How to Do Amazon Keyword Research Like a Pro in 2020! (6 Top Hacks)
#Amazon Marketing Posted On: Mar 26, 2020
If you’re selling on Amazon, you know there are plenty of challenges Amazon sellers have to face to boost their product sales. One of them is “How to search keywords on Amazon?”
With that said, Amazon keyword research at any given time is ABSOLUTELY IMPORTANT.
It’s that secret sauce of your Amazon marketing strategy, which when used appropriately, can rank your Amazon products waaaay higher than your competitors’ and help you sell your own like hotcakes.
Ready to know some amazing Amazon keyword research hacks? We’ve compiled a lot of Amazon keyword tips in this blog that will teach you how to use Amazon keywords the right way.
Get in Your Customers Shoes
This is one of the easiest and logical strategies you can use to generate keywords on Amazon.
Thinking from your customer’s point of view can give you plenty of good and relevant keywords.
Pretend that if you were the customer what words or phrases would you use to buy a particular product? Or What kind of questions your customers might ask or type to find your products?
For example, if your customer’s main target keyword is ‘camera’ or ‘smartphone’, think in what ways your audience might use these keywords to make a more elaborate search. Would they type ‘Canon DSLR camera’, ‘Canon Camera with lens’, or ‘Full-frame Canon DSLR camera’? The possibilities are endless.
In this way, you’ll gain a lot of keywords ideas that could serve as a good starting point for your strategy.
Leverage Amazon Autocomplete
Did you know that Amazon’s own search bar can be your keyword research tool?
Amazon’s autosuggest feature gives you a real-time snapshot of what keywords customers frequently use.
Just type in a few words in the search bar and Amazon will suggest you relevant keywords which you can add to your list and then refine them.
Make sure you do this meticulously. Type the initial alphabet (could be from A-Z) of the product you want to search or an entire seed keyword and then see what Amazon suggests after that.
By making out a pattern in the suggestions and carefully picking strong keyword matches strategically you’ll generate the right set of keywords for FREE.
Stay patient, refine your approach, and experiment for better results.
Steal Keywords from Frequently BoughtTogether/Related Items
Chances are that Amazon shows listings to customers that not just contain keywords about your product but also those that are complements to your products.
For example, if your customers are looking for medicinal tablets made of natural ingredients, it’s likely they could also shop for items containing keywords like ‘natural oil’, ‘curcumin’, and ‘flaxseed oil’.
So it makes sense to sprinkle a few of them in strategic locations of your listings.
By using such complementary terms in your listings, you can increase their visibility. You can make your products discoverable to people who aren’t directly interested in buying them but whose search behavior might suggest so.
Consider Keywords from the Web
If you’re one of those sellers who uses an eCommerce website to sell the same products on Amazon, using this strategy is your best bet.
Since people start their product buying journey from reputed search engines like Google, you can gain important keywords from the web. It’ll give you an understanding of what phrases and words people are using to get to your site.
Simply collect keyword data from your website and make them a part of your Amazon keyword list. This can be accomplished using a keyword research tool.
From key-phrases to short and even long-tail keywords, you can pick any relevant keywords website buyers are actually searching for. Just make sure they have a good search volume.
You can then add those keywords across your product listing page.
Use Long-Tail Keywords
If there is anything that Amazon customers are after, it’s this: specific information!
This means, describing your product more specifically is the key to winning the top rank in Amazon’s search results.
How to do that? Long-tail keywords.
Long-tail keywords are basically phrases made up of more than three words. Due to their descriptive nature, they tell you what your customer is exactly looking for.
Blue shirt full sleeves
Cotton blue shirt full sleeves
Large-sized cotton blue shirt full sleeves for men
As you can tell by their length, all are long-tail keywords with the last one being the most specific. It tells you that the customer is male and is interested in cotton blue shirt of large size.
With that being said, try to make your listings more specific by adding longtail keywords, especially in your title. Try to describe your product from your customer’s point of view. Whether they’re male or female, or the size they might be interested in, etc.
The longer your listing title, the higher your chances of converting.
Use a Dedicated Keyword Research Tool
Don’t want to do all the heavy lifting yourself? Let a keyword research tool do it for you.
There are plenty of keyword research tools (both free and paid) available online offering everything from keyword difficulty to search volume.
You can also use keyword research tools such as Helium10 which are made specifically for Amazon.
Investing in such tools is always a great idea. They can give you plenty of keyword ideas and suggestions which you might not find anywhere. Keyword research tools can also show you the trend and interest behind each keyword which can step up your Amazon marketing strategy big time.
On surface keyword research might look difficult at first but with some amazing tips and tricks, it can be made much simpler and fun.
Make sure you use the above tips and conduct your Amazon keyword research like a pro!
If you’re not sure of the right keyword research process or in need of a dedicated strategy, you can always ask the experts to help you out!
We are a reputed Amazon marketing agency that has conducted professional keyword research and listing optimization for businesses to grow their sales and could gladly do it for you too.
Get in touch with us and we’ll help you swiftly boost sales on Amazon.
5 Awesome Ways to Get Genuine Amazon Reviews in 2020 (Secrets Revealed)
#Amazon Marketing Posted On: Mar 20, 2020
Struggling to get five-star reviews for your Amazon product? Want to learn the secrets on how to get reviews on Amazon that blast up your sales?
Guess what, it’s not that difficult as it seems.
As an Amazon seller, reviews are immensely important if you want your product to be in the search results spotlight.
Most important of all, they’re crucial if you want to build trust and loyalty about your brand and its products so that more people spread the word about your brand far and wide.
Not at all a good idea, if you ask us.
That’s why you should be aware of some genuine ways to get Amazon reviews that positively impact your brand and seller account health.
Here are some way on how to get Amazon reviews
Most sellers often take to blackhat review generation techniques for their products. This leads to the suspension of their Amazon seller account as they’re against Amazon’s terms and conditions.
Use Amazon’s Early Reviewer Program
This is the most easiest way for beginner sellers to gain Amazon reviews.
Amazon’s own Early Reviewer Program allows customers to basically write reviews for products enrolled in it. So in return, Amazon provides these customers credits between $1-3. Once the review is posted, the product containing the review is marked with an orange ‘Early Reviewer Rewards’ badge.
The Early Reviewer program requires sellers to pay $60 for products having less than five reviews. It also requires that the selling price should be more than $15 with acceptance of reviews under 5-stars.
Also, in order to take advantage of this program, your brand needs to be registered.
As a seller, this can help you gain legit reviews fast from customers especially if you have new products lined up to be sold. It can significantly increase your chances of driving sales for your products.
Connect With Customers that Gave a PositiveSeller Feedback
Most of the time customers aren’t sure about different terminologies used on Amazon.
They tend to mix up terms such as ‘Seller Feedback’ and ‘Product Reviews’ and consider Seller Feedback to be Product Reviews themselves which ends up in the seller losing valuable reviews.
While that may be a silly reason to lose reviews, here’s how you can prevent it.
All you have to do is review your Seller Feedback section and reach out to those customers who have left a Positive Seller Feedback rating to request a review.
Since only a small fraction of customers leave feedback ratings, those who had have a high possibility of leaving a product review as well.
Leverage Messenger Chatbots for Driving Reviews
Using a messenger chatbot is a smart way of leveraging positive reviews for your products.
The trick is to build a chatbot sequence funnel and have customers opt-in into a chatbot messenger app.
Getting a customer to opt-in is fairly simple since the customer has to just send a message. Once they do they immediately become your subscribers and you get to message them.
An easier way to do that is through Facebook Click-to-Messenger (JSON) Ads:
Instead of having traffic directed to a listing or a landing page, use Messenger ads with a discount coupon as a CTA to bring them in your messenger flow and into your list.
Once you have the customers in your messaging list, you can ask them to post a review.
Make Use of Discounts and Promotions toSpread Awareness of Products
Everybody loves discounts and more discounts generally bring healthy sales.
This also increases the likelihood of getting more reviews for your Amazon products since more people get to buy them.
All you have to do is use a good promotional strategy with feasible discounted rates for your products. You can use landing pages as a part of your strategy to drive maximum sales from your promotional discounts.
Just make sure you provide amazing quality products with splendid customer support and don’t forget to keep your listings optimized.
Implement a Solid Email Marketing Strategy
Email marketing is an old-school, yet effective, way of driving Amazon reviews for your products.
One way is to launch your new Amazon products straight to an Off-Amazon email list. When launching new products redirect customers to your product listing page instead of sending them to your website.
This will not only help you drive your sales velocity but also bring positive reviews.
You can even set-up a follow-up email sequence for customers once they have purchased your product.
Sending personalized emails in this way can make review generation more effective and much easier.
It goes without saying that Amazon reviews play a huge role in steering up your product sales. By using the right tactics, you can generate quality reviews without sounding too pushy and gain an edge ahead of your competitors.
Now that you know some of the genuine ways to drive reviews on Amazon, make sure you use them for your product lineup.
If you’re not sure of the right white-hat review generation tactics, you can always take help of experts like us that know their way around Amazon reviews.
We are a reputed Amazon marketing agency that has helped plenty of businesses drive positive reviews and sales for their products and can do it for you too.
Get in touch with us and we’ll help you out.
4 Proven Strategies to Lower Your Amazon ACoS (And Beat Competition)
#Amazon Marketing Posted On: Mar 13, 2020
Understand this: Advertising on Amazon can generate MASSIVE SALES and PROFITS in the long run only if you are well aware of Amazon ACoS.
Though businesses utilize Amazon’s sponsored ads, they fail to appropriately manage their Amazon campaigns and lower their ACoS.
This ends up costing them a lot of money in terms of ad spends which is why they don’t achieve their required sales targets.
However, by knowing how Amazon ACoS works and optimizing it, you can beat your competition and win the whole Amazon game!
It can clearly indicate how your campaign fared its course over time.
What that said, let’s dig in deep to understand more about what ACoS is all about.
What is ACoS in Amazon?
Amazon ACoS stands for ‘Amazon Advertising Cost of Sale.’ It’s a term used by Amazon that measures the performance of your Amazon sponsored paid campaigns. The ACoS metric thus tells you whether your sponsored product ads are bringing you profitable results or not.
ACoS calculates the performance of your campaigns by signaling it as either high, low or average.
The average range is generally between 30-35%. The range between 10-15% is considered good and tells you that your campaign is generating a good ROI. On the contrary, 70-80% is considered high and shows that your spends are not yielding in good conversions.
Hence, understanding what is a good ACoS on Amazon means lowering it for better results.
How Does ACoS Works?
To understand how ACoS works, we first need to understand how it’s calculated. It’s calculated using a simple formula in which you divide the total ad spend by the total number of sales and then multiply it by 100.
ACoS = (Total amount spent on ads/Total sales) X 100
For example, if you are advertising your products by spending $40 and making a profit of $200 then your ACoS would be (40/200) X 100 = 20%.
A 20% ACoS means you are gaining a good return on your ad spends.
Great! Now that you have a good idea about ACoS, let’s understand key strategies that you can use to lower it.
Strategies to Lower Your ACoS
Use the following tips and strategies to manage your campaigns and lower your ACoS:
Use an Auto Campaign Strategy
Running an auto campaign along with your manual campaign side-by-side can be a good start to reduce your ACoS.
All you have to do is set-up the auto campaign and run it for mining additional keywords to find profitable search terms. Then, study the search term reports obtained to find what keywords are driving conversions.
Keep in mind that you have to run the two campaigns for the same product at the same time.
After executing this strategy, review your auto campaigns for keywords to check for relevant keywords. Once you’ve generated plenty of relevant keywords try to add them to your manual campaigns
These are basically the keywords you need to bid higher and optimize more which will help you lower your ACoS.
Track CPC Bids
Another way to lower your ACoS is by defining your ACoS target prior hand and, after establishing it, regularly track and optimize your CPC bid for your relevant keywords.
This might take some time and effort but bid automation will significantly help you lower your ACoS.
Here’s what you have to note:
- If your keyword ACoS is greater than the target value then try to lower the bid.
- If your keyword ACoS is lesser than the target value then try to check if the ad reach can be widened by increasing your bid.
- If your keywords are falling short of impressions, try to see if bidding higher can get them to gain more impressions.
Make sure you lower your bids till a point where they bring you the same conversions.
Use Negative Keywords
Using negative keywords in your campaigns is another great ACoS reduction best-practice you should definitely use.
Using negative keywords and negative product targets, you can easily control the keywords or targets which you don’t want your ads to appear for.
It will help you optimize your campaigns much faster and reduce budget wastage for irrelevant clicks.
The trick is to strategically identify poor performing search queries from the search term report of your campaigns and filter them.
Look for search terms not relevant to the ASINs you are advertising. For example, you can negate keywords like Blue, White and Yellow for your campaign that is about Black Men’s T-shirt.
You can also use some tools like Jungle Scout or Google Keyword Planner to create a list of keywords you want to negate.
Leverage Search Term Isolation
In search term isolation, we control the bids of particular keywords instead of controlling the bids of a bucket of keywords.
It is used to isolate best performing keywords so that we can target them with high CPC bids and scale up our entire ad campaigns
For example, if you are targeting a broad or phrase match keyword you will also be allowed to set one bid for that keyword.
For example, if you are selling leather handbags and targeting keywords like “handbags” then you will be able to set up the bid of $2 for the entire bucket of keywords that will include cotton handbags, or eco-friendly handbags. This won’t be relevant and different from what you are selling as your primary goal is to sell leather handbags.
This will help you lower your ACoS and let you target more specific keywords.
All in all, lowering the ACoS in your campaigns is the core fundamental principle to generating effective sales and profits.
Make sure you use the aforementioned strategies and track relevant keywords to keep your ACoC as low as possible.
If you’re not sure of what strategy works out best for you, can always lend you a hand.
We are a reputed Amazon marketing agency ourselves that has helped plenty of businesses lower their ACoS on Amazon to drive sales and will be more than happy to help.
Get in touch with us and we’ll handle the rest.
What is Amazon Seller Central? 5 Expert Tips to Master the Platform
#Amazon Marketing Posted On: Mar 4, 2020
Even if you’re new to the world of Amazon marketing, you might have come across the words “Seller Central” at least once.
While there are more than 5 MILLION Amazon marketplace sellers churning out revenues totaling 118.57 BILLION, this wouldn’t have been possible in the first place without Seller Central.
Understanding how Seller Central works not only gives you total control but also leverages your selling capabilities and advertising on Amazon.
With that being said, many have a notion that Seller Central is just some control panel to make things easier for sellers.
While that’s true there is much more to it, as we’re going to find out.
But first, the basics.
What is Amazon Seller Central?
Amazon Seller Central is a web platform by Amazon which brands and businesses use to market products straight to customers shopping on Amazon.
Think of it as a portal that basically lets anyone become a retailer on Amazon. Thus, a Seller Central account makes you a certified marketplace seller. It gives you a whole set of controls to manage your sales right from one place.
Once you become an Amazon Seller, you have the choice of either fulfilling your orders yourself or letting Amazon do it for you.
When you opt for Amazon to do all the legwork for you, everything from shipping to returns for orders and customer service is taken care of by Amazon though the FBA or Fulfilment by Amazon (FBA) Program.
Tips on How to Use Amazon SellerCentral
Great! Now that you know about Amazon Seller Central, it’s time to make the most of it to make some sales. Remember, the Seller Central dashboard is huge and can easily overwhelm beginners.
Use these tips to make your Amazon account management a breeze:
Use Selling Coach to Manage Your Inventory
Using a spreadsheet or document to track your inventory can become tedious for new sellers and can also end in errors.
Retailers on Amazon thus use automated inventory management software to increase their inventory efficiency by as much as 40 percent.
Selling Coach is an excellent inbuilt inventory management software that easily lets you automate your inventory management priorities.
Use the free tool to report your inventory data and track status. Go to your Seller Account homepage and click Selling Coach.
Here you can track your inventory trends and see the ratio of each item you are selling on Amazon, whether it’s daily or monthly.
Based on the trends, you can predict the needed inventory levels for your products.
Understand the Important Features of Your Sales Dashboard
The Sales Dashboard is a section in Seller Central that lets you manage and compare your sales according to various categories.
Once opened, there are three main sections you have to look for.
- Business Reports Section:
On the left-hand side under the menu bar, you’ll find several options to track your business reports. You can segregate it ‘By Date’, ’By ASIN’, or by the ‘Other’ category.
Keep an eye on it to check all your sales stats.
- Sales Report Section:
To get a review of how much sales you received for the day, head over to the Sales Snapshot section. It will show you the number of ordered items along with sales for the ordered product and numbers for average units and sales on ordered items.
- Compare Sales Graph:
Similar to a comparison tool, the Compare Sales Graph lets you compare present-day sales with sales generated from past days.
Use this to get an idea of how well your earnings performed over the course of different days.
Learn to Read Metrics and KPIs
This is a must if you want to master the Seller Central dashboard and spike your sales.
Luckily Seller Central, in its ‘Reports‘ section, gives you ready-made KPIs to track your results. Try to learn and memorize what certain metrics stand for and what they signify?
You can do this by identifying certain patterns from campaign and sales data and become a master at analyzing metrics.
Make sure you check for:
- The total number of items sold.
- Conversion rate.
- Sales reports.
- Amazon ad reports.
- Customer reviews.
- The Total number of viewed items by customers.
Pay Attention to Account Health
Amazon lets you monitor your Seller Central account’s health so that it complies with certain targets and policies that are mandatorily followed on Amazon.
This can be done by going to the ‘Account Health’ section under the ‘Performance’ tab of Seller Central.
Keeping an eye on metrics in Account Health is crucial as Amazon regularly monitors them. Not to mention, low health can get your account penalized by Amazon.
To ensure your account is in good shape, do a health checkup of your Amazon Seller Central account.
Here’s are some key metrics to look for:
Order Defect Rate: This metric shows your customer service standards. It’s calculated based on the total number of negative stats occurred divided by overall total orders received.
Cancelation Rate: This metric states the percentage of certain orders out of overall orders canceled by the seller or the system within the last 30 days.
Valid Tracking Rate: This metric represents how often sellers use a valid tracking number on their orders. This shows how well you are delivering products to customers and meeting their expectations in terms of shipment delivery.
Make Sure Everything’s in Place
Before launching a campaign or executing any major task from your Seller Central dashboard, you should definitely do a quick rundown of things.
These could be:
Optimizing Your Listing Page: Making sure every image, title, description, and image on your listing is in place and is of the highest quality.
Having an Ideal Pricing Strategy: Pricing can either make or break your business so make sure you use a competitive pricing strategy for your products in the market.
Keeping Track of Reports: Keep a daily track of your statements, transactions, and invoices in Seller Central. Also, keep an eye on tax documents and real-time data.
Give an Excellent Customer Service: Amazon gives you tools that help you enhance your customer experience. Always aim to get five-stars ratings from customers to get promoted as a top Amazon seller.
Getting a hang of Seller Central, especially for a novice, isn’t easy.
However, with the right tips and tricks, you can easily make yourself familiar with the platform and master it to perfection.
Make sure you keep in mind the aforementioned tips to streamline your Amazon marketing journey as a new seller.
If you’re facing difficulty handling your Seller Central account, you can always hand it over to professionals like us and speed up your selling process.
We are a certified Amazon Marketing Agency that has helped plenty of retail businesses manage their Seller Central account and generate over $15,000+ in sales in just three months. The best part? We’d love to do it for you too.
Get in touch with us and we’ll make selling on Amazon a breeze.