Amazon Marketing Posted On: Jun 10, 2021
The right Amazon marketing agency can trigger sales and keep your products flying off your virtual shelves.
The difference lies between making consecutive sales versus low sales. We know that partnering up with ATop Digital would help you achieve your business goals.
Let’s start with one simple question.
The obvious answer is traction. While your listings on Amazon give you revenue, you also need to focus on profits. Most of our clients come to us with one single problem: A not-so-great profit margin. While it is important to get maximum profits from organic & PPC sales, you need to identify what the brand is lacking on this giant e-commerce platform.
We’re here to answer most of your questions.
As simple as it sounds, your products need to rank on Amazon. There are over 2.5 million sellers on the Amazon marketplace and if your product is not ranking, this means a low conversion rate.
Are you looking for brand visibility across different categories? Are you trying to identify your target audience? Are you targeting the right keywords?
Multiple questions, one single solution: Focus on the A9 algorithm
In layman terms, we refer to it as Amazon SEO tactics. It has a similar agenda. We want your products to show up on Amazon SERPs keeping in mind keyword relevance.
Optimizing your listings with relevant keywords will help you compete with brands that are at the same level as you. With a good ranking, you increase page sessions for your listings.
The story goes on.
Here’s what you need to attain BSR (best seller ranking) overtime –
Simple right? You have to boost your marketing tactics with strategies that include Amazon infographics, PPC, optimized content, SEO tactics data mining.
This is where we come into the picture. ATop gives you the convenience to focus on your brand’s R&D. We’re just taking care of everything mentioned above.
Let’s assume that you have optimized your store and product descriptions to fit Amazon SEO norms. However, you see sellers with similar products ranking higher than you.
Why is this?
Ranking on Amazon is subject to many factors. For instance, the first product that you search for on Amazon will mostly have a ‘ Sponsored’ label tagged to it. This opens up an array of possibilities for your advertising goals. With the help of targeted amazon ads, you can push your organic sales to a tenth fold.
A good agency will create campaigns having certain goals like:
Your optimized listings will not only rank better but will begin to see sales with targeted ads.
Let’s dive deeper.
Amazon marketing services include ad management which refers to your PPC campaigns. Optimizing and monitoring these ads is important to assess sales growth and listing conversion.
Sponsored Product Ads
This type of pay-per-click ad needs to be optimized using relevant keywords. Great for promoting individual products, these ads direct visitors to your product page. Winning bids on relevant keywords is just the start. Even on small budgets, sponsored ads can give you visibility and offer good ROI. But make sure you have a target ACoS and do proper keyword research before you set up the campaign.
Headline Ads
These ads appear at the top of the search result pages on desktops and mobiles. They direct visitors to your store collection. The ads work best with search terms along with your brand name. You can add up to three products. Brands can include custom logos and headlines in their creatives. These ads not only help drive traffic but also promote brand awareness.
Product Display Ads
These ads drive traffic to your product page. Product display ads can also be used to target competitor products by using their UPC or ASIN number. These ads do not use keywords but the products themselves for targeting.
Generally, these ads lead to a lot of impressions but the ROI is not always great. Also, these ads only offer campaign reports and very little data related to the products. This makes it difficult to analyze the campaign. They should show up on competitor product pages or on product pages that compliment your listing.
Using Amazon marketing services, you have an opportunity to go head-on with big brands. Your Amazon marketing budget will however determine your average CPC. Here’s our recommendation. With more sales, your Amazon ranking goes up. Once achieved, you can increase your ad budget with time.
Our client-first work ethic will always make you feel secure working with us. However, here is a list of reasons why we are the best pick.
From ASIN optimization to Amazon Ads, we know what is going to work for your business. Our practical experience of different marketplaces will ensure effective and lucrative growth. Our tested strategies will be customized to your business goals. Brand analysis helps us identify the SEO tactics you require. Our current client testimonials speak volumes. Innovating and developing effective strategies as we go along, your Amazon brand cannot be in better hands.
Sometimes marketing isn’t enough. Essential aspects like account management, proper store page setup, listing optimization, PPC management, and other processes must be implemented.
This requires a full-fledged team of experts. Nothing related to Amazon marketing is outsourced. This means we have complete control of every service to ensure quality work.
Our Amazon marketing specialists will showcase and highlight your brand to the right audience. Your brand will not only begin to rank on Amazon search but will also see active sales.
So, what are you waiting for?
Choose ATop Digital as your Amazon marketing agency and stay on top.
