Digital Marketing Posted On: Jul 7, 2021
The importance of SEO is vital for any small business. It is the only way you get any kind of traction on popular search engines. If you do not know about general SEO and its importance, be sure to read our blog.
Ecommerce SEO is a whole other essential for your business. Without it you will be forced to spend excess money on ads. These ads will not give you the kind of returns you will expect from them.
Hiring an eCommerce SEO agency is important for any small business with an online store. Let’s find out how they can help you and why are they so important for your business?
Why do you need to focus on a specific kind of SEO? Let’s find out.
The purpose of SEO for Ecommerce is very simple. You want your online store to rank on popular SERPs so that when people search for products related to your business, you are most likely to show up.
Now you must be wondering that you can generate this traffic from ads as well. Paying for ads will turn out to be more expensive and adblockers and ad blindness can reduce the effectiveness of your audience’s search.
Ecommerce SEO generally deals with optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.
Every product that you sell should have its own purchase page with valid and optimized information to make it easy for it to show up on SERPs.
This is not where it ends. You don’t want to ignore nonproduct static pages like,
The purpose of SEO for Ecommerce is very straightforward. When a potential customer searches for a product related to your business, you need an optimized SEO to make sure your products show up on SERPs.
If your products are not ranking, you will not be making active conversions and sales. Ecommerce SEO makes sure that your online store shows up when people search for relevant keywords.
It’s only after ranking that traffic can get directed to your product pages. These product pages are also optimized in accordance with Ecommerce SEO. Without fast loading pages and engaging product information, your time on site would be heavily compromised increasing your bounce rate.
Ecommerce SEO might seem like a huge task especially if you have a site with plenty of product pages that need to be correctly optimized. Having a clear and streamlined strategy is key.
It is always better to start with the pages that get the most amount of traffic. Also, if you want your customers to be focusing on particular products, then it is always better to start with them.
SEO requires you to be following a process and going about things in a specific manner. For every product, you have to choose the right keywords, add meta-data, name your images correctly, add image alternate attributes, and incorporate related keywords. This entire process requires you to create a simple and effective workflow.
You should always be ahead of your competition. Having in-depth knowledge about your competitors and constantly ranking over them is why you want e-commerce SEO.
Finally, your Conversion Rate Optimization (CRO) should follow your SEO.
Getting this entire machine to run effectively is quite a task. You realise that if you concentrate your energy on this, there will be hardly enough time left for you to work on other aspects of your business.
It is best to hand over these responsibilities in the hands of an efficient SEO eCommerce Agency like Atop Digital.
When it comes to business it is all about being at the right place at the right time. That is exactly what we do for your business, make sure that your products rank on popular SERPs. Here is how we do it.
Not only do we search out the right keywords for your business, we go the extra mile and figure out keyword search volume, CPC rating and also analyze user intent.
Search volume gives us an estimate of how much interest a certain keyword inspires. CPC shows us how much people pay per click for a particular keyword and lastly, user intent tells us what people are shown when they search for a particular keyword.
It is very important to follow and learn from the big players when it comes to business. We closely follow established and big businesses to formulate unique strategies which will help the rankings of your business.
We make sure that your homepage is well optimized. It is one of the key pages to focus on and here is what all we focus on
This holds your business name and the main keyword phrase you are targeting.
This does not affect keyword research but writing this in an engaging manner makes potential customers more interested in your product.
Our stellar team ensures that your homepage is simple, clean, and has all the relevant information. In most cases, customers get confused if the homepage is too cluttered.
Site architecture has a major role to play when it comes to search optimization. We make sure your website follows a distinct hierarchy when it comes to your homepage to your product categories to the products listed within them.
Interlinking makes it easier for search engine bots to locate your pages and products. It also boosts Ecommerce SEO by showing how pages are related to each other. Increases time on site by encouraging your visitors to explore.
We understand the importance of product pages. We ensure that they are properly optimized with the following details
Backlinks are an effective way to increase your Google ranking. Our content team creates simple and informative blogs that we post on relevant and high-ranking sites as guest blogs. This is a simple way to build backlinks.
We use the right tools to get the right results and also to find out which areas need more work. From finding the right keywords to optimizing SEO strategies, the right tools help your business grow faster.
Strategies of any kind mean nothing if they do not deliver effective results. Ecommerce at this point in time is extremely competitive, however, it is important to get more traffic on to your site and through the sales funnel.
Effectively combining SEO and CRO generates a powerful set of strategies that escalates your conversion rate and generates more sales.
As your eCommerce SEO agency, we will make sure that you start seeing conversions as fast as possible. We believe in being transparent and growing with our clients.
We will project realistic goals for your business and make sure you are aware of every single strategy that is being implemented. Our impeccable track record speaks for itself. So what are you waiting for? Contact us today to stay on top.
