Digital Marketing Posted On: May 29, 2019
Ever looked up for a solution on Google and found the answer in a blog?
That’s lead generation in action and here’s why it’s a big deal.
It’s one of the most widely used strategies today in digital marketing. It costs less, generates awareness and brings you a good ROI for your efforts.
Not to mention a good lead generation strategy can insanely ramp up your sales and attract customers to you like a magnet.
Want to know how to generate free leads for your business? Try these great lead generation techniques to convert customers faster.
You know what they say, a picture speaks a thousand words whereas a video speaks a million.
Okay, we made that up.
Anyway, what we’re saying is this: Video marketing is hot right now.
From Facebook feeds to YouTube channels more people are creating video content than ever before and it’s not surprising to see why.
Videos are easy to consume, are more interactive, and help your customers understand more information in less time.
But did you know with video marketing, you can take your lead generation to the next level?
As one of the most emerging lead generation techniques and strategies used by businesses today, here’s how you can use it:
Try using videos in your sales pages.
If you are offering a webinar or a course, you can create an introductory video to highlight the value your customers will be getting once they sign up for it.
Here’s an example from The67Steps.com which is a website dedicated to personal growth.
The video is neatly placed in the center and gives a glimpse of what the subscribers can expect. The persuasive CTA also goes hand-in-hand with the headline and the video.
Make sure you choose a video that’s informative like a case study or a customer testimonial. It will easily help you generate leads quickly.
We’ll just say it again: Social media is one of the most important channels for lead generation. Period.
With a high number of active social media users, consistent posting will not only help you engage with your existing followers but also bring new ones and generate leads.
The key thing to note here is engagement.
Make sure you engage on a daily basis with your audience. This will create a positive impression amongst your audience and will ensure that you are caring about them.
Another way you can leverage social media to generate leads is by cross-promoting your content on different social media channels. You can advertise your blog on Facebook, run contests, or use LinkedIn Lead Gen Forms.
Here’s the thing.
Blogs can literally turn your website into a lead generating machine.
With people craving for information all the time, you have a great chance of bringing significant traffic to your website and generating genuine leads through in-depth viral content.
There are plenty of benefits to business blogging too which is why about 69% of businesses credit their lead generation success to blogging. This makes it one of the most sought after activities when it comes to lead generation.
Not only this, but blogs also help you keep your website fresh in the eyes of search engines, build trust amongst your customers, and help you come across as a thought leader in your industry.
Here are a few things to keep an eye out when writing a high-quality blog:
Make sure you incorporate blogging into your overall content marketing strategy.
When it comes to revenue generation it is seen that as many as 81% of marketers are taking advantage of affiliate marketing to boost their sales.
Affiliate marketing is a great way to generate sales leads for your business. After all, what’s better than having someone spread the name of your brand for a small incentive?
If you are a B2B company, you can offer a commission to your referrers and let them bring in leads for your business while you sleep.
One of the best ways to do that is through Amazon. You can find plenty of affiliate websites that come under your business niche and generate leads and sales on the fly.
Wirecutter is a review website that offers in-depth reviews on a wide range of products. They use Amazon affiliate links to promote products and generate revenue.
If you want to further leverage your affiliate marketing strategy you can also partner with an internet advertising agency to get things done for you.
Optimizing your landing page is one of the most underrated lead generation tactics most businesses fail to implement.
Apart from having a stunning looking landing page, you should also ensure that it’s responsive for mobile displays as well as optimized for page speed.
Not only that but your landing page CTAs should be optimized for user intent. When you know why a user landed on your landing page you have a much higher chance of tailoring it to your customer’s intent.
Of all lead generation channels, email marketing is undoubtedly one of the most important.
There are plenty of ways you can use email marketing to generate leads.
To begin with, you can start building a mailing list for your prospects to keep them updated with your product releases and service updates.
Providing unique and valuable content straight to your subscribers’ inbox will help you form a deeper relationship with your subscribers which, in turn, will help you drive conversions and sales.
You can also set up automated triggered email campaigns for each action your subscribers take. This will ensure that your leads receive the right message at the right time.
Here’s when to use triggered emails:
When you get a new subscriber: Try sending a triggered ‘Thank you’ email whenever new subscribers sign up for your newsletter.
When customers have signed up but have not taken any action: Try sending a triggered ‘Re-engagement’ email when your customers have shown interest but haven’t taken any action. For example, abandoned carts, zero software installs, etc.
When leads fill a form: Try sending a ‘Reach out’ email to leads that have shown interest in your products to let them know that you’ll be getting in touch with them shortly.
Here’s a great example of a triggered email from Dropbox:
This email is automatically sent to people who’ve signed up for dropbox but who haven’t installed it on their computers. It does a good job of re-engaging with customers.
As you can see, with some really great lead generation techniques tripling your leads won’t take long, especially when you know which ones work for you.
With the right social media and blogging strategies for lead generation, you’ll be able to increase your conversions and generate tons of sales.
Not sure which of these lead generation tactics will work for you? Or need some great lead generation ideas for your business? You can always reach out to us.
We are a leading internet advertising agency for small and large businesses and have helped many companies generate leads and ramp-up their sales.
Just head over to our contact page and let us know your requirements. We’ll be more than happy to help.