Want to give customers an unforgettable brand experience? Let us help. We emotionally position your brand in your customers’ minds through a smart brand positioning strategy.

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THIS COMPANY UNDERSTOOD BRANDING BETTER THAN ANYONE ELSE... 

It was the year 1997, and one company was struggling so bad at the time that it had lost nearly $100 MILLION DOLLARS.

To sum it up, the company was on the verge of utter bankruptcy.

That was until the board members decided to bring back a man who they’d initially fired.

Little did everyone know that he’d shake the whole tech industry with his vision, passion, and marketing.

Fast forward to today and that company has a valuation of over 1 TRILLION DOLLARS!

If you haven’t guessed already, the company we’re talking about is Apple and the guy is none other than Steve Jobs.

But what made Apple such a successful company? Was it their products? No. Was it the ads? Maybe. The key ingredient that made Apple so successful was this:

BRAND POSITIONING!

Steve Jobs not only brought the company to fame but POSITIONED the company as a brand no one else did back in the day!

He positioned Apple NOT as a tech company but as a LIFESTYLE BRAND. He focused on the EXPERIENCE and NOT the product itself. He followed a PHILOSOPHY whereas others were busy making presentations.

He based Apple’s positioning on three core beliefs: Simplicity, Creativity, and Humanity and coupled with the ‘Think Different’ philosophy infused them in the brand to a great degree.

This enabled Apple to come across as a brand for loyalists, a brand made for creative people, and professionals. For people from a different class.

This is why when you use an Apple product, you don’t position yourself as a regular customer but as a creative professional who gets an experience no one else does.

Which is basically what brand positioning is supposed to do.

Brand positioning is how you uniquely position your brand in the minds of your customers than your competitors. It is a crucial part of marketing that can positively turn the tide for your company.

With a brand positioning strategy, you too can creatively instill a positive image of your brand in your customers’ minds.

And the best way to do that is by partnering with a top branding agency that does it right.

WHY ATOP DIGITAL FOR BRAND POSITIONING STRATEGY? 

Here’s the thing. Everyone is posing as a brand these days but hardly a few get noticed.

To ensure your brand truly stands out from your competitors and gets all the praise from your customers, we create a unique brand positioning strategy for you.

Our in-house marketing team thoroughly researches your target audience and carefully segments them for targeting. After that, we pick a particular segment that can be targeted.

Our team then creates an effective positioning strategy that has the potential to make the right impact on your customers and establish a strong positive image of your brand.

Not just that, we also leverage creative storytelling techniques in our marketing and advertising campaigns. This enables ut to captivate your audience and position your brand differently than your competitors.

STAY ON TOP!

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HOW SMART POSITIONING BENEFITED OUR CLIENTS

Through segmentation and emotional advertising, we successfully leveraged our positioning strategies to instill a strong brand image among customers of our clients. Read the case study to know how we did it.

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NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

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INCREASE YOUR BRAND VALUE AND MAXIMIZE ITS APPEAL

A positioning strategy can dramatically increase your brand recall and overall value in the market. Fill the form below to get your strategy.

 
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