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$5000+ Sales in 4 Months: How ClearLice Grew Their Amazon Business

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A CASE STUDY ON HOW WE HELPED CLEARLICE ACHIEVE +10000 IMPRESSIONS IN A MONTH ON AMAZON WITH OVER $5000 IN MONTHLY SALES
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ClearLice offers lice treatment and lice prevention products made with natural ingredients with no side effects.

Though they had great products that everyone needs, their sales volume suggested something else.

Why They Chose Us?

ClearLice was looking for Amazon marketing agency to help them boost their sales and increase their conversion rate.

They were hunting all over the internet for a digital agency who knew their way around Amazon marketing.

But to their disappointment, not many agencies knew what was trending in the e-commerce business. A few others who did were some of the big marketing agencies and their price wasn’t fitting ClearLice’s budget.

Fortunately, they stumbled upon our website and found out that our Amazon marketing expertise and pricing were in line with ClearLice’s expectations.

They knew we were the perfect amazon marketing agency for them.

Problems They Faced

When ClearLice approached us, they were having a hard time growing their sales and conversion rate through paid advertising. They also wanted a visual makeover of their Amazon page to achieve better sales.

Our Approach Towards Solving the Problem

Once we undertook the project, our first priority was to understand the key problems in ClearLice’s online marketing strategy.

With our extensive research, we found the following issues with ClearLice’s current digital marketing efforts:

  • Not targeting the right keywords for Amazon marketing.
  • Not selecting the right demographics.
  • Not having an Amazon Brand Store Page.
  • Their ads weren’t using enough visual cues.
EBC CLearlice

To counter this issue, our first step was to create an Amazon Brand Store Page so that they could have a dedicated landing page on Amazon. Next, we analyzed and used keywords that had moderate competition and which were location-centric. Adding these keywords in product listing worked great as it showed positive results early on.

Our next challenge was to create visually appealing Sponsored Ads for the landing page. We did thorough research and used the right colors, fonts, and images that were appealing to the target audience. Our efforts resulted in an interactive buying experience for ClearLice’s customers.

Clearlice listing optimization

When it came to creating content for ClearLice’s product listings, our focus was to write a concise title and brief product description. The high-volume keyword-rich title attracted more customers and the product description helped us increase the conversion rate. We used proven Amazon listing optimization strategies to make sure that our products were ranking organically on top 5 Amazon SERPs and shown in the best way on Amazon.

Our Execution Strategy

After spending time on understanding the problems faced by the client and figuring out the perfect strategy, it was time to execute it.

We launched our first Sponsored Product ad campaign for ClearLice in January 2019. 

The initial results showed that Sponsored Products could drive sales even more; however, there were still opportunities to improve the return on investment.

By continuously monitoring high-performing keywords and Campaign Performance reports in Seller Central, we kept on optimizing the campaigns on a daily basis by closely monitoring keywords, pausing underperformed ones, and increasing the budget of those that outperformed our sales targets.

In addition to the above, the following tasks also helped us drive more results:

  • Experimenting with different ad types (mainly Sponsored Products Ads, Sponsored Brands Ads, and Display/Video Ads) to help maximize sales and exposure.
  • Leveraging all available keyword match types to ensure maximum keyword coverage and make sure ads reached a wide, relevant audience.
  • Running auto-targeted campaigns to gather new keyword data.
  • Creating Amazon Seller pages to showcase the brand’s products.

Results We Achieved

With a well-planned and well-executed Amazon marketing strategy, we outperformed our sales target for ClearLice.

clearlice data

At first, the results were like a rollercoaster. 

It showed a sudden increase in sales for one keyword and little to no sales for another. We had to fine-tune our Amazon campaign by continuous A/B testing, spending more on performing keywords, and removing non-performing ones.

Within 2 months, the graph showed steady growth in sales for best-performing keywords, which in turn provided increased ROI.

Here are some highlights of our campaign for ClearLice:

Return on Investment

After optimizing the product listings and converting the store page, we got a 4X boost in ROI within 4 months. Combining Amazon listing optimization and our content strategy, we were able to create highly persuasive product listings which helped us convert even faster.

Reduced CPC Rate

When it comes to paid marketing, every single penny counts. By targeting the right keyword for right locations, we were able to reduce ClearLice’s average CPC rate to $1.80.

More Units Sold

Our overall Amazon marketing efforts resulted in boosting ClearLice’s sales from 65 units to 175+ units per month. 

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