How To Optimize Your Product Listing on Amazon (Useful Tips & Secrets)

If you’re an Amazon seller or vendor there is nothing but one thing you should pay most attention to, your product listing page.

Without a good Amazon listing page, your customers will have a hard time understanding about your product which will lead to the downfall of your sales.

To make it simpler, we’ve compiled a sweet list of tips and secrets to help you optimize your Amazon product listing page and take it to the next level.

So without any further ado, let’s get started:

On Amazon, the product listing is a page that contains all the information about the product. It includes everything from your product title, images, to the product description, ratings and reviews, design, and the overall layout.

Customers land on the product listing page to learn more about the product, its features, and other relevant information before they make a purchase.

Hence, optimizing the product listing page is crucial. Once done, it can leave a great first impression of your product and dramatically help you boost your sales.

To improve your product listing on Amazon, you can try these following tips:

1.     Create Sensational Product Titles

The product title is the most important element of your listing page.

Why? It’s the first thing your customers see before they land on your page.

Amazon allows using 250 characters in your title so make sure it’s crisp and gives a good idea about your product.

One way to write a sensational title is to mix and match your product’s brand name with its benefits, features, USP, and other relevant attributes. You can also separate them using punctuations and symbols to make it easier for customers to understand.

Here’s a good example:

The title not only tells you about the laptop case but also the MacBook Air size it supports. It also tells you what’s included in the package and provides a good description of the product.

Everything in a single title.

Such type of product titles increase your CTR and prompts Amazon to rank your product page higher.

2.     Make Good Use of Product Bullet Points

The second most important part of your listing page is About the Product (commonly referred to as Bullet Points.)

This is where you get to explain the features of your product and sell it.

It’s crucial to note that buyers glance through the features before making a purchase. So if your bullet points are weak then you’ll have a hard time selling your product.

Here’s what you can do to make your bullet points stand out:

• Place the USP at the very top.
• Describe benefits of your product.
• Highlight or capitalize on each benefit.
• Add rich and relevant keywords to boost SEO.
• Use simple language.

Cambridge Soundworks does a great job at writing the bullet points of their Bluetooth speaker:

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The character limit for writing the bullet points is 500 characters per bullet point and you can add up-to 5 of them, so make sure you write something exceptional that will make your buyer hit that ‘Add to Cart’ button.

3.     Write Compelling Product Descriptions

Next up is the product description section, the space that describes everything about your product.

The official character limit for product descriptions is 2,000 characters including spaces.

Try to leverage it as much as possible by describing what your product is about and what it does best.

Here are a few things to keep in mind:

• Write crisp and short sentences.
• Try describing your product in a more compelling way.
• Sell benefits and not just features.
• Use keywords but don’t stuff them.
• Avoid jargon and difficult words.

You can also take advantage of Amazon’s A+ Content or Enhanced Branded Content feature to add high-quality images with your content.

This will make your product description come alive and make more impact on the buyer.

Take a look at how Cowin is nailing it with EBC for their product descriptions.

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4.     Use High-Quality Product Images

Want to further optimize your Amazon listing page? Try using high-quality images for all of your products.

The total number of images Amazon allows is limited to nine out of which only seven are displayed, make sure you use all of them.

Start with the main featured image. It’s the one that appears next to the title and is what people see first to judge your product.

Make sure it’s of the right size, use a good resolution of 1500x 1500 pixels (You can also go for a 1000×1000 pixel resolution). Remember, the higher the quality the better it will look once zoomed in.

Here are some more tips to help you optimize your images:

• Use a white background for your images.
• Always go with the .jpg file format for your images.
• Ensure all your images are shot in bright light with no shadowing.
• Photograph your products in different angles.
• Try using infographics to highlight important features of your product.

A good example of optimized images could be taken from Apple’s listing page.

Their images are clean, contain white background, and are shot in different angles to give a better idea of their product.

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5.     Optimize the Right Keywords

Here’s the thing: Keywords are an important factor behind your Amazon rankings.

Without a proper set of keywords, your listing page won’t appear in the search results and your customers won’t land on your page. On the other hand, using the right search keywords will boost the rankings of your listing page.

How to put keywords in your Amazon listing page?

First, get started by gathering all the keywords that are relevant to your listing page.

Do proper keyword research and then add your keywords in the right places.

Here’s where you should place your keywords:

Title: The title is the ideal place to begin with. Try placing keywords naturally, you can follow tip #1 to create an ideal title and then place keywords that don’t look stuffed.

About the Product: The next place where you should add keywords is in the bullet points. Again, try to use them naturally.

Product Description: Place keywords in the first paragraph of your product description and other places wherever relevant.

Search Terms Field:

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The Search Terms is a field in Amazon’s Seller Central that lets you add backend keywords: Keywords that help customers find your product on Amazon.

Backend keywords boost your Amazon SEO, so don’t forget to add them.

You can use them for relevant keywords that might not be suitable for your title or bullet points. You can try different variations, similar phrases, or other keywords too.

6.     Reviews & Ratings

Last, but definitely not the least, you should also optimize your reviews and ratings.

Reviews play an important role in defining your products. Negative reviews can impact your sales so it’s better to take precautions early on.

To optimize your reviews and ratings, you can: 

• Check for potential causes behind bad reviews that need fixing.
• Engage with customers and ask for feedback (Try Social Media or Email.)
• Address issues immediately once found.
• Get your FAQs in place for better customer experience.

There you have it, some important tips to help you optimize your Amazon listing page.

Remember that optimization is an ongoing process so make sure you improve every element of your listing page by keeping the above tips in mind.

Want to optimize your own Amazon listing page for better SEO performance? Or create your own listing page that gets plenty of traffic and sales? Count us in.

We are an internet advertising agency that also functions as an Amazon agency. Whether it’s creating your listing page or optimizing it for Amazon SEO, we can take care of it all.

For affordable pricing and excellent Amazon marketing services, get in touch with us!