Digital Marketing Posted On: Jan 15, 2020
Not sure if you’re using the right marketing strategy or leveraging the latest digital marketing trends? The only way to find that out is through some eye-opening digital marketing statistics.
Digital marketing facts can help you better understand the ever-changing digital world.
Not just that, they also tell you why a particular thing trended in digital marketing and what you can do to take your marketing strategy to outperform your competitors.
From social media to content and SEO statistics, we’ve curated a bunch of important digital marketing statistics for 2020 to solidify your marketing this year. Check them out!
Social media usage statistics are exploding with new data and it’s no surprise why!
#1. As many as 2.65 BILLION PEOPLE use social media worldwide and is expected to touch 3.1 BILLION by 2021! (Statista)
#2. Facebook, YouTube, and Instagram have the MOST ACTIVE USERS of all social media platforms with MORE THAN 2 BILLION, 1.5 BILLION, AND 1 BILLION users respectively. (Our World in Data)
#3. Facebook is the BEST PLATFORM FOR BUSINESSES with 89% of marketers using it for brand marketing, 83% of customers using the platform, and 66% saying they Like or Follow brands on Facebook. (Sprout Social)
#4. Of all visual content shared on social media, INFOGRAPHICS ARE SHARED 3X MORE. (Jeff Bullas)
As you can see from these statistics about social media, marketing on top social networking platforms is a must if you really want to leverage your ROI. We suggest doing solid research of your target audience and using compelling visual content in your posts for effective engagement.
#5. ABOUT 70% OF ALL MARKETERS view SEO as a more effective strategy than PPC. (Databox)
#6. As much as 51% OF THE ENTIRE WEB TRAFFIC COMES FROM ORGANIC SEARCH while only 10% COMES FROM PAID SEARCH and 5% FROM SOCIAL. (BrightEdge)
#7. Due to the lack of backlinks, 91% OF ALL WEB PAGES NEVER GET ANY ORGANIC TRAFFIC from Google! (Ahrefs)
#8. The sites listed on the first page of Google SUCK UP 91.5% OF ALL SEARCH TRAFFIC! (Search Engine Journal)
#9. Of all voice search answers, 40.7% COME FROM A FEATURED SNIPPET. (Backlinko)
Considering these mind-boggling stats about search engine optimization, make sure you pay maximum attention in honing your on-page and off-page SEO.
Aim at writing super-useful content that’ll fetch you backlinks. Also, don’t forget to write intent-based content, and optimize for voice search using long-tail keywords.
According to the latest PPC stats, paid search marketing is viewed as a highly important digital advertising strategy in 2020, especially for eCommerce and retail businesses.
#10. Paid ads on Google have an estimated 11.38% CLICK-THROUGH RATE. (Sparktoro)
#11. Paid ads bring $2 for every $1 spent on advertising, that’s a 200% ROI. (SmallBizGenius)
#12. Paid search ads can increase brand awareness by up to 80%. (Google)
#13. Compared to organic visitors, PPC visitors are 50% MORE LIKELY TO BUY something once they land. (Unbounce)
#14. On an average basis, 41% of all total clicks go to the top 3 paid ads in the Search Engine Results Page. (Wordstream)
To make the most of your digital marketing efforts, make sure you allocate a dedicated budget for PPC search ads. Using PPC automation to further optimize your search campaigns is also a great idea. It’s a top PPC advertising trend and will help you drive better results for your ad campaigns.
Content marketing is expected to remain a crucial digital marketing tactic in 2020. Here is what top stats on content marketing have to say:
#15. Compared to traditional marketing, content marketing COSTS 62% LESS and generates about 3X AS MANY LEADS. (Demand Metric)
#16. Video content is 50X more likely to generate organic search traffic compared to regular plain text. (OptinMonster)
#17. 86% OF BUYERS say they prefer interactive content which is accessible on-demand. (DemandGen)
#18. Content marketers who prioritize blogging as their strategy are 13X MORE LIKELY to generate successful ROI. (HubSpot)
#19. 70% of the US population knows what ‘Podcasting’ is and 51% of them have listened to at least one podcast. (MusicOomph)
As you can see, blogging and interactive content, mostly video, are top content types among content marketers so we’d suggest focusing your content marketing strategy around high-quality blogs and video ad campaigns. Creating podcast content will also prove effective.
Doing so will bring you more leads and ROI for your content marketing efforts.
If you think email marketing won’t be effective in 2020, then you may be wrong according to these stats on email marketing:
#20. People spend as much as 2.5 HOURS EVERY WEEKDAY checking their personal emails when at work. (Adobe)
#21. Emails that are personalized can produce a transaction rate 6X HIGHER THAN OTHER MARKETING EMAILS. (Business2Community)
#22. Marketers who have segmented their email marketing campaigns have seen an INCREASE IN REVENUE AS HIGH AS 760%. (HubSpot)
#23. The CONVERSION RATES FOR EMAILS ARE MUCH HIGHER compared to social media, direct traffic, and search. (Smart Insights)
#24. About 75% OF EMAIL MARKETERS use at least one type of automation tool for email marketing. (Social Media Today)
#25. As many as 42.3% OF CUSTOMERS will delete an email if it’s NOT OPTIMIZED FOR SMARTPHONES. (Backlinko)
To make the most of your email marketing campaigns, we’d suggest implementing personalization, segmentation, and automation in almost all of your email marketing campaigns. Not only that, make sure all of your emails are mobile-optimized for better customer experience.
The strongest element of good Online Reputation Management in 2020 will be reviews as the following stats suggest.
#26. About 76% TRUST ONLINE REVIEWS LIKE PERSONAL RECOMMENDATIONS from family and friends (BrightLocal)
#27. 60% OF CUSTOMERS say negative reviews made them lose interest while 49% OF THEM SAY THEY NEED AT LEAST A 4-STAR RATING for businesses before they use them. (StatusLabs)
#28. Positive reviews make as many as 73% OF CUSTOMERS TRUST A LOCAL BUSINESS MORE. (reputation x)
As you may have guessed already, to drive positive online reputation management for your business you have to focus on getting good reviews.
Try to stay active on social media and resolve customer queries swiftly with positive engagement strategies.
Maintaining your business listing on the web will also help you keep a positive reputation for your business.
Amazon has rapidly established itself as the new Google for shoppers. With many sellers flocking the shopping website for businesses opportunities, Amazon marketing will boom in coming years as recent stats suggest.
#29. Every month about 197 million people or more around the globe use their devices to visit Amazon.com. (Equivalent to the whole population of Russia!) (BigCommerce)
#30. 90% compare Amazon’s price when making a decision. (CNBC)
#31. 89% of buyers say they are more likely to purchase products from Amazon compared to other ecommerce retail websites. (Feedvisor)
#32. There are more than 2.9 million active sellers on the Amazon marketplace with 86,849 new ones joined in 2019. (Marketplace Pulse)
#33. 43% of teenagers mention Amazon is their favorite website when it comes to shopping. (Piper Sandler)
#34. In 2019, Amazon dominated 50% of the entire US eCommerce market. (TechCrunch)
#35. More than 60% of customers start their online shopping search for a new product on Amazon. (Statista)
With such eye-opening numbers, it’s no surprise marketing on Amazon will bring profitable results for retail businesses. If you’re a retail business, the key is to have a good presence as a seller and solid expertise in running different Amazon ads. You can also hire an Amazon marketing agency to setup and market your business on Amazon.
Influencer marketing is considered by marketers as one of the most effective marketing strategies. Thanks to the growing popularity of micro and nano influencers on social media, influencer marketing will still remain popular in 2020 as per the following statistics.
#36. About 92% marketers think influencer marketing to be an effective type of marketing strategy. (Influencer Marketing Hub)
#37. Raising brand awareness is considered one of the top three influencer marketing campaign objectives by 86% of marketers. (World Federation of Advertisers)
#38. As per estimates, brands are likely to spend up to $15 billion on influencer marketing by 2022. (Business Insider Intelligence)
#39. 8 out of every 10 customers have bought something after viewing it as a recommendation from an influencer. (Rakuten Marketing)
#40. About 40% of Twitter users mentioned they purchased as a result of a Tweet made by an influencer. (Twitter Blog)
#41. 70% of subscribed teenagers on YouTube mentioned they related more to YouTube creators than celebrities. (think with Google)
If you have a good marketing budget, it’s wise to invest in influencer marketing. Partnering with nano or micro influencers in your respective niche will dramatically drive more brand awareness and sales. It will also help turn your long-term customers into devout advocates for your brand.
Programmatic advertising has dynamically changed over the years giving businesses new opportunities to leverage customer data. Here’s how the current state of programmatic advertising will impact the overall digital marketing landscape in 2020.
#42. Of all the digital display ad spending in the US, more than two-thirds is bought programmatically. (eMarketer)
#43. Among podcast advertising for episodes, about 51.2% accounts for programmatic ad insertion. (The Drum)
#44. The market size of Digital Out of Home Advertising (DOOH) was worth 6.7 billion in 2019 and is expected to grow to 15.8 billion by 2027. (Statista)
#45. Close to 80% of mobile display advertisements in the United States are bought programmatically. (Digi Day)
#46. Considering the first three months of 2018 compared to the same period in 2017, the total global programmatic ad spending for video rose by 238%. (InMobi)
With recent development in programmatic technology, the trend behind it isn’t stopping anytime soon. We suggest incorporating programmatic mobile display ads as a part of your campaign for personalized marketing.
If you really want to drive your digital marketing to the next level, then make sure you adhere to our hand-picked digital marketing stats for 2020.
These will easily help you craft an effective strategy and drive more leads and growth for your business.
If you’re not sure what strategy will work out for you, we can always help out.
We are a specialized digital marketing agency that has helped plenty of businesses drive growth on digital platforms and can help you too.
Get in touch with us and we’ll take care of it all.