Did you know a single mistake can cost your brand a fortune? As a top branding agency, we help you manage your brand equity and boost your valuation using an effective brand equity strategy.

MANAGE MY BRAND EQUITY

WHY IS BRAND EQUITY MANAGEMENT IMPORTANT? READ ALONG. 

Picture this:

You are a fitness freak who is a regular consumer of energy drinks.

You visit a store to buy a can of Red Bull only to find that it is sold out. However, there are other alternatives available such as the Monster Energy Drink but you still insist on buying Red Bull.

You visit another store where Red Bull is available but the shop owner introduces you to a new energy drink in the market called “Energizal.”

It costs less than Red Bull, packs in almost the same ingredients, and tastes similar to Red Bull.

You still prefer to go with Red Bull that costs $1 more than Energizal. You pay $2.59 for your can and exit the store.

Now think for a moment, what made you purchase the Red Bull over the new energy drink? Even though the price and taste of the new drink were the same?

If you guessed it right, it was the brand that helped you make the purchase.

You paid for the brand and not for the drink itself.

Why? You didn’t mind paying extra because of your trust for Red Bull. So essentially, you brought Red Bull only because of the overall brand value it had.

And it was because of this only that Red Bull themselves were able to make a profit out of you.

This shows a brand’s value definitely affects its price and the $1 you paid just for the brand was its equity value in this case.

As you may have guessed by now, brand equity is the most crucial part of your business. It’s the total of the overall additional value your product gets because of your brand’s name or perception.

And the art of protecting that brand value through careful management is called Brand Equity Management.

Compared to building your brand equity, managing it is a more difficult task. A single false move can hamper or destroy your brand’s value. 

By having a dedicated brand equity management in place, you can increase brand awareness, boost your profit margins, strengthen customer loyalty, and do a lot more.

And the best way to do it is through a top branding agency.

WHY ATOP DIGITAL FOR BRAND EQUITY MANAGEMENT SERVICES? 

Managing brand equity is a necessity for every business and a task that cannot be handled singlehandedly.

This is why we have a whole team in place that manages your brand equity.

We start by measuring your current brand equity by picking the right metrics like your business’s market share and growth rate to gain valuable insights. This shows us how your audience perceives your brand from the rest of your competitors.

Once we have the right data, we create an in-depth brand strategy that helps you proactively manage your brand equity.

Our brand strategists leverage tactics that grow your company’s market value, boost brand recall, and increase customer loyalty for your brand—further enhancing your brand equity.

We have a young and vibrant team that’s also flexible to work with. We also work closely with you and share key reports on a daily basis to keep track of your progress. 

STAY ON TOP!

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

HERE’S HOW WE HELPED CLIENTS MANAGE THEIR BRAND EQUITY

By leveraging different marketing channels, building brand awareness, and reputation we were proactively able to uptick our clients’ brand equity. Read the case study to learn how we did it.

View Case Study

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

BUILD YOUR REPUTATION TO GROW YOUR BRAND EQUITY 

An in-depth brand reputation strategy is all you need to grow your brand equity and we can help you create one. Fill in the form to get started.

 
We undertake that all information shared with us maintains absolute privacy. All particulars provided are kept 100% confidential and distributed to ATop team members if deemed necessary. Request for a Non-Disclosure Agreement if needed.