Get verified on Instagram right now – Do it the smart way!
Social Media Posted On: Dec 31, 2020
If you are smart, then Instagram is smarter, at least when it comes to getting you verified.
But don’t worry we’ve got you covered.
Yes, there’s a whole lot of noise when it comes to getting verified. That lovely blue tick that appears next to your Insta account name does change things for good.
For some it’s an identity, for others, it’s a symbol of authenticity.
For most of us who just simply love to get verified, it’s just about that warm feeling that we get from seeing that blue tick on our page.
Who doesn’t? It’s just so freaking awesome!!!!
Well, even if we were not celebrities or big brands or superstars as such we could have a name to ourselves, couldn’t we? Especially when it comes to Instagram, we genuinely want to have something that says we have our own identity and trademarks.
That’s why we thought we’d break it up to you, how relatively easy it is to get you verified. But first, let’s understand some basic principles.
So stay tight and keep reading if you want to get verified.
What exactly does this blue tick mean?
To understand how you can get verified on Instagram you need to first know what exactly this blue tick actually means.
In the thick of it, most of us occasionally forget what the blue tick actually means. Yes, it’s that fancy old sign that we see on the pages of famous celebrities and other big brands like Nike and Airbnb.
But is that it?
Is the blue tick only an indicator of how popular that particular person or brand is? Well, that’s one part of it but that’s actually not why Instagram introduced the blue tick into its algorithm.
Yes, most of us know the real meaning behind the blue tick. In simple words, it is a way of saying that the particular person owning the blue tick is authentic.
That’s the catch, you just need to be authentic!
When we say authentic, it means building a unique stand out presence on your Instagram page.
Before we get into the specifics on how to get verified on Instagram, always remember, Instagram will verify you if you are authentic and a real person with a unique identity.
What about having followers for a criteria?
Well, for all good reasons this is the oldest belief in the book. We should either be a Kim Kardashian or a Cristiano Ronaldo to get that blue tick and that’s what your smart Instagram friend would tell you.
But the truth is we know people who have got the verified sign with just 400 followers. There are so many YouTubers, bloggers, vloggers, and all kinds of people who’ve got that verification sign with just a limited amount of following. It does not depend on the number of followers you have.
Then what does it depend on?
It depends on the kind of engagement that you are getting from your posts, the value that you’re providing to your followers, and the noise that is being generated when people talk about you in their posts or stories.
Yes, this is as simple as it is. So now you know how to get verified on Instagram, right? At least you have the confidence to go and apply for it.
To summarise it for you, just keep a note of these bullet points.
- Authentic: Being a real person, a brand, or a business
- Unique: Having a unique presence on Instagram and other networking websites.
- One and only one: You can have only one Instagram account of yours verified.
- Public: Your Instagram account should be public. Private Instagram accounts cannot be verified.
Have a full proof bio
One of the first things that any user or follower would be curious about is your Bio. Most of the impression is conveyed through how your Bio looks.
That’s exactly what Instagram’s highly qualified verification team is also interested in before they verify any account. So make sure that your Bio is completely optimized and leveraged to a level where they don’t have to go through your posts to verify you.
Of course, the mandatory requirements are:
- A brief description of yourself or your brand
- A profile picture
- Set of quality posts
That being said, never stick to the minimum requirements. Leverage your Bio to the full extent, or in other words make it full proof.
Request for verification if you feel confident
If you feel that your brand or a unique presence can really make it through and does have an authentic value to it, do go forward and request for verification from Instagram.
All you need to do is, go to the settings option that appears when you click on the hamburger icon towards the right of your profile.
Settings > Account > Request Verification.
Now Instagram requests you to enter your full name.
Any niche name that you or your brand has got.
The category under which you or your business belongs.
A relevant photo of your government-issued ID.
This information is then received by Instagram’s verification team. They then go through your Instagram account and all the details that you’ve entered. If they find that your account is authentic then you will receive a notification in your response tab within a week or so.
You will receive a direct response that says a yes or no. It’s as simple as it is. Instagram does not give any explanation for why you are verified or why you are not.
So, only apply for verification if you are confident about The authenticity of your brand. You always have the added option of applying for verification even though you were rejected the first time.
But that’s for another day. Now let’s look into some pro tips to get you verified faster than ever before.
Pro tips to get you verified
Before you apply for verification make sure you read these tips and then proceed. These tips work for real and have been studied and in all manner attend to Instagram’s algorithm. They will get you every inch closer to getting you verified on Instagram.
Become the victim of impersonation!
Well don’t be scared, this is no trick. We are not going to tell you any trick that will ruin your chances of getting verified. This is just a no brainer that Instagram’s algorithm follows.
When you’re thinking of how to get verified on Instagram, the first thing that you’ll try doing is build a steady account. You might even have spent some time raising quality followers.
Then you apply for the verification. In most cases, Instagram does not verify you, that’s unless you have a surreal, impressive, and unique brand presence.
Yes, and why doesn’t Instagram verify? It’s not because you didn’t make the cut. It’s because they failed to prioritize yours.
“They fail to prioritize your account because they feel that your account is doing good but didn’t need any sort of protection.”
You heard that right.
Verification = protection.
It’s a sign that comes along the tag saying that people impersonating you, your voice, and your brand are differentiated from the real you.
A verified badge also means that users can now rely on your account as you’re been
So if you don’t have impostors and impersonators who mimic you and everything that you do, it means that you’re good to go and verification is not of prime importance.
That’s why it’s really important you get some noise about you on your followers and other pages too.
This way you can guarantee that your Instagram account becomes verified.
Yes, and you’ll see how good it is when it works.
Build a strong social base outside Instagram
You’re telling me that this ain’t all about Instagram. There’s something beyond it that can get you verified.
Yes, and this is the beauty of Instagram’s algorithm. It is so beautifully designed that you can get verified if you play it smart. It’s because Instagram loves verifying it’s wonderful users.
All you have to do is build your brand with your unique personality on other social media platforms and networks. For instance, if you are a singer then you can have a YouTube channel that has a substantial amount of engagement.
It doesn’t matter what you do.
What matters is how you do it and the kind of engagement you’re creating in all the other platforms. This makes Instagram realize that you are a big bet on other platforms, which automatically prompts them to verify you so that their users experience it too.
Some Instagram experts also put it this way.
If you have an authentic fan following only on your Instagram page and people recognize you without a doubt, then they wouldn’t need a blue tick or a verification to know that it’s you or your brand.
So, Instagram does not prioritize you again.
That’s why it’s super dope important to build a steady audience in all the other similar social media platforms that are available. This way you’re
Just One Step Closer
to getting verified by Instagram.
Yes, you are all set and done.
When you have realized everything that’s been said in this blog and put it into action, you will see that you get verified by Instagram sooner than later.
Stay true to yourself and Instagram will verify you!
The Beginner’s Guide to Snapchat Advertising (With Tips & Strategies)
Social Media Posted On: Feb 20, 2020
Believe it or not, many businesses think advertising on Snapchat isn’t as effective when it comes to social media marketing.
If you are a business yourself you are more likely to think of the biggies like Facebook, Twitter, and Instagram as better alternatives for running ads than say Snapchat.
But don’t let rumors fool you.
According to the latest Snapchat advertising statistics, it was noted in Q2 of 2019 that Snapchat has a staggering 210 MILLION active daily users, most of them being Millenials or from Generation Z.
Not only that, but it’s also estimated around 2.1 MILLION Snaps are created EVERY MINUTE around the globe.
There are also many examples of some really successful Snapchat advertising campaigns by brands that brought them to the spotlight.
So yeah, there is no doubt Snapchat could very well hold a strong potential of driving more leads and conversions for your brand too.
But first, let’s get a better understanding of what Snapchat marketing is all about.
What is Snapchat Advertising?
Snapchat advertising is a form of social media advertising in which businesses run dedicated ads on Snapchat to target and engage users for brand promotion. This includes creating different ads in the Snapchat Ad Manager based on your advertising goal.
You can create ads to serve any marketing goal like brand awareness, conversions, video views, catalog sales, app conversions, lead generation and more.
Is Snapchat Good for Advertising?
Considering the number of daily active users and a rich presence of Millenials and Gen Zs, Snapchat is a fantastic option especially if your ideal target audience ranges from age 18-30.
Snapchat’s Ad Manager platform is robust and comes with useful features like video ads creation and audience targeting. With it, you can easily create and monitor the performance of your ads.
Snapchat also allows you to add plenty of interactive content to your ads, letting you get more creative with your advertising campaign.
How Does Advertising Work on Snapchat?
To understand how Snapchat advertising works, we have to understand Snapchat Ad Manager, the tool on which we create Snapchat ads.
The Ads Manager has a simple interface that gives you access to:
- Dashboard: The section where you create, view, and monitor your campaigns.
- Creative Library: The space where you create, view, and edit your video ads.
- Custom Audiences: The place where you create a list of your audience for better data-centric targeting.
- Help Center: A resources section where you can find help on things in the Snapchat Ad Manager.
Using the Snapchat Ad Manager, advertisers create all sorts of different Snapchat ads. Based on the advertising goal, they use one or multiple ad formats for their campaigns.
Different Type of Snapchat Ads
There are several different types of Snapchat ad formats available that you can use to achieve your marketing goal.
- Snap Ads:
Snap Ads are the most commonly used ads on Snapchat and come in a different variety. They appear in between stories and drive visitors to a location such as an app, video, or a website.
These ads only require a swipe and typically last for 3-10 seconds in length. You have the option to insert an image, video to make your ad look more creative.
2. Collection Ads
Collection Ads, as the name suggests, allow you to display a series or ‘collection’ of different products together.
You can stack together different products from your catalog and promote them, thus giving your customers more options to pick from.
As these ads let you promote multiple products at once, they can be used as a good A/B testing tool to measure the interest of your products.
3. Story Ads
Another popular ad format, Story Ads lets you place a Sponsored ad tile in the discover section of Snapchat.
When users tap on it, these ads show multiple series of content placements similar to Snapchat Stories.
These ads are a great option for brand awareness and do a good job of engaging users in a short amount of time.
4. Filter Ads
Filter ads let you add custom stickers to your posts and deliver them to your specified target audience. With these ads, you can reach a much broad customer base by targeting different demographics.
You have the option to purchase filters through Ads Manager by selecting objectives such as ‘Awareness’ or ‘Consideration.’
Using Geofilters, another type of filter ads, you can specify a location and create a Geofence around an area where you want it to appear. It’s a great way to make customers aware of your brand in a specific location.
5. AR Lenses Ads
AR Lenses are a set of dynamic ads that use augmented reality filters to create engaging brand moments.
By leveraging in-camera marketing, you can create a unique branded augmented reality experiences for your customers and drive more impressions and sales for your particular product or service.
Now that you’re familiar with different types of Snapchat ads, let’s understand how you can leverage Snapchat for your marketing campaigns.
How to Use Snapchat for Marketing?
To successfully leverage your brand with an effective Snapchat advertising campaign, here are a few things you should do.
Leverage Coupons & Discounts in Stories
If you’re looking for ways to drive engagement on Snapchat, promoting discounts and coupons through Stories is a good idea.
By letting your customers know about the latest deals and discounts, you can drive more conversions and keep them coming for more.
Try to get people excited about what you have to offer. Use some good filters and an engaging caption for your Stories to make it more effective.
Make Use of other Social Media Channels
This is a neat Snapchat marketing strategy if you want to drive more followers on Snapchat.
All you have to do is share the profile link of your brand’s Snapchat page on other social media platforms like Facebook, Twitter, and Instagram. You can simply share it in the bio section of your profile.
This will help you drive followers from other social media platforms to your Snapchat profile and increase your engagement rate and follower count.
Asking your followers for a follow back can dramatically boost your Snapchat advertising success.
Incorporate User-Generated Content
Reposting pictures and videos sent by your followers can also be a great content strategy for engagement. If your followers have interacted with your brand, you can reuse images and videos of them in your Snapchat story and tag existing followers.
The best way to do that is by running contests, this will net you some good user-generated content from your followers as well as drive publicity.
Also, don’t forget to engage with your followers on a daily basis.
Get Creative With Your Posts
As Snapchat is a visually-heavy platform, there is plenty of room for creativity so try not to come across as boring.
Try brainstorming creative ideas for your posts and videos. Look for ideas on the internet or follow other brands to understand the strategy they’re using.
You can keep your followers engaged with the latest news or uptick their anticipation with short glimpses of what’s next to come.
Coming across as creative on social media will let your followers retain more about your brand than your competitors.
As you may have guessed by now, advertising on Snapchat can be quite profitable.
It’s nothing but an underrated yet solid advertising option you should definitely leverage along with other top social media platforms.
Doing so will increase your chances of driving more followers, conversions, and sales on social media.
Not sure where to start? We can lend a hand.
We are a reputed digital marketing agency that has helped businesses drive success on social media and would be happy to help you with your advertising goals.
Reach out to us for some great results!
5 Amazing Facebook Ad Targeting Tips & Strategies To Explode Conversions
Social Media Posted On: Feb 4, 2020
Did you know? Facebook is a GOLDMINE when it comes to audience data. With dozens of Facebook ad targeting options available, you can drive ridiculously good performance and thus more conversions for your ads.
Using Facebook targeting the right way helps you reach the right people at the right time alongside significantly lowering the cost per conversion of your ads.
The result? MORE SALES!
But how can you take advantage of effective Facebook targeting and truly harness its power? That’s what we’re going to tell you in this blog!
It contains some amazing Facebook ad targeting tips and strategies which will easily skyrocket the ROI of your ads.
Ready? Let’s dig in!
Start Using Google Analytics for Targeting
Believe it or not, Google Analytics can be your strategic Facebook ad targeting tool.
You can start by mining the demographics reports on your site and gather data from there. This will let you identify the accurate age group and gender of your most highly-valuable customers.
Once you have the data, you can then start targeting that particular customer group.
Another way to use Google Analytics is for interest-based targeting. You can trim down your audience based on numerous categories based on interest such as In-Market Segment, Affinity, etc.
What’s more, you can also fiddle with the “Geographic Targeting” option to find out where your audience hangs out.
You can gain some vital geographic information about your audience through the reports and then target your ads to those audiences.
Don’t Overlook Custom AudienceTargeting
Custom Audience targeting is a powerful way to reach existing customers who have interacted with you on Facebook or on the web. In this, you can target the audience based on Customer List, Website Traffic, App Activity, and Content Engagement.
There are two main purposes marketers use Custom Audience on Facebook: Retargeting and Lookalike Audience.
With retargeting, you retarget and show ads to customers who have already visited your website, interacted with your sales pages, or showed interest in your products but who didn’t convert. However, retargeting requires Facebook Pixel to be activated, which can be created from your Ads manager.
For Lookalike Audiences, you can create a custom group of people having the same likes and interests as your existing customers and target ads to them.
A good thing about Custom Audience is that you can exclude people who are already your customers and that are least likely to convert. This can help you avoid wasted clicks.
With Custom Audience targeting you can target a whole list or just particular subsets based on your objectives like brand awareness or lead generation.
Start Mining Data on Audience Insights
Audience Insights is a fantastic tool if you want to understand your target demographic in detail. You can get much deeper insights of people who’ve liked your page or other people who have the potential to be your customers.
Audience Insights gives you a birds-eye view of major details about your audience like relationship status, life events, ethnicity, gender, age, educational level, etc.
For example, if your business is into selling products related to fitness or bodybuilding, you can filter your audience search according to demographics, page likes, location, and activity.
So based on your findings, your highly relevant audience could be single men and women from the age of 25-34 with a university education or with job titles belonging to the military or protective services.
The more you dig in your demographics data, the more you’ll raise your chances of driving conversions for your ads.
Get Super Specific With Layered Targeting
Layered Targeting is a phenomenal feature that sets Facebook ads apart from the rest.
With this, you can layer one targeting option on top of another to create a niche audience category narrower than your other generic groups.
For example, if you are a business that sells home decor items to women from the age 18-45 living in the US but more specifically wants to promote a niche product themed around “Love”, you can use layered targeting as follows:
You can initially target your audience based on interests. Then, you can use level 1 targeting to target those who are not only interested in home decor but who are also aware of Amazon or who have a behavior of online shopping.
Then, using level 2 targeting, target those who are not only avid shoppers but also are newlywed, who have a life event coming up (for ex. birthdays), or who have just begun a new relationship.
In this way, you can get super specific, talk directly to your target audience and offer a solution that’s highly relevant to them.
You can take this a step further by targeting your ads to a specific high-converting landing page for more conversions.
Categorize By Device or Event Targeting
Another way you can leverage your targeting on Facebook is by segmenting your ads by different categories like device type, browsers, or simply life events.
This a great way to optimize your targeting for better reach.
If you are a tech blogger who blogs about Android or tech devices running on the Android platform you can target those who use Facebook through Android apps compared to those using iOS or other platforms.
This will let you show ads to a much relevant audience that’s more likely to be interested in your services than say, other generic users.
Similarly, if you are a business that belongs to a niche, you can use Facebook’s event targeting to show ads to those experiencing a major life event.
For example, wedding photographers might target couples who got recently engaged. Similarly, movers & packers can target people who have brought a new house or apartment.
Likewise, jewelry designers specializing in jewelry for toddlers or kids can target newborn parents or couples celebrating their anniversary.
Facebook makes targeting life events easier as people tend to post them on their timelines.
All in all, successful Facebook ad targeting is an art of its own.
Mastering it can not only help you get to your most potential customers but also lower your CPM or CPC and drive more sales.
Now that you know some really amazing Facebook ad targeting tips and strategies, make sure you use each of them for different audiences and advertising goals.
Get specific about your audience, create in-depth personas, and leverage these tips and tricks for conversion success.
If you’re not sure how we can always give you a hand.
We are a digital marketing agency that has helped businesses thrive on social media platforms like Facebook and can help you drive successful conversions for your business.
Get in touch with us and we’ll help you out!
The Beginner’s Guide to YouTube Hashtags (With Examples)
Social Media Posted On: Jan 21, 2020
What could be worse than creating an excellent video for your YouTube channel only to find that it is not getting enough views? Here’s one reason: Not using any trending Hashtags on YouTube.
Believe it or not, hashtags on YouTube play a key role in maximizing the reach of your YouTube videos. Using the wrong hashtags can hamper your reach whereas relevant hashtags can skyrocket your video views through the roof!
But how do you do it? What are the best practices to leverage the best YouTube hashtags? That’s what this blog is about.
In this blog, we’ll help you understand some best practices and learn how to use hashtags on YouTube the right way so your videos get more reach and views.
What are YouTube Hashtags?
YouTube hashtags are nothing but words and phrases on YouTube that are preceded by the octothorpe (hash #) symbol. These hashtags are clickable and are used to tag videos to a particular theme or topic so others can find them easily.
They work as excellent filter words and help make your search for a topic much easier. Many YouTubers use popular YouTube hashtags on a regular basis, either as a part of their campaigns or to make their videos known to new viewers.
For example, The Tech Chap (a popular YouTube tech channel) uses hashtags like #OnePlus7T, #OnePlus7Pro, and #OnePlus in his OnePlus 7T vs OnePlus 7T Pro review.
When visitors type for a relevant keyword like “tech review”, YouTube places his video as a recommended suggestion on the results page.
In this way, hashtags can help your videos get the spotlight they need in search results.
With hashtags, visitors can also discover related videos surrounding a particular topic.
Types of YouTube Hashtags
There are four main different types of YouTube hashtags:
- Title Hashtags.
- Description Hashtags.
- Branded Hashtags.
- Location Hashtags.
Each of these serves a different purpose. You have the option to use either one of these or all of them in your videos.
How to Add Hashtags to YouTube Videos
Adding hashtags to your YouTube videos isn’t difficult. By using a different set of hashtags you can make your videos stand out from the rest of the competition.
The best way is to mix match and strategically sprinkle them in certain locations. Doing so dramatically improves the rankings and reachability of your videos.
Once added they appear in blue and can be clicked by your visitors to further explore the topic.
However, keep in mind not to overuse these hashtags as they can redirect users from your videos to somewhere else. Hence, it’s always better to follow some best practices when using them.
How to Add Hashtags to Your YouTube Title
To best way to add hashtags to your YouTube title is by picking a relevant topic as your hashtag.
You can pick a topic that broadly covers the subject you’re talking about in your video. Try to keep a maximum count of two and not overuse the hashtag.
For example, StylEnrich uses #BestOutofWaste and #DIY as its title hashtags of choice to enhance the discoverability of their topic: Making a DIY Jewelry Organizer using a waste cold drink bottle.
How to Add Hashtags to YouTube Description
Description Hashtags are those that appear in the bottom section of your YouTube video. To effectively add hashtags in your YouTube description, select the ones with the highest reach.
Keep in mind the first three hashtags you’ll use will be displayed above your YouTube title so make sure you pick some of the highly relevant ones to add in your description.
Also, if your title already contains a hashtag in it then the description hashtags won’t show up above the title.
In the above example, Sweetwater does a great job with its hashtags, the channel uses pretty self-explanatory but highly broad hashtags like #PianoLessons and #PianoStylings for its video tutorials.
How to Add Branded Hashtags on YouTube
Branded hashtags are custom hashtags created by YouTubers for subscribers where the main intention is to drive more brand awareness for the channel.
These types of hashtags work best if you’re running a campaign (for example a contest giveaway) or live video stream for your fans (Q&A.)
To create your own branded hashtag think of a good slogan or tagline that goes with the topic of the video.
For example, the YouTube channel PropertyLimBrothers use branded hashtags called #AskPropertyLimBrothers and #MelvinLim for Q&A sessions with their subscribers.
How to Add Location Hashtag to Your YouTube Video
Location hashtags on YouTube can only be used if you’re uploading a video from your smartphone.
When uploading your video, click on the location tab in your YouTube uploader, search the area you want to highlight, pick the ideal location and you’re good to go.
Like title hashtags, location hashtags also cover the description hashtags so they won’t show up if you add a location to your title.
Do You Need Hashtags on YouTube?
It’s not mandatory that you need to include hashtags in your YouTube video. However, adding hashtags in your videos can improve the discoverability of your channel and increase the reach of your videos. They can be used as a good brand awareness tool.
Do Tags Help on YouTube?
Yes, Tagging definitely helps rank your video on YouTube. They make it easier for users to filter content and streamline their search. If you have tagged your video, there is a great chance of it getting noticed by viewers in the recommendations.
How Many Hashtags Can You Use On YouTube?
There is no limit to how many hashtags you can have on YouTube. However, it’s best to keep the count to 3-5 hashtags per video. Overstuffing hashtags in videos can result in YouTube blocking your videos so make sure you don’t overdo them.
Best Practices & Tips to Use YouTube Hashtags
- Keep it Minimum
The number one rule to remember when using hashtags on YouTube is not overusing the hashtags in your titles and descriptions.
Keep a limit of your hashtags between 3-4 for each video. This will make your title and description look neater and also prevent YouTube from penalizing you for stuffing.
- Pick Relevant Topics as Your Hashtags
When using hashtags, only pick those that are relatable to the topic and have something to do with the subject of your video.
Using irrelevant hashtags could lead to policy violations of YouTube and could bring a negative impact on your content.
- Use Online Hashtag Generating Tools
If you’re not sure about the right hashtag, you can take the help of online hashtag tools. Most of these tools are free and generate a list of curated hashtags for a particular topic. All you have to do is input the key term and you’ll have some best YouTube hashtags ready to be used.
- Use YouTube Suggestions to Mine Hashtags
If you don’t want to search the internet for hashtags, you can simply mine a few right off YouTube.
Just go to the YouTube search bar and type “#” followed by the topic name you want as your hashtag.
Once added, YouTube will automatically start suggesting some of the trending YouTube hashtags that are popular.
Well, now that you know how to take advantage of hashtags on YouTube it’s time to start leveraging your video content strategy.
Use all the key tips and tricks and drive your YouTube marketing for higher reach and more subscribers.
If you’re not sure how we can always give you a hand.
We are a digital marketing agency that has helped plenty of businesses drive sales and growth using result-driven content marketing strategies and can help you too.
Get in touch with us and we’ll help you out.
6 Terrific Social Media Optimization Tips To Grow Your Business
Social Media Posted On: Jan 1, 2020
Let us tell you a startling fact! Social media optimization is THE MOST underrated digital marketing strategy many businesses fail to take advantage of.
While many companies invest heavily in building a strong social media presence, they often fail to optimize their profiles or invest in social media optimization services.
This lack of a dedicated social media optimization plan makes their strategy more ineffective and downscales their performance.
And you don’t want that to happen now, do you?
On the flip side, there are numerous benefits of social media optimization.
Robust social media optimization strategies can help you:
- Drive more awareness.
- Fetch plenty of traffic.
- Build a better web presence.
- Make your business look professional on social media.
Excited? If you’re looking for smart ways to optimize social media, we’ve curated a bunch of helpful social media optimization techniques to let you do just that.
Make sure you use them to take your social media performance to the next level!
Professionally Optimize Your Social Media
Alright, the first and most crucial step to optimize your social media is to fill out each and every detail of your social media profile.
Most businesses often leave out certain fields of their social media profiles and leave them incomplete. This gives a bad impression to your audience. Not to mention, some social media websites, like LinkedIn, minimize reachability due to less availability of profile information.
But by optimizing your social media profiles, you can eliminate that risk.
Think of it as optimizing your website for SEO with the only difference being you do it for your social media profile.
The trick is to not only fill out each and every field but also keep the details consistent across each and every platform you’re present on.
For example, if your business is on social media sites like Twitter, Facebook, Pinterest, or Instagram, you can mention key information of your company in the bio, use the same logo and cover photo (if required) across each platform.
This will help visitors identify you much easily and make your social media profiles look more professional. What’s more, it can also help visitors distinguish your profile among other scammy and fake profiles with your brand name.
Here’s an example from Airbnb, notice how its profile bio, logo, and cover images are consistent on both Twitter and Facebook.
Do Proper Keyword Research
If you’re wondering keywords are only helpful in Search Engine Optimization and not Social Media Marketing then that’s certainly not the case.
In fact, keywords play a crucial role in making your social media strategy more effective. Without the right use of keywords, you’ll have a hard time running a successful social media campaign.
Here’s where to start.
By identifying the right set of words and phrases used by your audience, you can curate a handy list of keywords or hashtags and strategically use them in your profile.
You can also sprinkle them in your social media content and make it more effective.
Make sure you keep an eye out on your audience’s behavior. You can figure out relevant keywords by closely monitoring particular words they use to search or the hashtags they use in their own posts.
For example, if you own a pet store in New York and want to amplify your awareness on Instagram, you can use phrases or hashtags like #catsofinstagram, #petlover, #petstagram #dogoftheday, or #cute to broaden the reach of your posts.
Such keywords and hashtags can definitely help you drive more organic traffic to your social media profile. Make sure you use those that have the highest reach.
You can also use websites like Best Hashtags to research relevant hashtags for your posts and make them more personal for your audience.
Infuse Social Media Into Your Website
Ever seen businesses use social media buttons on their blogs or website? That’s another powerful tactic you can use to optimize social media.
After all, the more you integrate social media in your website, the higher the possibility to drive more visibility and shares.
Another way of incorporating social media into your website is through social feeds. There are plenty of rich plugins and programs available that showcase your social media feed on the website.
This can help interested people seamlessly visit your social media accounts straight from your website, resulting in more followers.
Not just that, popular social media websites like Twitter, Facebook, LinkedIn, etc. carry a high domain rating. This means, by linking to these sites you can greatly improve your web authority.
So even if your profile is new on social media, this will get you a good ranking boost in SERPs.
Create High-Quality & Engaging Content
As you know already content is the fuel that drives the whole internet, and for social media that’s no exception.
But creating content only for the sake of it won’t cut it, your content must be truly engaging and made with the target audience in mind.
How to create engaging content?
- Start by creating a social media calendar: Make a list of important days and see what kind of content ideas you can generate for those days.
- While writing content for social media, write short but irresistible copies and use eye-catching images for your posts.
- Make use of different media like GIFs, videos, and audio to make your content stand out.
- When posting content on different channels try to experiment with different captions and hashtags and see which ones get more likes and shares.
- Mix a good chunk of curated content from across the web and other social media profiles in your calendar with your original content.
The idea is to remain consistent. Consistent posting of high-quality content will attract a good amount of followers and even spike your engagement rate.
Pick an Optimal Posting Schedule
It’s important to understand that the time at which you post something on social media greatly determines its success or failure.
Because your audience DOESN’T ALWAYS use all social media platforms at the same time.
Publishing content at the right time to the right audience and on the right platform significantly drives more conversions and shares.
Not to mention, by leveraging a trend at the right time can also make your content go viral on social media and spike your popularity overnight.
So if you want to truly optimize your social media channels, nail your timing and posting frequency.
Here’s when you should post:
- LinkedIn – Between 10 AM to 11 AM – Tuesdays, Wednesdays, and Thursdays. 2x per week.
- Twitter – Between 8 AM to 4 PM – Monday to Friday. 5x per day.
- Instagram – 5 AM, 11 AM, 3 PM, and 4 PM – Thursdays are the best. 1x per day.
- Facebook – Between 1 PM to 3 PM – Thursday and Fridays. 3-10x per week.
Try to optimize your posting frequency for these days and timings. You can also use social media tools like HootSuite, Sprout Social, or Buffer to schedule posts and make the job easier for you.
Leverage Analytics for Optimization
To track the success of your social media optimization strategy, you should definitely make use of analytics tools.
All analytics tools these days let you measure key metrics like engagement rate, likes, reach, impressions, and shares.
By using tools like Brandwatch, Keyhole, Mention, etc. and checking daily reports you can easily A/B test your SMO efforts and enhance the performance of your social media campaigns.
Great! Now that you know how to optimize social media, it’s time to take action!
Try to incorporate as many of these tips and strategies and optimize your channels for more growth and engagement.
If you need any professional help, you can always get in touch with us.
We are a digital marketing agency that has helped businesses optimize their social media channels and can help you optimize yours too.
Get in touch with us and we’ll take it from there.
6 Ways to Leverage Facebook Advertising for More Followers, Growth & Sales
Social Media Posted On: Dec 18, 2019
Has someone ever come up to you and said, “Facebook as a marketing tool is just another bad idea for your business”?
Let us tell you something MINDBLOWING!
According to the latest stats, more than 2.32 BILLION people used Facebook DAILY back in 2018 and about 93% OF COMPANIES use b2c and b2b Facebook advertising to market their products and services.
Surprised? Here’s what we, as a Facebook marketing agency, think:
While Facebook is used by millions around the globe for staying connected with friends, it’s certainly the best platform you can use for your business.
By honing your Facebook advertising objectives and leveraging Facebook ads for marketing, you can easily discover a huge array of audiences, keep your spends low, and generate more ROI for your business.
Here are a few Facebook advertising tips and strategies to help you do that. Make sure you try them out for some awesome results!
Start Creating Facebook AR Ads
As you might be aware of how Augmented Reality is taking the internet by storm, it’s no surprise that AR is making its way into advertising as well.
Facebook AR ads is Facebook’s creative marketing solution that uses AR to make more engaging connections with your audience.
Once in the news feed, these ads can grab visitors’ attention, let them interact with your brand’s AR camera effects, and get a first-hand experience of your product, all within the ad. This makes AR ads perfect for b2b marketing on Facebook.
For example, if you are a game developer or a cosmetic company you can create AR filters to mimic your products through real-time simulation and give your visitors an interactive experience.
Visitors also have the option to visit the store to make a purchase after trying out the product in the ad through a call-to-action.
AR ads give you the opportunity to engage, impact, and advertise your products much more creatively and drive revenue.
Get Creative With Facebook’s Video Creation Kit
Want to drive more engagement on Facebook with videos but don’t have a robust editing software? Facebook’s Video Creation Kit takes care of that for you.
The Video Creation Kit is a creative tool by Facebook that lets you turn your photos into creative mobile-optimized video ads.
With this handy tool, you can take your existing images, add overlays, logo on top of them and create quick videos for your Facebook ads.
The best part? You don’t necessarily have to be a professional Facebook marketing specialist to create them.
With simple ready-to-use templates and plenty of features, you can start creating video ads in a jiffy. The Video Creation Tool’s latest update now lets you automatically create multiple versions of your video in different aspect ratios.
You can also gain access to new templates, fonts, seasonal stickers, and more features to take your video marketing to the next level.
Captivate Using Instant Experience Ads
Another type of ad you should definitely us is Instant Experience.
Formerly known as Canvas, Instant Experience is an advertising solution by Facebook that lets you immediately grab your visitor’s attention with immersive content and drive up the engagement rate.
These ads have a quick load time, are completely mobile-optimized and, once clicked, offer a full-screen view with captivating media-rich content.
You have the option to add anything from photos and videos to carousels, form fill-outs, etc.
By using these ads in your Facebook content marketing strategy, you can drive more engagement and tell your brand story in a very creative way.
Make Marketing Personal With Messenger Ads
With advertising becoming more one-to-one and personal, more businesses are refining their strategy to deliver a more customer-friendly experience.
To make that simpler, Facebook has a special set of ads called Messenger ads. These ads come with a special call-to-action that helps initiate a text conversation within Facebook Messenger.
So instead of your ad looking like a typical advertisement with call-outs like “Shop Now”, or “Buy Now”, your visitors see a “Send Message” or “Learn More” button that helps them make the move.
These ads are available in three variations namely Destination ads, Sponsored Messages, and Home Section ads.
They are great if you want to strategically engage and nurture each and every customer as well as turn them into advocates of your brand.
Take Advantage of Value-Based Lookalike Audiences
Here’s the thing.
Facebook has billions of active users and targeting the right set of audiences from scratch and turning them into customers can be an overwhelming task.
Luckily, Facebook has a solution for that.
With Value-Based Lookalike Audiences, you can find a new set of target audience with similar characteristics of your best customers.
This means the tool can help you discover people that are more likely to become your ideal customers than generic audiences.
All you have to do is tell Facebook what you’re looking for in your new audience. This is done by inputting the source audience data like customer information, app activity, engagement, website visitors, etc.
Once received, Facebook will analyze it and create a new Value-based Lookalike Audience with traits similar to your existing customers.
Thus, Value-Based Lookalike Audiences can help you generate high-converting leads and also optimize your ad spend.
Retarget with Facebook Dynamic Ads
One ad type you should definitely make use of is Facebook’s Dynamic Ads.
Facebook Dynamic Ads are primarily used for promoting products to relevant customers, those that are most likely to be interested in them.
This makes Dynamic Ads ideal for retargeting purposes where a customer has shown interest in the product but didn’t purchase it.
Once targeted, they can appear on your customers’ Facebook feed and remind them to complete their action which can result in a boost of sales.
Make sure you use these ads to spark interest in your customers and drive up revenue of your products.
Now you know how to leverage Facebook advertising for your business, it’s time to start planning and experimenting for success.
By using the right set of ads and targeting strategy mentioned above you can achieve much higher growth on Facebook in terms of followers and sales.
Don’t know where to start? We can help!
We are a digital marketing agency with experience in driving more sales and followers on Facebook and other top social media platforms.
With an ideal social media strategy, we can help you deliver more growth on social media and take your business ahead of the competition.
Get in touch with us and we’ll take care of the rest.
How to Promote Your Business on Pinterest (With 10 AMAZING Features)
If you thought Pinterest is just some platform to find fancy images in your free time, spare yourself this fact: Pinterest marketing in 2019 has transformed social selling!
More businesses are using Pinterest as a marketing tool today than ever before thanks to its rollout of features exclusively for businesses.
Think about it.
If you are a small business Pinterest could be the ideal marketing tool for you!
With excellent features, few creative ideas, and Pinterest marketing strategies, you can make your campaigns more effective and powerful with Pinterest.
To help you do that and save you some legwork, we’ve curated some of the best Pinterest features for businesses. Use them for your next social media campaign for some remarkable results!
Let’s start off with the most essential one on the list.
Promoted Pins are Pinterest’s paid advertising solution for businesses. Think of them as a “Boost Post” alternative to Facebook.
These Pins let you reach your intended target audience through demographic targeting and work on the CPC model, meaning you are charged only if someone clicks on your Pins.
You have the option to target using keywords, gender, location, and even device type. These Pins have a good engagement rate and Pinterest offers different types of Promoted Pins suitable for visitors at the top, center, or bottom of the marketing funnel.
The best part about these Pins is that they’re not only keyword focused but also context-dependent.
Promoted Video ads are similar to Promoted Pins but, as you might’ve guessed already, contain videos.
As Pinterest is already a visual platform, these ads add much more engagement than other types of Pins. In fact, according to Pinterest themselves, 67% of users are more keen to engage with a brand after watching a video.
The advantage of video Pins is that they start playing instantly whenever users stumble upon them in the feed, making them stop in their tracks. This gives them a much more immersive experience allowing you to tell your brand story in an interactive way.
Video Pins also have the power to make users take action. Thus with a creative video campaign, you can instantly drive sales. For example, L’Oreal with its Cinematic Pins was able to drive awareness of its True Match Lumi Glow Illuminator by a staggering 30.7%.
Promoted Video ads can be used for any marketing objective be it brand awareness or conversion-driven campaigns.
You also have the option to choose where you want your video ads to appear. Similar to Promoted Pins, Promoted Video can also be targeted according to audience, keyword or interest type.
Shop the Look Pins (AKA BuyablePins)
Shop the Look Pins is Pinterest’s answer to Instagram’s Shoppable Posts.
As many shoppers use Pinterest to do their research Pinterest has made it much more convenient for shoppers to buy products with Shop the Look Pins.
These Pins appear with clickable white dots on shoppable products in a photo, helping customers “shop the look” of the particular product as well as similar other products.
They can be set up in Pinterest’s Ad Manager and are available to all types of businesses.
Shop the Look ads
Inspired by the Shop the Look Pins, Shop the Look ads is Pinterest’s new collection format.
It allows businesses to display multiple products in one single ad. This enables audiences to check out various other products that are similar to the feature Pin’s image.
Pinterest allows advertisers to use up to 25 images in one image.
These Shop the Look ads help shoppers see a preview showcase of four products at first and, by clicking through, can see the remaining products.
Shop By Brand
Recently, Pinterest has added a section underneath branded Product Pins that lets visitors view related products offered by a brand.
This features dubbed “Shop By Brand” makes it easier for businesses to showcase their entire product catalog and seamlessly order their product line.
By activating this feature, businesses can hook prospective visitors with Pins of their new releases and keep them coming for more.
Personalized Shopping Recommendations
Another neat feature Pinterest has brought for businesses is personalized shopping recommendations for users.
Understanding the power of personalization and the impact it can have on buyers Pinterest has definitely made a move in the right direction.
Users now get product recommendations based on their pinning behavior or what they have pinned in the past.
As a merchant, your shoppable Pins can appear in these recommendations for users depending on how much inventory you have. Users can pin your products or even get land on your site to look for more products.
These recommendations appear on the home page, Style, Beauty, or DIY boards.
Dynamic Business Profiles
To enhance brand presence to a new level, Pinterest introduced something called “Dynamic Business Profiles” that lets businesses showcase their Pins in a much more engaging fashion.
This feature allows businesses to revamp their business profiles with dynamic cover images and bring forth their most important Pins in the spotlight.
The profile also features a Shop tab that lets viewers shop items from the profile helping you drive traffic to your website. As a business, you can also view key statistics like monthly visitors right from your business profile.
All in all, it’s a fantastic tool to make the perfect first impression on your audience.
Rich Pins are basically Pinterest Pins with added information that give more context to what the Pin is about and update information from the website.
Compared to regular Pins, these are much more “rich” in information and help engage visitors at first sight.
Based on the purpose, marketers can use Rich Pins to enhance their content and attract more users. There are six types of Rich Pins currently available:
- Recipe: Gives info about ingredients, cooking instructions, recipe type, etc.
- Article: Displays headline, title name, description, and publisher of the article or blog post.
- Product: Gives product information such as status and description.
- App: Gives information about the app and redirects the user to the App/Play Store for download.
- Place: Place Pins include address, contact. no, and location information to help visitors reach businesses.
- Movie: Movie Pins cover ratings and reviews of movies to help visitors learn about a particular film.
Rich Pins are great if you want to increase your engagement rate on Pinterest and drive more traffic to your blog or retail website.
Here’s an example of a Recipe Rich Pin:
Pincodes is an interesting Pinterest feature that basically brings more online traffic and interaction through offline means.
These are unique codes that businesses can create and display them offline in stores or banners. Pinners or interested Pinterest users can then scan them using the Pinterest Camera Lens to find similar Pins.
By getting a little creative, businesses can even create an offline campaign, use Pincodes, and bring some good engagement on their Pinterest profile or board.
The Pincodes are also shareable meaning you can share them with other people and make it easier for them to find your brand.
Catalogs is one of Pinterest’s new features for businesses lets them seamlessly upload their entire product catalog to Pinterest. Upon creating the catalog, their products are converted into Dynamic Product Pins that help users to shop for Pins.
This comes in handy if a business wants to showcase products other visitors are not aware of or haven’t searched yet.
It’s especially a handy feature for retail businesses with a large catalog as it can help organize their entire portfolio on Pinterest.
Well, now that you’re aware of the most amazing Pinterest features, make sure you start using them for your next social media campaign.
Whether you’re a small business or a large corporate firm, marketing on Pinterest with these features will definitely help you make a difference in your sales.
If you’re not quite sure how to use Pinterest for marketing or need a hand in setting up a campaign on Pinterest, we can always give you a hand.
We are a full-service digital marketing agency that has helped plenty of businesses drive sales and growth using social media strategies. We offer Pinterest marketing services as a part of our social media packages and would be more than happy to grow your business sales.
Get in touch with us and let us know your requirements.
Want Your Business to Take Advantage of Instagram? Use These 7 Features
If we were to pick one social media platform that’s nailing it with useful features, then we’d give the crown to Instagram.
And it’s not surprising to see why!
Since years, Instagram has been adding ground-breaking features that have made headlines. Think Instagram Stories, Stickers, and our favorite, the legendary Instagram Shoppable Posts!
But with tons of features released every now and then it can get overwhelming to use those that are actually beneficial to your business.
Which is why we’ve cherry-picked some of our own favorites to help you make the choice!
Taking advantage of these features will dramatically help you triple your growth on Instagram and get ahead of the competition.
Ready to dive in? Let’s get started!
Checkout on Instagram
If you’re a retail business with an Instagram business account and want to sell your products like hot cakes then Checkout on Instagram is for you.
Seeing the social commerce trend boom in recent years, Instagram has specifically added this feature for eCommerce businesses. It’s said to be their first move that could very well turn Instagram into the next shopping portal.
Here’s what makes it truly remarkable!
Checkout on Instagram basically lets your customers choose the products they like, customize their picks, and place orders for your products ALL WITHIN THE APP without ever leaving it!
Not just that, it also saves the user information in case of future purchases to make for an even smoother shopping experience.
Make sure you take advantage of this gem to sprout your retail business in 2020.
Instagram Stories Countdown Timer
This Instagram feature is arguably the most interesting ones of the bunch and a handy tool for businesses!
With this feature you can add a dedicated countdown timer to your Instagram stories to spark urgency and excitement.
There are several ways to use it for your Instagram strategy. You can use Instagram timers to:
- Announce an upcoming event, a promotion, or a new product launch.
- Sign up new customers in exchange of free giveaways.
- Create buzz for limited time offers.
The great thing about these timers is that whenever your customers subscribe to them, they get a notification in the form of a reminder when the countdown ends.
Post to Multiple Accounts
We all know how frustrating it can get to create an excellent post with the most captivating image, eye-grabbing caption, and relevant hashtags only to find out later that you’re on the wrong account!
Well, not anymore!
The Post to Multiple Accounts feature lets you post to multiple accounts by seamlessly toggling between different ones.
This can come in handy if you want to share a common message like a promotion or update with your customers across different accounts without drafting individual messages for each one.
Great for brands with multiple subsidiary accounts.
Name Tags are Instagram’s way of revolutionizing QR codes and bringing them back in the trend.
Basically Name Tags allow you to share your Instagram account with other people or businesses by generating a scannable image.
If you’re a personal brand or a niche business, you can use them to share your Instagram account with potential businesses, just like a fancy business card.
Instagram Explore Tab
The Explore tab on Instagram is another major feature that’s got an update and is one feature that can help your business grow on Instagram.
It now showcases trends and content that’s more related to you. The updated feature brings together IGTV and on-platform shopping right in one place.
What does this mean for businesses?
This means IGTV and Shopping Posts will all show relevant content based on your customer’s interests, giving you more options to get discovered.
For example, if you are a restaurant brand that consistently uploads a video or a post using the right hashtags, Instagram can recommend your posts to people interested in categories like restaurants, food, lifestyle. This will uptick your chances of ranking in your customer’s Explore Feed.
Instagram now also lets you display your publicly posted Instagram stories right in the Explore tab. As story content has a high engagement rate, they can help you grab the attention of your customers and grow organic followers on Instagram.
What’s more, Instagram will also allow businesses to run sponsored ads right in the Explore tab. This feature along with the right Instagram advertising strategy will definitely help you drive more sales and reach on Instagram!
Close Friends is a handy Instagram feature for businesses.
It basically lets you create a list of ‘special’ followers making it easier to send them exclusive content, Instagram stories you’d not otherwise want to send to your other followers.
Though it’s specifically geared towards friends, you as a business, can use it to create a list of your own loyal customers.
You can then use that list to share exclusive offers, promotions, or sneak peeks about your upcoming products with your customers to keep them hooked.
This makes it a great tool to keep track of your most devout customers on Instagram.
Instagram Alt Text
The aim of this particular Instagram feature is to help visually impaired people enjoy the platform. In a general sense, alt text is a form of text that describes the content of a post to a blind person.
Visually impared people can listen to the alt text through screen readers and make sense of what the image is about.
Although its purpose may be defined, it has another application that can transform your post rankings on Instagram.
Here’s what we mean!
Alt text has long been used by marketers to help rank content in search engines. By considering Instagram as a type of search engine in its own right, it can function the same way.
In future updates it’s highly possible that Instagram might use alt text to identify images and rank relevant ones as it’s already using an algorithm that ranks posts in the Explore feed.
For example, think of the possibilities of your post ranking for #foodblogger in the feed if it contains an alt text like “girl taking pictures of food” or “girl doing food photography” without actually including the hashtag at all.
There you go! The top 7 Instagram features that you should definitely take advantage for your business.
By using all the relevant features and crafting a solid Instagram strategy on the side, you’ll already be a step ahead of your competitors. Not to mention, keeping an eye on top social media trends will also give you a bird’s eye view on best ranking trends and strategies.
Need help with top Instagram or other social media strategies to help drive sales for your business on social media? We can help!
We are a reputed digital marketing agency that has helped plenty of businesses grow their presence through organic and paid social media strategies.
Get in touch with us and we’ll be glad to help you out!
These Social Media Trends Will Transform Digital Marketing (And Your Business) in 2020
Planning to stick to your old social media strategy for Facebook or Instagram in 2020? Don’t.
Since recent years, social media has dramatically transformed. Today, people don’t just use social media to kill their time and connect with friends. They use it to engage with brands, book reservations for events, read news, and even educate themselves.
And now that 2020 is just around the corner, social media is going through a MASSIVE SHIFT. This means, what worked for you in 2019 will not necessarily work for you in 2020.
To help you make the most of social media strategy in 2020, we’ve compiled some top and important trends. Keeping a track of them will easily help you strengthen your strategy.
Ready? Let’s dig in!
It’ll All Be About VR and AR
People not new to the world of technology or sci-fi films will be familiar with the term ‘VR’ or ‘AR’. Think virtual reality movies, videos, etc…
But if you’re new to augmented reality concepts or don’t know how does virtual reality works. Here’s a refresher on the two:
Virtual Reality or ‘VR’ is a technology that allows you to create entirely artificial computer-simulated worlds from scratch with no real-world elements.
Whereas, Augmented Reality or ‘AR’ is a kind of technology that superimposes computer-generated objects in real-world scenarios to bring an interactive experience.
But what does social media got do with all of this?
Well, that’s the thing.
More businesses will be adopting these technologies in 2020 and beyond to deliver a more engaging experience to their users.
Facebook’s recently released platform called Horizon could be considered a good example of future social networking. It’s a recently released virtual reality platform where users can build worlds, play, and socialize with each other in virtual reality landscapes.
AR filters will also be the next big thing in social.
As Snapchat is already leading the league with its AR filters and stickers, more companies are expected to join the trend which will make it even more popular.
One way brands can leverage the power of AR in their strategy is by delivering a rich buying experience. For example, if you’re a provider of interior design solutions, you can let your users try out different wall shades or interior furniture using augmented reality.
This will provide them with a much more immersive experience and boost engagement with your brand.
What’s more AR content such as live events, videos and posts are also expected to transform social media in the future!
Data Segmentation With AI Will Rise
Data segmentation is another major thing that will determine your social media strategy.
Recently, social media platforms have started equipping AI in their algorithms to deliver a truly personalized experience for users.
In 2020 and beyond, this will reflect in a much bigger way. AI will help social media algorithms do a better job at segmenting content.
It’ll help rank relevant posts in people’s feeds, improve suggestions based on user activity, and even restrict rumors or sensitive content.
This can profoundly impact your social media content in a huge way!
Here’s what you can do: Create more personalized content.
By tracking down analytics of your posts, you can create content based on your customers’ behavior on social media. This increase in relevance will give you an edge and drive more engagement with your customers.
Ephemeral Content Will Soar
Before you stop and think for a while “What is ephemeral content?”, let us remind you it’s not something alien.
Basically, ephemeral content could be defined as content that has a short duration and that disappears after a certain time.
Instagram or Snapchat stories?
That’s ephemeral content right there, and it’s the next big trend for social media in 2020.
Today, people’s habit of consuming content has changed. Ephemeral content like Instagram Stories is light, short, and addictive which easily allows people to scroll through endless hours without getting bored.
This limited-duration characteristic is what has made ephemeral content so popular among social media folks.
So how can you leverage this trend for 2020? By incorporating ephemeral content in your content strategy.
You can use Instagram story ads and drive great results from them. They will not only help you increase your brand awareness but also drive conversions, reach, and views.
Social Commerce is Expected to Grow
According to a social media report, it was found that about 54% of people use social media to research the products they want to buy.
But with the rapid transformation in social commerce that number is said to rise.
With social networks like Instagram and Pinterest already used by retail businesses to sell products, more businesses will take to social media to grow their business in the coming years.
This will make social commerce even more popular in 2020.
Remember, the purpose of social commerce is to enable brands to engage customers with a more personalized shopping experience on social media.
So if you’re a retail brand, the key takeaway here is to NOT IGNORE key social media features like Instagram shopping posts and Storefronts.
You can also keep an eye out for new features and updates from social networks.
As social networks evolve further and bring more selling features for brands, we can expect social networks to become major retail channels alongside big names like Amazon and Google.
Don’t Ignore Video Content
You saw that coming didn’t you?
We cannot stress the importance of video marketing. It’s the hottest form of content consumed by billions online and it’s what will fuel social media next year.
According to stats from Biteable, video content is estimated to make around 82% of all online content by 2022.
Which is HUGE!
Whether you’re looking at short advertisements on Facebook or long-running reviews on YouTube, video content should definitely be a part of your social media calendar for the coming year.
By making videos a part of your content marketing strategy, you’ll have a higher chance to engage your audience and driving more leads than your competitors on social media.
Lesser-Known Social Media Platforms Will Rise
With the rise of platforms like TikTok that has over 500 million active users, one shouldn’t underestimate the power of new social networks.
While Facebook and Instagram may have remained the top dogs in the social media game, more people will be moving towards lesser-known platforms like Lasso, and Caffeine (a social broadcasting platform for gaming and entertainment), or even Twitch.
If your social media strategy is about marketing to a niche audience then creating businesses accounts on any of these can be a great idea.
This will help you discover a new audience and strengthen the presence of your brand.
Well, there you have it! Some of the most crucial social media marketing trends you should definitely NOT IGNORE in 2020.
Paying attention to these top social media trends will definitely help you stay a step ahead of your competitors.
Not just that, by leveraging the right tools and social media strategy, you’ll be able to engage more customers and drive more leads for your business.
Want to grow your own business on social media using result-driven strategies? We can help!
We are a reputed digital marketing agency that can help you drive more leads on social media platforms like Facebook, Instagram, LinkedIn and more!
Get in touch with us, and we’ll give you a hand.
How to Grow Your Small Business With Social Media (Effective Tips for Success)
Social Media Posted On: Jul 4, 2019
Is your small business struggling? Ever considered using social media for growing your sales? Think about it. Just a single friendly engagement or a contest on social media can rack up your startup’s growth!
We’re not kidding.
It’s seen that product giveaway campaigns have shown to strengthen the engagement between small business owners and their customers, bringing them more sales.
What’s more, social media is a cost-effective platform that can help you promote your products, bring brand recognition, and take your small business from nothing to the most talked about company on the web!
And it won’t be difficult. Just follow these simple social media tips and you’ll be growing your business in no time.
Do Your Research
Before you create a Facebook or Twitter profile and start firing up posts, it’s first important to do your homework.
Yup, we’re talking about your target audience.
Make sure you do some thorough research about your customers and create some buyer personas.
A buyer persona is like a fictional portrayal of what your ideal customer would look like. When creating one, try including as much demographic data of your customers as you can.
This important data will give you some insights into your customer’s likes, interests, dislikes, behavioral patterns, location, age, etc. and help you understand your customers better.
Create a Social Media Plan
After you’re done gathering enough information, it’s time to create a solid social media strategy.
Without a plan of action, your efforts will lack direction and eventually bring futile results.
This is where social media strategy comes into play. It will help you streamline your objectives, set SMART goals, and measure results.
When creating a social media marketing plan make sure you do the following:
- Write down your goals: Be specific on what you want to achieve with your campaign. What audience will you be targeting? What social media platform will you be using?
- Do competitor research: Take a look around on what your competitors are doing. What strategies are they using? What can you learn from them?
- Perform an audit of your social media accounts: If you’ve already done social media marketing earlier make sure you do an audit. It will help you examine your efforts and identify which techniques are driving the most results.
- Make a social media calendar: Try creating a dedicated calendar for your social media posts. This will help you keep track of your posting timeline and help you determine which posts performed well and when.
Leverage the Platforms Used By Your Customers
It’s a no brainer right?
Instead of putting all your efforts on every social media platform, why not streamline them on those that are most used by your audience?
You can get started with evaluating the nature of your own business.
Is your small business a retail store? Then Instagram or Pinterest is the ideal platform for you. Is the nature of your business more corporate? LinkedIn is the way to go.
By leveraging the right platform, you’ll not only be able to find your ideal audience but also convert them better than other platforms.
What’s more, you’ll save more time and make room for further improvement.
To cite an example, The Good Batch a New York-based bakery does a great job of leveraging their Instagram feed.
Being a restaurant and knowing people’s tendency for posting food pictures online, they post some sensational images of their products both inside their bakery and around iconic places in NYC giving their audience a lot to talk about.
CREATE SOME EYE-CATCHING CONTENT
Content is the foundation of everything, even social media.
Because quality content has shown to impact audience engagement so make sure you create something your audience will like, comment, and share instantly.
Start creating some engagement posts. They are fun, interactive, and help build engagement with your audience. You can use different types of media like GIFs, images, videos, graphics, etc.
Another simple way to drive engagement is by asking simple questions to your audience:
Money Crashers do a good job at this. They offer information regarding personal finance and stir up some engagement by just asking their audience to share some frugal living tips.
Short, sweet, yet effective.
PROVIDE EXCELLENT SERVICE USING SOCIAL MEDIA
Did you know you can use social media to provide some great customer service and improve your online reputation?
Businesses from all industries have long been doing this to improve their customer service.
From top airlines to restaurants and retail stores, everyone has leveraged social media as a customer service tool and so should you.
Here’s what you can do:
- Always stay active on social media: Whether you’re in the office or on the go, make sure you keep an eye on your social media handles for customer queries, mentions, comments, etc.
- Take prompt action: Keep an ear on your notifications, make sure you take prompt action without delaying it. If you acknowledge your customer’s query at the time it was posted, your customer will see it as a caring gesture.
- Try Social Media Tools: You can take advantage of social media tools like Buffer or Hootsuite to keep a bird’s eye view on all your social media profiles.
They are great for organizing social media handles and tracking comments.
OPTIMIZE YOUR SOCIAL MEDIA
Now that you’re putting some great efforts on social media, it’s also important to optimize them for your business.
What’s the best way to do that? Enter social media optimization.
It’s a way of promoting awareness of your business on social media by optimizing your profiles on social networking as well as social bookmarking sites.
Here’s how you can optimize your social media:
- Integrate social media in your website: Try using social sharing buttons or plugins on your website’s blog. This will rapidly increase the shareability of your content.
- Use the same photos across different channels: Make sure your profile and cover pictures are the same on every platform. This will bring consistency and easily help the audience identify your business.
- Make your profiles complete: Try adding every piece of information about your business on social networks. It will increase trust amongst your customers.
- Use social bookmarking sites: You can also promote your business on social bookmarking sites like StumbleUpon, Reddit, Pinterest, etc. Do share your content on these sites alongside other social media websites.
KEEP AN EYE OUT ON WHAT’S TRENDING
Last but not the least, you should definitely try to leverage top trends on social media.
If used the right way, you can literally take your posts to stardom.
Here’s how to do it:
First identify what’s trending. You can take advantage of Google Trends or look up for top trends on Twitter to do this.
Then, all you have to do is post your content using trending hashtags at the right time.
Once your posts start getting traction, there’s no looking back.
One brand that best shows how it’s done is Oreo.
When there was a power outage in the stadium during the SuperBowl XLVII 2013, Oreo took advantage of it by posting a tweet. The tweet rapidly went viral and Oreo got some free promotion.
What did they do? They seized the trend and used it to their advantage.
You can do the same. Next time you see something trending, just ask how you can capitalize it to benefit your business.
If you really want to step up your social media game with the right strategies, there’s nothing better than doing it through an agency.
They are affordable, have the right resources, a professional team, and a plan of action for every business goal.
What’s more, they also offer specialized services for each social media channel.
And if you need one, we can always help you with social media services.
We’re a reputed digital advertising company ourselves that has helped businesses grow their social media presence.
Whether you want to create a robust digital marketing strategy or looking for social media optimization services, we can do it all.
Get in touch with us and we’ll help you out with your requirements.