Communication isn’t about what you say, but HOW you say it. With the power of creative advertising and branding tools, we spread the word about your brand so you don’t have to.

SPREAD THE WORD

THE BRAND COMMUNICATION CAMPAIGN THAT ENLIGHTENED MILLIONS!

It was the Summer of 2011 in Australia and a sales season for beverage giant Coca Cola.

The company was looking for an opportunity through which it could skyrocket its sales as well as give its customers a much more personalized brand experience.

So Coca Cola came up with a communication campaign that literally shook not only their fans but the WHOLE WORLD!

The result was the Share a Coke Campaign through which Coca Cola communicated its core message of opening happiness by sharing a coke bottle with friends.

The idea behind the campaign was to have peoples’ real names on the bottle wrapping, next to the ‘Share a Coke with…’ so that people could share the bottles and spread the name for Coca Cola.

The brand was successful in making its customers engage more and giving it a word-of-mouth promotion no other brand was able to.

The impact that followed was also MASSIVE!

In Australia, the most popular names were printed on millions of Coke bottles and people were truly excited to buy coke bottles and share them with their friends.

People lined up outside stores, the brand rapidly became the most talked brand on social media, and slowly the trend spread worldwide to different countries.

Not just that…

This SINGLE campaign brought:

  • 76,000 shares of virtual cans online.
  • 378,000 printed custom coke cans.
  • 870% INCREASE in traffic on Facebook.
  • 4% RISE in Coke’s share.
  • 7% RISE in consumption by young adults.

What can you learn from this campaign? It’s how an effective communication strategy can make a huge impact on brands and their sales.

Which is why you should implement it too.

Using advertising and outdoor campaigns you can creatively communicate your message to your audience in the most effective way possible.

With a creative idea and a branding agency to execute it, you can easily create a sensational communication campaign that’ll spread your message like wildfire.

WHY ATOP DIGITAL FOR BRAND COMMUNICATION?

Brand communication is an essential part of your marketing strategy so much so that a slight error could cost your brand’s whole reputation.

This is why our top marketing whizzes, copywriters, and strategists work together to ensure your brand’s message seamlessly gets communicated across every channel.

Our in-house team utilizes effective branding tactics to design communications that positively influence customers about your product.

We infuse the right blend of creativity and psychology into our communication to deliver an unforgettable brand experience to your customers.

During every campaign, our marketers and designers involve you at every stage from concept to completion so that you get the best desired results.

STAY ON TOP!

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

SEE HOW GREAT IDEAS GAVE OUR CLIENTS THE PERFECT BREAKTHROUGH

Good ideas bring change in companies, great ideas transform. Read the case study to find out how brand communication positively impacted our clients’ growth.

View Case Study

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

PEOPLE DON’T KNOW WHAT YOU DO, LET THEM KNOW.

If you’re not sure how to communicate your brand’s values and ideals, we can help. To get a robust brand communication strategy, fill the form below.

 
We undertake that all information shared with us maintains absolute privacy. All particulars provided are kept 100% confidential and distributed to ATop team members if deemed necessary. Request for a Non-Disclosure Agreement if needed.