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Atop digital knows how important laying out a strategy could be. Especially when you’re trying to make a post or a video go viral, there are several key parameters that have to be taken into the strategy list before you take the appropriate steps. Here we decide if the content has to be linked with social media accounts or if we can ask for press mentions so that the content we post gets the right amount of feedback. We plan on the right type of keywords that have to go with a post based on target audiences and demographics.
Social media is one of the craziest places where people tend to do all kinds of stuff. So Atop digital knows when it’s the right time to hit on a specific target audience, punching them with dynamite content. With the help of customer analytics and customer apprehension factors we post content based on what would go well at the given time. Most of the times it’s realizing which social platform would be right to target for a given video. Entertainment and informative content are used on the advantage of getting the results we’re expecting. Our experience on user interactions based on colour theory, descriptive infographics and video marketing principles ensure that the post goes absolutely viral.
We don’t just write- we strike! The age old skill of turning the tables with the help of powerful blogs is still a great way to grab attention. But it takes the mind of a master business agency such as Atop to deal with the right content and right mix of words that can stir crowds. A great blog requires articulate understanding about the kind of emotions that one must address to strike a chord with the audience. It also matters to what kind of blog you’re writing, the visuals you’re using and the right amount of trendy information to go bang on. Atop knows it all!
Viral marketing campaigns – for brochures, banners and billboards! What strikes the most when you’ve gone all shivers reading a copy? Yes! There could be many reasons. And it all starts from extracting a great caption that can pull off the message you want to communicate. It could also depend on a striking calls to action design that might have caught your attention. Well, Atop digital has all the knowhow of proximity market analysis and how and what kind of ads must go out at a given point of time. We define your copy with great detail and finesse that your audience will do the remaining.
Videos swoop by our eyes every second but very few seem to have an impact in our world of information frenzy. Executing a video with the end user in mind and crafting out an audacious message is the backbone of a viral video. That’s where Atop digital gets the better of your audience as we have a well framed system in which our production team is works highly in coordination to deliver a stunner in quick time. Upon knowing the objective of the video, we decide on the pre production aspects such as whether a short film or a teaser ad would be a likely win.
All Right! Who knows David Beckam! Well, if you’re trying to sell your super sized pants on Instagram and you’re looking out to David for your influencer campaign, it could be a bad idea. Atop digital knows what kind of influencers can bring a bang on your campaign initiatives. We take note of all the centre stage influencers that would be most likely suitable for your brand and see if they are on the right channels to understand whether the prospect turns to a success. It also matters on purely defining the campaign requirements before we take to the influencers. This way we make sure that the content we drive gets all the noise required.
If there’s one aspect that humans always fall to its ‘surprise’. Surprise can take any laid back stranger in advance and provoke him to take an action. Well, Atop digital doesn’t want to outperform your audience and keep them guessing but we know what kind of posts and content will evoke a serious case of surprise within them. We create content that delivers off- the-cuff and creates an eternal vibe in your audience who will remember your brand for those your creative smartness. The greatest frenzy about this idea is that your audience will do the remaining word spreading when they come into contact with these stellar, life inducing marketing techniques.
Being aware of the latest trends and using customer data to leverage the possibility of running a viral campaign is our forte. Knowing what’s happening in and around the political and entertainment framework helps us to come up with content that your audience will be able to relate to and give a shout out to their fellow social networkers. Products, news and any kind of arousing post content require the touch of that latest piece of hype that’s going around to instill a light in audience and we know how to maneuver it.
A large part of driving viral campaigns is being able to connect on an emotional level with your target audience. Once that’s done, the audience does the rest. It’s being able to take hold of those subtle requirements in planning out campaign ideas that help us to reach out to them more. Our team of marketing experts has time and again used experimental campaign ideas to check the response levels of our niche audience and we know what kind of a video or post will bring their attention at decisive times.
Viral campaigns work for a different reasons but it’s important to nail down the objectives of the given campaign to get the exact results. Atop Digital seemingly looks for the purpose behind the marketing campaign and decides to take action on the factor that businesses want to address. Raising brand awareness and building an established social presence can be two different concepts when it comes to creating a video that has to go viral. So we take down our notepad and get busy with the intention of your marketing objective and our production team then develops a pre production script that will be an ideal hit.
We might create the most excruciating of campaign ideas that go viral but that comes only after you’ve said yes to it. We allow our clients to have complete access of what’s going on inside the creative head and make timely suggestions that can be incorporated into the campaigns. We facilitate a project management tool where you can monitor every stage of the creation process and the strategies we’re using to convey the message.
As a Viral Marketing Agency, here’s what we believe – Viral marketing can come on a low budget level. They have great chances of getting your brand idea across your audience and help you to build a sustainable base of followers. Once a post or video becomes viral, you’re on the sweet spot, and your business experiences something that would have otherwise turned out in a decade. As social networks are the game players today, the word gets spread in all channels. For instance, your post might go on YouTube but essentially the heat of it will be experienced in Twitter or Reddit where the debate about it goes on.
