How to Launch Your Products on Amazon (Useful Tips to Know)
Because the type of product you’ll be promoting will determine the success of your Amazon business.
Knowing your competition is important, especially if you are new in the market.
It’s hence better to target a smaller niche with lesser competition than a broad niche with more competition. Though this might end up with fewer sales you’ll get to rank your products higher in less time and get a good exposure.
This is what you should focus on next. Knowing about your ideal audience will help you get a good headstart.
Make sure you do some thorough research on your audience. The insights data will help you get an understanding of what they might be looking in a product.
You can also use tools like Marketplace Analytics and Jungle Scout to examine your product’s competition. Both are great, especially Marketplace Analytics which also tells you your niche competition.
Market Yourself as a Brand
If you want buyers to praise your products you should definitely pick a good brand name to be recognized on Amazon.
This is important and will help you get more popularity for your products once they start selling well.
So when you register for an Amazon Merchant Account, make sure you pick a good business name that resembles a brand and which can be expanded into a larger business.
For example, don’t register with something like ‘Ideal Software Products Ltd.’ instead go with something like ‘CompSoft’ or ‘IdeaSoft.’
Create a Fantastic Listing Page
Optimize Your Listing Page
Imagine your listing page is performing really well and your sales are skyrocketing. Then all of a sudden your inventory goes out of stock and your sales start to drop.
Pretty scary situation isn’t it?
In order to avoid it, you should always check your inventory status and the number of products you have in stock.
Once your product starts selling on Amazon, you can periodically check your inventory account to see how many items are left in stock.
The ideal thing to do is to set-up email notifications, this way you can be notified whenever your product inventory gets low.
You can also track the graphical representation of your product sales in Efficient Era to predict when your inventory might need restocking.
To ensure your launch becomes successful, it’s always better to have some good reviews by your side.
Reviews will make a good first impression on your customers and convince them to buy your products.
But how can you do that? How can you generate reviews for a product that hasn’t even launched yet?
The simple strategy to make customers buy your products with no reviews on Amazon is this: Pre-launching them on your own website first.
You can sell them on your website first and ask initial buyers for feedback in the form of reviews. In this way, you will generate plenty of reviews before your product is even launched on Amazon.
You can then highlight those reviews in your product’s description using Amazon’s Enhanced Branded Content (EBC).
Try using social media to your maximum advantage to leverage the promotion of your website and Amazon page.
In this way, you’ll be able to gather some great reviews over time.
You can also use those reviews on your website and redirect customers straight to your Amazon listing page.
Before you actually go ahead and launch your product, the last but crucial thing you might want to do is create a buzz around your product
- Do pre-launch promotion on social media: Social media is the ideal platform you can use to spread the word about what’s coming. Create viral posts, engage with your followers on social networks, create branded hashtags to get the ball rolling.
- Write blogs: Blogging is a great way to bring your new products in front of prospective customers who aren’t yet aware of your business. Create a blog on your new product line-up and make sure it’s engaging. Then link it to your Amazon page so that shoppers will directly land on your listing page and make a purchase.
- Hire influencers: Influencers are great for brand awareness and will help you create some buzz for your new products. Depending on your budget, you can hire a micro or macro influencer from your product niche and do a viral campaign for your new products.
This will make your audience more curious and excited about your latest release. To create some sensational buzz around your products, try doing the following:
If you are a business that needs help with digital marketing for Amazon or wants to execute a successful Amazon product launch, then we can always help you out.