Are your customers having the same beliefs about your company as you or they aren’t? We blur the lines between your customer’s belief about your company and the promises you deliver by minimizing your brand gap.

MINIMIZE MY BRAND GAP

THE COMPANY THAT SUFFERED FROM A HUGE BRAND GAP

Back in 2011, BlackBerry, the Canadian mobile company, released the PlayBook (A mini tablet computer that was supposed to be a competitor for rival tablet makers.)

To compete with others in the market, BlackBerry branded the PlayBook as a revolutionary product BUT to the wrong audience.

And from there, things started to go downhill.

In trying to compete with the iPad (And Apple in general), BlackBerry claimed it to be the most superior tablet on the market highlighting its support for Flash technology for better video streaming.

Not just that, BlackBerry’s then CEO claimed it to be a compelling piece of technology as it seamlessly worked in conjunction with BlackBerry smartphones.

They also failed to market the product well, which upon release, gained widespread criticism for its unfamiliar and proprietary OS, small screen, and a much higher price tag.

To make matters worse, they had created a device that required tethering to a BlackBerry phone to access email services. 

You heard that right!

It didn’t let you send emails because it lacked a native email and calendar app.

All in all, the device had to be discontinued due to the growing criticism BlackBerry faced from its customers. It also affected BlackBerry’s stocks which eventually led to their fall down and increased their brand gap.

Had BlackBerry done a thorough analysis of what their customers wanted from them and delivered a product they really desired, they’d easily avoided the failure.

This brings us to the importance of minimizing the brand gap. It’s nothing but lowering the gap between what a company wants to be and the experience its customers face.

By doing a brand gap analysis, you can determine the beliefs your customers have about your company and work on providing a satisfactory experience to minimize the gap.

But doing it isn’t a simple task. Brand gap minimization requires specialized tools to perform thorough research and analysis of your company’s current market position.

That’s where digital marketing agencies come into play. They help you perform brand gap analysis and provide plans and strategies to minimize it.

WHY ATOP DIGITAL FOR BRAND GAP MINIMIZATION?

Brand gap minimization is one of the specialized branding services we provide at ATop Digital. 

Being a digital marketing agency with prior expertise in branding, we have a dedicated team of in-house marketers and branding experts to help you with your requirements.

Unlike other branding agencies, we utilize specialized analytics software programs to perform market research for our clients.

Our in-depth reporting includes key insights that help you determine the current brand gap in your industry.

Not just that, our marketing team also provides useful advice and practical minimization strategies that help you build a positive brand image among your customers.

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HOW WE MINIMIZED THE BRAND GAP FOR OUR CLIENTS

Through strategic planning and brand gap analysis, we successfully minimized brand gap for plenty of our clients. Read the case studies to find out how we did it.

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DON’T LET THE GAP WIDEN, DELIVER WHAT THEY REALLY WANT

Your customers will only trust your brand if it lives up to its promises, take action today to maximize delivery. Fill in the form to minimize your brand gap.

 
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