Amazon Marketing Posted On: Apr 1, 2020
Want to know the secret on how to increase sales on Amazon? Then all you need to do is pay attention to your Amazon PPC optimization!
PPC optimization on Amazon is the key to a successful Amazon advertising strategy.
Without it, you can run into the risk of wasting a good amount of your ad spends thus affecting your ROI.
To make things easier, we’ve compiled key pointers and strategies in this blog. It will effectively help you optimize your Amazon ad campaigns, save you some cash, and magically bring in some sales.
Here they are:
The first and most important step to optimize your Amazon ad campaign is to perfectly structure it in the first place.
You can do this in many different ways either by product category, performance, or according to different keywords. Each, however, has its own perks.
If you’re structuring your campaigns as per category, for instance, it can help you easily reach customers that are actually looking for products within relevant categories.
The goal is to have campaigns for all of your major product categories and split them into specific ad groups.
By creating such campaigns for each product category using a relevant set for keywords backed with fantastic ad copy will keep your ads relevant and significantly drive your ROI.
Make sure you optimize your campaigns by rightly structuring them for more successful sales.
It makes sense to stop targeting irrelevant keywords that don’t bring you any clicks but instead burn your budget even more.
How to do it? Negative keywords.
By adding negative keywords you can easily uptick your campaign profitability.
Just head over to your Seller Central account, download the search term report, and find keywords that aren’t making you enough sales. Then update your negative keywords list with those inappropriate keywords.
Doing so will help you eliminate the risk of showing your ads to the wrong audience.
For example, if you sell plant-based protein that contains green peas you would find it relevant to target the keyword ‘green peas’ in your ads. However, some Amazon shoppers looking for actual green peas vegetable might accidentally click on your listing and leave due to having no interest in what you have to offer. By adding “green peas” to your negative keywords list will prevent showing your ad to such buyers and avoid budget wastage.
When doing your keyword research, always try to use exact and phrase match to keep your ads specific.
Did you know that Amazon can help you identify new keywords? This is possible by running an Amazon automatic campaign.
Simply create an auto ad campaign along with a manual one targeting the same products, look at the search report, and find what keywords Amazon generates.
Then, let your campaigns run for a couple of days to see what keywords have got you the most sales.
If you come across any, simply reuse the highest-converting search terms in your manual campaign and keep the CPC bid higher.
This effective optimization technique will enhance your sponsored ad campaigns and bring good conversions.
Here’s the thing.
Amazon is highly particular when showing ads to customers and won’t generally show ads that aren’t relevant to someone.
Pick appropriate search phrases and relevant keywords from your campaigns and add them in key areas of your product listing like Title, Bullet Points, and Description.
Doing this will let Amazon know that the ads you’re targeting are highly relevant to what the buyer is looking for which, in turn, will help you reach out to a more broader audience.
Keeping a track of your PPC spends as per product performance is one best practice you can follow to optimize your Sponsored Ad campaigns.
If you have a list of products in an ad group that are basically targeting the same keywords, try to find which products are performing well and bringing the maximum amount of sales. Simply eliminate low performing ones from the group and keep the ones that do well.
This will help you bring in plenty of impressions and high-converting clicks to those products that are doing well.
In this way, optimizing your CPC bids will help you control your ad performance and determine the number of clicks it’ll bring.
ACos or Advertising Cost of Sale is a key metric in Amazon marketing and determines the overall success of your campaigns. With that said, calculating it for the right keywords can make a huge difference.
Try to calculate the ACoS for each keyword and make a list of specifically those that have the lowest ACoS. If you encounter any keywords with a high ACoS, remove them.
Now all you have to do is use the low ACoS keywords in a new campaign and set aside a good budget for them. Since such keywords are highly capable of boosting sales you can be rest assured that they will bring a good bang for your budget.
Well, there you have it! Some highly-effective and hand-picked optimization tips for your Sponsored Amazon ad campaigns.
Make sure you leverage these in your own Amazon campaigns and take your product sales to the next level.
If you face any difficulties in optimizing your Amazon campaigns, feel free to reach out to us for expert guidance!
We are an Amazon marketing agency that has helped plenty of businesses grow their sales on Amazon and would be more than delighted to help you out.
To get a better idea at what we do best, do check out our Amazon marketing services or get in touch for a custom quote.
