Why your SMB needs to focus on PPC management for small business and hire a PPC agency?

PPC Management Posted On: Dec 31, 2020

Do you want instant results?

Something like the 2 minute instant maggi noodles that you get?

This time, it’s not noodles.


More leads, impressions and customer visits to your website.

All your SMB needs to focus on is PPC. 

Yes, you heard that right. You might think that PPC is a waste of budget and as a starting company it is not the best marketing strategy.

Well, that’s what most SMB’s think!

But do you know that when your PPC management campaigns are well integrated and well devised, they yield exponential results when compared to any other marketing strategy or even the much acclaimed SEO ( Search Engine Optimisation)?

Yes, you might be stunned at hearing what you just read. But that’s the truth. What SEO can do for your small business in probably six to eight months, a well devised PPC campaign can yield you results within just days of action.

Isn’t this exciting? So stay tight and keep reading. By the time you reach the end of this blog you will know why your SMB needs to focus on PPC and hire a PPC management agency for the same.

What is PPC (pay-per-click) marketing?

In simple words PPC marketing is a form of advertising. Not just advertising, but search engine advertising. It is the means of using the search engine to display and market your products through sponsored ads. The sponsored ads then appear at the top of Google’s search engine results page, enlisted with a yellow label. PPC management or advertising is commonly also referred to as Google Ads PPC.

How does PPC work?

Now that you know what PPC is, the next question is how does PPC management work? In fact, the mechanism is quite simple. Whenever your ad is clicked on the SERP page,  the search engine demands a small fee from you. Yes, you pay Google a small fee every time a user clicks on your ad and is directed to your website. This way you just pay Google for any incoming user who is interested in your products or services.

Cost doesn’t become an issue!

If you have devised a well integrated PPC campaign and strategy, you won’t have to bother about the money you pay to Google to get a customer. You will already be earning a great amount from the amount of traffic entering into a website via PPC management. Say for example, you’re selling a cricket bat worth rupees $300 and all you’re paying to Google to help you see it is just 15$. Then the margin of profit is incredible. You just don’t have to worry about your PPC campaign costs.

To give you a streamlined understanding of why PPC is important for your small business and why you need to hire a PPC agency,  let’s take a look at 6 core reasons why you need to do so.

6 Core reasons why your SMB needs to focuson PPC and hire a PPC agency!

1. Get instant results

The best feature about PPC campaigns is that it gives you instant results.  No other marketing strategy achieves such instant results as  that achieved by a well devised PPC campaign. It is the nature of how PPC works that helps you get instant results. As people are always searching for specific products and services that will make their lives better,  they are looking to click on ads that will help them get it. That is why PPC is such a natural hit. It helps people get their products and services and helps advertisers and marketers to boost their revenue and get leads.

You can leverage any of the following using PPC ads and its facilities.

  • Brand awareness
  • Effective leads
  • Enlargement of customer base
  • Quality traffic to your website
  • Extreme conversion rates
  • Bottom of the funnel conversions
  • Sales and revenue

You might be wondering whether PPC ads will be effective for your small scale business or start up company when the big guns and the big companies are playing it hard. Not only is PPC effective but it is the most effective mechanism for startups and small scale businesses.

It’s because PPC works as a matter of the quality of the product that you are selling and the effectiveness of your landing page. This when coupled along with the CPC bid that you are ready to pay Google clicks in and gives you the results. If you optimise your PPC campaigns and your landing pages, you will get results within just days.

That’s why you need to hire a PPC management agency as they will plot effective strategies that will get you the results.

The enormous expertise and experience of a pay per click company will come into play when they device smart PPC campaigns that will deliver almost instant ad performance using AdWords live bid auctioning format. 

The knowledge of a pay per click management company of how keywords, demographies, and landing pages work will get you results that you won’t achieve with an internal agency.You can achieve insane market results over the course of a month or two using the advantage of a PPC agency.

2. Reach out to your target audience

Reaching out to your target audience rather than a broad audience is very important as that’s the matter of an essential sale Vs just an impotential visit to your website. That’s why PPC management is so important. Although you can achieve quality traffic to your website via SEO which is the organic way of getting traffic, it doesn’t always have to be potential customers that are visiting your website. 

It’s because these people who searched for your product or services just wanted to read through or simply gain some information about it. But those that click on sponsored ads are the people who are interested in buying your products or services. So with an effective PPC campaign, you are reaching out to your target audience who are really interested in what you have to offer.

That takes us to the interesting part of PPC management, which is called laser eye targeting.

  • Laser-eye targeting 

    With the help of a pay per click company, you can target people based on demogries, language, time of day, individual days of the week and other ingenious means. A PPC agency will use geo-targeting techniques that will ensure your ads reach out to relevant customers in a specific location. They will also target people by specific search keywords, that will effectively get you the necessary traffic.

3. Hyper segmented marketing

Unlike any other marketing strategy such as SEO or even email marketing where you can clearly segment your audience, PPC ads take it to the next level. Now you can hyper segment your target audience,  with the data that can be collected by an expert PPC management agency.

The best PPC management company will schedule your ads in such a way that you only bid during the right times and the right days. They will help you understand which ads work better on which days and hence plan your PPC management strategies effectively. They will play with relevant keyword match types to find out which keywords work better for a product and service and hence optimise your CPC bids and costs.

Yes, now do you understand why PPC is so important for your  small business and why you need to hire a PPC agency? But this is not it, it keeps getting better as you read.

4. Sensational brand visibility 

Do you want to be the king when it comes to brand visibility and conversion,  then PPC is the way forward?

Wondering why?

It’s because these paid search advertisements appear right at the top of the SERP (Search engine results page). That is even above the organic websites that rank owing to their SEO strategies. In better words, you are ranking above high domain authority websites that have built their website over a long time and through exceptional SEO practices.

An expert pay per click company will device ads in such a way that your brand visibility becomes to the point. Even though it’s a sponsored ad people will prefer clicking your ads given the high UI  experience of your ads.

Yes, Google AdWords gives you the option to control the space that is provided to you for delivering your ads. You can use bullet points, site links, calls and other options to make your ad attractive. You also have the option of posting visual shopping ads which increases the click through rate by three fold. The expertise of a pay per click management company will device ads for your brand that render to the emotions of your target audience.

5. Exponential conversion rates

An enticing aspect about PPC management is that it leads to exponential conversion rates.  This is because the customers who are clicking your ads want to buy your products and services. So, if your products and services actually fit the searcher’s needs, your conversion rates will be optimised and customers start reaching the bottom of the funnel.  Google AdWords also work in such a way that only  the most essential customers click your ads so that the ones who click eventually turn out to be buyers of your products.

6. Analyse, experiment, and get results

It’s not always only about the effectiveness of a marketing strategy,  it is also a lot about being able to manoeuvre it so that you can achieve the best out of it.

With PPC campaigns, you can effectively know whether your  customers are interested in your products and services. Obviously,  this is measured by the click-through rates. So you can quickly analyse the results and click throughs that you’re getting and thus formulate a go-to PPC campaign strategy that will serve you well for the months and years to come.

An expert pay per click company will use adwords marketing tools such as the keyword suggestion tool,  keyboard nickfinder and negative keyword tools optimise your PPC management campaigns. Under constant analysis and experimentation,  the PPC management agency will be able to devise a plan that works for your  small business the best.

Hire Atop Digital now, your expert pay per clickcompany!

Well well well what do you say?

Now don’t you approve of PPC as a great marketing strategy for your small business? Yes, and all you need to do is collaborate with Atop Digital for your PPC management Services.

When it comes to PPC management, our years of expertise and experience in the subject will get you click-through rates at a phenomenal rate.

Looking forward to a partnership with your small business!

Get verified on Instagram right now – Do it the smart way!

Social Media Posted On: Dec 31, 2020

If you are smart, then Instagram is smarter, at least when it comes to getting you verified.

But don’t worry we’ve got you covered.

Yes, there’s a whole lot of noise when it comes to getting verified. That lovely blue tick that appears next to your Insta account name does change things for good.

For some it’s an identity, for others, it’s a symbol of authenticity.

For most of us who just simply love to get verified, it’s just about that warm feeling that we get from seeing that blue tick on our page.

Who doesn’t? It’s just so freaking awesome!!!!

Well, even if we were not celebrities or big brands or superstars as such we could have a name to ourselves, couldn’t we? Especially when it comes to Instagram,  we genuinely want to have something that says we have our own identity and trademarks.

That’s why we thought we’d break it up to you,  how relatively easy it is to get you verified.  But first, let’s understand some basic principles.

So stay tight and keep reading if you want to get verified.

What exactly does this blue tick mean?


To understand how you can get verified on Instagram you need to first know what exactly this blue tick actually means.

In the thick of it, most of us occasionally forget what the blue tick actually means.  Yes, it’s that fancy old sign that we see on the pages of famous celebrities and other big brands like Nike and Airbnb.

But is that it?

Is the blue tick only an indicator of how popular that particular person or brand is? Well, that’s one part of it but that’s actually not why Instagram introduced the blue tick into its algorithm.

Yes, most of us know the real meaning behind the blue tick.  In simple words, it is a way of saying that the particular person owning the blue tick is authentic.

That’s the catch, you just need to be authentic!

When we say authentic, it means building a unique stand out presence on your Instagram page.

Before we get into the specifics on how to get verified on Instagram,  always remember, Instagram will verify you if you are authentic and a real person with a unique identity.

What about having followers for a criteria?

Well, for all good reasons this is the oldest belief in the book.  We should either be a Kim Kardashian or a Cristiano Ronaldo to get that blue tick and that’s what your smart Instagram friend would tell you.

But the truth is we know people who have got the verified sign with just 400 followers.  There are so many YouTubers, bloggers, vloggers, and all kinds of people who’ve got that verification sign with just a limited amount of following.  It does not depend on the number of followers you have.

Then what does it depend on?

It depends on the kind of engagement that you are getting from your posts, the value that you’re providing to your followers, and the noise that is being generated when people talk about you in their posts or stories.

Yes, this is as simple as it is.  So now you know how to get verified on Instagram,  right?  At least you have the confidence to go and apply for it.

To summarise it for you,  just keep a note of these bullet points.

  • Authentic:  Being a real person, a brand, or a business
  • Unique:  Having a unique presence on Instagram and other networking websites.
  • One and only one: You can have only one Instagram account of yours verified.
  • Public: Your Instagram account should be public.  Private Instagram accounts cannot be verified.

Have a full proof bio

One of the first things that any user or follower would be curious about is your Bio. Most of the impression is conveyed through how your Bio looks.

That’s exactly what Instagram’s highly qualified verification team is also interested in before they verify any account.  So make sure that your Bio is completely optimized and leveraged to a level where they don’t have to go through your posts to verify you.

Of course, the mandatory requirements are:

  • A brief description of yourself or your brand
  •  A profile picture
  •  Set of quality posts

That being said, never stick to the minimum requirements. Leverage your Bio to the full extent, or in other words make it full proof.

Request for verification if you feel confident

If you feel that your brand or a unique presence can really make it through and does have an authentic value to it,  do go forward and request for verification from Instagram.

All you need to do is,  go to the settings option that appears when you click on the hamburger icon towards the right of your profile.

So it’s…

Settings > Account > Request Verification.

Now Instagram requests you to enter your full name.

Any niche name that you or your brand has got.

The category under which you or your business belongs.

A relevant photo of your government-issued ID.

That’s it.

This information is then received by Instagram’s verification team. They then go through your Instagram account and all the details that you’ve entered. If they find that your account is authentic then you will receive a notification in your response tab within a week or so.

You will receive a direct response that says a yes or no.  It’s as simple as it is. Instagram does not give any explanation for why you are verified or why you are not.

So, only apply for verification if you are confident about The authenticity of your brand. You always have the added option of applying for verification even though you were rejected the first time.

But that’s for another day. Now let’s look into some pro tips to get you verified faster than ever before.

Pro tips to get you verified

Before you apply for verification make sure you read these tips and then proceed. These tips work for real and have been studied and in all manner attend to Instagram’s algorithm. They will get you every inch closer to getting you verified on Instagram.

Become the victim of impersonation!

Well don’t be scared, this is no trick. We are not going to tell you any trick that will ruin your chances of getting verified. This is just a no brainer that Instagram’s algorithm follows.

When you’re thinking of how to get verified on Instagram, the first thing that you’ll try doing is build a steady account. You might even have spent some time raising quality followers.

Then you apply for the verification.  In most cases, Instagram does not verify you, that’s unless you have a surreal, impressive, and unique brand presence.

Yes, and why doesn’t Instagram verify?  It’s not because you didn’t make the cut.  It’s because they failed to prioritize yours.

“They fail to prioritize your account because they feel that your account is doing good but didn’t need any sort of protection.”

You heard that right.

Verification = protection.  

It’s a sign that comes along the tag saying that people impersonating you, your voice, and your brand are differentiated from the real you.

A verified badge also means that users can now rely on your account as you’re been


by Instagram.

So if you don’t have impostors and impersonators who mimic you and everything that you do,  it means that you’re good to go and verification is not of prime importance.

That’s why it’s really important you get some noise about you on your followers and other pages too.

This way you can guarantee that your Instagram account becomes verified.

Sounds good?

Yes, and you’ll see how good it is when it works.

Moving on…

Build a strong social base outside Instagram


You’re telling me that this ain’t all about Instagram. There’s something beyond it that can get you verified.

Yes, and this is the beauty of Instagram’s algorithm.  It is so beautifully designed that you can get verified if you play it smart.  It’s because Instagram loves verifying it’s wonderful users.

All you have to do is build your brand with your unique personality on other social media platforms and networks.  For instance, if you are a singer then you can have a YouTube channel that has a substantial amount of engagement.

It doesn’t matter what you do.

What matters is how you do it and the kind of engagement you’re creating in all the other platforms. This makes Instagram realize that you are a big bet on other platforms, which automatically prompts them to verify you so that their users experience it too.

Some Instagram experts also put it this way.

If you have an authentic fan following only on your Instagram page and people recognize you without a doubt, then they wouldn’t need a blue tick or a verification to know that it’s you or your brand. 

So, Instagram does not prioritize you again.

That’s why it’s super dope important to build a steady audience in all the other similar social media platforms that are available. This way you’re

Just One Step Closer

to getting verified by Instagram.

Mission accomplished!

Yes, you are all set and done.

When you have realized everything that’s been said in this blog and put it into action,  you will see that you get verified by Instagram sooner than later.

Stay true to yourself and Instagram will verify you!