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A Beginner’s Guide to Amazon Advertising: How Can it Change Your Business?

Amazon Marketing Posted On: Jul 15, 2021

amazon advertising

Is your brand not visible on Amazon?

Are your products not ranking on Amazon search?

Well, then it’s about time you start using Amazon advertising. We understand that you might be thinking that you will only be interested in spending money once you have some organic sales coming your way.

Our recommendation is to start with a small ad campaign. The reason behind this is that Amazon is a highly competitive marketplace with over 80 million prime members from America alone. You can rest assured that there is constant struggle and competition over those search rankings on Amazon and waiting for sales, will not get your products anywhere.

So, how do you get started on Amazon Ads and how to get the most out of them. We are going to take you through every step so that your products can make their way to the top of Amazon searches.

What Are Amazon Ads?

When you search for a product on Amazon, similar to Google, the results right at the top have the term ‘sponsored’ or ‘ads’ written next to them. These are one kind of Amazon PPC ads. There are two more kinds which will be discussed below. Advertisers who are interested in making sure their products rank on Amazon SERPs, run these optimized ads to ensure their products show up when customers search for specific keywords.

Why Should You Advertise on Amazon?

why should you advertise on amazon

Amazon is synonymous with online shopping. It is the best possible place to advertise your products. If you are selling a tangible product, you have to be selling it on Amazon. Using the right keywords and advertising campaigns there is no limit to the number of sales you can generate.

It is our advice to always start slow. Start with a product you know will sell on Amazon. Run an ad campaign to see the kind of ROI it is generating. It is also important to mention that paid ads also improve your organic ranking. This is mainly due to the effect of sales history. Sales history has a positive impact on product rankings. If your product is already selling, Amazon will make sure it sells even more.

The average cost per click on Amazon is roughly $0.35 according to Rob Sieracki from Practical Commerce. This is a more cost-effective CPC when compared to Google Ads or Bing Ads. This number is comparable to the CPC’s on Facebook ads. $0.35 is an amazing number because Amazon searches have more commercial intent than any other search engine.

What Are the Different Types of Amazon Ads

amazon ads

Amazon has three different kinds of ads you can choose from. They are as follows

Amazon Sponsored Product Ads

These ads are very similar to  Google Ads. They direct the consumer to the product page. These ads generally show up when searching for a particular product on Amazon. They have the word ‘ad’ or ‘sponsored’ written next to them. Sponsored ads are based on targeted keywords. Advertisers have the option of setting up the ads for any duration that they see fit.

Headline Ads

These ads appear on the search pages as headline banner ads. They work on a cost-per-click basis and are also based on keyword targeting. They generally direct the consumer to a specific landing page. Headline ads can be used to promote three products in one go. The minimum bid on these ads is $0.10 and the maximum is $100 with a limit of $1 spent per day. Headline ads can be scheduled 4 months in advance.

Product Display Ads

These ads are a bit different from the above-mentioned ads. They are not keyword targeted but rather interest or product targeted. Advertisers have the option of selecting a particular product from a long list of products and interests. These ads also work on a cost-per-click basis. Product Display ads appear on the right or the bottom of the product display page, customer review page, or at the top of the offer listing page and in Amazon Marketing emails.

How Can ATop Digital Help You With Amazon Ads?

how aan atop digital help you with amazon ads

To just run ads on Amazon is not good enough. They have to be optimized and monitored. This is where our expertise can be of use. We can turn your dormant listing into an active page on Amazon with serious sales. Here is how we can help you.

Create Structured and Productive ad Campaigns

It’s always advisable to have segregated campaigns for your primary product categories. Let’s take an example, If you are a seller of men’s apparel and would like to advertise three categories, namely,

  • Men’s Casual Wear
  • Men’s Formal Wear
  • Office Bags for Men

With regard to three of these campaigns, it is important to create specific and more targeted categories for each of these campaigns, like Men’s Cotton Shirts or Side Leather Bags for Men. Following this, you will have to create a keyword list that will allow you to create relevant keywords for every setting.

We will ensure that your ads are relevant, effective, and will increase your ROI.

Create Engaging Ad Copies

Your ad text must do more than simply describe your product. Creating compelling and optimized ad copies is the right way to push your product.

Make Product Information Specific

You have to make sure that every plausible detail about your product is mentioned. For example, if you are selling a water bottle, everything from the material of the bottle to capacity to any special features needs to be mentioned clearly. Customers hesitate to buy products with unspecific information.

Target the Right Keywords

Through extensive research of your area of business and competitors, our stellar team, make sure that the right keywords are targeted. Without the right keywords, your products will not rank on the Amazon SERPs. Bidding on the right keywords and running ads on them not only stimulates paid traffic but increases organic visits to your page.

Use All Three Ad Types

If Amazon is offering you three types of ads, you have to make it a point to use all three. We make sure the right products are targeted through the right ads to generate maximum ROI.

Focus on Negative Keywords

You don’t want to be targeting keywords close to your products but not related to them. Keeping a check on negative keywords saves your ads from getting wasted. With us, onboard, you don’t have to worry about it. Our team makes sure that only the right keywords are targeted.

Working With Atop’s Stellar Amazon Team

The most important aspect of our company is trust and transparency. Our client-first attitude makes sure that you are always in the loop about key strategies and ad campaigns. We set realistic goals so you can see active results and progress. You always stay on top of your competitors with Atop Digital.Contact us today for our amazing Amazon Services.

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