HOW CLEARLICE GREW THEIR AMAZON MARKETING REVENUE FROM $3K TO $15K PER MONTH IN JUST 3 MONTHS

A CASE STUDY ON HOW WE HELPED CLEARLICE BOOST THEIR SALES BY 500% IN JUST 3 MONTHS ON AMAZON.

ClearLice offers lice treatment and lice prevention products made with natural ingredients with no side effects.

Though they had great products that everyone needs, their sales volume suggested something else.

WHY CLEARLICE CHOSE ATOP DIGITAL?

ClearLice tried many Amazon marketing agencies prior to ATop Digital. However, there was an imbalance in the expenditures and revenue. ClearLice was pouring money into the Amazon campaigns with no significant boost in sales.

When they approached us, they were looking for an agency with hands-on expertise in running a successful Amazon PPC campaign at a reasonable price. Their main goal was to find what’s wrong with the current Amazon PPC campaign and design a new one that boosts their sales and reduce the CPC.

Short headline

Did we surprise OfficeWorkDesign with our digital marketing efforts? The answer lies in their testimony.

RECOGNIZING THE ISSUES

With our extensive research, we found the following issues with ClearLice’s current digital marketing efforts:

  • Not targeting the right keywords for Amazon marketing.
  • Not having an Amazon Brand Store Page.
  • Ads weren’t using enough visual cues.

SOLVING THE PROBLEM 

First of all, we created an appealing Amazon Store Page with high-quality images and keyword-rich content.

We launched our first Sponsored Product ad campaign for ClearLice in January 2019. Also, we kept on fine-tuning the campaign by closely monitoring keywords, pausing underperformed ones, and increasing the budget of those that outperformed our sales targets.

ADDITIONAL STRATEGIES

Experimenting with different ad types (mainly Sponsored Products Ads, Sponsored Brands Ads, and Display/Video Ads) to help maximize sales and exposure.

Leveraging all available keyword match types to ensure maximum keyword coverage and make sure ads reached a wide, relevant audience.

 

Running auto-targeted campaigns to gather new keyword data.

Creating discount coupon codes and limited-time deals.

 

Creating additional Amazon Store pages to showcase the brand’s products.

 

RESULTS

WITH OUR COMPREHENSIVE AMAZON PPC STRATEGY, CLEARLICE ACHIEVED

175+%

Monthly Units Ordered

$ 5000+

Monthly Products Sales

10,000++

Monthly Impressions

30.62%

Average ACoS

$ 1.80

Average CPC

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