Latest Content Marketing Trends for 2020 You Can’t (and Shouldn’t) Ignore!
Have you started planning your content strategy for 2020?Are you aware of the emerging marketing trends that will be hot in the coming year? If not then here’s why you should!
Content in 2020 IS NOT going to be what it used to be.
With rapidly evolving search engine algorithms, new social media features, and highly-advanced tools, content creation can deeply impact your marketing strategy.
This makes sense to take a look at what new content trends will be in demand. It’ll help you craft a better content strategy and scale your content marketing growth.
We’ve curated some latest content marketing trends to help you achieve just that! Take advantage of them and take your content marketing to the next level!
Immersive Content to Revolutionize Marketing
Of all digital content trends, immersive content is the one that can significantly impact your content marketing strategy.
Thanks to the popularity of 360-degree videos on YouTube, augmented reality stickers on Snapchat, and AR stories on instagram, immersive content is becoming the new trendsetter for marketers and brands.
With tons of AR content created every day on social media platforms, there’s no doubt such content will be an ideal choice to engage customers and market your products and services.
Such content can help you give a more rich and immersive experience about your products to your customers.
By taking advantage of smart stickers, AR filters, and even AR ads, you can come up with a creative content marketing strategy and delight your customers with surprise!
Like how Bareburger did with its Snapchat marketing campaign:
They created an irresistible AR burger just to show how their product will look like instead of displaying the usual menu.
Pretty creative huh?
With campaigns like these, you stand a much greater chance to hook customers leave a more lasting impression of your brand.
Video Content Will Be the Future
If you’re following recent trends in digital marketing, you might be aware that video content is EXPLODING!
From video ads on Facebook to user generated viral videos on Instagram, video testimonials on websites, and tutorial videos on YouTube, video content is, well, everywhere.
And that’s the reason why it’s the biggest trend for 2020.
The reason? Effectiveness!
According to recent content marketing facts, video content is far better at engaging viewers than any other content out there! Videos are easier to consume, more impactful, and help retain 95% of a message than other content formats.
This is also a reason why 78% of people watch videos online every week, not to forget 1 billion hours of video are consumed each day on YouTube alone!
Live video has also sparked popularity among audiences with over 80% preferring live videos over blogs.
So if you really want to crank up those conversions and give a good exposure of your brand, a video marketing strategy is definitely the way to go.
Visual-Rich Social Media ContentWill Boom
Deciding on an ideal content format or a dedicated marketing platform to target customers? Don’t ignore social media and visually appealing content because they’ll be more important than ever.
Today, a lot has changed in the social media space thanks to enhanced imagery and dynamic content such as smart filters, live video, and interactive contests.
People have grownaccustomed to sharing their lives through visuals than text and this has given platforms like Instagram, Snapchat, and Tik Tok a boost in popularity.
As visuals in content become more interesting, crafting your strategy accordingly will make it even more effective.
Not to forget, visually rich content on social media will help you triple your engagement and growth rate as well as drive better brand awareness than your competitors.
Bottom line: Don’t ignore social media in 2020. Optimize your social media strategy with striking visuals to appeal to your audience.
Customer-centric Targeted Contentto Take the Spotlight
Remember search intent? Figuring out the exact motive behind the use of a particular keyword?
Guess what, it’ll be one of the biggest trends in online marketing when it comes to ranking your content in SERPs, especially ranking for #1 in Google.
This means, if you’re still relying on copy-pasted, boring, and redundant content marketing tactics for your blogs, you’ll have no chance of ranking on the first page of Google.
On the other hand, by deeply understanding your audience personas, using long-tail keywords, and optimizing content for voice search queries you’ll have a higher chance of achieving success with your content strategy.
Make sure you create more in-depth content that’s tailored to solve your customers’ problems.
Try to offer as much help and information as possible without sounding too promotional.
By asking relevant questions, engaging with your audience (both online and in real-time), and finding out their deeper interests, you’ll be able to produce content that truly resonates with them.
Omnichannel Content Marketing Will Become Popular
With brands building their presence on all sorts of platforms like social media, websites, forums, etc. the need to deliver a consistent experience remains crucial.
This has led brands to adopt an omnichannel content marketing strategy which is said to become a rising trend in 2020.
This strategy lets you perfectly integrate different communication channels you use to interact with your customers.
By identifying unique strengths of each channel, you can optimize them according to your customer’s journey.
One brand that does it well is Disney with their holiday bookings.They give their customers a seamless experience across every channel.
Customers can book their tickets on their mobile-responsive website, plan their events on their app, and use another app that also acts as their hotel room key with other integrations of Disney holiday experiences.
You can do the same with your content strategy. By creating an omnichannel content marketing strategy, you can use blogs to drive traffic to your landing page, redirect them to your app and let them take the intended action seamlessly.
Well, there you have it! The latest content marketing trends for 2020 that will drive your content strategy in the right direction.
Whether you’re a startup or an enterprise, adhering to these trends will not only make your content effective but also drive more leads and revenue for the upcoming year!
Make sure you take advantage of them and craft the ideal content strategy for your business.
Or if you don’t want to do the heavy lifting, we’d be more than happy to do it for you.
We are a digital marketing agency that has helped plenty of brands and companies build successful content strategies and marketing campaigns.
With a professional team of designers, marketers and bloggers we can help you skyrocket your business with effective content marketing.
Get in touch with us and we’ll handle the rest.
How Content Personalization Can Transform Your Business
Content Marketing Posted On: Oct 31, 2019
Now sure what content personalization actually means? Imagine this!
You have recently shopped on Amazon and bought a Fuji camera at a 20% discount. You are happy about your purchase. You visit Amazon again but upon reaching the home page, you see something that catches your eye.
You see a list of Fuji camera lenses and they’re on sale at a discounted price.
Next to that, you also see a bunch of camera related accessories which you think might be useful.
You add them to your cart and bang!
Now you’ve not just bought yourself those lenses but also a lens filter, a monopod and a camera bag.
Did you intend to buy them? Nope.
Here’s what happened:
The homepage of Amazon dynamically changed based on your previous browsing interactions and showed you products most relevant to your purchase history.
Dynamic content personalization!
And it’s revolutionizing content marketing like CRAZY!
What is Content Personalization?
Essentially, content personalization is the art of customizing different type of content and displaying them to different audiences based on the personal data you have about them.
Content personalization leverages a user’s generic data such as location, searched keywords, clicks, purchase history, etc. and compares it against metrics like gender, age, interests, session details, and device type to display relevant content to each user.
Long story short, it’s all about using content to provide a more targeted and exclusive experience to your customers.
Why Does Content PersonalizationMatter?
You may think, so what? Does it make any difference in actually driving sales?
Truth be told, it absolutely does!
In fact, according to a report from Instapages it was seen that just by personalizing web experiences and content for users marketers were able to see an average improvement in sales by 19%!
Not just that, about 78% of Internet users said that relevant content shown by brands increased their purchase intent!
While about 80% of buyers said they were more likely to buy from brands that provided a more personalized experience.
Considering all those numbers, it’s a no brainer that personalization is the key to successful sales after all.
With the right type of content personalization, you can make a significant impact on your content marketing strategy.
Great, now that you know why content personalization matters, let’s take a look at different ways you can personalize content for more effective results.
Types of Content Personalization
This is a commonly used personalization method used by a majority of digital marketers today.
You can simply segment your audience by industry, geography, age or job title and tailor your content to appeal to different people.
Segmentation is best used in email marketing campaigns as well as website UX and have shown to bring a great impact. However, the cons of using segmentation is that it doesn’t offer a deeper level of personalization.
On top of that, it’s highly resource intensive. You can only create a limited number of segments which greatly reduce your personalization options.
2. Persona-based Personalization
Persona-based content personalization is another popular type of strategy that relies more on customer representation or buyer personas. Here the content is segmented according to the characteristics of a typical customer to deliver a personalized experience.
Ever stumbled upon an ad while scrolling through your Facebook feed which was actually relevant to your business? That’s persona-based content right there!
The great thing about this personalization type is that you can gather more data about your audience in real-time and create more tailored content to attract more leads.
3. Customer Journey-basedPersonalization
You can also personalize your content based on your buyer’s journey. This form of content personalization uses customer journey maps to figure out the phase a particular customer might be in the buyer’s journey.
The content shown to a customer in the awareness phase will be different to the customer who’s in the decision-making phase.
By aligning your content according to different phases you can deliver a more meaningful experience to your customers and help them progress further to the end of the sales funnel.
As the name suggests, individualization is all about offering a truly personalized experience to each individual user rather than targeting broader segments or groups.
Think of those personalized emails you might’ve received after dining at a top-rated restaurants or the ones from an airline company after booking a flight ticket.
Today AI can create content can be heavily personalized by analyzing customer data and making smart decisions.
Using that and other strategies like one-to-one emails and dynamic web content you can offer a more robust personalized experience to your customers.
Examples of Content Personalization
Dynamic Personalized Recommendations
Barillaince, a company focusing on providing personalized eCommerce solutions uses machine learning and content filtering to offer smart product recommendations to customers.
It’s a great example on how AI and content can be used together to provide a more tailor-made experience for customers shopping for products.
Dynamic Landing Pages & CTAs
Dynamic landing pages are a great example of content personalization. Dynamic landing pages use dynamic text replacement that changes the headline instantly based on the search query the user used to land on the page.
For example, if the user landed on the page by typing “Best Sports Shoes For Men” the Banner headline would automatically change to “Shop for the Best Sport Shoes for Men”
Dynamic Banner Ads
Dynamic Banner ads are another fantastic examples of how content can be personalized to the next level.
These ads are mostly used for retargeting and display products that it thinks is most relevant to the users. It could depend on several factors like time spent on the website, products searched in the past, or products recently brought.
As you can see, the perks of using content personalization are promising!
With personalization becoming the next big trend in the world of digital marketing, it makes sense to make it part of your digital campaign as well.
Using content personalization will not only help you provide a more cohesive experience to your customers but also significantly increase your chances of driving more sales in the long run.
Make sure you use it in your content marketing campaigns for some excellent results.
If you need a hand, you can always count on us.
We are a reputed digital marketing agency that can help you create everything from dynamic landing pages to personalized blogs or even email campaigns to skyrocket your business leads.
Get in touch with us and we’ll help out to you.
Use These Tips to Step Up Your Content Marketing in 2019
Content Marketing Posted On: Jan 10, 2019
“Content Marketing is the Only Marketing Left” – Seth Godin
It’s not just Seth Godin but also other great marketers in the content marketing world who stand by that quote. Content is still the king and the most fundamental part of your marketing campaign. If you’re not using the ideal tactics to leverage your content, you have a much higher chance of failing with your content marketing strategy.
In order to stay on top, following a definitive approach is crucial which will make your content marketing efforts yield success.
So how do you make your way through?
We have just the right tips to help you step up your content marketing game. Let’s get started!
PLAN AND DOCUMENT YOUR STRATEGY
First up, you need an outline.
Creating an organized content plan for your marketing is thus an essential step. With a detailed plan in place, you have a better chance of creating an effective content marketing strategy around it.
According to Search Engine Watch it is seen that more than 65% of successful content marketers have a well-documented content marketing strategy in place.
Start by documenting your objectives that you want to achieve from your strategy. Make a note of each and every goal.
Keeping track of your content marketing strategy can effectively help you monitor your ROI and keep you organized with your marketing efforts.
CREATE ENGAGING AND VALUABLE CONTENT
The core aim of content marketing is to create genuine, valuable content that attracts your target audience and not something that hits right in the face like a hard sell.
Creating original, ideated content is the key here. So you might want to think outside the box or better, hire someone (like a content marketing agency) to do it for you.
Whichever the case, start by creating your content around those lines.
For your content marketing to be effective, it needs to do the following things:
- IT SHOULD EDUCATE YOUR CONSUMERS WITH INFORMATION.
- IT SHOULD EMOTIONALLY ENGAGE YOUR CONSUMERS.
- IT SHOULD PROVIDE GENUINE VALUE TO YOUR CONSUMERS.
If you own an e-commerce store that sells Ayurvedic medicine for example, you can create helpful blog content around Ayurveda or informative videos on Ayurvedic remedies. Producing this type of content will productively help you drive more leads.
Or you might also get creative with your content marketing strategy, like how HootSuite did.
HootSuite came up with an exciting content marketing idea for their product. They created a video based on the opening of Game of Thrones dubbed ‘Hootsuite’s Game of Social Thrones.’
Instead of hard selling their product, they promoted their it in a unique and engaging way.
Think outside the box for your next content marketing strategy. Create unique content that’s both engaging and educating.
Remember valuable content is more effective at building trust and relationships with consumers.
According to Neil Patel, SEO is all about content marketing and content marketing is all about SEO. Unless you’re not implementing SEO in your content marketing, your campaign will undoubtedly, well, fail.
So when planning your next content marketing campaign, integrate SEO in your overall content marketing strategy.
Use high-ranking keywords in your content (make sure you don’t overdo it to avoid getting penalized.) Focus on creating quality content consistently to get indexed and rank better on search engines.
Build links with websites having a high-domain authority. Also, pay attention to technical SEO by optimizing robots.txt, metadata, site maps and tags.
Content marketing and SEO go hand-in-hand, make sure your content marketing strategy is SEO ready.
DISTRIBUTE YOUR CONTENT
While your content may be great, it’s of no use if it’s not distributed on the right channels and networks. Try diversifying it by making a content distribution strategy.
A content distribution strategy can help you promote new and existing content efficiently across numerous channels. Think content syndication networks, forums, or RSS feeds.
Start by thinking of ways in which you can repurpose existing and newly created content. For example, you can make your existing long blog into an ebook and make it available for download on your landing page or other different channels.
You can use blogs and articles for video content. With tools like Content Samurai, you can turn your blog content into videos. Curating information from existing content to create infographics and sharing it through email is also a great way to diversify content.
MONITOR YOUR RESULTS
Analyzing the results of your content marketing campaign is one tedious task but it’s also important at that. After all, you’d definitely want to check whether your content marketing efforts have met your business goals or not, right?
To find out how your content has performed, keep an eye on metrics like email subscribers, generated leads, and sales data. These indicate how well your content has performed with regards to profitable customer action.
You can also analyze metrics like CTRs, open rates and time spent to measure what’s effectively working and what’s not to optimize your content strategy even further.
Content marketing is all about creating value, trust, and engagement. While one may be able to generate quality content, it can be difficult to come up with innovative content strategies that actually generate leads. For that, teaming up with a dedicated digital marketing agency is recommended. It can help you achieve more ROI and higher engagement on your campaign.
We are a digital marketing agency that specializes in content writing services and SEO copywriting.We have helped numerous clients evaluate and create robust content strategies and can help you with the same for your next campaign. Let us know how we can help.