Here’s Why You Need Dynamic Landing Pages to Spike Your Conversions

Digital Marketing, Web Design Posted On: Feb 13, 2019

[vc_section][vc_row initial_loading_animation=”fadeInUp”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Landing pages are one of the foundations behind every lead you generate. They’re precise, to the point, and get the job done most of the time. But, as many of us know they serve a single purpose. You search for something, you land on a page, and sign up if you find the offer compelling or leave if you don’t.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Great![/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]But, what if you could engage your visitors by not making them leave your landing page?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]What if you had the power to customize your landing pages? Make them more personal for each of your visitors?[/vc_column_text][vc_column_text class=”blog-font-p”]What if you could retarget them with different messages using landing pages?[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Here’s the good news: That’s possible with dynamic landing pages.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHAT ARE DYNAMIC LANDING PAGES?[/vc_custom_heading][vc_column_text class=”blog-font-p”]

Dynamic Landing Pages are pages that change its content and display different messages to different visitors based on specific scenarios and user behavior. These depend on numerous parameters such as interests, location, and even keywords.

[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Sounds cool, doesn’t it?[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of just creating a single landing page for your campaign, you can create one dynamic landing page and totally customize its content to cater to every specific visitor.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHERE CAN YOU USE DYNAMIC LANDING PAGES?[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p”]You can use dynamic landing pages for your PPC campaigns. That’s because they’re much preferred for PPC than organic search.[/vc_column_text][vc_column_text class=”services-page-highlight-box”]If you’re looking for something great for your SEO strategy, we recommend implementing SEO techniques centered around latest trends like voice search. That’d definitely prove more effective.[/vc_column_text][vc_column_text class=”blog-font-p”]

Why?[/vc_column_text][vc_column_text class=”blog-font-p”]Due to its dynamic and script-based nature, search engines usually don’t index the script of dynamic landing pages.[/vc_column_text][vc_column_text class=”blog-font-p”]Now does that make dynamic landing pages unworthy in any way? Absolutely not.[/vc_column_text][vc_column_text class=”blog-font-p”]They truly shine in PPC campaigns.[/vc_column_text][vc_column_text class=”blog-font-p”]Using dynamic landing pages and PPC together makes a killer combination. They’re a more ideal choice if you’re looking to skyrocket conversions faster. With them you also get to experiment with different ad groups and keywords.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]HOW DYNAMIC LANDING PAGES WORK[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_column_text class=”blog-font-p”]Let’s say you want to show your visitors a relevant landing page based on what they’ve searched.[/vc_column_text][vc_column_text class=”blog-font-p”]How will you determine what page copy will meet your visitors’ expectations once they land?[/vc_column_text][vc_column_text class=”blog-font-p”]You have two choices:[/vc_column_text][uncode_list]

  • Choice 1: You can create different landing pages for different ad groups.

[/uncode_list][vc_column_text class=”blog-font-p”]Not only will this take most of your time and make your job tedious but also difficult to manage, as there is a possibility you could have more than a few ad groups.[/vc_column_text][uncode_list]

  • Choice 2: You can create a single landing page and change the text or copy specific to each ad group or keyword (A much better way!)

[/uncode_list][vc_column_text class=”blog-font-p”]This would not only make your job easier but also help you measure your campaigns more effectively.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]For example,[/vc_column_text][vc_column_text class=”blog-font-p”]Say you want to target the keywords ”Double Breasted Trench Coats for Men”, “Double Breasted Trench Coats for Women”, and “Double Breasted Trench Coat Offers” for a couple of ad groups.[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of having three separate landing pages for each of these keywords, you can create a single dynamic landing page and change its dynamic text with these keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]So let’s assume you’ve finished creating the dynamic landing page. When a visitor will land on the page, its headline or body copy will automatically change based on the keywords the visitor used to come on that page.[/vc_column_text][vc_column_text class=”blog-font-p”]If a visitor searched the phrase “Double Breasted Trench Coats for Men” to come on the page, the headline might change to “Look for the Best Double Breasted Trench Coats for Men.”[/vc_column_text][vc_column_text class=”blog-font-p”]On the other hand, if a visitor landed by searching for “Double Breasted Trench Coats for Women” then the headline might again change to “Look for the Best Double Breasted Trench Coats for Women.”[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]Smart? You bet.[/vc_column_text][vc_column_text class=”blog-font-p”]To better understand how dynamic landing pages work, assume it’s Women’s Day and you’re searching for facial kits online.[/vc_column_text][vc_column_text class=”blog-font-p”]After typing the keywords “best facial kits for men”, you may land on a website that shows the message “Get 30% Off on The Best Facial Kits for Men.”[/vc_column_text][vc_column_text class=”blog-font-p”]Great.[/vc_column_text][vc_column_text class=”blog-font-p”]Let’s try searching using different keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]After typing the keywords “best facial kits for women”, you may again land on that same website showing a different message “Women’s Day Offer: Avail 70% Off on The Best Facial Kits for Women.”[/vc_column_text][vc_column_text class=”blog-font-p”]How did that happen?[/vc_column_text][vc_column_text class=”blog-font-p”]With dynamic landing pages you can customize the text you want to display by assigning specific URL parameters.[/vc_column_text][vc_column_text class=”blog-font-p”]After doing so the page will dynamically change the text depending on those parameters.[/vc_column_text][vc_column_text class=”blog-font-p”]All you have to do is set those URL parameters in the destination URL of your PPC campaigns and you’re set.[/vc_column_text][vc_column_text class=”blog-font-p”]Now each time your visitors will land on your page, they’ll see different messages for different keywords.[/vc_column_text][vc_column_text class=”blog-font-p”]You can thus have a single dynamic landing page and make it’s headline or body copy change depending on the search term entered by your visitor.[/vc_column_text][vc_column_text class=”blog-font-p”]In this way, having dynamic landing pages for PPC campaigns can help you convert much faster than static landing pages.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″ el_class=”text-center”]WHERE CAN DYNAMIC LANDING PAGES BENEFIT YOU?[/vc_custom_heading][/vc_column][/vc_row][vc_row initial_loading_animation=”none”][vc_column width=”1/1″][vc_column_text class=”blog-font-p”]Now that you know what these personalized landing pages are capable of, you may want to know where can they benefit you.[/vc_column_text][vc_column_text class=”blog-font-p”]You can use dynamic landing pages to:[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

IMPROVE THE OVERALL QUALITY SCORE OF YOUR PPC CAMPAIGNS

[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text class=”blog-font-p”]Quality Score is a rating provided by Google that determines the quality and relevancy of your PPC campaigns.[/vc_column_text][vc_column_text class=”blog-font-p”]Landing pages affect your Quality Score in a good or bad way. It’s hence necessary to have high-quality personalized landing pages for your campaigns for maximum advantage.[/vc_column_text][vc_column_text class=”blog-font-p”]Dynamic landing pages significantly help you boost your Quality Score thanks to the personalization features they offer.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

SELL SIMILAR PRODUCTS & SERVICES WITH DISTINCT KEYWORDS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]Having a single landing page for a single product might get the job done for you but what if you sell similar products and services?[/vc_column_text][vc_column_text class=”blog-font-p”]In that case, dynamic landing pages can help you bring overall traffic to a single page and by dynamic text replacement show specific service or product offers.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

EFFECTIVELY A/B TEST DIFFERENT CAMPAIGNS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]This is one of the best reasons why you need dynamic landing pages for your campaign. Other than using them to change elements based on keywords or location, you can also use them to A/B test discounts, and promotional offers.[/vc_column_text][vc_column_text class=”blog-font-p font-weight-400″]How?[/vc_column_text][vc_column_text class=”blog-font-p”]Let’s say you’re running a campaign to promote an offer of 50% Off on Shoes.[/vc_column_text][vc_column_text class=”blog-font-p”]Instead of that, you can test different offers to find out how frequently people convert. Do people convert with 49% Off? Or are they likely to convert with 55% Off?[/vc_column_text][vc_column_text class=”blog-font-p”]You can understand your customers’ buying behavior just by testing different offers and realize how people respond differently with various offers.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

TARGET SPECIFIC LOCATIONS

[/vc_custom_heading][vc_column_text class=”blog-font-p”]If your business is situated in different cities or areas, you can use automatic text replacement in your dynamic landing pages to optimize for different locations.[/vc_column_text][vc_column_text class=”blog-font-p”]If your business is providing services or selling products in countries like US, UK, or Canada for example, you can use location-specific keywords for each country and optimize them using the same landing page.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_transform=”uppercase” text_color=”color-146181″]

HAVING A DYNAMIC LANDING PAGE IS MORE IMPORTANT THAN EVER BEFORE

[/vc_custom_heading][vc_column_text class=”blog-font-p”]As you might’ve guessed by now, dynamic landing pages can add tremendous value to your business and spike up your conversions without the extra legwork.[/vc_column_text][vc_column_text class=”blog-font-p”]They improve your quality score, they’re easier to use, plus they’re customizable.[/vc_column_text][vc_column_text class=”blog-font-p”]If you’re not yet using dynamic landing pages, better late than never. Build yourself a stunning dynamic landing page today.[/vc_column_text][vc_column_text class=”blog-font-p”]If you need a hand, we’re always there to help.[/vc_column_text][vc_column_text class=”blog-font-p”]We have an entire team of dedicated professionals that’ll help you build dynamic landing pages for your business. Have a look at our PPC Packages and let us know how we can help.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section]

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