Want to create an identity that captures attention? Or represent your brand promise in a creative way? We help you express your brand’s values, services, and personality through a creative brand identity.

CREATE A BRAND IDENTITY

THE LOGO THAT CHANGED THE FACE OF A BILLION-DOLLAR COMPANY

It all began with a guy named Fredrick Smith founded an airline company in 1971 and decided to name it ‘Federal Express.’

He named it so that he could attract Federal Reserve Bank as their customer.

The company started its operation in April 1973 but struggled during its initial years.

But as fate would have it, it started making progress and later on became the most successful full-service all-cargo airline during the 1980s.

But things really took a different turn when the company decided to do some rebranding, starting with their logo.

Design teams worked together and created around 200 concepts but only one stood out.

Lindon Leader, a creative designer hired for the task, designed a logo that mixed the initial alphabets of the company’s brand name. Not just that, he also managed to cleverly include a hidden arrow that symbolized “Moving forward with speed and precision.” (Something that perfectly represented the company’s characteristics.)

It was neatly tucked between the “E” and “x” in the whitespace which was quite revolutionary for the time and to the present day has won over 40 awards.

What next? Fred accepted the design and changed the name from Federal Express to FedEx in 1994. The rest, as you know, is history.

The takeaway?

Brand identity isn’t just about creating logos just for the sake of it. It’s about building a presence, creating associations that your customers will remember you for.

Be it a logo, a tagline, typography, or the packaging, Brand identity equally plays a vital role in building the foundation of your brand. And as you can see, a solid and impactful brand identity can literally distinguish you from the crowd.

Not to forget, a great brand identity can help you:

  • Skyrocket your brand awareness.
  • Build a positive and strong image in your customers’ minds.
  • Increase trust and loyalty among your followers.
  • Represent your brand promise.
  • Bring great financial returns.

But in order to create an excellent brand identity, you need an idea, the right tools, and a team to make it all happen.

Luckily for you, the hardest part is over.

WHY ATOP DIGITAL FOR BRAND IDENTITY DESIGN SERVICES?

Whether you are a new business that needs to create a brand identity or an old one looking for a refresher on your logo, we offer brand identity development services for every type of business.

We begin by exploring your brand personality and pick the right one that resonates more with your target audience.

As a reputed branding agency, we follow industry best design practices when creating a brand identity design from conceptualization to completion.

Our goal lies in creating designs that best meet your requirements and we do that by adding every bit of creativity and flair in our work.

Not just that, our graphic designers and art directors ensure they leave no stones unturned when delivering quality work for every project we take.

Whether you need a logo that gets noticed or a tagline that spreads the word about your brand, we blend the right bit of functionality and creativity to build a solid identity for your brand.

STAY ON TOP!

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

HOW WE CREATED SOME STUNNING BRAND IDENTITIES FOR OUR CLIENTS

Using creative tactics we created some sensational brand identities that helped boost the trust and loyalty of our clients’ brand. To find out how we did it, read the case study below.

View Case Study

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

PLAN A CAMPAIGN

GET IDENTIFIED WITH BRANDING THAT ATTRACTS

Brand identity isn’t just creating a plain logo or a tagline but creating thoughtful associations that remind people about you. Design one that beautifully sticks in your customers’ heads.

 
We undertake that all information shared with us maintains absolute privacy. All particulars provided are kept 100% confidential and distributed to ATop team members if deemed necessary. Request for a Non-Disclosure Agreement if needed.