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How To Optimize Your Product Listing on Amazon (Useful Tips & Secrets)

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If you’re an Amazon seller or vendor there is nothing but one thing you should pay most attention to, your product listing page.

Without a good Amazon listing page, your customers will have a hard time understanding about your product which will lead to the downfall of your sales.

To make it simpler, we’ve compiled a sweet list of tips and secrets to help you optimize your Amazon product listing page and take it to the next level.

So without any further ado, let’s get started:

What is a Product Listing on Amazon?

On Amazon, the product listing is a page that contains all the product information for each item you sell. It includes everything from your product title, images, to the product description, ratings and reviews, design, and the overall layout.

Customers land on the product listing page to learn more about the product, its features, and other relevant information before they make a purchase.

Hence, optimizing the product listing page is crucial. Once done, it can leave a great first impression of your product and dramatically help you boost your sales.

Tips to Optimize Your Amazon Product Listing Page

To improve your product listing on Amazon, you can try these following tips:

1. Create Sensational Product Titles

The product title is the most important element of your listing page.

Why? It’s the first thing your customers see before they land on your page.

Amazon allows using 250 characters in your title so make sure it’s crisp and gives a good idea about your product.

One way to write a sensational title is to mix and match your product’s brand name with its benefits, features, USP, and other relevant attributes. You can also separate them using punctuations and symbols to make it easier for customers to understand.

Here’s a good example:

amazon category list

The title not only tells you about the laptop case but also the MacBook Air size it supports. It also tells you what’s included in the package and provides a good description of the product.

Everything in a single title.

Such type of product titles increase your CTR and prompts Amazon to rank your product page higher.

2. Make Good Use of Product Features

The next most important part of your listing page is the product bulletin features list.

The product feature list is where you get to explain your product more vividly and sell it.

It’s crucial to note that buyers glance through the features before making a purchase. So if your feature description is weak then you’ll have a hard time selling your product.

Here’s what you can do to make your bullet points stand out:

  • Describe more benefits of your product.
  • Highlight or capitalize on each benefit.
  • Add rich and relevant keywords to boost SEO.
  • Place the USP at the very top.
  • Use simple language.

Cambridge Soundworks does a great job at writing the bullet points of their Bluetooth speaker:

top brands on amazon

The character limit for writing the bullet points is 500 characters per bullet point and you can add upto 5 of them, so make sure you write something exceptional that will make your buyer hit that ‘Add to Cart’ button.

3. Write Compelling Product Descriptions

Try to leverage it as much as possible by describing what your product is about and what it does best.

The official character limit for product descriptions is 2,000 characters including spaces.

Next up is the product description section, the space that describes everything about your product.

Here are a few things to keep in mind:

  • Write crisp and short sentences.
  • Use keywords but don’t stuff them.
  • Sell benefits and not just features
  • Try describing your product in a more compelling way.
  • Avoid jargon and difficult words.

You can also take advantage of Amazon’s EBC or Enhanced Branded Content feature to add high-quality images with your content.

This will make your product description come alive and make more impact on the buyer.

Take a look at how Cowin is nailing it with EBC for their product descriptions.

create product listing on amazon

4. Use High-Quality Product Images

Want to further optimize your Amazon listing page? Try using high-quality images for all of your products.

The total number of images Amazon allows is limited to nine out of which only seven are displayed, make sure you use all of them.

Start with the main featured image. It’s the one that appears next to the title and is what people see first to judge your product.

Make sure it’s of the right size, use a good resolution of 1000×500 pixels (You can also go for a 1000×1000 pixel resolution). Remember, the higher the quality the better it will look once zoomed in.

Here are some more tips to help you optimize your images:

  • Use a white background for your images.
  • Always go with the .jpg file format for your images.
  • Ensure all your images are shot in bright light with no shadowing.
  • Photograph your products in different angles.
  • Try using infographics to highlight important features of your product.

 

 

A good example of optimized images could be taken from Apple’s listing page.

Their images are clean, contain white background, and are shot in different angles to give a better idea of their product.

Optimize Your Listing Page

Now that you have a fantastic looking listing page, your job just doesn’t end there.

You should also focus on optimizing your listing page so that it performs well on Amazon.

Here’s what you should focus on:

  • Title: The title is a crucial element of your listing page. Make sure you craft a title that enlists all the USPs, benefits, and other important features of your product. Try to optimize it with relevant keywords
  • Bulletin Features List: Make your features list stand out by highlighting the top feature of your product. Try to also focus on how they can benefit the customers in simple words. As a best practice, you can also highlight your top features by capitalizing them in bold.
  • Product Description: You should definitely optimize your product description to make more impact on your customers. Try to describe your product in the most intriguing way as possible. Avoid using slangs and jargons and use plain English in active voice. Also, make your text more skimmable with short sentences.

To learn more on how you can further optimize your listing page, you can also check out our listing page optimization tips to further hack your listing page for maximum performance.

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Keep an Eye on Your Inventory

Imagine your listing page is performing really well and your sales are skyrocketing. Then all of a sudden your inventory goes out of stock and your sales start to drop.

Pretty scary situation isn’t it?

In order to avoid it, you should always check your inventory status and the number of products you have in stock.

Once your product starts selling on Amazon, you can periodically check your inventory account to see how many items are left in stock.

The ideal thing to do is to set-up email notifications, this way you can be notified whenever your product inventory gets low.

efficient era

You can also track the graphical representation of your product sales in Efficient Era to predict when your inventory might need restocking.

Cultivate Some Good Reviews

To ensure your launch becomes successful, it’s always better to have some good reviews by your side.

Reviews will make a good first impression on your customers and convince them to buy your products.

reviews on amazon

But how can you do that? How can you generate reviews for a product that hasn’t even launched yet?

The simple strategy to make customers buy your products with no reviews on Amazon is this: Pre-launching them on your own website first.

You can sell them on your website first and ask initial buyers for feedback in the form of reviews. In this way, you will generate plenty of reviews before your product is even launched on Amazon.

You can then highlight those reviews in your product’s description using Amazon’s Enhanced Branded Content (EBC).

Try using social media to your maximum advantage to leverage the promotion of your website and Amazon page.

 

In this way, you’ll be able to gather some great reviews over time.

You can also use those reviews on your website and redirect customers straight to your Amazon listing page.

Start a Buzz Before Launch

Before you actually go ahead and launch your product, the last but crucial thing you might want to do is create a buzz around your product

  • Do pre-launch promotion on social media: Social media is the ideal platform you can use to spread the word about what’s coming. Create viral posts, engage with your followers on social networks, create branded hashtags to get the ball rolling.
  • Write blogs: Blogging is a great way to bring your new products in front of prospective customers who aren’t yet aware of your business. Create a blog on your new product line-up and make sure it’s engaging. Then link it to your Amazon page so that shoppers will directly land on your listing page and make a purchase.
  • Hire influencers: Influencers are great for brand awareness and will help you create some buzz for your new products. Depending on your budget, you can hire a micro or macro influencer from your product niche and do a viral campaign for your new products.

This will make your audience more curious and excited about your latest release. To create some sensational buzz around your products, try doing the following:

Final Thoughts

As you can see, preparing a launch strategy for Amazon isn’t easy. It involves numerous steps and a great deal of planning and research before you launch your product on Amazon.

But fret not, with these essential tips you can take the right steps and make your launch strategy successful.

However, keep in mind that planning an entire product launch all by yourself can be a risky endeavor. Without professional tools and right strategies, a single mistake during your product launch can ruin the reputation of your products.

It is thus recommended to hire a dedicated Amazon marketing company that can professionally help you launch your products on Amazon.

If you are a business that needs help with digital marketing for Amazon or wants to execute a successful Amazon product launch, then we can always help you out.

We are an internet marketing company that specializes in providing Amazon marketing services for businesses. Our team of Amazon marketing experts handle everything from product launch strategy to listing page creation/optimization and can assist you with your requirements.

Get in touch with us and we’ll help you out.

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