Want to sell new products under your existing brand name? We help you leverage your current brand image and sell more with a robust brand extension marketing.

CREATE A BRAND EXTENSION

HOW A PROMINENT COMPANY MADE ITS MARK INTO AN UNKNOWN MARKET.

Imagine you are a brand that sells pancake syrup.

You are doing great in your own market but want to extend your brand presence in other markets to leverage your sales.

What would you do?

Offer a similar product with a different flavor or feature?

Or

If you are smart enough offer a new product that directly compliments the original product you sell.

Just what the pancake syrup-making company Aunt Jemima did.

They make pancake and waffle syrups that are known for their delicious taste. However, they wanted to venture into a new market so they did this:

Instead of coming up with new flavors for their syrups, they started selling pancake mix.

They took a logical step in the right direction that enabled them to the right complementary good that they could sell with their already famous product.

The result?

Their new product was met a good reception and it also helped them boost sales of their already best-selling pancake syrup.

But what’s even more interesting is the kind of marketing tactic they used which is what branding experts call “Brand Extension Marketing.”

It’s a strategy where you use your already popular brand name to market new products and venture into different markets.

Think Colgate toothbrushes whereas the brand is actually known for its toothpaste or Honda Lawnmowers whereas the company is popular for its cars, you get the point.

It’s a clever marketing strategy you can use to tap into potential markets and leveraging your sales and brand recognition.

However, keep in mind that creating a brand extension strategy requires heavy planning and research of your target market. But by partnering with a top branding agency, you can create the right brand extension campaign and target the right markets without having to worry about potential pitfalls.

WHY ATOP DIGITAL FOR BRAND EXTENSION MARKETING SERVICES? 

Extending the reach of your brand in newer markets through different products can be a risky endeavor, especially if you are not following the right strategy. Also, keep in mind that your newly launched product, if not positioned properly, could have a negative ramification on your established brand image.

This is where we, as a strategic branding agency, can help you out.

Our marketing and branding team first measures your brand equity to determine any future impacts or potential risks.

We then leverage analytics and metrics to conduct in-depth market research for your new products and make sure your new product category has the potential to bring in sales.

We create effective brand extension strategies for every campaign. This is to make sure your new products and services reach the right audience and positively enhance your already established reputation.

We cater to all sorts of businesses big and small and help you come up with creative ideas to extend your brand in different target markets.

STAY ON TOP!

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

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HOW WE GREW OUR CLIENTS’ BUSINESS USING EXTENSION MARKETING

With careful planning and strategic execution, our extension marketing campaigns successfully boosted the sales of our clients. Read the case study below to find out how we did it.

View Case Study

NEED SIMILAR RESULTS? WE ARE ALWAYS HAPPY TO HELP.

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CONQUER NEW MARKETS WITH A ROBUST BRAND EXTENSION STRATEGY

Through a brand extension marketing campaign, you can easily tap into newer markets and sell your products with your existing brand name. Fill in the form below to get started.

 
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