6 Expert Amazon PPC Optimization Tips That’ll Magically Elevate Your Sales
Amazon Marketing Posted On: Apr 1, 2020
Want to know the secret on how to increase sales on Amazon? Then all you need to do is pay attention to your Amazon PPC optimization!
PPC optimization on Amazon is the key to a successful Amazon advertising strategy.
Without it, you can run into the risk of wasting a good amount of your ad spends thus affecting your ROI.
To make things easier, we’ve compiled key pointers and strategies in this blog. It will effectively help you optimize your Amazon ad campaigns, save you some cash, and magically bring in some sales.
Here they are:
Carefully Structure Your Ad Campaigns
The first and most important step to optimize your Amazon ad campaign is to perfectly structure it in the first place.
You can do this in many different ways either by product category, performance, or according to different keywords. Each, however, has its own perks.
If you’re structuring your campaigns as per category, for instance, it can help you easily reach customers that are actually looking for products within relevant categories.
The goal is to have campaigns for all of your major product categories and split them into specific ad groups.
By creating such campaigns for each product category using a relevant set for keywords backed with fantastic ad copy will keep your ads relevant and significantly drive your ROI.
Make sure you optimize your campaigns by rightly structuring them for more successful sales.
Keep an Eye on Negative Keywords
It makes sense to stop targeting irrelevant keywords that don’t bring you any clicks but instead burn your budget even more.
How to do it? Negative keywords.
By adding negative keywords you can easily uptick your campaign profitability.
Just head over to your Seller Central account, download the search term report, and find keywords that aren’t making you enough sales. Then update your negative keywords list with those inappropriate keywords.
Doing so will help you eliminate the risk of showing your ads to the wrong audience.
For example, if you sell plant-based protein that contains green peas you would find it relevant to target the keyword ‘green peas’ in your ads. However, some Amazon shoppers looking for actual green peas vegetable might accidentally click on your listing and leave due to having no interest in what you have to offer. By adding “green peas” to your negative keywords list will prevent showing your ad to such buyers and avoid budget wastage.
When doing your keyword research, always try to use exact and phrase match to keep your ads specific.
Leverage Amazon’s Automatic Campaigns
Did you know that Amazon can help you identify new keywords? This is possible by running an Amazon automatic campaign.
Simply create an auto ad campaign along with a manual one targeting the same products, look at the search report, and find what keywords Amazon generates.
Then, let your campaigns run for a couple of days to see what keywords have got you the most sales.
If you come across any, simply reuse the highest-converting search terms in your manual campaign and keep the CPC bid higher.
This effective optimization technique will enhance your sponsored ad campaigns and bring good conversions.
Use Keywords From Ad Campaigns to OptimizeYour Listings
Here’s the thing.
Amazon is highly particular when showing ads to customers and won’t generally show ads that aren’t relevant to someone.
Pick appropriate search phrases and relevant keywords from your campaigns and add them in key areas of your product listing like Title, Bullet Points, and Description.
Doing this will let Amazon know that the ads you’re targeting are highly relevant to what the buyer is looking for which, in turn, will help you reach out to a more broader audience.
Optimize Your PPC Spends As Per ProductPerformance
Keeping a track of your PPC spends as per product performance is one best practice you can follow to optimize your Sponsored Ad campaigns.
If you have a list of products in an ad group that are basically targeting the same keywords, try to find which products are performing well and bringing the maximum amount of sales. Simply eliminate low performing ones from the group and keep the ones that do well.
This will help you bring in plenty of impressions and high-converting clicks to those products that are doing well.
In this way, optimizing your CPC bids will help you control your ad performance and determine the number of clicks it’ll bring.
Don’t Forget to Calculate ACoS
ACos or Advertising Cost of Sale is a key metric in Amazon marketing and determines the overall success of your campaigns. With that said, calculating it for the right keywords can make a huge difference.
Try to calculate the ACoS for each keyword and make a list of specifically those that have the lowest ACoS. If you encounter any keywords with a high ACoS, remove them.
Now all you have to do is use the low ACoS keywords in a new campaign and set aside a good budget for them. Since such keywords are highly capable of boosting sales you can be rest assured that they will bring a good bang for your budget.
Well, there you have it! Some highly-effective and hand-picked optimization tips for your Sponsored Amazon ad campaigns.
Make sure you leverage these in your own Amazon campaigns and take your product sales to the next level.
If you face any difficulties in optimizing your Amazon campaigns, feel free to reach out to us for expert guidance!
We are an Amazon marketing agency that has helped plenty of businesses grow their sales on Amazon and would be more than delighted to help you out.
To get a better idea at what we do best, do check out our Amazon marketing services or get in touch for a custom quote.
How to Do Amazon Keyword Research Like a Pro in 2020! (6 Top Hacks)
Amazon Marketing Posted On: Mar 26, 2020
If you’re selling on Amazon, you know there are plenty of challenges Amazon sellers have to face to boost their product sales. One of them is “How to search keywords on Amazon?”
With that said, Amazon keyword research at any given time is ABSOLUTELY IMPORTANT.
It’s that secret sauce of your Amazon marketing strategy, which when used appropriately, can rank your Amazon products waaaay higher than your competitors’ and help you sell your own like hotcakes.
Ready to know some amazing Amazon keyword research hacks? We’ve compiled a lot of Amazon keyword tips in this blog that will teach you how to use Amazon keywords the right way.
Get in Your Customers Shoes
This is one of the easiest and logical strategies you can use to generate keywords on Amazon.
Thinking from your customer’s point of view can give you plenty of good and relevant keywords.
Pretend that if you were the customer what words or phrases would you use to buy a particular product? Or What kind of questions your customers might ask or type to find your products?
For example, if your customer’s main target keyword is ‘camera’ or ‘smartphone’, think in what ways your audience might use these keywords to make a more elaborate search. Would they type ‘Canon DSLR camera’, ‘Canon Camera with lens’, or ‘Full-frame Canon DSLR camera’? The possibilities are endless.
In this way, you’ll gain a lot of keywords ideas that could serve as a good starting point for your strategy.
Leverage Amazon Autocomplete
Did you know that Amazon’s own search bar can be your keyword research tool?
Amazon’s autosuggest feature gives you a real-time snapshot of what keywords customers frequently use.
Just type in a few words in the search bar and Amazon will suggest you relevant keywords which you can add to your list and then refine them.
Make sure you do this meticulously. Type the initial alphabet (could be from A-Z) of the product you want to search or an entire seed keyword and then see what Amazon suggests after that.
By making out a pattern in the suggestions and carefully picking strong keyword matches strategically you’ll generate the right set of keywords for FREE.
Stay patient, refine your approach, and experiment for better results.
Steal Keywords from Frequently BoughtTogether/Related Items
Chances are that Amazon shows listings to customers that not just contain keywords about your product but also those that are complements to your products.
For example, if your customers are looking for medicinal tablets made of natural ingredients, it’s likely they could also shop for items containing keywords like ‘natural oil’, ‘curcumin’, and ‘flaxseed oil’.
So it makes sense to sprinkle a few of them in strategic locations of your listings.
By using such complementary terms in your listings, you can increase their visibility. You can make your products discoverable to people who aren’t directly interested in buying them but whose search behavior might suggest so.
Consider Keywords from the Web
If you’re one of those sellers who uses an eCommerce website to sell the same products on Amazon, using this strategy is your best bet.
Since people start their product buying journey from reputed search engines like Google, you can gain important keywords from the web. It’ll give you an understanding of what phrases and words people are using to get to your site.
Simply collect keyword data from your website and make them a part of your Amazon keyword list. This can be accomplished using a keyword research tool.
From key-phrases to short and even long-tail keywords, you can pick any relevant keywords website buyers are actually searching for. Just make sure they have a good search volume.
You can then add those keywords across your product listing page.
Use Long-Tail Keywords
If there is anything that Amazon customers are after, it’s this: specific information!
This means, describing your product more specifically is the key to winning the top rank in Amazon’s search results.
How to do that? Long-tail keywords.
Long-tail keywords are basically phrases made up of more than three words. Due to their descriptive nature, they tell you what your customer is exactly looking for.
Blue shirt full sleeves
Cotton blue shirt full sleeves
Large-sized cotton blue shirt full sleeves for men
As you can tell by their length, all are long-tail keywords with the last one being the most specific. It tells you that the customer is male and is interested in cotton blue shirt of large size.
With that being said, try to make your listings more specific by adding longtail keywords, especially in your title. Try to describe your product from your customer’s point of view. Whether they’re male or female, or the size they might be interested in, etc.
The longer your listing title, the higher your chances of converting.
Use a Dedicated Keyword Research Tool
Don’t want to do all the heavy lifting yourself? Let a keyword research tool do it for you.
There are plenty of keyword research tools (both free and paid) available online offering everything from keyword difficulty to search volume.
You can also use keyword research tools such as Helium10 which are made specifically for Amazon.
Investing in such tools is always a great idea. They can give you plenty of keyword ideas and suggestions which you might not find anywhere. Keyword research tools can also show you the trend and interest behind each keyword which can step up your Amazon marketing strategy big time.
On surface keyword research might look difficult at first but with some amazing tips and tricks, it can be made much simpler and fun.
Make sure you use the above tips and conduct your Amazon keyword research like a pro!
If you’re not sure of the right keyword research process or in need of a dedicated strategy, you can always ask the experts to help you out!
We are a reputed Amazon marketing agency that has conducted professional keyword research and listing optimization for businesses to grow their sales and could gladly do it for you too.
Get in touch with us and we’ll help you swiftly boost sales on Amazon.
5 Awesome Ways to Get Genuine Amazon Reviews in 2020 (Secrets Revealed)
Amazon Marketing Posted On: Mar 20, 2020
Struggling to get five-star reviews for your Amazon product? Want to learn the secrets on how to get reviews on Amazon that blast up your sales?
Guess what, it’s not that difficult as it seems.
As an Amazon seller, reviews are immensely important if you want your product to be in the search results spotlight.
Most important of all, they’re crucial if you want to build trust and loyalty about your brand and its products so that more people spread the word about your brand far and wide.
Not at all a good idea, if you ask us.
That’s why you should be aware of some genuine ways to get Amazon reviews that positively impact your brand and seller account health.
Here are some way on how to get Amazon reviews
Most sellers often take to blackhat review generation techniques for their products. This leads to the suspension of their Amazon seller account as they’re against Amazon’s terms and conditions.
Use Amazon’s Early Reviewer Program
This is the most easiest way for beginner sellers to gain Amazon reviews.
Amazon’s own Early Reviewer Program allows customers to basically write reviews for products enrolled in it. So in return, Amazon provides these customers credits between $1-3. Once the review is posted, the product containing the review is marked with an orange ‘Early Reviewer Rewards’ badge.
The Early Reviewer program requires sellers to pay $60 for products having less than five reviews. It also requires that the selling price should be more than $15 with acceptance of reviews under 5-stars.
Also, in order to take advantage of this program, your brand needs to be registered.
As a seller, this can help you gain legit reviews fast from customers especially if you have new products lined up to be sold. It can significantly increase your chances of driving sales for your products.
Connect With Customers that Gave a PositiveSeller Feedback
Most of the time customers aren’t sure about different terminologies used on Amazon.
They tend to mix up terms such as ‘Seller Feedback’ and ‘Product Reviews’ and consider Seller Feedback to be Product Reviews themselves which ends up in the seller losing valuable reviews.
While that may be a silly reason to lose reviews, here’s how you can prevent it.
All you have to do is review your Seller Feedback section and reach out to those customers who have left a Positive Seller Feedback rating to request a review.
Since only a small fraction of customers leave feedback ratings, those who had have a high possibility of leaving a product review as well.
Leverage Messenger Chatbots for Driving Reviews
Using a messenger chatbot is a smart way of leveraging positive reviews for your products.
The trick is to build a chatbot sequence funnel and have customers opt-in into a chatbot messenger app.
Getting a customer to opt-in is fairly simple since the customer has to just send a message. Once they do they immediately become your subscribers and you get to message them.
An easier way to do that is through Facebook Click-to-Messenger (JSON) Ads:
Instead of having traffic directed to a listing or a landing page, use Messenger ads with a discount coupon as a CTA to bring them in your messenger flow and into your list.
Once you have the customers in your messaging list, you can ask them to post a review.
Make Use of Discounts and Promotions toSpread Awareness of Products
Everybody loves discounts and more discounts generally bring healthy sales.
This also increases the likelihood of getting more reviews for your Amazon products since more people get to buy them.
All you have to do is use a good promotional strategy with feasible discounted rates for your products. You can use landing pages as a part of your strategy to drive maximum sales from your promotional discounts.
Just make sure you provide amazing quality products with splendid customer support and don’t forget to keep your listings optimized.
Implement a Solid Email Marketing Strategy
Email marketing is an old-school, yet effective, way of driving Amazon reviews for your products.
One way is to launch your new Amazon products straight to an Off-Amazon email list. When launching new products redirect customers to your product listing page instead of sending them to your website.
This will not only help you drive your sales velocity but also bring positive reviews.
You can even set-up a follow-up email sequence for customers once they have purchased your product.
Sending personalized emails in this way can make review generation more effective and much easier.
It goes without saying that Amazon reviews play a huge role in steering up your product sales. By using the right tactics, you can generate quality reviews without sounding too pushy and gain an edge ahead of your competitors.
Now that you know some of the genuine ways to drive reviews on Amazon, make sure you use them for your product lineup.
If you’re not sure of the right white-hat review generation tactics, you can always take help of experts like us that know their way around Amazon reviews.
We are a reputed Amazon marketing agency that has helped plenty of businesses drive positive reviews and sales for their products and can do it for you too.
Get in touch with us and we’ll help you out.
4 Proven Strategies to Lower Your Amazon ACoS (And Beat Competition)
Amazon Marketing Posted On: Mar 13, 2020
Understand this: Advertising on Amazon can generate MASSIVE SALES and PROFITS in the long run only if you are well aware of Amazon ACoS.
Though businesses utilize Amazon’s sponsored ads, they fail to appropriately manage their Amazon campaigns and lower their ACoS.
This ends up costing them a lot of money in terms of ad spends which is why they don’t achieve their required sales targets.
However, by knowing how Amazon ACoS works and optimizing it, you can beat your competition and win the whole Amazon game!
It can clearly indicate how your campaign fared its course over time.
What that said, let’s dig in deep to understand more about what ACoS is all about.
What is ACoS in Amazon?
Amazon ACoS stands for ‘Amazon Advertising Cost of Sale.’ It’s a term used by Amazon that measures the performance of your Amazon sponsored paid campaigns. The ACoS metric thus tells you whether your sponsored product ads are bringing you profitable results or not.
ACoS calculates the performance of your campaigns by signaling it as either high, low or average.
The average range is generally between 30-35%. The range between 10-15% is considered good and tells you that your campaign is generating a good ROI. On the contrary, 70-80% is considered high and shows that your spends are not yielding in good conversions.
Hence, understanding what is a good ACoS on Amazon means lowering it for better results.
How Does ACoS Works?
To understand how ACoS works, we first need to understand how it’s calculated. It’s calculated using a simple formula in which you divide the total ad spend by the total number of sales and then multiply it by 100.
ACoS = (Total amount spent on ads/Total sales) X 100
For example, if you are advertising your products by spending $40 and making a profit of $200 then your ACoS would be (40/200) X 100 = 20%.
A 20% ACoS means you are gaining a good return on your ad spends.
Great! Now that you have a good idea about ACoS, let’s understand key strategies that you can use to lower it.
Strategies to Lower Your ACoS
Use the following tips and strategies to manage your campaigns and lower your ACoS:
Use an Auto Campaign Strategy
Running an auto campaign along with your manual campaign side-by-side can be a good start to reduce your ACoS.
All you have to do is set-up the auto campaign and run it for mining additional keywords to find profitable search terms. Then, study the search term reports obtained to find what keywords are driving conversions.
Keep in mind that you have to run the two campaigns for the same product at the same time.
After executing this strategy, review your auto campaigns for keywords to check for relevant keywords. Once you’ve generated plenty of relevant keywords try to add them to your manual campaigns
These are basically the keywords you need to bid higher and optimize more which will help you lower your ACoS.
Track CPC Bids
Another way to lower your ACoS is by defining your ACoS target prior hand and, after establishing it, regularly track and optimize your CPC bid for your relevant keywords.
This might take some time and effort but bid automation will significantly help you lower your ACoS.
Here’s what you have to note:
- If your keyword ACoS is greater than the target value then try to lower the bid.
- If your keyword ACoS is lesser than the target value then try to check if the ad reach can be widened by increasing your bid.
- If your keywords are falling short of impressions, try to see if bidding higher can get them to gain more impressions.
Make sure you lower your bids till a point where they bring you the same conversions.
Use Negative Keywords
Using negative keywords in your campaigns is another great ACoS reduction best-practice you should definitely use.
Using negative keywords and negative product targets, you can easily control the keywords or targets which you don’t want your ads to appear for.
It will help you optimize your campaigns much faster and reduce budget wastage for irrelevant clicks.
The trick is to strategically identify poor performing search queries from the search term report of your campaigns and filter them.
Look for search terms not relevant to the ASINs you are advertising. For example, you can negate keywords like Blue, White and Yellow for your campaign that is about Black Men’s T-shirt.
You can also use some tools like Jungle Scout or Google Keyword Planner to create a list of keywords you want to negate.
Leverage Search Term Isolation
In search term isolation, we control the bids of particular keywords instead of controlling the bids of a bucket of keywords.
It is used to isolate best performing keywords so that we can target them with high CPC bids and scale up our entire ad campaigns
For example, if you are targeting a broad or phrase match keyword you will also be allowed to set one bid for that keyword.
For example, if you are selling leather handbags and targeting keywords like “handbags” then you will be able to set up the bid of $2 for the entire bucket of keywords that will include cotton handbags, or eco-friendly handbags. This won’t be relevant and different from what you are selling as your primary goal is to sell leather handbags.
This will help you lower your ACoS and let you target more specific keywords.
All in all, lowering the ACoS in your campaigns is the core fundamental principle to generating effective sales and profits.
Make sure you use the aforementioned strategies and track relevant keywords to keep your ACoC as low as possible.
If you’re not sure of what strategy works out best for you, can always lend you a hand.
We are a reputed Amazon marketing agency ourselves that has helped plenty of businesses lower their ACoS on Amazon to drive sales and will be more than happy to help.
Get in touch with us and we’ll handle the rest.
What is Amazon Seller Central? 5 Expert Tips to Master the Platform
Amazon Marketing Posted On: Mar 4, 2020
Even if you’re new to the world of Amazon marketing, you might have come across the words “Seller Central” at least once.
While there are more than 5 MILLION Amazon marketplace sellers churning out revenues totaling 118.57 BILLION, this wouldn’t have been possible in the first place without Seller Central.
Understanding how Seller Central works not only gives you total control but also leverages your selling capabilities and advertising on Amazon.
With that being said, many have a notion that Seller Central is just some control panel to make things easier for sellers.
While that’s true there is much more to it, as we’re going to find out.
But first, the basics.
What is Amazon Seller Central?
Amazon Seller Central is a web platform by Amazon which brands and businesses use to market products straight to customers shopping on Amazon.
Think of it as a portal that basically lets anyone become a retailer on Amazon. Thus, a Seller Central account makes you a certified marketplace seller. It gives you a whole set of controls to manage your sales right from one place.
Once you become an Amazon Seller, you have the choice of either fulfilling your orders yourself or letting Amazon do it for you.
When you opt for Amazon to do all the legwork for you, everything from shipping to returns for orders and customer service is taken care of by Amazon though the FBA or Fulfilment by Amazon (FBA) Program.
Tips on How to Use Amazon SellerCentral
Great! Now that you know about Amazon Seller Central, it’s time to make the most of it to make some sales. Remember, the Seller Central dashboard is huge and can easily overwhelm beginners.
Use these tips to make your Amazon account management a breeze:
Use Selling Coach to Manage Your Inventory
Using a spreadsheet or document to track your inventory can become tedious for new sellers and can also end in errors.
Retailers on Amazon thus use automated inventory management software to increase their inventory efficiency by as much as 40 percent.
Selling Coach is an excellent inbuilt inventory management software that easily lets you automate your inventory management priorities.
Use the free tool to report your inventory data and track status. Go to your Seller Account homepage and click Selling Coach.
Here you can track your inventory trends and see the ratio of each item you are selling on Amazon, whether it’s daily or monthly.
Based on the trends, you can predict the needed inventory levels for your products.
Understand the Important Features of Your Sales Dashboard
The Sales Dashboard is a section in Seller Central that lets you manage and compare your sales according to various categories.
Once opened, there are three main sections you have to look for.
- Business Reports Section:
On the left-hand side under the menu bar, you’ll find several options to track your business reports. You can segregate it ‘By Date’, ’By ASIN’, or by the ‘Other’ category.
Keep an eye on it to check all your sales stats.
- Sales Report Section:
To get a review of how much sales you received for the day, head over to the Sales Snapshot section. It will show you the number of ordered items along with sales for the ordered product and numbers for average units and sales on ordered items.
- Compare Sales Graph:
Similar to a comparison tool, the Compare Sales Graph lets you compare present-day sales with sales generated from past days.
Use this to get an idea of how well your earnings performed over the course of different days.
Learn to Read Metrics and KPIs
This is a must if you want to master the Seller Central dashboard and spike your sales.
Luckily Seller Central, in its ‘Reports‘ section, gives you ready-made KPIs to track your results. Try to learn and memorize what certain metrics stand for and what they signify?
You can do this by identifying certain patterns from campaign and sales data and become a master at analyzing metrics.
Make sure you check for:
- The total number of items sold.
- Conversion rate.
- Sales reports.
- Amazon ad reports.
- Customer reviews.
- The Total number of viewed items by customers.
Pay Attention to Account Health
Amazon lets you monitor your Seller Central account’s health so that it complies with certain targets and policies that are mandatorily followed on Amazon.
This can be done by going to the ‘Account Health’ section under the ‘Performance’ tab of Seller Central.
Keeping an eye on metrics in Account Health is crucial as Amazon regularly monitors them. Not to mention, low health can get your account penalized by Amazon.
To ensure your account is in good shape, do a health checkup of your Amazon Seller Central account.
Here’s are some key metrics to look for:
Order Defect Rate: This metric shows your customer service standards. It’s calculated based on the total number of negative stats occurred divided by overall total orders received.
Cancelation Rate: This metric states the percentage of certain orders out of overall orders canceled by the seller or the system within the last 30 days.
Valid Tracking Rate: This metric represents how often sellers use a valid tracking number on their orders. This shows how well you are delivering products to customers and meeting their expectations in terms of shipment delivery.
Make Sure Everything’s in Place
Before launching a campaign or executing any major task from your Seller Central dashboard, you should definitely do a quick rundown of things.
These could be:
Optimizing Your Listing Page: Making sure every image, title, description, and image on your listing is in place and is of the highest quality.
Having an Ideal Pricing Strategy: Pricing can either make or break your business so make sure you use a competitive pricing strategy for your products in the market.
Keeping Track of Reports: Keep a daily track of your statements, transactions, and invoices in Seller Central. Also, keep an eye on tax documents and real-time data.
Give an Excellent Customer Service: Amazon gives you tools that help you enhance your customer experience. Always aim to get five-stars ratings from customers to get promoted as a top Amazon seller.
Getting a hang of Seller Central, especially for a novice, isn’t easy.
However, with the right tips and tricks, you can easily make yourself familiar with the platform and master it to perfection.
Make sure you keep in mind the aforementioned tips to streamline your Amazon marketing journey as a new seller.
If you’re facing difficulty handling your Seller Central account, you can always hand it over to professionals like us and speed up your selling process.
We are a certified Amazon Marketing Agency that has helped plenty of retail businesses manage their Seller Central account and generate over $15,000+ in sales in just three months. The best part? We’d love to do it for you too.
Get in touch with us and we’ll make selling on Amazon a breeze.
7 Killer Amazon Marketing Strategy Tips to Skyrocket Sales in 2020
Amazon Marketing Posted On: Feb 26, 2020
Are you a seller selling without an Amazon advertising strategy? It’s time to take things seriously because more than 1 MILLION sellers joined Amazon JUST LAST YEAR! That’s 3,000 people joining EACH DAY!
A lot of competition!
But don’t let that scare you. A robust Amazon strategy analysis is just what you need to get ahead of the game. With an in-depth Amazon business strategy in place, you can easily uptick your product marketing on Amazon.
These days plenty of businesses leverage dedicated Amazon digital marketing to outsell their products. By following their footsteps you too can skyrocket your sales with an effective plan.
To make things easier, we’ve curated some amazing Amazon marketing strategy tips for each phase. Use them to create an excellent strategy for your Amazon business and stay ahead of the competition.
Start With Market Surveys
Before you even get into the nitty-gritty of your Amazon strategy, you should first know what your customers want, and that’s what market surveys help you unravel.
To start off, you can come up with a bunch of questions. Try to think about what kind of questions would you ask your potential market?
Once you have them in place, compile them in a survey form to be sent to your audience.
There are plenty of programs like Survey Monkey, Google Forms, and Survey Planet which you can use to conduct your research. You can also use social media to create quick surveys.
After sending your survey, take note of the results. This will give a general idea about the current market situation and help you strengthen your strategy.
Perform Competitive Analysis
While surveys can get you vital information about the current market situation, understanding the competitive scenario is just as important.
This can be done by running a competitive analysis. It’s understanding and deconstructing your competitor’s strategy in and out to learn what makes them number one.
Competitor analysis also lets you understand potential loopholes in your own strategy, prevents you from committing mistakes, and save valuable time. Overall, it can bring forth excellent insights for your Amazon differentiation strategy.
Here are a few things to look for when doing a competitive analysis on Amazon:
- Keywords: Look for what keywords are being targeted by your competitor along with the search volume. Make a list and use them in your listing.
- Presentation: Figure out how competitors present their products to customers. The kind of packaging they use. Or the language they use in their listing copy.
- Pricing: Understand the pricing strategy used by your competitors. Are they pricing their products aggressively or simply overpricing their products.
- Reviews: Look for the kind of reviews your competitors are getting on their products. Do they have one-star or two-stars? Understand why customers are happy or unhappy with their products.
- Customer Pain Points: Look for the problems customers have in your competitor products. Then address them in your listing.
Nail Your Keyword Research
When creating a strategy on Amazon, keywords are crucial. Target the wrong keywords and you could lose on a lot of potential customers.
As every person searching on Amazon has different intent, it makes sense to do keyword research based on search intent than the old fashioned way. Using the exact same keywords your customers are using to look for products lets you match their relevancy and also helps in ranking for product searches.
The best hack to do this by reverse engineering your customer’s search intent. Imagine being in your customer’s place and think of what keywords would you use naturally to find a product.
This will unravel keywords and that are more likely to convert.
You can also A/B Test different keywords to measure their performance using dedicated keyword research tools for Amazon.
In this way, you can experiment with different keywords in your title, bullet points, and description by keeping high-performing keywords and eliminating redundant ones.
Target for the Buy Box
Aiming for the Buy Box is a strategic way to earn more sales on Amazon.
It’s a little box that appears on the listing page that recommends other sellers selling the same product as yours at different prices. Essentially, it gives sellers different options to purchase the same product.
So basically when you’re listed in the Buy Box, you get additional traffic from other listings which increases your chances of earning conversions.
While getting a spot there is tricky as it’s based on Amazon’s algorithm, there is one way to make it happen:
By adhering to proper product shipment policies and gaining good reviews, you can increase your chances of ranking in the Buy Box.
Bottom line: Try to get good ratings for your Amazon products. With you having good reviews compared to other sellers competing for the same product you can outperform others and win the Buy Box.
Advertise Your Amazon Products onSocial Media
Did you know that leveraging social media to promote your products can be an excellent Amazon branding strategy?
There are plenty of sellers who use Off Amazon techniques to sell their products and end up increasing their sales by good numbers.
An easy way to promote your Amazon products or Store Page on social media is by posting links in your Profile Bio section or in Stories.
Doing this will bring more visibility to your Amazon products.
You can also run ads to drive traffic to your Amazon listing. Using visual-heavy platforms like Pinterest (A favorite among shoppers), you can promote your products using the Promoted Pins feature to reach your ideal audience and redirect them to your Amazon page.
Leverage Google Shopping Ads
Another strategy to drive more sales on Amazon is by taking advantage of Google’s own Shopping Ads.
It’s seen that shoppers who start their purchasing journey using Google end up making more purchases on Google in a short amount of time than Amazon.
That’s good news as you can establish your customers’ journey with Google’s ads and end it by redirecting them to your Amazon listing page.
How? Using an effective landing page strategy!
You can bring shoppers to your landing page and entice them to take action using an irresistible offer. It could be anything from a deal or a coupon discount code that buyers can redeem on your Amazon listing.
Another strategy is to redirect your listing ad traffic to your website. This is to make shoppers take action like joining a mailing list first to get a coupon.
Such direct offers minimize the gap between shoppers and your products. With the help of Google’s Shopping Ads you can thus speed up the buying process and enable Off Amazon traffic to reach your listing page quickly.
Tap Into International Markets
Believe it or not, selling your products in different marketplaces can quadruple your sales.
Amazon allows you to list and reprice your products in international marketplaces like Amazon.de, Amazon.jp, etc., making it easier for you to make a mark on a global scale.
There are multiple businesses who make it global using Amazon’s Fulfilment by Amazon program, you too can register for such programs and have your products listed to international markets.
You can experiment with different marketplaces, check the demand for your products in each market, and accordingly leverage your presence in your best performing locality.
As you can see, a robust Amazon strategy can make a huge impact on the sales and branding of your e-commerce business.
Make sure you implement these amazing tips when strategizing your Amazon campaigns, test out what works for you, and win some sales!
In moments of hurdles or difficulties, you can also let us know for help.
We are a certified Amazon marketing agency that has helped plenty of businesses drive sales on Amazon using impactful Amazon marketing strategies.
Get in touch with us and we’ll help you out!
What is Amazon Handmade & How to Sell Your Products?
Amazon Marketing Posted On: Sep 26, 2019
Have a passion for making handmade items out of clay, wood, paper, or shells? Ever heard of Amazon Handmade? If not then you are not only wasting your creative juices but also missing out on a BIG business opportunity!
Amazon Handmade is a dedicated platform on Amazon that can give you pretty much everything you need to start your very own arts and crafts business.
And we’re not kidding.
Right from home, without any heavy investments or costs!
With the Amazon Handmade platform, you can literally transform your creative passion into a FULL-TIME BUSINESS.
If you are all fired up and excited to know what it’s all about then read along!
What is Amazon Handmade?
Amazon Handmade is basically a platform by Amazon made specifically for artisans to help them sell their own handcrafted goods or items.
Think of it as your very own handicraft online store where you can showcase and sell your items to Amazon customers.
It provides you with plenty of categories to sell your products right from accessories and Stationery to Kids Toys, Jewellery, and Artworks.
The Handmade Store is different than your traditional Amazon marketplace where you simply set up your store and start selling right off the bat.
In order to have your own store, you need to be approved through an invite before you can start selling handmade items on Amazon.
Here’s what Amazon means by that:
Before becoming a Handmade Seller, your products must actually fit the set criteria of the term “handmade.” This means all your products must be produced by hand and not mass-produced using a kit or a machine.
Amazon Handmade vs. Etsy (What’s theDifference?)
Great! Now that you know what Handmade is all about, let’s compare it with Etsy (A similar platform to Handmade that’s also its direct competitor.)
Both platforms offer similar features to help artisans sell handmade products, but have a different structure when it comes to fees, payments and much more.
This is where the two differ significantly.
Amazon Handmade is a marketplace that allows artisans to only sell purely handmade goods made by them and not those that are factory-made.
Etsy allows sellers to work with production or manufacturing partners that are not a part of their shop to physically produce items on their behalf.
There is a wide gap between the two when it comes to pricing.
Amazon Handmade takes a sizable amount of cut for every sale you make. It charges a referral fee of 15% on each sale plus the shipping costs. Keep in mind that Amazon doesn’t charge for setting up your product listing.
Etsy, on the other hand, charges you $0.20 for listing per product as well as takes 5% on each sale plus the shipping costs.
Customer service is what makes or breaks a business and that’s where the two differ.
Amazon Handmade provides a more user-friendly experience when it comes to customer service. Amazon Handmade offers sellers an option to directly call associates for guidance, tips or assistance on any issues they may face.
Etsy, however, offers sellers the option to contact the team through e-mail.
Both take a different approach when it comes to payments.
Amazon Handmade considers a transaction complete only when the product is marked as shipped from the seller’s side. The delivery date can be set up by the seller right from the shipping settings.
With Etsy, completed transactions are reflected in the seller’s account as a balance. The Funds in Etsy are easy to manage and are available immediately once a particular transaction is completed.
Tips for Selling on Amazon Handmade
If you are wondering how to sell on Amazon handmade and make some real cash, we’ve got some handy tips that will make selling an absolute breeze for you.
Here they are:
Come Up With a Unique Strategy
If you want to stand out from other sellers then positioning yourself differently is the way to go. Start by building a strategy that will uniquely help you promote your craft.
You can make rare, attractive items and create a dedicated lineup on your store. Understanding what your customers like and desire is also crucial and will help you create products that will sell faster.
Get Familiar With the Platform
As a new seller, you may take a while to get used to every feature the Handmade Store offers. Make sure you try out every feature and get yourself familiarized with what each feature does.
Amazon provides its own source of resources for beginners to help them get started. You can also visit seller forums to check out necessary information and learn from other experienced sellers.
Write Excellent Content for Your Listing
Content is the heart of your listing page. By writing high-quality, engaging content you can persuade your audience with the right words and sell your items faster.
You can also add keywords in your titles, descriptions, and other relevant places to rank your listing much higher in search results.
By keeping your content short, to the point, and adding relevant keywords you can make a much bigger impact on your sales.
Use High-Quality Images
High-quality visuals, along with words, also matter and can make a striking impact on your customers.
Instead of cutting corners, take attractive photos of your items and upload them on your listing page. You can also add multiple images to showcase different aspects of your handmade product.
Opt for Fulfillment by Amazon FBA
Once your business grows, you’ll find it difficult to manage everything by yourself. The good thing is you can take advantage of Amazon’s FBA program to reduce a significant amount of legwork.
It’s a program where you, as a seller, can send your products to Amazon which then takes care of the packaging, shipping, and customer service for you.
In this way, you can focus on more important tasks and grow your business further.
Bonus Tip: Take Help of an Amazon Marketing Agency
Amazon marketing agencies are dedicated companies that specialize in helping people sell their products on Amazon.
They have an in-house Marketing, Content and SEO team that can help you set up your Amazon store page, write content, and optimize your listings for better SEO performance.
With dedicated tools and strategies, they can help you make some great profits for your Amazon business.
To sum it up, Amazon Handmade is an excellent option if you are an artisan wanting to start your own business online and live the dream.
Being an Amazon entity, Handmade can help you target millions of potential customers and earn some big bucks without any significant investments.
Furthermore, if you ever decide to partner with an Amazon marketing agency they can easily help you quadruple your business sales in a short span of time.
And that’s what we do best!
We are an amazon marketing agency ourselves that can help you set up your Amazon Handmade account, create listings for your products, and optimize them for SEO to make them sell like hot cakes!
Get in touch with us and we’ll help you turn your passion into a business!
How Starting a Merch By Amazon Business Can Make You Filthy Rich!
Amazon Marketing Posted On: Sep 13, 2019
What if we told you that you can literally make THOUSANDS OF DOLLARS just by selling t-shirt designs?
Would you believe us? Probably not.
But here’s proof:
According to an article by Entrepreneur.com, Neil of Merchinformer claims he had made over $150,000 back in 2016 just by selling t-shirt designs.
What made it possible? It was nothing but Amazon’s own platform called ‘Merch by Amazon.’
Since its launch back in 2015, Merch by Amazon today has become the new talk of the town for designers looking to make money online.
It’s Amazon’s own platform that lets designers leverage their skills to create and sell t-shirt designs to different customers.
Whether you’re a designer or an entrepreneur looking to start an online business by selling t-shirt designs, Amazon Merch can be a great place to start.
But before you get all excited, let’s first understand the whole thing to get a better idea of this platform’s true potential.
What is Merch by Amazon?
To put it simply, Merch by Amazon is a dedicated platform for designers and entrepreneurs that lets them sell unique t-shirt designs to millions of Amazon customers and earn royalties on sales without any prior costs.
In short, if you have some old artworks lying somewhere on your computer then you can sign up here, sell them to people, and earn some real cash!
How Does Merch by Amazon Work?
The working process of Merch by Amazon is pretty straightforward.
You first start off by filling a registration form and wait till Amazon approves your request. Merch by Amazon follows an invite-only system and takes a few weeks to approve.
Upon approval, Amazon then requests some basic information about you after which you are pretty much good to go.
Once you’re on board you are given the Merch dashboard that contains all the necessary tools to upload your designs, market your listings, and even track sales.
The platform follows a tier system where you are upgraded to different Merch by Amazon tiers for each quality designs you sell.
You have to upload your artwork as per Amazon’s design specifications, pick a product type and color, and then set a price for your designs.
After strategically deciding a price you create a listing that Amazon then shows to your customers.
When interested people find your listing and buy your t-shirt, Amazon prints it and ships them for you.
Great! Now that you know how the whole thing works, let’s find out the potential benefits of the platform.
The Advantages of Starting a Merchby Amazon Business
There are plenty of sweet benefits of selling your designs on Amazon through the Merch platform. Here are some:
It Comes With FBA Support
The most obvious reason to go with the Merch platform is that it supports Fulfilment by Amazon or FBA.
This means Amazon will handle everything for you from the printing of your t-shirts to the delivery and customer service.
You don’t have to worry about owning an inventory, or packing and shipping the products yourself as Amazon takes care of it for you.
The only thing you have to take care of is creating awesome designs your customers will love and creating a listing that will help you stand out from the crowd. For that, we’d suggest partnering with an Amazon marketing agency for better results.
You Get Reach to a Massive Audience
When compared to other selling platforms, Amazon offers a more direct reach to millions of potential customers ready to shell out for your designs.
This means you stand a much better chance of selling more designs on Amazon than on other freelancing platforms or selling websites.
You Get Charged Per Sale
This is another reason why you should start a Merch by Amazon business, you don’t have to worry about any additional costs.
Amazon only charges you for every sale you make on your designs. It takes a cut and pays you the remaining net amount without any additional fees.
For example, if a T-shirt is sold for $18, the expected earnings for your designs could be anywhere around $5-6.
Availability of All The Tools You Need
As an Amazon Merch seller, you get your own dashboard in-built with useful analytics tools to help you track your sales.
You can use them to get useful insights on your artworks, track metrics to optimize performance, and monitor sales figures all from one place.
Great for Business Branding
Your company is doing a branding campaign on YouTube and the goal is to attract more people, make them aware of your brand, and turn them into subscribers.
You can design creative t-shirts for your audience and sell them as exclusive merchandise.
Not only would it strengthen your brand image among your subscribers but it will also make others aware of your brand through your creative designs and brand logo.
Creative t-shirt designs can also help your followers carry the face of your brand wherever they go. What’s more, your t-shirts could become great conversation starters in the general public.
Thought Amazon was only a platform for buyers? Think again.
With Merch by Amazon, you can literally sell your designs to a gazillion of potential customers and make some INSANE amount of money while you sleep.
Whether you’re a designer looking to earn some extra bucks or an entrepreneur planning to start a full-time business, Merch by Amazon can, either way, bring plenty of benefits to the table.
Though keep in mind that alongside creating some stellar designs, optimizing your listing page with the right keywords is also crucial.
Without that, your listing might suffer in rankings and not bring good sales. This is why having an Amazon marketing agency do it for you is always a good idea.
An agency can optimize your listing with the right keywords, content, and media to ensure that it performs to the fullest.
And you don’t even have to look for one.
We are an Amazon marketing agency ourselves that can help you boost the performance of your listing and leverage some sales.
Have something in mind? Get in touch with us and we’ll help you out.
How to “Prime” Your Business for Amazon Prime Day
Amazon Marketing Posted On: Aug 29, 2019
Amazon Prime Day just passed last month. You must be thinking about creating a prime strategy whenever Amazon sends you the mail for next year, right? However, that’s the biggest reason why most Amazon Prime strategies fail to generate the expected sales.
You practically have an entire year to plan your Amazon Prime strategy for 2020. If you plan and execute it right, your sales would go through the roof in just 48 hours.
Amazon Prime Day has become one of the most celebrated shopping events all around the world alongside Black Friday. In fact, Amazon mentioned that it sold over 173 million products on Prime Day, last month.
Needless to say, it is the best opportunity for businesses to maximize sales through aggressive marketing. And considering your competitors will be doing the same, you’ll need something to stand apart.
Don’t know how to get started? Fret not, this blog is just for you.
By the time you finish this blog, you’ll learn:
- What is Amazon Prime Day?
- How to have the right mindset for Prime Day Marketing?
- How to plan your Prime Day strategy throughout the year, during a month prior, and on Prime day itself?
Without further ado, let’s get started.
WHAT IS AMAZON PRIME DAY?
Amazon Prime Day is a once-in-a-year shopping opportunity exclusive for Prime subscribers, where they get huge discounts on a variety of products for 48 hours. So basically you’re targeting over 75 million Prime subscribers who are ready to purchase the product at a moment’s notice.
And we’re not even mentioning shoppers who create temporary accounts during Prime Day to avail the benefits of Amazon’s Free Trial. This makes Amazon the biggest consumer base for any e-commerce platform.
The question is, how can you make your products more visible during Prime Day? After all, you definitely don’t want to miss out on such a huge opportunity to multiply your sales. Right?
Having the correct approach and mindset will always keep you a step ahead and help achieve your goals.
THE RIGHT MINDSET FOR AMAZON MARKETING STRATEGY
Remember, every marketing strategy requires the right mindset to execute it properly. A well-planned, refined, and executed strategy can take your business ahead of your competition.
That being said, Having a well-informed and innovative mindset is perfect for planning your Prime Day strategy. You must do thorough research on Amazon marketing before getting started with your planning process.
Most importantly, you should think of innovative solutions to manage your cost and generate better sales than your competitors.
You should also dedicate the entire year understanding your product’s performance, consumer behavior, and keywords trends on Amazon to create a Prime Day strategy that is unique to your business.
Now that we have the right mindset, let’s start planning your marketing strategy for Prime Day 2020.
PLANNING THROUGHOUT THE YEAR
For a business, Amazon Prime Day is not all about keeping up with your competitors but about outperforming them. It requires a sound strategy, planning, and most importantly, a vision. The earlier you start, the better.
Think of it as a year-long training for a 100-meter sprint.
Here are a few things you should do throughout the year to prepare yourself for the big day:
- First and foremost, make sure that your everyday Amazon marketing strategy is on point. Take note that the projected sales you’re generating every month keep growing periodically.
- Spend your time creating a comprehensive list of the most trending and ranked keywords for your products. Don’t forget to rate them as per the search volume and CPC.
- Keep tweaking your store page with new layouts and segregate your products into different categories like Bestseller, Recommended, Newly Launched, etc.
- Write compelling product descriptions that state key benefits and not just features of your products.
- Use all marketing features provided by Amazon like Flash Deals, Consumer Retargeting, Amazon’s Choice, Sponsored Products, Event Sales, etc.
- Make sure your products get good reviews from customers and try to address negative ones.
- Lastly, refine your strategy throughout the year to find a perfect link with your customers.
All these factors will keep your Amazon marketing strategy healthy and ready for Prime Day. If you follow these tips throughout the year, you’ve won half the battle already.
If you want to learn every aspect of marketing on Amazon in detail, check out our comprehensive insights on Amazon marketing.
With that out of the way, let’s see how you can prepare your business a month before Prime Day.
PLANNING A MONTH BEFORE THE PRIME DAY
Now that we’re a month closer to Prime Day, you’ll need to make some strategic changes in your Amazon marketing plans. Here are a few recommendations to make the most of these 30 days:
1: Reduce Your Budget for the First Few Weeks
Amazon will send you a mail regarding the upcoming Prime Day in advance (1-2 weeks prior) and ask you to increase your bidding and promote your products aggressively.
This is where most businesses make a mistake. The most common thing they do is that they exhaust most of their budget in the first few weeks and limit their potential during the actual day.
You have to do the exact opposite.
Rather than spending a huge amount of money early on and exhausting your budget, you can save money by reducing your biddings in the first 1-2 weeks and use all the resources on Prime Day itself.
Our goal here is to manage your resources effectively to multiply your sales on Prime Day. Don’t worry about potential losses by reducing the budget, you’ll more than make up for it on Prime Day.
2: Make Use of Small Discounts
Let’s be honest, people explore Amazon especially during Prime Day to find some great deals online.
Now imagine, your product appears with a 10% listing coupon, whereas your competitor has no discount. What will happen?
Of course, they will prefer your product over your competitors’, especially when they are planning to save money by shopping during a Prime Day month.
Needless to say, adding listing coupons will skyrocket your conversion rate and CTR in no time.
You don’t necessarily have to give heavy discounts, but enough to catch your buyer’s eyes. It’s all about using consumer psychology to your advantage to beat your competition.
Caught up with everything so far? Good! Because we’re now approaching the Big Day.
PLANNING THE AMAZON PRIME DAY
Congratulations! You’ve followed all the previous steps efficiently and have successfully implemented Amazon marketing strategy throughout the year. Now, it’s time to double those sales in 48 hours.
And believe us, it’s possible.
Here, you can use all your saved resources to outperform your competitors. However, that too should be done in a well-planned manner so that you aren’t wasting your budget.
This brings us to our first tip for Amazon Prime Day marketing.
Shut Down all Non-Performing Campaigns During Prime Day
You’ve saved a considerable amount of money in the first few weeks by reducing the budget, you’ve also increased the CTR and conversions using listing coupons. Now, you have to be extra specific while promoting your campaign.
That means you have to focus only on promoting your best-selling products with best reviews. Make sure that your best-selling products are ranking for high-performing keywords. Shut down all the campaigns for products that you think might bring zero sales during Prime Day.
You don’t want to waste a fraction of your funds on campaigns with no returns. Remember, you have to be at your ultimate efficiency to stay leagues ahead of your competition.
You can do it by investing all your resources on products with the highest conversion rate and CTR.
Leave a Small Part of Your Budget for Trending Products
For the products that have shown steady growth in sales and generated some positive feedback over time, you should definitely use a small percentage of your budget.
These products might not be on your top-tier products list, but they’re showing some growth in sales which means visitors are accepting this product. Promoting them during Prime Day will accelerate your sales velocity, which can come in super handy to rank your products faster.
If you follow these steps, you can definitely outperform your competitors and even double your sales on Prime Day. Just make sure that you’re using the right amount of resources at the right time.
From a business perspective, Amazon Prime Day is quite challenging but an extremely rewarding period. It tests your marketing and cost management skills and rewards you with huge sales and boost in rankings.
Consider these tips as an exercise for your next Prime Day strategy. You can also feel free to share your results with us.
Think these steps are too overwhelming? Worry not, we’re always there for help. We are amongst the leading Amazon marketing agencies in the business and can help you plan the perfect Amazon marketing strategy for you.
To witness an unprecedented increase in your Amazon sales, get in touch with us.