Want to create a brand personality that deeply connects with your customers? We create the perfect persona for your business that attracts customers and builds trust for your brand.

BUILD A BRAND PERSONA

THE BUNNY THAT MADE A BRAND FAMOUS

Unless you’ve been living under a rock, we bet you might have seen a pink bunny in one of the commercials on TV.

You know the one powered with batteries which can be seen competing with other bunnies and who beats them every time?

That’s right! We’re talking about the Duracell Bunny, a mascot designed by Duracell that’s as swift as lightning and has that long-enduring stamina.

But why did Duracell pick a bunny as their mascot to represent their brand or promote batteries? Simple, to give a personality to their brand.

Mascots do a great job of making a connection between a brand and its customers and Duracell knew this well. They were aware that people don’t find anything special about batteries so they came up with the concept of a bunny to make a connection.

Upon finding out that people feel more emotionally connected to animals or other cute characters, Duracell created a character of their own that’d become the face of their company and demonstrate the capabilities of their products i.e batteries.

They used their battery-powered bunny in commercials to show how long-lasting their batteries were compared to their competitors’ batteries, a clever personification of an idea.

The result? People became so familiar with the Duracell Bunny that today it has become a popular icon for the brand throughout the world.

This brings us to an important aspect of branding called Brand Persona.

It is the sum total of your brand’s values, personality, and expressions your brand showcases through an idea, mascot, or a character to establish a connection with your audience.

It can help you:

  • Develop an emotional connection with your customers.
  • Convey your brand’s message clearly.
  • Differentiate your brand from your competitors.
  • Get more creative with your marketing.
  • Infuse some personality in your brand.

Speaking of benefits, creating a dedicated persona for your brand can significantly generate plenty of business revenue which is why you should develop one too.

And we can help you develop the perfect brand persona for your business.

WHY ATOP DIGITAL FOR BRAND PERSONA DEVELOPMENT SERVICES?

We believe great personas are more than just vivid representations that showcase your brand’s face.

They carry the whole personality traits of your company, key characteristics, and most importantly your company’s ambitions for which you stand for.

This is why we carefully create unique brand personalities that perfectly resonate with your audience and not just some character that looks good for the sake of it.

We study your target audience in and out, curate ideas, and form personas that truly represent what your company is all about.

Our marketing and branding team closely interacts with you and other stakeholders of your company to better understand your company’s goals and visions and make your persona a success.

Be it messaging, creative mascot designs, or witty characters, we create different and unique forms of personas that give everyone something to talk about and spread the word about your company. 

Our brand personas not only give your business a voice and form of its own but also help build trust and loyalty among your customers.

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BRAND PERSONAS THAT GAVE OUR CLIENTS A UNIQUE CHARACTER

From witty to bold and professional, we created some of the most creative and distinct brand personalities for our clients. For some behind-the-scenes, check out the awesome case study below.

View Case Study

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GET A PERSONA THAT REFLECTS YOUR COMPANY’S TRUE NATURE

Does your brand lack a personality of its own? Let us help you create one. To create the perfect mascot or character for your brand, fill in the form below.

 
We undertake that all information shared with us maintains absolute privacy. All particulars provided are kept 100% confidential and distributed to ATop team members if deemed necessary. Request for a Non-Disclosure Agreement if needed.