Facebook data of their followers and used it in one of their hangers!

That’s right.

For every product, they displayed a particular amount of Facebook Likes left by fans right on their hangers. This allowed customers to figure out the popularity of each item and helped them make a purchase.

So if you’re planning an online or offline branding campaign, don’t forget to leverage Phigital marketing. It’ll help you stand out from the competition and surge your brand awareness to the next level.

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Inclusive Marketing Will Take Center Stage

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Inclusive Marketing is a type of marketing that promotes the diversity of the audience your brand serves by including real people in your campaigns.

These campaigns are mostly focused on stories, stereotypes or real-world scenarios and are more focused on delivering a meaningful message to the audience.

The “Picture-Perfect Life” commercial by Google is a fantastic example of Inclusive marketing. It shows real photos taken by people of different backgrounds using their Pixel 2 smartphone.

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Google’s intent behind the campaign was to show that even though people appear happy in their photos or videos, they might still be struggling with mental disorders from the inside and require support.

Through the campaign, Google perfectly connected with their audience and assured them that it identifies their struggles and also provides resources in times of help.

The trend of inclusive marketing is on the rise partly due to studies showing consumers’ preference over brands that are more inclusive and diverse.

This means the more inclusive elements you have in your campaigns, the more effective your branding campaigns will become.

Start adding more inclusive elements in your campaigns such as brand storytelling. Doing so will immensely help you get noticed by your audience than your competitors.

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Responsive Logo Design Is a Must

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Back in the day, it was okay for brands to use a single logo in their branding. Not anymore. Today, you’ll have to create a logo that DYNAMICALLY adapts to your environment.

The concept of dynamic logo design isn’t new. However, thanks to the ever-changing digital world and the rise of responsive websites and interactive apps, it has become mandatory for brands to make their logos responsive for better consistency.

A responsive logo is different than an icon and changes in size, complexity or color depending on the context.

It exists in four sizes namely: Maxi, Mid Max, Regular, and Small where each size can be used for different purposes such as need, location, and domain.

Here’s an example of responsive logos by popular brands:

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The bottom line? Like responsive web design, make sure you create different variants of your logo to make it responsive.

This will help your brand maintain more consistency irrespective of which social media or online platform it’s present on.

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Neon Colors and Gradients Are the Future

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Colors have always been at the heart of branding and this year it’s all about futuristic neon color tones and gradients.

Think of a combination of saturated blues, deep vibrant purples, and glowing pinks, and you have a futuristic color palette that’ll easily attract anyone’s eye.

This color tone has largely been adopted by popular brands, famously by Mozilla and Tinder where the fresh, multidimensional, and beaming color saturation really strikes you.

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So if you want to bring out a glowy and sensational futuristic vibe, implementing this color tone will radically transform your branding to the next level.

Don’t forget to play around and try out different gradients to infuse your brand with bright colors.

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Minimalism is the Next BIG Thing

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Remember Steve Job’s iconic quote: “Simplicity is the Ultimate Sophistication”? Well, it seems that’s making its way to branding this year around.

No kidding! Minimalism is set to establish itself as a top branding trend.

Be it top sports brands like Nike, tech companies like Microsoft, or clothing brands like Burberry, every brand is jumping the “Less is more” bandwagon, which is becoming more noticeable in their typography and style.

Wondering why all the logos have the same font? Yup, we don’t blame you.

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The shift to this trend largely has to do with versatility and better customer recall.

By toning down the logo to simple fonts, it’s easier for brands to use these logos on different backgrounds. On top of that, simple logos are easier to remember by customers, thus giving brands instant recognizability.

So, whether you’re revamping your website or creating a new one from scratch make sure you keep things simple.

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The Trend of Branded Hashtags Will Rise

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If you thought hashtags are only useful for increasing the reach of your posts on social media then that’s not the end of the story.

Hashtags, most specifically branded hashtags, have shown to increase customer engagement by 50% apart from being a crucial ingredient for brand awareness.

What’s more, today more than half of all hashtags on social media are branded and the number is expected to rise even more.

This sufficiently explains the impact of branded hashtags and why you should use them in your marketing campaigns.

When running a branding campaign on social media, try to incorporate a branded hashtag around your campaign. It could be anything from your brand’s tagline, to even your own brand name.

If you’re running a contest or a poll, you can even ask your customers to use your branded hashtag and extend the reach of your brand even further.

Here’s how Snowe, a brand selling home essentials uses the branded hashtag “#StartWithSnowe” to encourage their customers to share their home style to get featured on their feed.

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Don’t Ignore Online Communities

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Ever heard of online branding communities?

These are dedicated platforms built by brands that let customers interact with one another, participate in discussions, and share tips and advice.

According to recent studies, it was found that online communities build more trust between customers and the brand and increase retention rate.

That’s basically one of the reasons they are going to be more popular this year when it comes to branding.

With a strong community presence and engagement, you can establish yourself as a reputed brand and increase your chances of turning your present customers into devout advocates.

Communities can also save you from the hassle of researching your customers’ preferences, needs, and likes and help you understand what they truly want from you.

To take advantage of this trend, make sure invest in building a community for your followers and customers and start engaging with them on a daily basis.

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Final Thoughts

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Well, there you have it! Top branding trends for 2020 that will immensely help you leverage your branding strategy and get maximum exposure in your domain.

Make sure you implement each of them across different platforms and mediums for effective results.

And if you’re not sure how we’ll be there for help.

We are a digital marketing agency that offers comprehensive branding solutions across multiple platforms and can help you market your brand for growth and sales.

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Get in touch with us, and we’ll help you with your requirements.

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6 Terrific Social Media Optimization Tips To Grow Your Business

#Amazon Marketing Posted On: Jan 1, 2020

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Let us tell you a startling fact! Social media optimization is THE MOST underrated digital marketing strategy many businesses fail to take advantage of.

While many companies invest heavily in building a strong social media presence, they often fail to optimize their profiles or invest in social media optimization services.

This lack of a dedicated social media optimization plan makes their strategy more ineffective and downscales their performance.

And you don’t want that to happen now, do you?

On the flip side, there are numerous benefits of social media optimization.

Robust social media optimization strategies can help you:

  • Drive more awareness.

  • Fetch plenty of traffic.

  • Build a better web presence.

  • Make your business look professional on social media.

Excited? If you’re looking for smart ways to optimize social media, we’ve curated a bunch of helpful social media optimization techniques to let you do just that.

Make sure you use them to take your social media performance to the next level!

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Professionally Optimize Your Social Media[/vc_custom_heading][vc_column_text]

Alright, the first and most crucial step to optimize your social media is to fill out each and every detail of your social media profile.

Most businesses often leave out certain fields of their social media profiles and leave them incomplete. This gives a bad impression to your audience. Not to mention, some social media websites, like LinkedIn, minimize reachability due to less availability of profile information.

But by optimizing your social media profiles, you can eliminate that risk.

Think of it as optimizing your website for SEO with the only difference being you do it for your social media profile.

The trick is to not only fill out each and every field but also keep the details consistent across each and every platform you’re present on.

For example, if your business is on social media sites like Twitter, Facebook, Pinterest, or Instagram, you can mention key information of your company in the bio, use the same logo and cover photo (if required) across each platform.

This will help visitors identify you much easily and make your social media profiles look more professional. What’s more, it can also help visitors distinguish your profile among other scammy and fake profiles with your brand name.

Here’s an example from Airbnb, notice how its profile bio, logo, and cover images are consistent on both Twitter and Facebook.

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If you’re wondering keywords are only helpful in Search Engine Optimization and not Social Media Marketing then that’s certainly not the case.

In fact, keywords play a crucial role in making your social media strategy more effective. Without the right use of keywords, you’ll have a hard time running a successful social media campaign.

Here’s where to start.

By identifying the right set of words and phrases used by your audience, you can curate a handy list of keywords or hashtags and strategically use them in your profile.

You can also sprinkle them in your social media content and make it more effective.

Make sure you keep an eye out on your audience’s behavior. You can figure out relevant keywords by closely monitoring particular words they use to search or the hashtags they use in their own posts.

For example, if you own a pet store in New York and want to amplify your awareness on Instagram, you can use phrases or hashtags like #catsofinstagram, #petlover, #petstagram #dogoftheday, or #cute to broaden the reach of your posts.

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Such keywords and hashtags can definitely help you drive more organic traffic to your social media profile. Make sure you use those that have the highest reach.

You can also use websites like Best Hashtags to research relevant hashtags for your posts and make them more personal for your audience.

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Ever seen businesses use social media buttons on their blogs or website? That’s another powerful tactic you can use to optimize social media.

After all, the more you integrate social media in your website, the higher the possibility to drive more visibility and shares.

Another way of incorporating social media into your website is through social feeds. There are plenty of rich plugins and programs available that showcase your social media feed on the website.

This can help interested people seamlessly visit your social media accounts straight from your website, resulting in more followers.

Not just that, popular social media websites like Twitter, Facebook, LinkedIn, etc. carry a high domain rating. This means, by linking to these sites you can greatly improve your web authority.

So even if your profile is new on social media, this will get you a good ranking boost in SERPs.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Create High-Quality & Engaging Content[/vc_custom_heading][vc_column_text]

As you know already content is the fuel that drives the whole internet, and for social media that’s no exception.

But creating content only for the sake of it won’t cut it, your content must be truly engaging and made with the target audience in mind.

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How to create engaging content?

  • Start by creating a social media calendar: Make a list of important days and see what kind of content ideas you can generate for those days.

  • While writing content for social media, write short but irresistible copies and use eye-catching images for your posts.

  • Make use of different media like GIFs, videos, and audio to make your content stand out.

  • When posting content on different channels try to experiment with different captions and hashtags and see which ones get more likes and shares.

  • Mix a good chunk of curated content from across the web and other social media profiles in your calendar with your original content.

The idea is to remain consistent. Consistent posting of high-quality content will attract a good amount of followers and even spike your engagement rate.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Pick an Optimal Posting Schedule[/vc_custom_heading][vc_single_image media=”80997″ media_width_percent=”100″][vc_column_text]

It’s important to understand that the time at which you post something on social media greatly determines its success or failure.

Why?

Because your audience DOESN’T ALWAYS use all social media platforms at the same time.

Publishing content at the right time to the right audience and on the right platform significantly drives more conversions and shares.

Not to mention, by leveraging a trend at the right time can also make your content go viral on social media and spike your popularity overnight.

So if you want to truly optimize your social media channels, nail your timing and posting frequency.

Here’s when you should post:

  • LinkedIn – Between 10 AM to 11 AM – Tuesdays, Wednesdays, and Thursdays. 2x per week.

  • Twitter – Between 8 AM to 4 PM – Monday to Friday. 5x per day.

  • Instagram – 5 AM, 11 AM, 3 PM, and 4 PM – Thursdays are the best. 1x per day.

  • Facebook – Between 1 PM to 3 PM – Thursday and Fridays. 3-10x per week.

Try to optimize your posting frequency for these days and timings. You can also use social media tools like HootSuite, Sprout Social, or Buffer to schedule posts and make the job easier for you.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Leverage Analytics for Optimization[/vc_custom_heading][vc_single_image media=”80998″ media_width_percent=”100″][vc_column_text]

To track the success of your social media optimization strategy, you should definitely make use of analytics tools.

All analytics tools these days let you measure key metrics like engagement rate, likes, reach, impressions, and shares.

By using tools like Brandwatch, Keyhole, Mention, etc. and checking daily reports you can easily A/B test your SMO efforts and enhance the performance of your social media campaigns.

[/vc_column_text][vc_custom_heading text_color=”color-146181″ css_animation=”typewriter”]Final Thoughts[/vc_custom_heading][vc_column_text]

Great! Now that you know how to optimize social media, it’s time to take action!

Try to incorporate as many of these tips and strategies and optimize your channels for more growth and engagement.

If you need any professional help, you can always get in touch with us.

We are a digital marketing agency that has helped businesses optimize their social media channels and can help you optimize yours too.

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Get in touch with us and we’ll take it from there.

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