Here’s Why You Need Dynamic Landing Pages to Spike Your Conversions

Digital Marketing, Web Design Posted On: Feb 13, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Landing pages are one of the foundations behind every lead you generate. They’re precise, to the point, and get the job done most of the time. But, as many of us know they serve a single purpose. You search for something, you land on a page, and sign up if you find the offer compelling or leave if you don’t.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Great![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]But, what if you could engage your visitors by not making them leave your landing page?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]What if you had the power to customize your landing pages? Make them more personal for each of your visitors?[/vc_column_text][vc_column_text class=”blog-font-p”]What if you could retarget them with different messages using landing pages?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s the good news: That’s possible with dynamic landing pages.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT ARE DYNAMIC LANDING PAGES?[/vc_custom_heading][vc_column_text class=”blog-font-p”]

Dynamic Landing Pages are pages that change its content and display different messages to different visitors based on specific scenarios and user behavior. These depend on numerous parameters such as interests, location, and even keywords.

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Sounds cool, doesn’t it?[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of just creating a single landing page for your campaign, you can create one dynamic landing page and totally customize its content to cater to every specific visitor.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHERE CAN YOU USE DYNAMIC LANDING PAGES?[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p”]You can use dynamic landing pages for your PPC campaigns. That’s because they’re much preferred for PPC than organic search.[/vc_column_text][vc_column_text class=”services-page-highlight-box”]If you’re looking for something great for your SEO strategy, we recommend implementing SEO techniques centered around latest trends like voice search. That’d definitely prove more effective.[/vc_column_text][vc_column_text class=”blog-font-p”]

Why?[/vc_column_text][vc_column_text class=”blog-font-p”]Due to its dynamic and script-based nature, search engines usually don’t index the script of dynamic landing pages.[/vc_column_text][vc_column_text class=”blog-font-p”]Now does that make dynamic landing pages unworthy in any way? Absolutely not.[/vc_column_text][vc_column_text class=”blog-font-p”]They truly shine in PPC campaigns.[/vc_column_text][vc_column_text class=”blog-font-p”]Using dynamic landing pages and PPC together makes a killer combination. They’re a more ideal choice if you’re looking to skyrocket conversions faster. With them you also get to experiment with different ad groups and keywords.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]HOW DYNAMIC LANDING PAGES WORK[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_column_text class=”blog-font-p”]Let’s say you want to show your visitors a relevant landing page based on what they’ve searched.[/vc_column_text][vc_column_text class=”blog-font-p”]How will you determine what page copy will meet your visitors’ expectations once they land?[/vc_column_text][vc_column_text class=”blog-font-p”]You have two choices:[/vc_column_text][uncode_list]

  • Choice 1: You can create different landing pages for different ad groups.

[/uncode_list][vc_column_text class=”blog-font-p”]Not only will this take most of your time and make your job tedious but also difficult to manage, as there is a possibility you could have more than a few ad groups.[/vc_column_text][uncode_list]

  • Choice 2: You can create a single landing page and change the text or copy specific to each ad group or keyword (A much better way!)

[/uncode_list][vc_column_text class=”blog-font-p”]This would not only make your job easier but also help you measure your campaigns more effectively.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For example,[/vc_column_text][vc_column_text class=”blog-font-p”]Say you want to target the keywords ”Double Breasted Trench Coats for Men”, “Double Breasted Trench Coats for Women”, and “Double Breasted Trench Coat Offers” for a couple of ad groups.[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of having three separate landing pages for each of these keywords, you can create a single dynamic landing page and change its dynamic text with these keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]So let’s assume you’ve finished creating the dynamic landing page. When a visitor will land on the page, its headline or body copy will automatically change based on the keywords the visitor used to come on that page.[/vc_column_text][vc_column_text class=”blog-font-p”]If a visitor searched the phrase “Double Breasted Trench Coats for Men” to come on the page, the headline might change to “Look for the Best Double Breasted Trench Coats for Men.”[/vc_column_text][vc_column_text class=”blog-font-p”]On the other hand, if a visitor landed by searching for “Double Breasted Trench Coats for Women” then the headline might again change to “Look for the Best Double Breasted Trench Coats for Women.”[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Smart? You bet.[/vc_column_text][vc_column_text class=”blog-font-p”]To better understand how dynamic landing pages work, assume it’s Women’s Day and you’re searching for facial kits online.[/vc_column_text][vc_column_text class=”blog-font-p”]After typing the keywords “best facial kits for men”, you may land on a website that shows the message “Get 30% Off on The Best Facial Kits for Men.”[/vc_column_text][vc_column_text class=”blog-font-p”]Great.[/vc_column_text][vc_column_text class=”blog-font-p”]Let’s try searching using different keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]After typing the keywords “best facial kits for women”, you may again land on that same website showing a different message “Women’s Day Offer: Avail 70% Off on The Best Facial Kits for Women.”[/vc_column_text][vc_column_text class=”blog-font-p”]How did that happen?[/vc_column_text][vc_column_text class=”blog-font-p”]With dynamic landing pages you can customize the text you want to display by assigning specific URL parameters.[/vc_column_text][vc_column_text class=”blog-font-p”]After doing so the page will dynamically change the text depending on those parameters.[/vc_column_text][vc_column_text class=”blog-font-p”]All you have to do is set those URL parameters in the destination URL of your PPC campaigns and you’re set.[/vc_column_text][vc_column_text class=”blog-font-p”]Now each time your visitors will land on your page, they’ll see different messages for different keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]You can thus have a single dynamic landing page and make it’s headline or body copy change depending on the search term entered by your visitor.[/vc_column_text][vc_column_text class=”blog-font-p”]In this way, having dynamic landing pages for PPC campaigns can help you convert much faster than static landing pages.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHERE CAN DYNAMIC LANDING PAGES BENEFIT YOU?[/vc_custom_heading][/vc_column][/vc_row][vc_row initial_loading_animation=”none”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Now that you know what these personalized landing pages are capable of, you may want to know where can they benefit you.[/vc_column_text][vc_column_text class=”blog-font-p”]You can use dynamic landing pages to:[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

IMPROVE THE OVERALL QUALITY SCORE OF YOUR PPC CAMPAIGNS

[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p”]Quality Score is a rating provided by Google that determines the quality and relevancy of your PPC campaigns.[/vc_column_text][vc_column_text class=”blog-font-p”]Landing pages affect your Quality Score in a good or bad way. It’s hence necessary to have high-quality personalized landing pages for your campaigns for maximum advantage.[/vc_column_text][vc_column_text class=”blog-font-p”]Dynamic landing pages significantly help you boost your Quality Score thanks to the personalization features they offer.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

SELL SIMILAR PRODUCTS & SERVICES WITH DISTINCT KEYWORDS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]Having a single landing page for a single product might get the job done for you but what if you sell similar products and services?[/vc_column_text][vc_column_text class=”blog-font-p”]In that case, dynamic landing pages can help you bring overall traffic to a single page and by dynamic text replacement show specific service or product offers.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

EFFECTIVELY A/B TEST DIFFERENT CAMPAIGNS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]This is one of the best reasons why you need dynamic landing pages for your campaign. Other than using them to change elements based on keywords or location, you can also use them to A/B test discounts, and promotional offers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]How?[/vc_column_text][vc_column_text class=”blog-font-p”]Let’s say you’re running a campaign to promote an offer of 50% Off on Shoes.[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of that, you can test different offers to find out how frequently people convert. Do people convert with 49% Off? Or are they likely to convert with 55% Off?[/vc_column_text][vc_column_text class=”blog-font-p”]You can understand your customers’ buying behavior just by testing different offers and realize how people respond differently with various offers.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

TARGET SPECIFIC LOCATIONS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]If your business is situated in different cities or areas, you can use automatic text replacement in your dynamic landing pages to optimize for different locations.[/vc_column_text][vc_column_text class=”blog-font-p”]If your business is providing services or selling products in countries like US, UK, or Canada for example, you can use location-specific keywords for each country and optimize them using the same landing page.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

HAVING A DYNAMIC LANDING PAGE IS MORE IMPORTANT THAN EVER BEFORE

[/vc_custom_heading][vc_column_text class=”blog-font-p”]As you might’ve guessed by now, dynamic landing pages can add tremendous value to your business and spike up your conversions without the extra legwork.[/vc_column_text][vc_column_text class=”blog-font-p”]They improve your quality score, they’re easier to use, plus they’re customizable.[/vc_column_text][vc_column_text class=”blog-font-p”]If you’re not yet using dynamic landing pages, better late than never. Build yourself a stunning dynamic landing page today.[/vc_column_text][vc_column_text class=”blog-font-p”]If you need a hand, we’re always there to help.[/vc_column_text][vc_column_text class=”blog-font-p”]We have an entire team of dedicated professionals that’ll help you build dynamic landing pages for your business. Have a look at our PPC Packages and let us know how we can help.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section]

Here’s Why a Well-Designed Website is Important for Your Business

Web Design Posted On: Dec 21, 2018

Let’s face it, how many times have you left a website because you ended up not getting what you came for? Website design has a lot to do with this. Take this fact for example from Tyton Media: A visitor takes 0.05 seconds to get a first impression of your website. Surprised? This means, if your website design isn’t forming a good impression in front of your customers, it’s likely they’ll leave than spend time on your website.

While content may still be the most important thing on your website, it’s practically of no use if your customers aren’t able to navigate through your website and find it. This, in website design standards, is what is bad UX design.

Your customers start looking for information as soon as they land on your website. According to KoMarketing, 86% of visitors start looking for information about a company’s services when they land on a website.

It is hence crucial for your business to have a website that’s both informative and well-designed.

UNDERSTANDING UI AND UX DESIGN

UI / UX design are the core components of every website design. User Interface Design (UI) is the practice of developing the user interface of a website. It deals with the visual elements of your website and how your visitors will interact with it.

User Experience Design (UX) is the practice of designing the overall layout of the website to make it more user-friendly and easier to navigate. Think of it as the blueprint of your website. It helps your visitors by giving them directions to find what they’re looking for through a good website structure.

HOW THEY AFFECT YOUR WEBSITE DESIGN

According to a metric by Kinesis Inc, just by looking at a company’s website design 75% of visitors agree they form opinions on the trustworthiness of a company.

So, focusing on only one of these components or not paying attention to both can severely affect your website’s performance and traffic. Not to mention it can also affect the credibility of your company.

While a good user interface would make your website look nice and pleasing, a poor website structure would make it difficult to navigate for your customers. On the other hand, a well-structured website with poor visuals and aesthetics would make it look dull for your customers.

This is the reason why a majority of the websites fail to win over customers.

The takeaway? You cannot afford to ignore both UI and UX design of your website.

If you want to boost up your sales tenfold, you must have a website design that has a good balance of UI/UX and which goes hand-in-hand with your brand identity.

HOW IS WEBSITE DESIGN IMPORTANT?

While this isn’t a project guide to UI and UX design, we still have better ways to help you understand their importance.

To know the importance of website design in a real world scenario, let’s understand a few design principles along with some examples.

Let’s understand this with an example.

VISIBILITY

Being user-centric is designing your website for the benefits of your users and not for your own sake. With the visibility approach, you can increase the user-centricity of your website.

What is visibility with respect to user-centric design?

It’s making the most important parts of your website’s UI elements ‘visible’ and easy enough for your users to find.

gmail

In Gmail, you may be familiar with the big ‘Compose’ button used for creating an email. You may also notice that it’s more visible than other elements on the page.

Why?

Gmail has a lot of features but its most important feature is letting its users compose emails.

By implementing the visibility design principle, Google helps make composing emails easier for its users by making it strikingly visible on its website. This directly makes the design user-centric for the users of Gmail allowing them to easily compose an email without any unnecessary searches.

Thus, the visibility principle is important when it comes to web design. It will make it easier for your customers to take quick decisions by selecting what they want without any unneeded clicks.

ACCESSIBILITY

Accessibility, as the name suggests, is the ability to reach something without the need of any extra efforts. However, when it comes to web design, accessibility means making the information on the website ‘accessible’ for users in an efficient and quick way.

Let’s understand how a popular brand uses the power of accessibility to their advantage.

Apple

Apple’s clever UX design and content formatting of its Mac webpage help their customers get all the required information without any extra hassle. The presentation of different features of the Mac is aligned in a meaningful way which adds to a delighting shopping experience for their customers.

Apple-2

UX design can enhance your website when it comes to accessibility. By making your website more approachable for your customers, they have a greater chance of finding the products they’re looking for, thus giving you more conversions.

CONSISTENCY

Consistency in website design plays an important role in building your brand image in the minds of your customers.

It is through consistency that users are able to recognize big brands and companies just by looking at the colors, typography, and visuals they have used in their website’s design.

Take a look at The Verge, for example.

techwebsite

The popular tech blog maintains its company’s identity through a solid use of consistency. Right from the consistency of colors to typography, and layout, every aspect of their website is persistent.

This gives their website a distinctive look while still letting their audience know that it’s The Verge and not some other website.

By keeping your fonts, visuals, and logos consistent and aligned to your brand’s identity can help your customers retain a better image of your company.

A well-designed website built with the right approach can effectively make a positive impact on not just your customers, but also on your sales. Which is why it’s necessary to create websites which infuse the right balance of user experience and interface.

Now that you know why it’s crucial for your company’s website to have a good design, you might already be thinking of designing it. Or, to save time hire someone who’ll do it for you.

Being a UI/UX design company, ATop Digital has built professional websites that have transformed businesses. We offer website design services from custom landing pages to responsive websites. We’d suggest going through our services page to give your website the makeover it deserves.

5 Mistakes To Avoid While Outsourcing

Web Design Posted On: Sep 3, 2018

If you were to float a question across major social media channels and other digital engagement platforms as to how many companies/professionals have burnt their fingers while outsourcing a project, you’d be amazed to see the number of ayes that you’d get in return! Outsourcing is risky business, particularly if you don’t know the in and outs of getting vendors/agencies/partners to stay in sync with your goals while upholding parameters like timely delivery, quality, and reliability above all else.

outsource web design to India

Since most companies wish to save on the costs of hiring full-time manpower along with having a system in place for supervision and project execution, they turn to outsource their web design and development projects. This is certainly a good strategy if you are sure that the work will be done reliably and with full responsibility for the agency in question.

However, not all stories end that way. If you’re about to outsource web design to India, here are 5 mistakes that you should definitely avoid!



1. Not Defining The Goals And Expectations

Not Defining The Goals And Expectations

Too many times, companies end up making this critical mistake while hiring web development companies and pay for it later! In case there is no clearly defined goal and set of milestones as to your expectations when you outsource web development in India, the agency in question will always operate vaguely in terms of executing your vision. You have the bonus to communicate clearly with regard to, how you envision the project and what it should encompass. Making this mistake means you end up having to spend time and money again on the same process which is, to say the least. Make sure that you clearly outline your vision and goals to the agency and invest a little time into this process; it will save you loads of trouble later on!



2. Not Setting Clear Timelines And Other Quantifiable Parameters

When you hire web development outsourcing companies, there are chances that you may end up making a mistake in regards to the turnaround time, i.e. not having clear timelines in place. While creativity is not to be kept on a tight leash, it can meander at times and disrupt your workflow due to delays in implementation of your project. Additionally, you will have made another big mistake if you did not quantify the benefits of outsourcing the job in terms of your investment and the time and costs that you save. Unless this is done, you will never really know whether your decision is worth it, i.e. you may actually be spending more time and money on an agency as compared to hiring teams in-house.



3. Having Too Many Decision Makers


Having Too Many Decision Makers

You must have heard of the saying “Too many cooks spoil the broth”. This couldn’t be truer when you’re outsourcing a project. Multiple decision makers end up creating time lags and often the key goal is vitiated due to differing approaches. It is always important to have one key decision maker who will take your project forward and be the sole point of contact for you while the project is being worked upon.



4. Taking Only The Fixed Price Approach

Yes, many clients panic and opt for a fixed price early approach in order to ensure that they do not end up spending excessive money on their websites. However, this can be a mistake if it ends up compromising on what you could have achieved with your website which is a vital part of your business. A little flexibility is always desirable and you can plan for it early on so that there are no creative or technological compromises while manifesting your dream vision.



5. Giving Projects To The Lowest Bidders

Giving Projects To The Lowest Bidders

Another huge mistake that has cost many companies double or even triples the money is that they originally invested in hiring the lowest bidders for web design and development projects. Let your decision be guided by factors like their portfolio, experience, reviews/customer feedback and testimonials, client base, technical skills, team strength and understanding of your requirements rather than simply choosing the lowest bidder. You can always find ways to be more efficient and lower costs but you should never compromise on quality as much as possible. Finding the right talent is itself a big task and if you do, pay a little more for good results and long-term satisfaction on your part.

Committing any of these mistakes will lead to severe time, energy and money losses on your project and you may even have to restart the whole process again which is in itself a huge strain on your time and resources. Avoiding these will help you avoid considerable heartache later on!

ATop Digital is a digital marketing agency in India having offices in US & UK. We offer We fully understand or put in our best efforts to gather the needs of our customers.