$5000+ Sales in 4 Months: How ClearLice Grew Their Amazon Business
ClearLice offers lice treatment and lice prevention products made with natural ingredients with no side effects.
Though they had great products that everyone needs, their sales volume suggested something else.
ClearLice was looking for Amazon marketing agency to help them boost their sales and increase their conversion rate.
They were hunting all over the internet for a digital agency who knew their way around Amazon marketing.
But to their disappointment, not many agencies knew what was trending in the e-commerce business. A few others who did were some of the big marketing agencies and their price wasn’t fitting ClearLice’s budget.
Fortunately, they stumbled upon our website and found out that our Amazon marketing expertise and pricing were in line with ClearLice’s expectations.
They knew we were the perfect amazon marketing agency for them.
When ClearLice approached us, they were having a hard time growing their sales and conversion rate through paid advertising. They also wanted a visual makeover of their Amazon page to achieve better sales.
Once we undertook the project, our first priority was to understand the key problems in ClearLice’s online marketing strategy.
With our extensive research, we found the following issues with ClearLice’s current digital marketing efforts:
- Not targeting the right keywords for Amazon marketing.
- Not selecting the right demographics.
- Not having an Amazon Brand Store Page.
- Their ads weren’t using enough visual cues.
To counter this issue, our first step was to create an Amazon Brand Store Page so that they could have a dedicated landing page on Amazon. Next, we analyzed and used keywords that had moderate competition and which were location-centric. Adding these keywords in product listing worked great as it showed positive results early on.
Our next challenge was to create visually appealing Sponsored Ads for the landing page. We did thorough research and used the right colors, fonts, and images that were appealing to the target audience. Our efforts resulted in an interactive buying experience for ClearLice’s customers.
When it came to creating content for ClearLice’s product listings, our focus was to write a concise title and brief product description. The high-volume keyword-rich title attracted more customers and the product description helped us increase the conversion rate. We used proven Amazon listing optimization strategies to make sure that our products were ranking organically on top 5 Amazon SERPs and shown in the best way on Amazon.
Our Execution Strategy
- Experimenting with different ad types (mainly Sponsored Products Ads, Sponsored Brands Ads, and Display/Video Ads) to help maximize sales and exposure.
- Leveraging all available keyword match types to ensure maximum keyword coverage and make sure ads reached a wide, relevant audience.
- Running auto-targeted campaigns to gather new keyword data.
- Creating Amazon Seller pages to showcase the brand’s products.