The world of digital marketing requires a constant need to evolve and stay relevant. Jumping on to ongoing trends is a must for any business because it allows them to reach out to more people and capitalize on more sales.
The drawback of marketing trends is that they only stay relevant for a limited period of time. So you need to be at the helm of your game to make the most of these trends. If you are a business owner, you need to be implementing these top marketing tactics today. Let’s see what they are all about.
Short Format Social Media Videos
It was only a matter of time until video length had to be cut down to better suit Gen Z. On average Gen Z has an 8-second attention span, so you gotta be fast. Every single social media app has hopped onto the short-format video brigade, with Tik Tok leading from the front. Facebook has introduced Instagram Reels, Youtube has introduced shorts and Snapchat has made major modifications to capitalize on the short video trend.
It is as simple as it gets, your content needs to be impressive and short. Businesses have already jumped on this bandwagon and if you have not, then your business is majorly missing out. Businesses are thriving due to social media, in 2020, social media accounted for nearly 25% of total marketing budgets. If your business is looking to catch the attention of the new generation, there is no better way to do it than short-format videos. Your digital marketing agency needs to up its game and start implementing this pronto.
Influencer Marketing
Influencer marketing is set to grow by over $13.8 Billion in 2021. Moe hot than celebrities and movie stars right now, social media influencers are where your money needs to be. Times have changed, gone are the days when people would simply buy a product advertised by a celebrity on television. People want a more personalized and authentic form of marketing and that is what they get through influencers. Influencers, review and advertise products or services on their personal social media handles.
Unlike, most celebrities, they have a more personal way of showcasing or reviewing the product and their audiences can be certain that in most cases the influencer has actually used the product for themselves. Influencer marketing is extremely effective and you need to find the right influencers for your brand today.
Voice Search Optimization
This is growing fast and your business needs to hop on it right away. According to research, 55% of teenagers use voice search every day. The steady and fast increase of voice search is because of the following reasons.
- It is already integrated into your smartphones and other smart devices and people are getting used to it.
- Smart speakers are becoming vastly popular. In fact, more than 20% of households have integrated smart speakers like an Alexa or a Google Home in their household. The familiarity with smart speakers is bound to make people more used to voice searches.
- Voice search is constantly being upgraded and modified to better suit more people. Google claims that they have already achieved 95% accuracy with their voice search. With upgraded accuracy, the use of voice search will definitely increase.
- It is estimated that by 2022, 50% of all online shopping will be conducted by voice searches. This is a huge opportunity for digital marketing companies. IN numbers a $40 billion opportunity. So without further adieu, you need to integrate voice search today.
ChatBots
Chatbots are the top digital marketing trend in 2021. They are an AI-based technology that uses instant messaging to communicate with customers and site visitors. Chatbots may use both text and voice options to communicate.
Chatbots serve as a business’s 24/7 customer service and are highly effective. At any given time there might be thousands of people logging on to your site. It is very helpful to have an AI system in place to answer their various questions.
More than 65% of people prefer talking to chatbots about their needs. This actually allows the business to get rid of repetitive tasks and focus on all that is important.
Personalisation
It is a fact that personalisation is the next big trend that is bound to take over the industry. People are always looking for a customizable and personalized experience when it comes to everything. The biggest example of this are Amazon Prime and Netflix.
Based on your watchlist and preferences, both of these OTT platforms, makes personalised suggestions to you. Similarly, Starbucks introduced a gamified mobile app to keep track of store visits, purchase history and location of every customer on the app. This particular app allowed customers to customize orders and receive rewards. The rewards system on the app itself spiked the revenue up by 2.5 billion dollars.
According to research by instapage, 63% consumers are irritated by the fact that brands constantly send out generic marketing messages.
90% of consumers admit to the fact that they find customization appealing.
The Way Ahead With ATop Digital
Digital Marketing is all about making the most of the situation at hand to get your business where it needs to be. Our stellar team is constantly researching on the latest trends to not only keep your business relevant but also keep it at the forefront.
With a host of other trends like, Vernacular SEO, Geofencing or Location based marketing, Google Ads Smart Bidding, Browser Push Notifications, etc, we are the digital marketing company your business needs. Contact us today to find out more about what we can do for your business. Choose ATop Digital and stay on top.
