The saying, You’ve got to spend money to make some, finds absolute truth in the case of PPC.
If you are a small business still waiting to spend money on PPC ads, you are taking too long.
Back in 2017, advertisers invested over 10 billion dollars. Standing here now in 2021, the amount of money spent on PPC ads has risen to more than 20 billion dollars and counting.
This explosive growth shows that PPC does work and there is no way around it for local and global businesses. But you have to know what you are doing.
Hiring the right PPC agency is a process and we are going to take you through that process to ensure that we are the right company for your small business.
So, let us start with the basics.
Before hiring a PPC marketing agency it’s best to find out what they are and what they do.
PPC refers to Pay-Per-Click ads, by clicking on which people are directed to the page you want them to go to. In return for this single visit, you have to pay a certain amount.
To give you a simpler idea of how it works, it’s better to start with Google. When you go on Google’s search engine and type in your preferred keywords, the search engine displays many results.
The results right on top will have the term ‘Ad’ written on the top left corner of the URL. Those are PPC ads and every time you click on them and visit their site, Google charges the owner of that website a fee per click. This is what you want for your business and that is why you are hiring a PPC marketing agency.
It is always important to be at the right place at the right time. But if you show up with nothing, then there is no point to it.
So, before scouting for a Pay-Per-Click agency, you need to set your goals straight.
Do you want a PPC marketing agency to
It’s not like you get to pick only one, but it is always better to know why you are hiring a service before hiring it.
If you are a small business, your focus should be to get as high up on Google SERPs as you possibly can. So your PPC agency should always target Google.
Conducting PPC marketing through Google ads is likely to deliver the most amount of impressions and clicks.
How often your PPC ads show up is dependent on your choice of keywords and match types. Here are a few things you should keep in mind.
Equipped with the right amount of information, you are ready to choose the right PPC agency for your small business.
Before getting started it is important for you to know that all PPC management agencies are not the same. Some specialize in specific kinds of ads and others excel in creating excellent customer experiences. One is not necessarily better than the other, it just depends on what you are looking for. Keep the following points in mind when selecting your preferred agency.
PPC is very easy to monitor as the amount of revenue generated can be very easily compared to the amount spent on ads.
This makes it necessary for your agency to deliver timely reports showcasing data, analytics, and results. Also, use that data properly.
A good agency will use the numbers at hand to plan out an effective plan to increase your ROI.
Things to ask the agency–
– What tools do they use to measure PPC metrics?
– Will they share data with you?
-Will you be given independent access to analytics and data?
– What all do they add in their analytics reports?
No matter the nature of your business, it is crucial to show up on local searches at the right time.
82% of smartphone users turn to search engines to find businesses and services near them. 76% of those searches lead to conversions on the same day.
You got to go local before going global and your PPC agency should know that.
Things to ask the agency:
– How do they intend to reach your local community?
– How do they measure the success of location-based keywords
– Can they share local PPC results that they have achieved for similar businesses?
– Do they use bid modifiers for queries specific to locations?
The world of mobile optimization gets really tricky due to the constant evolution of search and social algorithms.
It is important for the respective agency to be able to tackle on-the-go browsing. Mobile devices account for more than 53% of ad clicks.
Things to ask-
– Can they share data focusing on mobile-specific results for previous clients?
– Do they provide mobile-optimized content and design?
Focusing on the right keywords to get your business in front of the right people is the whole point of PPC ads.
Your preferred PPC agency should be able to meet your goals by focusing on the right keywords every time.
Things to ask-
– How do they pinpoint what keywords to focus on?
– What tool or tools do they use?
– Can they share data informing you about their keyword research for other businesses?
You should know what you are getting into. No two PPC agencies are the same just like your preferences.
Do you want a collaborative venture? Do you need help with both design and copy? What do you want your PPC agency to handle exactly?
Establish a clear path of communication and make sure you specify your expectations and goals.
We can help you create effective PPC ad campaigns. PPC does not work in a vacuum, you need an effective Digital Marketing Agency to focus on effective ad campaigns in a holistic manner.
We understand the big picture and make changes and tweaks to different aspects of your business to ensure you get the best results.
Most importantly, we
With us as your PPC agency, you will always be informed about your progress and see effective and timely results.
So what are you waiting for? Contact us now to stay on top.
