Now that 2019 is just around the corner, you might have plans to make your next digital marketing campaign a major success. But are you on top of the digital marketing trends? Even if you aren’t, here’s why you should. With the changing landscape of the digital world, technology is evolving and impacting digital marketing in a big way.
While you may craft the best social media, SEO, or content marketing strategy; avoiding AI, chatbots and voice search could definitely drag you down the competition. So to stay on top, it’s necessary for you to know what will and won’t work with your digital strategy.
The good news? We’ve caught hold of some interesting trends that’ll give you an edge when planning your next digital marketing strategy.
When was the last time you heard these words? We’re not talking about films or TV shows but AI is transforming the digital marketing world in surprising ways.
Digital marketers are using AI and machine learning for pretty much everything and that’s not going anytime soon. From analyzing data to understanding customer behaviors, they can do it all.
Ever thought about a computer program writing a blog for your website with the same accuracy as humans? That’s also become possible with artificial intelligence. Wordsmith, an AI-powered content generation tool, is used by marketers to create sensible content by inputting data.
Not just that, artificial intelligence can help you drive traffic, fetch new leads and even engage your consumers.
Making AI and machine learning a part of your digital marketing strategy will not only make it effective but also save you money and costs.
Chatbots were on the verge of popularity back in 2018 and that’s not changing in 2019.
How do chatbots work as smartly as humans? Thank machine learning, again, for that. With advanced machine learning algorithms, chatbots have become more intelligent.
They can be set up on your websites or social media pages and can help you schedule appointments and even respond to customer queries. They can also have humorous conversations with your target audience the same way humans do.
According to a survey done by SurveyMonkey, Drift, and Salesforce it was found that chatbots are 35% better at handling queries than apps. Brands like Starbucks, Lyft, and Spotify are taking full advantage of chatbots to engage with their consumers.
With the trend of chatbots on the rise, having them on your checklist is sure to get you more engagements—be it on your website or in your social media messenger app.
It’s not surprising to see why engaging videos are the driving force on the internet and behind today’s successful digital campaigns. And we’re not just talking cat videos here.
According to RenderForest Video Marketing Statistics, 5 billion videos are watched on YouTube everyday! Another report by Sprout Social suggests that a staggering 100 million hours of videos are watched on Facebook per day along with average daily views of 8 billion.
What’s more? It’s also estimated that in 2019 about 80% of the content consumed globally on the internet will be video content.
With all these numbers, you have no reason not to be excited about video marketing for the next year.
Live video is said to grow stronger in 2019 which already consists of 13% of the entire video traffic on the internet.
The reason live videos are great at driving engagement is because they not only cost less but are also authentic in nature and compelling to watch.
With popularity of video marketing on the rise, you just can’t afford to ignore video content in your digital marketing plan. Creating a robust content strategy around live and 360-degree videos can instantly make your campaigns engaging and viral.
“Okay Google, show me my photos from last December.”
“Hey Alexa, play Fireflies by Owl City.’”
If you ever played around with voice assistants or smart speakers by asking queries like these then expect a lot of that from users in 2019. That’s because smart speakers and voice search is going to dominate 2019.
Voice assistants have become intelligent. They can do something like this:
Looks amazing right?
People are getting more used to using voice inputs than ever before.
According to a voice search statistics report by WordStream, it is estimated that by 2020 among all the voice searches 50% of them will be voice-based and 30% of them will be done without screens.
So with all the fuzz being around voice search (especially Google voice search), what can you do to stay on top of trends?
Optimizing your website for voice search is a good place to start, you can do that by adding long-tail keywords and phrases in your website. Optimizing voice queries in meta-descriptions is also a good idea. You can also add pages around customer support to better help them rank for voice searches.
If you are seeing content creators emerging from every corner of YouTube or the web, then that’s due to the popularity of influencer marketing.
Influencer marketing has been around for a while and is preferred by brands for promoting their products and services. It lets businesses target specific people that might be actually interested in buying from them by partnering with key opinion leaders.
Due to a rising number of YouTubers, Instagram stars and bloggers, the trend of influencer marketing is said to grow in 2019.
It is seen that influencers such as nano influencers (having a follower-count between 1,000 – 5,000) and micro influencers (having a follower-count under 30,000) are great for campaign engagements.
Micro influencers are 6.7x times more cost-effective and drive 60% higher engagements. Brands are also reaching nano-influencers as they are more likely to persuade their followers than celebrities.
If you are planning your next campaign, make sure you are opting influencer marketing as a part of your digital marketing strategy.
With a lot going around with technology, 2019 is going to be yet another exciting year for brands.
Opting for customer-centric digital marketing strategies by leveraging the power of AI and machine learning will help you gain conversions and drive engagements in multiple ways.
Focusing on creating user-generated content, optimizing it for voice search will also help you get discovered with your target audience in 2019.
What’s even better, you can hire a digital marketing agency who follows the latest trends and know their way through. We are a creative digital marketing agency and can help you plan your next marketing strategy so you don’t have to. Connect with us by visiting our services page so that we can help you best.