What is Amazon Handmade & How to Sell Your Products?

Amazon Marketing Posted On: Sep 26, 2019

what is amazon handmade & how to sell your products

Have a passion for making handmade items out of clay, wood, paper, or shells? Ever heard of Amazon Handmade? If not then you are not only wasting your creative juices but also missing out on a BIG business opportunity!

Amazon Handmade is a dedicated platform on Amazon that can give you pretty much everything you need to start your very own arts and crafts business.

And we’re not kidding.

Right from home, without any heavy investments or costs!

With the Amazon Handmade platform, you can literally transform your creative passion into a FULL-TIME BUSINESS.

If you are all fired up and excited to know what it’s all about then read along!

What is Amazon Handmade?

amazon handmade

Amazon Handmade is basically a platform by Amazon made specifically for artisans to help them sell their own handcrafted goods or items.

Think of it as your very own handicraft online store where you can showcase and sell your items to Amazon customers.

It provides you with plenty of categories to sell your products right from accessories and Stationery to Kids Toys, Jewellery, and Artworks.

The Handmade Store is different than your traditional Amazon marketplace where you simply set up your store and start selling right off the bat.

In order to have your own store, you need to be approved through an invite before you can start selling handmade items on Amazon.

selling handmade items on amazon

Here’s what Amazon means by that:

Before becoming a Handmade Seller, your products must actually fit the set criteria of the term “handmade.” This means all your products must be produced by hand and not mass-produced using a kit or a machine.

Amazon Handmade vs. Etsy (What’s theDifference?)

Great! Now that you know what Handmade is all about, let’s compare it with Etsy (A similar platform to Handmade that’s also its direct competitor.)

Both platforms offer similar features to help artisans sell handmade products, but have a different structure when it comes to fees, payments and much more.


This is where the two differ significantly.

Amazon Handmade is a marketplace that allows artisans to only sell purely handmade goods made by them and not those that are factory-made.

Etsy allows sellers to work with production or manufacturing partners that are not a part of their shop to physically produce items on their behalf.


There is a wide gap between the two when it comes to pricing.

Amazon Handmade takes a sizable amount of cut for every sale you make. It charges a referral fee of 15% on each sale plus the shipping costs. Keep in mind that Amazon doesn’t charge for setting up your product listing.

Etsy, on the other hand, charges you $0.20 for listing per product as well as takes 5% on each sale plus the shipping costs.

Customer Service

Customer service is what makes or breaks a business and that’s where the two differ.

Amazon Handmade provides a more user-friendly experience when it comes to customer service. Amazon Handmade offers sellers an option to directly call associates for guidance, tips or assistance on any issues they may face.

Etsy, however, offers sellers the option to contact the team through e-mail.


Both take a different approach when it comes to payments.

Amazon Handmade considers a transaction complete only when the product is marked as shipped from the seller’s side. The delivery date can be set up by the seller right from the shipping settings.

With Etsy, completed transactions are reflected in the seller’s account as a balance. The Funds in Etsy are easy to manage and are available immediately once a particular transaction is completed.

Tips for Selling on Amazon Handmade

tips for selling on amazon handmade

If you are wondering how to sell on Amazon handmade and make some real cash, we’ve got some handy tips that will make selling an absolute breeze for you.

Here they are:

Come Up With a Unique Strategy

If you want to stand out from other sellers then positioning yourself differently is the way to go. Start by building a strategy that will uniquely help you promote your craft.

You can make rare, attractive items and create a dedicated lineup on your store. Understanding what your customers like and desire is also crucial and will help you create products that will sell faster.

Get Familiar With the Platform

As a new seller, you may take a while to get used to every feature the Handmade Store offers. Make sure you try out every feature and get yourself familiarized with what each feature does.

Amazon provides its own source of resources for beginners to help them get started. You can also visit seller forums to check out necessary information and learn from other experienced sellers.

Write Excellent Content for Your Listing

Content is the heart of your listing page. By writing high-quality, engaging content you can persuade your audience with the right words and sell your items faster.

You can also add keywords in your titles, descriptions, and other relevant places to rank your listing much higher in search results.

By keeping your content short, to the point, and adding relevant keywords you can make a much bigger impact on your sales.

Use High-Quality Images

High-quality visuals, along with words, also matter and can make a striking impact on your customers.

Instead of cutting corners, take attractive photos of your items and upload them on your listing page. You can also add multiple images to showcase different aspects of your handmade product.

Opt for Fulfillment by Amazon FBA

Once your business grows, you’ll find it difficult to manage everything by yourself. The good thing is you can take advantage of Amazon’s FBA program to reduce a significant amount of legwork.

It’s a program where you, as a seller, can send your products to Amazon which then takes care of the packaging, shipping, and customer service for you.

In this way, you can focus on more important tasks and grow your business further.

Bonus Tip: Take Help of an Amazon Marketing Agency

Amazon marketing agencies are dedicated companies that specialize in helping people sell their products on Amazon.

They have an in-house Marketing, Content and SEO team that can help you set up your Amazon store page, write content, and optimize your listings for better SEO performance.

With dedicated tools and strategies, they can help you make some great profits for your Amazon business.

Final Thoughts

To sum it up, Amazon Handmade is an excellent option if you are an artisan wanting to start your own business online and live the dream.

Being an Amazon entity, Handmade can help you target millions of potential customers and earn some big bucks without any significant investments.

Furthermore, if you ever decide to partner with an Amazon marketing agency they can easily help you quadruple your business sales in a short span of time.

And that’s what we do best!

We are an amazon marketing agency ourselves that can help you set up your Amazon Handmade account, create listings for your products, and optimize them for SEO to make them sell like hot cakes!

Get in touch with us and we’ll help you turn your passion into a business!

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