SEO is crucial for any online business. Search Engine Optimization allows your business to show up on popular search engines. High rankings ensure more visits to your website, which leads to more conversions and sales.
Please refer to our blog on the importance of SEO for your business and why you need to hire an SEO agency. Having figured the need and importance of SEO, it is important to find and hire the best SEO Agency for your business. The right SEO agency will ensure results while constantly reshaping and improving its plan of action based on the success of your business.
Before we tell you what to look for in an SEO agency, let us start with all the questions you need to ask the SEO agency you are interested in hiring.
Questions You Need to Ask an SEO Agency Before Hiring Them
Irrespective of the reputation of the SEO agency, you need to vet them and see if they are well suited for your business. Although it is important to look at performance, you should be more interested in what kind of strategy the SEO agency intends to implement in your case.
Have they worked with clients pertaining to your field or industry?
As mentioned above, performance is important and an agency with the right experience can be very helpful. However, it is not the only thing to consider.
What kind of results have they achieved?
There is a constant need to evolve and improve when it comes to SEO. It is not a one-size-fits-all schematic. Any agency that has achieved results with previous clients, knows the importance of constantly reworking its strategy.
What do they need from you?
The right SEO agency will want a host of information about your business and intel on previously implemented SEO strategies. Any information is important to understand what works or does not for your business. Your SEO agency will want your active involvement.
When can you start to see results?
Do not avoid this question and it is crucial that you get a definitive answer for this question. Your SEO agency might have to start from scratch, but even then delivering results is important. There is no need to add anything to your business that is not lucrative and profitable. You do not want your SEO agency to be dead weight. Any good SEO agency will make realistic projections which will make sure you see actual results and growth.
What are their comprehensive strategies for yout website?
Coming prepared is a sign of a good SEO agency. The agency should have an idea about your industry, competitors, industry leaders, and a comprehensive way forward for your business, even before they are hired.
What are the areas they can improve upon when it comes to your business?
It is obvious that your website needs to be SEO optimized, otherwise you would not be hiring an SEO agency. The right SEO agency should be able to go through your website and tell you the specific areas you need to improve on. This is a good way of assessing the technical prowess of the agency you are hiring.
What is their process like?
No matter who you are hiring, it is important that their work process fits yours. Get a detailed idea about the work culture of the agency you are interviewing. Even with the best results and a spotless resume, you might find it difficult to work with a company whose work process and ethics do not match yours.
How involved can you be?
As the business owner, your involvement is crucial. You need to be aware of the strategies and planning. At the end of the day, it is your business and you need to be aware of every detail. It is important to maintain crystal clear communication with your agency. You don’t want to be endlessly going through reports you cannot comprehend. A good SEO agency will be able to deliver reports in a manner you can comprehend. Weekly calls and meetings also help in keeping things clear and transparent.
The answer to these questions will help you pick out the right SEO agency. It is important to be thoroughly convinced about the company you are hiring. Make sure you feel safe with the SEO responsibilities of your company in their hands.
What Should You Expect From Your SEO Agency?
A few qualities differentiate a good digital marketing agency from a great one. It is important to have all the necessary expectations from your agency like ensuring fast loading web pages, mobile optimization, high rankings on popular SERPs, etc.
Please do refer to our blog about the duties and responsibilities of an SEO agency. There are however certain qualities about an agency that make you feel like you have made the right choice.
No Need for Micro-Management
You do not want to constantly peer over the shoulder of your SEO agency after handing over responsibilities to them. As a business owner, your involvement is important, but it should never turn into you micromanaging every single aspect.
A good SEO agency should be able to provide timely results and information about the upcoming plans and strategies and also make realistic projections.
They Work for You Perpetually
A good SEO agency will always ensure constant results. Always be wary of agencies that make absurd and unrealistic promises. SEO strategies need to be regularly updated and monitored. Depending on where your business is, your SEO strategy also needs to be.
Simple and Easy Integration
As we mentioned earlier, your SEO agency should seamlessly integrate with your business. Being clear about a few things like,
- Easy and consistent communication
- A clear understanding of all goals and objectives.
- Cohesive understanding between your team and theirs.
- Similar work culture and ethics.
Why is ATOP Digital The Best SEO Agency for Your Business?
Our client-first attitude ensures that you always feel that your business is in good hands. We take care of your, Onsite and Offsite SEO, ensure streamlined, and engaging content, optimize the UX and UI of your website and make sure that your website ranks on popular SERPs.At the same time, we keep you in the loop about our strategies, upcoming plans for your business and ensure ROI. We are the best local SEO agency, so contact us today to inquire about our services and how we can help your business.
