Amazon Marketing Posted On: Mar 26, 2020
If you’re selling on Amazon, you know there are plenty of challenges Amazon sellers have to face to boost their product sales. One of them is “How to search keywords on Amazon?”
With that said, Amazon keyword research at any given time is ABSOLUTELY IMPORTANT.
It’s that secret sauce of your Amazon marketing strategy, which when used appropriately, can rank your Amazon products waaaay higher than your competitors’ and help you sell your own like hotcakes.
Ready to know some amazing Amazon keyword research hacks? We’ve compiled a lot of Amazon keyword tips in this blog that will teach you how to use Amazon keywords the right way.
This is one of the easiest and logical strategies you can use to generate keywords on Amazon.
Thinking from your customer’s point of view can give you plenty of good and relevant keywords.
Pretend that if you were the customer what words or phrases would you use to buy a particular product? Or What kind of questions your customers might ask or type to find your products?
For example, if your customer’s main target keyword is ‘camera’ or ‘smartphone’, think in what ways your audience might use these keywords to make a more elaborate search. Would they type ‘Canon DSLR camera’, ‘Canon Camera with lens’, or ‘Full-frame Canon DSLR camera’? The possibilities are endless.
In this way, you’ll gain a lot of keywords ideas that could serve as a good starting point for your strategy.
Did you know that Amazon’s own search bar can be your keyword research tool?
Amazon’s autosuggest feature gives you a real-time snapshot of what keywords customers frequently use.
Just type in a few words in the search bar and Amazon will suggest you relevant keywords which you can add to your list and then refine them.
Make sure you do this meticulously. Type the initial alphabet (could be from A-Z) of the product you want to search or an entire seed keyword and then see what Amazon suggests after that.
By making out a pattern in the suggestions and carefully picking strong keyword matches strategically you’ll generate the right set of keywords for FREE.
Stay patient, refine your approach, and experiment for better results.
Chances are that Amazon shows listings to customers that not just contain keywords about your product but also those that are complements to your products.
For example, if your customers are looking for medicinal tablets made of natural ingredients, it’s likely they could also shop for items containing keywords like ‘natural oil’, ‘curcumin’, and ‘flaxseed oil’.
So it makes sense to sprinkle a few of them in strategic locations of your listings.
By using such complementary terms in your listings, you can increase their visibility. You can make your products discoverable to people who aren’t directly interested in buying them but whose search behavior might suggest so.
If you’re one of those sellers who uses an eCommerce website to sell the same products on Amazon, using this strategy is your best bet.
Since people start their product buying journey from reputed search engines like Google, you can gain important keywords from the web. It’ll give you an understanding of what phrases and words people are using to get to your site.
Simply collect keyword data from your website and make them a part of your Amazon keyword list. This can be accomplished using a keyword research tool.
From key-phrases to short and even long-tail keywords, you can pick any relevant keywords website buyers are actually searching for. Just make sure they have a good search volume.
You can then add those keywords across your product listing page.
If there is anything that Amazon customers are after, it’s this: specific information!
This means, describing your product more specifically is the key to winning the top rank in Amazon’s search results.
How to do that? Long-tail keywords.
Long-tail keywords are basically phrases made up of more than three words. Due to their descriptive nature, they tell you what your customer is exactly looking for.
For example:
Blue shirt full sleeves
Cotton blue shirt full sleeves
Large-sized cotton blue shirt full sleeves for men
As you can tell by their length, all are long-tail keywords with the last one being the most specific. It tells you that the customer is male and is interested in cotton blue shirt of large size.
With that being said, try to make your listings more specific by adding longtail keywords, especially in your title. Try to describe your product from your customer’s point of view. Whether they’re male or female, or the size they might be interested in, etc.
The longer your listing title, the higher your chances of converting.
Don’t want to do all the heavy lifting yourself? Let a keyword research tool do it for you.
There are plenty of keyword research tools (both free and paid) available online offering everything from keyword difficulty to search volume.
You can also use keyword research tools such as Helium10 which are made specifically for Amazon.
Investing in such tools is always a great idea. They can give you plenty of keyword ideas and suggestions which you might not find anywhere. Keyword research tools can also show you the trend and interest behind each keyword which can step up your Amazon marketing strategy big time.
On surface keyword research might look difficult at first but with some amazing tips and tricks, it can be made much simpler and fun.
Make sure you use the above tips and conduct your Amazon keyword research like a pro!
If you’re not sure of the right keyword research process or in need of a dedicated strategy, you can always ask the experts to help you out!
We are a reputed Amazon marketing agency that has conducted professional keyword research and listing optimization for businesses to grow their sales and could gladly do it for you too.
Get in touch with us and we’ll help you swiftly boost sales on Amazon.
