7 Killer Amazon Marketing Strategy Tips to Skyrocket Sales in 2020
#Amazon Marketing Posted On: Feb 26, 2020
Are you a seller selling without an Amazon advertising strategy? It’s time to take things seriously because more than 1 MILLION sellers joined Amazon JUST LAST YEAR! That’s 3,000 people joining EACH DAY!
A lot of competition!
But don’t let that scare you. A robust Amazon strategy analysis is just what you need to get ahead of the game. With an in-depth Amazon business strategy in place, you can easily uptick your product marketing on Amazon.
These days plenty of businesses leverage dedicated Amazon digital marketing to outsell their products. By following their footsteps you too can skyrocket your sales with an effective plan.
To make things easier, we’ve curated some amazing Amazon marketing strategy tips for each phase. Use them to create an excellent strategy for your Amazon business and stay ahead of the competition.
Start With Market Surveys
Before you even get into the nitty-gritty of your Amazon strategy, you should first know what your customers want, and that’s what market surveys help you unravel.
To start off, you can come up with a bunch of questions. Try to think about what kind of questions would you ask your potential market?
Once you have them in place, compile them in a survey form to be sent to your audience.
There are plenty of programs like Survey Monkey, Google Forms, and Survey Planet which you can use to conduct your research. You can also use social media to create quick surveys.
After sending your survey, take note of the results. This will give a general idea about the current market situation and help you strengthen your strategy.
Perform Competitive Analysis
While surveys can get you vital information about the current market situation, understanding the competitive scenario is just as important.
This can be done by running a competitive analysis. It’s understanding and deconstructing your competitor’s strategy in and out to learn what makes them number one.
Competitor analysis also lets you understand potential loopholes in your own strategy, prevents you from committing mistakes, and save valuable time. Overall, it can bring forth excellent insights for your Amazon differentiation strategy.
Here are a few things to look for when doing a competitive analysis on Amazon:
- Keywords: Look for what keywords are being targeted by your competitor along with the search volume. Make a list and use them in your listing.
- Presentation: Figure out how competitors present their products to customers. The kind of packaging they use. Or the language they use in their listing copy.
- Pricing: Understand the pricing strategy used by your competitors. Are they pricing their products aggressively or simply overpricing their products.
- Reviews: Look for the kind of reviews your competitors are getting on their products. Do they have one-star or two-stars? Understand why customers are happy or unhappy with their products.
- Customer Pain Points: Look for the problems customers have in your competitor products. Then address them in your listing.
Nail Your Keyword Research
When creating a strategy on Amazon, keywords are crucial. Target the wrong keywords and you could lose on a lot of potential customers.
As every person searching on Amazon has different intent, it makes sense to do keyword research based on search intent than the old fashioned way. Using the exact same keywords your customers are using to look for products lets you match their relevancy and also helps in ranking for product searches.
The best hack to do this by reverse engineering your customer’s search intent. Imagine being in your customer’s place and think of what keywords would you use naturally to find a product.
This will unravel keywords and that are more likely to convert.
You can also A/B Test different keywords to measure their performance using dedicated keyword research tools for Amazon.
In this way, you can experiment with different keywords in your title, bullet points, and description by keeping high-performing keywords and eliminating redundant ones.
Target for the Buy Box
Aiming for the Buy Box is a strategic way to earn more sales on Amazon.
It’s a little box that appears on the listing page that recommends other sellers selling the same product as yours at different prices. Essentially, it gives sellers different options to purchase the same product.
So basically when you’re listed in the Buy Box, you get additional traffic from other listings which increases your chances of earning conversions.
While getting a spot there is tricky as it’s based on Amazon’s algorithm, there is one way to make it happen:
By adhering to proper product shipment policies and gaining good reviews, you can increase your chances of ranking in the Buy Box.
Bottom line: Try to get good ratings for your Amazon products. With you having good reviews compared to other sellers competing for the same product you can outperform others and win the Buy Box.
Advertise Your Amazon Products onSocial Media
Did you know that leveraging social media to promote your products can be an excellent Amazon branding strategy?
There are plenty of sellers who use Off Amazon techniques to sell their products and end up increasing their sales by good numbers.
An easy way to promote your Amazon products or Store Page on social media is by posting links in your Profile Bio section or in Stories.
Doing this will bring more visibility to your Amazon products.
You can also run ads to drive traffic to your Amazon listing. Using visual-heavy platforms like Pinterest (A favorite among shoppers), you can promote your products using the Promoted Pins feature to reach your ideal audience and redirect them to your Amazon page.
Leverage Google Shopping Ads
Another strategy to drive more sales on Amazon is by taking advantage of Google’s own Shopping Ads.
It’s seen that shoppers who start their purchasing journey using Google end up making more purchases on Google in a short amount of time than Amazon.
That’s good news as you can establish your customers’ journey with Google’s ads and end it by redirecting them to your Amazon listing page.
How? Using an effective landing page strategy!
You can bring shoppers to your landing page and entice them to take action using an irresistible offer. It could be anything from a deal or a coupon discount code that buyers can redeem on your Amazon listing.
Another strategy is to redirect your listing ad traffic to your website. This is to make shoppers take action like joining a mailing list first to get a coupon.
Such direct offers minimize the gap between shoppers and your products. With the help of Google’s Shopping Ads you can thus speed up the buying process and enable Off Amazon traffic to reach your listing page quickly.
Tap Into International Markets
Believe it or not, selling your products in different marketplaces can quadruple your sales.
Amazon allows you to list and reprice your products in international marketplaces like Amazon.de, Amazon.jp, etc., making it easier for you to make a mark on a global scale.
There are multiple businesses who make it global using Amazon’s Fulfilment by Amazon program, you too can register for such programs and have your products listed to international markets.
You can experiment with different marketplaces, check the demand for your products in each market, and accordingly leverage your presence in your best performing locality.
As you can see, a robust Amazon strategy can make a huge impact on the sales and branding of your e-commerce business.
Make sure you implement these amazing tips when strategizing your Amazon campaigns, test out what works for you, and win some sales!
In moments of hurdles or difficulties, you can also let us know for help.
We are a certified Amazon marketing agency that has helped plenty of businesses drive sales on Amazon using impactful Amazon marketing strategies.
Get in touch with us and we’ll help you out!
The Beginner’s Guide to Snapchat Advertising (With Tips & Strategies)
#Amazon Marketing Posted On: Feb 20, 2020
Believe it or not, many businesses think advertising on Snapchat isn’t as effective when it comes to social media marketing.
If you are a business yourself you are more likely to think of the biggies like Facebook, Twitter, and Instagram as better alternatives for running ads than say Snapchat.
But don’t let rumors fool you.
According to the latest Snapchat advertising statistics, it was noted in Q2 of 2019 that Snapchat has a staggering 210 MILLION active daily users, most of them being Millenials or from Generation Z.
Not only that, but it’s also estimated around 2.1 MILLION Snaps are created EVERY MINUTE around the globe.
There are also many examples of some really successful Snapchat advertising campaigns by brands that brought them to the spotlight.
So yeah, there is no doubt Snapchat could very well hold a strong potential of driving more leads and conversions for your brand too.
But first, let’s get a better understanding of what Snapchat marketing is all about.
What is Snapchat Advertising?
Snapchat advertising is a form of social media advertising in which businesses run dedicated ads on Snapchat to target and engage users for brand promotion. This includes creating different ads in the Snapchat Ad Manager based on your advertising goal.
You can create ads to serve any marketing goal like brand awareness, conversions, video views, catalog sales, app conversions, lead generation and more.
Is Snapchat Good for Advertising?
Considering the number of daily active users and a rich presence of Millenials and Gen Zs, Snapchat is a fantastic option especially if your ideal target audience ranges from age 18-30.
Snapchat’s Ad Manager platform is robust and comes with useful features like video ads creation and audience targeting. With it, you can easily create and monitor the performance of your ads.
Snapchat also allows you to add plenty of interactive content to your ads, letting you get more creative with your advertising campaign.
How Does Advertising Work on Snapchat?
To understand how Snapchat advertising works, we have to understand Snapchat Ad Manager, the tool on which we create Snapchat ads.
The Ads Manager has a simple interface that gives you access to:
- Dashboard: The section where you create, view, and monitor your campaigns.
- Creative Library: The space where you create, view, and edit your video ads.
- Custom Audiences: The place where you create a list of your audience for better data-centric targeting.
- Help Center: A resources section where you can find help on things in the Snapchat Ad Manager.
Using the Snapchat Ad Manager, advertisers create all sorts of different Snapchat ads. Based on the advertising goal, they use one or multiple ad formats for their campaigns.
Different Type of Snapchat Ads
There are several different types of Snapchat ad formats available that you can use to achieve your marketing goal.
- Snap Ads:
Snap Ads are the most commonly used ads on Snapchat and come in a different variety. They appear in between stories and drive visitors to a location such as an app, video, or a website.
These ads only require a swipe and typically last for 3-10 seconds in length. You have the option to insert an image, video to make your ad look more creative.
2. Collection Ads
Collection Ads, as the name suggests, allow you to display a series or ‘collection’ of different products together.
You can stack together different products from your catalog and promote them, thus giving your customers more options to pick from.
As these ads let you promote multiple products at once, they can be used as a good A/B testing tool to measure the interest of your products.
3. Story Ads
Another popular ad format, Story Ads lets you place a Sponsored ad tile in the discover section of Snapchat.
When users tap on it, these ads show multiple series of content placements similar to Snapchat Stories.
These ads are a great option for brand awareness and do a good job of engaging users in a short amount of time.
4. Filter Ads
Filter ads let you add custom stickers to your posts and deliver them to your specified target audience. With these ads, you can reach a much broad customer base by targeting different demographics.
You have the option to purchase filters through Ads Manager by selecting objectives such as ‘Awareness’ or ‘Consideration.’
Using Geofilters, another type of filter ads, you can specify a location and create a Geofence around an area where you want it to appear. It’s a great way to make customers aware of your brand in a specific location.
5. AR Lenses Ads
AR Lenses are a set of dynamic ads that use augmented reality filters to create engaging brand moments.
By leveraging in-camera marketing, you can create a unique branded augmented reality experiences for your customers and drive more impressions and sales for your particular product or service.
Now that you’re familiar with different types of Snapchat ads, let’s understand how you can leverage Snapchat for your marketing campaigns.
How to Use Snapchat for Marketing?
To successfully leverage your brand with an effective Snapchat advertising campaign, here are a few things you should do.
Leverage Coupons & Discounts in Stories
If you’re looking for ways to drive engagement on Snapchat, promoting discounts and coupons through Stories is a good idea.
By letting your customers know about the latest deals and discounts, you can drive more conversions and keep them coming for more.
Try to get people excited about what you have to offer. Use some good filters and an engaging caption for your Stories to make it more effective.
Make Use of other Social Media Channels
This is a neat Snapchat marketing strategy if you want to drive more followers on Snapchat.
All you have to do is share the profile link of your brand’s Snapchat page on other social media platforms like Facebook, Twitter, and Instagram. You can simply share it in the bio section of your profile.
This will help you drive followers from other social media platforms to your Snapchat profile and increase your engagement rate and follower count.
Asking your followers for a follow back can dramatically boost your Snapchat advertising success.
Incorporate User-Generated Content
Reposting pictures and videos sent by your followers can also be a great content strategy for engagement. If your followers have interacted with your brand, you can reuse images and videos of them in your Snapchat story and tag existing followers.
The best way to do that is by running contests, this will net you some good user-generated content from your followers as well as drive publicity.
Also, don’t forget to engage with your followers on a daily basis.
Get Creative With Your Posts
As Snapchat is a visually-heavy platform, there is plenty of room for creativity so try not to come across as boring.
Try brainstorming creative ideas for your posts and videos. Look for ideas on the internet or follow other brands to understand the strategy they’re using.
You can keep your followers engaged with the latest news or uptick their anticipation with short glimpses of what’s next to come.
Coming across as creative on social media will let your followers retain more about your brand than your competitors.
As you may have guessed by now, advertising on Snapchat can be quite profitable.
It’s nothing but an underrated yet solid advertising option you should definitely leverage along with other top social media platforms.
Doing so will increase your chances of driving more followers, conversions, and sales on social media.
Not sure where to start? We can lend a hand.
We are a reputed digital marketing agency that has helped businesses drive success on social media and would be happy to help you with your advertising goals.
Reach out to us for some great results!
What Is Predictive Advertising and Why it Can Transform Your Business
#Amazon Marketing Posted On: Feb 11, 2020
If we were to sum up the future for digital marketing, we’d sum it up in two words: Predictive Advertising!
This may sound like another exaggerated buzz word but predictive advertising has enough potential to RADICALLY TRANSFORM the way you do marketing online.
For instance, imagine what it would feel to predict what your customers want even before they tell you what they want. And, then show them the content that mostly meets their wants and needs.
That’s the power of predictive marketing.
Using it you can avoid wasteful spending by predicting data in real-time, understand the next move of your customer, and drive more conversions for your campaigns.
While all of this can be pretty overwhelming at first, understanding predictive marketing isn’t difficult.
So before getting into the nitty-gritty of things let’s first understand what predictive advertising is all about.
What is Predictive Advertising?
To put it simply, predictive advertising is a form of smart advertising that utilizes artificial intelligence, customer data, and statistical algorithms to figure out what could happen in the future.
Leveraging these crucial factors, predictive advertising accordingly shows the right content to potential customers on the right platform and at the right time.
In recent years, predictive advertising (a subset of predictive analytics) has dramatically evolved and has ever since changed the digital marketing landscape.
With the benefits and overall value predictive advertising provides, many businesses these days are implementing it in their digital marketing strategy to drive more relevancy for campaigns.
What Can You Do With PredictiveAdvertising?
If you’re wondering what you can achieve with predictive advertising, the possibilities are endless.
Apart from understanding key insights of your audience like purchase propensity and lifetime value, predictive advertising can add serious value to your overall digital marketing strategy.
Here’s what you can do.
- Take Advantage of Massive Data
Predictive advertising lets you take advantage of massive data that is available and let you leverage it to obtain important insights.
You can mine anything from demographics information to behavioral data of your audience. You can gather third-party behavior intent data from numerous platforms available on the internet and even your competitor’s strategy and crucial performance data.
Using this data as important touchpoints, you can understand the buying patterns and preferences of your customers.
- Dynamically Optimize Your Ad Copy
One area where predictive advertising shines is in dynamically optimizing your ad copy for digital marketing campaigns.
Google Ads, for instance, offers you two dynamic ad targeting options namely dynamic ad targeting and demography-based ad targeting that work on predictions.
1. Dynamic Ad Targeting
Google uses predictive advertising in your responsive PPC search ads to show the right type of copy to your audience. It takes in several ad copies but displays different ad copies to different users dynamically to identify which copy works best.
- Demography-based Ad Targeting
In this, Google dynamically shows different ad copies to different users based on demographic factors like location, behavior, language, etc. compared to just keywords.
- Avoided Wasted Ad Spends
Wastage of marketing budget cost millions, or sometimes even billions, to companies as oftentimes their ads reach the wrong people.
Predictive advertising greatly reduces this risk and helps you optimize your marketing spends by dynamically adjusting the bids.
One example of this is Google’s Smart Bidding functionality in Google Ads. Google lets you select a goal for your bidding strategy, fetches data from its advertising networks in order to dynamically adjust your bids in real time.
Target Audience More Accurately
Audience targeting can be made more effective and accurate by predictive advertising.
You can utilize the data of your internal audience as well as third-party intent data to figure out new potential targetable customers.
Using tools like Facebook’s Lookalike Audience and Google’s Similar Audience, you can gain behavioral touchpoints and reveal a better picture of your lead’s intent, which can tailor your marketing for success.
Optimize for Micro-Moments
Micro-moments, according to Google, are essentially intent-rich moments that drive a person to take action. For example, a person might feel like ordering a pizza at night and turn to his phone to take a particular action.
This sudden desire to act on a need is a micro-moment that marketers can leverage using predictive advertising.
By taking advantage of historic customer data, life events of your customers, and online tools, you can determine your customer’s needs before they give you a clue of any purchase intent.
Once you know their needs you can start targeting ads to specific micro-moments of your customers.
Benefits of Predictive Advertising
There are some great benefits to doing predictive advertising for your campaigns.
Let’s You Predict Customer Needs Ahead of Time
Compared to other strategies that are reaction-based (for ex. Remarketing) , predictive advertising is based on real-time prediction.
This means instead of running behind people trying to sell your product, you can use predictive advertising to target your audience with a meaningful solution by predicting what they’ll need beforehand.
This makes a much bigger impact and increases the chances of driving more sales.
It Saves Cost
Manual data collection and analysis is not only a tedious task but also costs a lot in terms of money. With that said, predictive advertising solves this trouble.
It follows a simple approach to data analysis and easily lets you collect and optimize data through advanced machine learning algorithms, thus saving you the headache and cost of a manual procedure.
Drives More ROI
As predictive advertising is mostly based on a highly-accurate prediction of your audience’s behavior and intent, there is a much higher chance of your ads reaching the right people.
Thus, you can expect your ads to be delivered to the right customer just when they need a solution to their problem.
This gives you a much better bang for your buck and brings you more ROI for your spends which is otherwise not easily possible in other manual strategies.
Truth be told, predictive advertising is definitely the future of digital marketing and there is no reason not to take advantage of it.
It will not only drive you more conversions and leads but also make your brand resonate better with your target audience, helping you gain more loyal customers for your business.
Though keep in mind, to successfully leverage predictive advertising in your campaigns you’ll need a set of robust tools and marketing expertise.
Also, doing everything on your own might also not help you drive the best results.
Which is where we can help.
We are a reputed digital marketing agency that has helped plenty of businesses leverage their growth using predictive advertising in the realm of PPC and Display Ads and can help you too.
Get in touch with us and we’ll help you out!
5 Amazing Facebook Ad Targeting Tips & Strategies To Explode Conversions
#Amazon Marketing Posted On: Feb 4, 2020
Did you know? Facebook is a GOLDMINE when it comes to audience data. With dozens of Facebook ad targeting options available, you can drive ridiculously good performance and thus more conversions for your ads.
Using Facebook targeting the right way helps you reach the right people at the right time alongside significantly lowering the cost per conversion of your ads.
The result? MORE SALES!
But how can you take advantage of effective Facebook targeting and truly harness its power? That’s what we’re going to tell you in this blog!
It contains some amazing Facebook ad targeting tips and strategies which will easily skyrocket the ROI of your ads.
Ready? Let’s dig in!
Start Using Google Analytics for Targeting
Believe it or not, Google Analytics can be your strategic Facebook ad targeting tool.
You can start by mining the demographics reports on your site and gather data from there. This will let you identify the accurate age group and gender of your most highly-valuable customers.
Once you have the data, you can then start targeting that particular customer group.
Another way to use Google Analytics is for interest-based targeting. You can trim down your audience based on numerous categories based on interest such as In-Market Segment, Affinity, etc.
What’s more, you can also fiddle with the “Geographic Targeting” option to find out where your audience hangs out.
You can gain some vital geographic information about your audience through the reports and then target your ads to those audiences.
Don’t Overlook Custom AudienceTargeting
Custom Audience targeting is a powerful way to reach existing customers who have interacted with you on Facebook or on the web. In this, you can target the audience based on Customer List, Website Traffic, App Activity, and Content Engagement.
There are two main purposes marketers use Custom Audience on Facebook: Retargeting and Lookalike Audience.
With retargeting, you retarget and show ads to customers who have already visited your website, interacted with your sales pages, or showed interest in your products but who didn’t convert. However, retargeting requires Facebook Pixel to be activated, which can be created from your Ads manager.
For Lookalike Audiences, you can create a custom group of people having the same likes and interests as your existing customers and target ads to them.
A good thing about Custom Audience is that you can exclude people who are already your customers and that are least likely to convert. This can help you avoid wasted clicks.
With Custom Audience targeting you can target a whole list or just particular subsets based on your objectives like brand awareness or lead generation.
Start Mining Data on Audience Insights
Audience Insights is a fantastic tool if you want to understand your target demographic in detail. You can get much deeper insights of people who’ve liked your page or other people who have the potential to be your customers.
Audience Insights gives you a birds-eye view of major details about your audience like relationship status, life events, ethnicity, gender, age, educational level, etc.
For example, if your business is into selling products related to fitness or bodybuilding, you can filter your audience search according to demographics, page likes, location, and activity.
So based on your findings, your highly relevant audience could be single men and women from the age of 25-34 with a university education or with job titles belonging to the military or protective services.
The more you dig in your demographics data, the more you’ll raise your chances of driving conversions for your ads.
Get Super Specific With Layered Targeting
Layered Targeting is a phenomenal feature that sets Facebook ads apart from the rest.
With this, you can layer one targeting option on top of another to create a niche audience category narrower than your other generic groups.
For example, if you are a business that sells home decor items to women from the age 18-45 living in the US but more specifically wants to promote a niche product themed around “Love”, you can use layered targeting as follows:
You can initially target your audience based on interests. Then, you can use level 1 targeting to target those who are not only interested in home decor but who are also aware of Amazon or who have a behavior of online shopping.
Then, using level 2 targeting, target those who are not only avid shoppers but also are newlywed, who have a life event coming up (for ex. birthdays), or who have just begun a new relationship.
In this way, you can get super specific, talk directly to your target audience and offer a solution that’s highly relevant to them.
You can take this a step further by targeting your ads to a specific high-converting landing page for more conversions.
Categorize By Device or Event Targeting
Another way you can leverage your targeting on Facebook is by segmenting your ads by different categories like device type, browsers, or simply life events.
This a great way to optimize your targeting for better reach.
If you are a tech blogger who blogs about Android or tech devices running on the Android platform you can target those who use Facebook through Android apps compared to those using iOS or other platforms.
This will let you show ads to a much relevant audience that’s more likely to be interested in your services than say, other generic users.
Similarly, if you are a business that belongs to a niche, you can use Facebook’s event targeting to show ads to those experiencing a major life event.
For example, wedding photographers might target couples who got recently engaged. Similarly, movers & packers can target people who have brought a new house or apartment.
Likewise, jewelry designers specializing in jewelry for toddlers or kids can target newborn parents or couples celebrating their anniversary.
Facebook makes targeting life events easier as people tend to post them on their timelines.
All in all, successful Facebook ad targeting is an art of its own.
Mastering it can not only help you get to your most potential customers but also lower your CPM or CPC and drive more sales.
Now that you know some really amazing Facebook ad targeting tips and strategies, make sure you use each of them for different audiences and advertising goals.
Get specific about your audience, create in-depth personas, and leverage these tips and tricks for conversion success.
If you’re not sure how we can always give you a hand.
We are a digital marketing agency that has helped businesses thrive on social media platforms like Facebook and can help you drive successful conversions for your business.
Get in touch with us and we’ll help you out!