How To Choose The Right SEO Agency For Your Small Business?

Is your website generating low traffic?

Are your dreams of growing your small business fading?

Well, it’s time to wake up and hire a local SEO agency. You know that paid ads are viable for short periods. But you have to focus on the big picture. 

Driving organic traffic to your website is what your business needs. A reputable SEO agency will get the job done.

So what’s the hold-up? Here is everything you need to know about hiring a professional SEO agency.

Why Should Your Small Business Hire an SEO Agency?

In simple terms, SEO stands for search engine optimization. For small business owners, it is a labyrinth that they cannot figure out. The illusions of complexity surrounding SEO are so vivid that certain business owners don’t know what to do at the start. 

Well, all that ends today. Let’s ease your anxiety by answering a few questions.

What is an SEO agency?

An SEO agency is a company that boosts your visibility on search engines like Google and Bing.

A boost in your visibility will translate to more traffic coming to your website. More traffic will be equal to an increase in leads, closures, and ROI.

How does SEO work?

Even if you are hiring an agency to do your SEO, you should know a little bit about how it works and that little bit is right here.

• When you search for an item or service using specific words or keywords, Google will get back to you with the most relevant results. Generally, local results are always stressed.
• Any search engine uses complex algorithms to locate, check and rank pages. Web crawlers filter out information and store relevant data. This may be looked upon as an ‘index’. When you search for anything, the engine simply goes through this index to give you a host of answers.
• A local SEO agency will optimize your content so that it starts to rank on search engines.

This is a very basic idea about every aspect of the term SEO. But there are a few things you need to be clear about.

However you might be optimizing, you must remember that search engines construct their ranking algorithms based on user behavior. So on some level, it’s like interacting with an individual.

SEO is not a strategy by itself but a combination of functions working together to help search engines locate your business, deem it trustworthy and show it to people. The expertise is about showcasing your business to particular locations through meta tags.

So you see it is not as complicated as you thought it was. 

Why can’t you do it yourself?

Learning from your mistakes is good but avoiding a mistake is better.

• SEO is not a one-man job and requires comprehensive knowledge and experience.
• SEO requires constant overseeing, strategies and manipulation. 
• There is a constant evolution of algorithms you need to be aware of. 
• SEO is a very competitive space that requires constant learning.
• Having comprehensive knowledge, experience and the right tools is important.

Benefits of hiring a professional SEO agency

• Hiring a local SEO agency gives you time to focus on other aspects of your business.
• Gives you a holistic understanding of your data. An SEO agency will study your website traffic and give you key insights about chalking your business goals.
• They can help you focus on the right audience, target the right pages and call to action buttons, figure out the most lucrative landing pages.
• Such insights will allow you to construct an effective content strategy going forward and also refine your future SEO.
• Good SEO tactics will improve your website’s ranking resulting in more traffic. More traffic clubbed with quality content will attract other sites to link to your pages. This will increase your domain authority and increase your ranking further. This cyclic process results in constant high rankings on search engines.
• With improvements in ranking, you will start to see active sales, which is the ultimate goal.

Now that you have made up your mind, let’s focus on the main question.

Why is ATop Digital the Right SEO Agency For Your Small Business?

Before we tell you why let’s tell you what we are going to do for your business.

Onsite SEO

We are going to optimize your website for a better user experience and ranking on search engines. 

• Our stellar content team will deliver high-quality, engaging, and easy-to-read content. The primary focus will always be on specific keywords you are trying to rank for.
• Running website analytics to determine how engaging your page is and making relevant changes to ensure a better user experience.
• We will ensure your website linking hierarchy is on order and easy to crawl by search engines
• Every page will be optimized with title tags, headers, image tags, and metatags that have target keywords.

Wait! There’s more.

Offsite SEO

• We are going to optimize your site performance by boosting your loading speed, responsiveness and manipulating image size.
• We will help your site build backlinks from other trusted and high-ranking sites.
• We will ensure your site consistently builds trust with Google to ensure easier rankings.

In case you are still skeptical, let us tell you why you should hire us?

Streamlined SEO for your small business

SEO does not have a single formula. Our experts know this. 

It needs consistent and constant monitoring and strategies that are specific to your business. Our team does extensive research about your competitors and your area of operation. 

With this database, we carve out a streamlined and unique SEO plan which suits you. We believe in showcasing good and sincere work. Our list of satisfied clientele will stand as proof of our capability to deliver.

Keeping you in the loop

As our client, you will have a clear picture of what is going on. Our team of experts will notify you about your current standing and where you will be within a certain period. It is important for us that you know what we are doing. Transparency is the key to a long business relationship and we always believe in growing with our clients.

Projecting realistic goals

There is no spell to get your business to start ranking on search engines. There needs to be a distinctive strategy and leg work that needs to go in. SEO takes a certain amount of time to start showcasing results and it is important to be patient. Based on your current website ranking, we will project a realistic target for your business. This way you will always be aware of where you stand.

Value for money

Nothing kills a deal faster than a sudden addition to your SEO budget. It is important to have a clear and distinct idea about how much you are spending and what you are getting in return. SEO is one of the aspects of digital marketing you need to focus on to get that cash flow going. Getting a complete package is the best and most effective deal for a small business.

Give us a call

ATop Digital is the best local SEO agency for your small business. Our client-first attitude will always ensure your needs are taken care of and you stay informed about every little aspect. 

Drop us an email now to get on the road towards more engagement and sales conversions.