Website Redesign Pros and Cons

Does your website really need a makeover? Unless it is aging (unlike fine wine), do you need to think about redesigning your website? While that is a call that you will have to take yourself, let it suffice to say that website design is definitely one of the most important factors influencing the success of an online enterprise including search engine rankings, customer traffic and other parameters. Many services, companies, businesses and website owners have found it necessary to focus on website redesigning as a strategic move for boosting their businesses.

A website redesigning endeavor can often help in lending the following attributes to a site:

  • Relevant and contemporary look and feel
  • Fast loading time
  • Properly structured; offers direct insights into the purpose and nature of business
  • Higher lead conversion and sales volumes
  • Appealing look on mobile devices
  • User friendly in terms of design and navigation
  • Updating content is a breeze

A good website redesign service may help infuse any of these attributes into any site but before you zero in on the right website redesign India company for your needs, you should definitely know more about the sheer advantages on offer.

Website redesign company from India

Here are some of the key advantages-

    • Easy Navigation:- Navigation becomes easier sometimes once a website has been redesigned and visitors can get all information more easily. Links and menus can be neatly structured and this makes a website more user friendly.
    • More Attractive:- Websites are redesigned and then sport newer themes, colors and designs. This makes them look more appealing to visitors and certainly contributes towards bringing in higher customer traffic. Redesigning often leads to a change in images, graphics, fonts, colours, text and backgrounds and this keeps the website fresh in the public eye.
    • Better Search Engine Perceptibility:- Redesign enhances not only the creative look of your website it also assists in improving your website’s search engine perceptibility. Addition of new SEO tags for suitable pages help in scaling up rankings even higher.
    • Compatibility Assured:- While most websites these days are compatible across diverse platforms, devices and browsers, redesigning often helps in integrating the latest tools and technologies.
  • More Speed:- Redesigning often clears up clutter and helps websites load fast.

Standing out amidst the crowd requires a distinctive look and identity, one that defines any successful online brand/entity. As a result, redesigning may sometimes be a vital strategy towards even more success, more improvements and plain overhauling in order to keep an idea fresh in the minds of the target audience.

When it comes to the cons, there are some natural ones of course. Understandably, adapting to any new layout and technology takes a minimal amount of time and this will have to be given by you and your customers alike. This is a natural development but if the user experience remains good and the design and menus are neatly arranged and uncluttered, you can expect to win plaudits for the new look as well.

Changes in URLs can be tackled with SEO as most experts state and search engines can easily be informed as to the older ones.

Website redesign is a highly strategic move that is often necessary for an online business, not to change tack completely but to add something more to the original site and premise with learnings gleaned from recent experiences. AToP Digital can be a good option if you are looking for a website redesigning company along with other mobile and web development solutions.

Atop Digital is a professional mobile app, web design & development services company in USA & India, having decades of experience. We provide all internet development & marketing services internationally. We plan, design, develop & market mobile app / websites ensuring a high ROI to you.

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