Digital Marketing Posted On: Feb 20, 2019
Thought emails were the thing of the past? Think again. It is one of the most effective and popular marketing mediums used by every company and email marketing agency today.
Being a strong medium of communication, there are still a lot of people who rely on emails.
Take this fact for example:
It was calculated that the number of total worldwide emails sent and received every day in 2018 was a whooping 227.7 billion.
Also, it is said that the number of email users has reached a staggering 4 billion and is expected to rise even more in the future.
To put that into perspective, that’s more than half the world’s population!
Think of the amount of prospects you can target just by emails. And hence leaving email marketing out of your digital strategy would be a big mistake.
Not only email marketing lets you generate leads quickly but also helps you connect more deeply with your prospects and strengthens your relationship with them.
If you’re just as excited to make your email marketing campaign more robust, as we are, then read along.
We’ve curated a handy list of email marketing tips to get you started. Use them to make your email marketing campaign more effective and sensational.
The entire purpose of email marketing is to grow your mailing list. A list of your subscribers who have agreed to share their email address with you.
All successful email marketers maintain one and here’s why you should too:
Without a proper mailing list, you won’t be able to track your marketing efforts and results. Not to mention, you can also not expect the best results by just blindly sending emails to people and not tracking them.
It’s hence better to maintain a mailing list from the very beginning.
You can later grow your mailing list by having sign up forms on your website, blog, landing pages etc.
Get started with a mailing list. It can easily help you measure your efforts and give you a better understanding of how email marketing works.
This is perhaps the next important thing you should consider before you start sending emails.
Sending the same emails to different people will make it less effective and decrease its relevance. Not to mention, your emails might also come across as spam and you don’t want that to happen.
So, how do you make sure you’re sending the right emails to the right person? How do you make sure your emails are relevant to each subscriber?
The answer: Segment your mailing list.
Here’s why it’s so important: Reports have shown that well-targeted segmented email campaigns bring 77% of the total email marketing revenue.
By segmenting your list according to demographical information such as age, gender, and location, you’ll be able to send much relevant emails to your subscribers which will thus generate more ROI.
Not to mention, there are plenty of other benefits to segmenting your email lists:
You can even segment according to page views, CTA clicks, purchase interests, and even buyer personas.
Here’s the thing: Nobody wants to read long stretched paragraphs and jargon.
The moment someone opens your email and sees big bulky paragraphs and unformatted structuring of your email, it’s unlikely that person would read any further.
The tip? Keep it simple, crisp, and to the point.
Clear and concisely written emails will help you get a better response from your subscribers.
Here’s how to write clear and effective emails:
By using these tips, you’ll not only make your email more direct but also more effective and engaging to read for your subscribers.
When was the last time you were flattered when you received an email that was just meant for you? We all have received them once in a while.
Personalized emails make you feel special and exclusive which increases your likeability towards a certain brand. Personalized emails have a humane feel to it which stirs emotions and makes someone take action.
According to Campaign Monitor, emails with personalized subject lines have 26% more chance of getting opened than emails with generic ones.
Here’s a great example of a personalized email from OpenTable.
As you can see, this email directly encourages the reader to leave reviews by using a personalized headline. The headline and other elements in the email make the reader take some action which further boosts engagement.
So if you want to get a feedback or encourage your subscribers to try out a new service, try personalizing your emails.
In this day and age where smartphones and tablets dominate our lives, you can’t make the mistake of not optimizing your emails for mobile screens.
According to InboundRocket, about 91% of people check their emails using smartphones.
Keeping that in mind, going for a mobile-first approach is a no brainer and shouldn’t be overlooked.
When designing your email newsletters make sure they’re well-formatted, quick to load, and adapt to different mobile resolutions.
Let’s face it, getting people to subscribe to your mailing list isn’t as easy as it sounds.
After all, people’s inboxes are already flooded with a ton of emails and without a strong reason and easy option they won’t be compelled to subscribe to your mailing list.
To make it easier for your visitors to subscribe, use clean but relevant signup forms on the most important places of your email.
Also, make sure your email forms have minimum fields as requesting too much information might make your subscribers leave. You can also use an enticing copy to go with your form.
Once you’ve made it easier for your visitors to subscribe, you many also want to make it easier for them to unsubscribe from your mailing list.
Wait, now you may think why should I make it easier for my subscribers to leave my mailing lists?
Here’s why you should:
If your subscribers are not keen on getting emails from you and don’t find an easy way to unsubscribe, they might as well flag your emails as spam.
This makes a bad impression amongst email providers and makes it harder for your emails to reach your subscriber’s inboxes.
This is why having a clear unsubscribe option is always a better. It will prevent your emails from getting flagged as spam.
This is an great email marketing tip which will help you find out which emails work best and why.
By A/B testing, you’ll get a clear understanding of what changes to make in your strategy.
You can do this by segregating your audience in different groups and then figure out which emails give better results in terms of ROI.
You can also A/B test important things such subject lines, time of the day, and even day of the week to see which prove more effective for your audience.
You should also get a preview of how your emails look before they’re even sent. Using a tool such as Litmus will easily help you build, preview, and monitor your emails.
Testing your emails in these different ways will certainly help you make your campaign more robust and effective. Make sure your emails are well-tested for better overall results.
This is pretty obvious. Without having anything valuable in your emails your subscribers will just ignore them.
Always make sure your emails contain something valuable that will make your subscribers keep coming for more.
Keep this in mind that not all of your subscribers will buy from you, only a handful of them will. So, for those who’ve shown interest in getting something from you, you should also be giving something valuable in return.
Keep a good consistent balance of quality content, promotional offers, and valuable updates. This will ensure your subscribers that you’re not just trying to make a sale but offer something genuine.
Valuable content will also bring down your unsubscribe count drastically.
The takeaway? Make your emails more valuable and enticing for your subscribers.
If you’re more serious about email marketing and want to take full advantage of it, teaming up with a professional digital or email marketing agency is always a good choice.
Not only can they help you plan a robust email marketing campaign but also generate more ROI for your email marketing efforts.
And you don’t even have to look for one.
We’re a top-tier digital marketing agency which specialize in email marketing services. We can help you plan, create, and monitor email marketing campaigns that successfully drive results.
Check out our services page and let us know how we can help.